ERP solutions provider NetSuite dived headfirst into agentic AI, announcing a host of new solutions Thursday using semi-autonomous agents for insights, workflow and security across the entire suite.
Speaking during its SuiteConnect conference in Manhattan, Brian Chess, senior vice president of technology and AI with Oracle NetSuite, reiterated the company’s commitment to AI implementation, saying that has not changed. What has changed from last year is the nature of that AI. Specifically, AI agents.
“We’re all talking about agents. It’s a natural progression of taking advantage of what AI can offer as we become more capable,” he said.
Brian Chess, SVP of technology and AI at NetSuite
Noting that the public’s understanding of what constitutes an AI agent is still being worked out, he said he thinks of an agent as having four properties. One, people can interact back and forth with it, not in complex computer code, but natural conversational language. Two, it understands the context of a business, a workflow, a data set and more, and will continue to evolve its understanding of that context. Three, the agent can take proactive action without human prompting (but not without permission). Four, it can create plans, explore options and make judgment calls.
“Now, not every agent does all these things in equal measure, but we do think we’re seeing these characteristics shine through more and more,” said Chess.
One example that NetSuite has already introduced is NetSuite Financial Exception Management, which proactively finds and reports problems to the user without even asking. Another is NetSuite Analytics Assistant, which can generate reports and visualize data along with instructions phrased in plain language.
Another product, just released, is NetSuite Expert for Suite Answers, which provides an AI agent that delivers tailored NetSuite guidance based on an extensive catalog of NetSuite support resources. For example, users can ask how-to questions in natural language and the agent will analyze thousands of support articles to instantly deliver specific answers and actionable insights. In contrast to solely generative models, this solution has access to NetSuite’s data depository that it can reference, versus being trained on the data via retrieval augmented generation, which can sometimes lack the necessary precision. The agent, however, is contextually aware of what the user should be doing and can guide them step by step, drawing on an up-to-date set of data. While right now it mostly generates insights and answers questions, Chess said the company plans to further develop its capacities in the future.
“I think you can see how this will help your users get more out of the system, but you can also see where we’re going,” he said: “Right now what we do is let Expert guide you, but in the future it will assist you in carrying out the task.”
Another new agentic solution is NetSuite CPQ AI Assistant, which provides an AI agent that supports sellers and buyers as they configure products and services by doing things like recommending a suitable product configuration based on a natural language conversation, and providing a summary of why the options were selected.
Other new AI-related enhancements announced today include a bolstered Text Enhance feature that allows users to populate custom fields with the assistance of AI-generated suggestions for the intended format, tone and creativity level for any custom text field in NetSuite. A Prompt Management API centralizes the management and deployment of prompts used by large language models in NetSuite, allowing customers and partners to programmatically control NetSuite Text Enhance prompts and actions and integrate generative AI features into SuiteApps or custom NetSuite solutions.
Because AI has been so central to NetSuite, Chess emphasized these enhancements do not represent separate products for purchase but overall improvements to the suite as a whole, so the company won’t increase prices or otherwise charge for their use.
“We view AI as an intrinsic part of the suite. We’re building it into the foundation. There is no suite without AI, which means we also don’t charge extra for AI, even if we add it to more and more workflows. It will enhance control, agility, collaboration, productivity and [provide] tremendous value, and without it there wouldn’t be a suite. That is why it can’t be an add-on. It has to be built in, not bolted on,” he said.
Accounting for security
Considering how much sensitive financial data accountants handle on behalf of their clients, data privacy and security are especially important for accountants. This concern has led many to hesitate when it comes to implementing AI solutions at their own firm. A recent survey from Rightworks, for example, found that more than half of accounting leaders, 55%, cited data privacy as their biggest impediment to AI adoption.
On this point, Chess noted that many large public models have huge amounts of data, at least some of which is sensitive information. While there are certain guardrails to prevent people from accessing such information, he added, “if you put it into the model, make it part of building the model, it could come out of the model.” So long as the model has all of that data, there is always the possibility that someone, either accidentally or through adversarial attacks that trick the model into behaviors not originally intended, could potentially access it.
“But we build the model on a customer by customer basis, and this is important because, first, the model then understands the customer’s data, and second of all it will never cough up another customer’s data since it’s not in it,” he said.
Chess noted that incidents such as one in March 2023 where ChatGPT revealed other users’ chat histories can come from entrusting large language models to things they should not be used for.
“We have to be careful not to give the LLM the wrong role,” he said. “I would not, where we are in 2025, give an LLM root access, and we expect it will gatekeep [its data] correctly. We can let the LLM have the permission or subset of permissions that the user who made the request had, and now that LLM cannot do anything that user could not.”
Eide Bailly, a Top 25 Firm based in Fargo, North Dakota, is growing its presence in the Pacific Northwest by adding Traner Smith, based in Edmonds, Washington, effective June 2, 2025.
Traner Smith’s team includes two partners and 16 staff members and specializes in tax compliance and advisory services. Financial terms of the deal were not disclosed. Eide Bailly ranked No. 19 on Accounting Today‘s 2025 list of the Top 100 Firms, with $704.98 million in annual revenue, approximately 387 partners and over 3,500 employees.
Eide Bailly already has offices in Seattle, but hopes to grow further in the Pacific Northwest. “We’re pleased to welcome the talented team at Traner Smith to Eide Bailly,” said Eide Bailly managing partner and CEO Jeremy Hauk in a statement Monday. “Their expertise with high-net-worth individuals, real estate and privately held businesses aligns well with our strengths, and their client-centric approach is a perfect cultural fit. Having an office in Edmonds, Washington, is a great complement to our existing presence in Seattle. Together, we’re poised to deliver even greater value to families and businesses in the Seattle metro area.”
“Joining Eide Bailly is a natural next step for us — it provides access to deeper technical resources in areas like state and local tax, national tax, succession planning and international tax while allowing us to continue the personalized service our clients value,” said Kevin Smith, a partner at Traner Smith, in a statement.
“With this expanded support and platform, we’re excited to grow our reach, elevate what we do best, and help more clients than ever before,” said Shane Summer, another partner at Traner Smith, in a statement.
Eide Bailly has announced several other mergers in recent weeks. Earlier this month, it added Hamilton Tharp, a firm based in Solana Beach, California, and Roycon, a Salesforce consulting firm in Austin, Texas. In late April, it merged in Volpe Brown & Co., in North Canton, Ohio. Eide Bailly expanded to Ohio last year by merging in Apple Growth Partners. Last year, Eide Bailly also sold its wealth management practice to Sequoia Financial Group. The deal with Sequoia appears to be fueling the recent M&A activity. As part of the deal, Eide Bailly Advisors became part of Sequoia Financial, while Eide Bailly received an equity investment in Sequoia.
Top 100 firm BMSS announced an investment in Knuula, an engagement letter and client documents software provider. The investment from BMSS came after successfully implementing Knuula over the past year to streamline its engagement letter process. It was after doing so that the firm’s leadership came to believe that Knuula could create complex client documents at an enormous scale, which was a huge need for the broader accounting industry. BMSS thought this presented a great opportunity to guide Knuula and help facilitate its growth.
“We began working with Knuula in Spring 2024 to streamline our engagement letter process,” said Don Murphy, Managing Member of BMSS. “It quickly became clear that Knuula was not only a strong solution for us, but also an ideal partner in advancing industry-wide automation.”
While the specific terms of the deal were not disclosed, a spokesperson with Knuula said that, after this investment, BMSS and a collection of 21 of their partners now own 13% of the company. The investment represents not some passive revenue deal but an active collaboration between the two companies, with the spokesperson saying they will be working closely together on things like product development, new features, improvements, and networking.
The deal comes about a year after Knuula integrated with QuickFee, a receivables management platform for professional service providers, which allowed users to have engagement letters directly connecting to their QuickFee billing platform, tying the execution of the letter directly to the billing process.
“We’ve long sought to partner with a firm focused on strategic innovation in the accounting space,” said Jamie Peebles, founder of Knuula. “To develop a perfect solution for large firms, it is ideal to have a partner that is willing to work closely together and iterate quickly. This requires constant feedback between our two teams. The IT team from BMSS worked with our development team constantly and helped us iterate rapidly. We also had consistent input from partners, manager, and administrative staff to help us make valuable changes to Knuula. BMSS was a perfect partner for us.”
The American Institute of CPAs is asking accountants to reach out to their congressional representatives and protest the proposed elimination of the ability of pass-through entities such as accounting firms to deduct state and local taxes.
The AICPA sent out a call to action on Friday urging CPAs to contact their members of Congress and voice their opposition to the “unfair targeting” of pass-through businesses in the tax reconciliation bill moving through Congress, such as those of accountants, dentists, doctors, lawyers and pharmacists, through the elimination of the Pass-through Entity Tax SALT deduction.
“This would increase taxes on the partners/owners of many service-based businesses, such as accounting firms, discourage the creation and growth of such businesses, and further expand the disparity between C corporations and pass-through entities,” the AICPA warned.
On Sunday night, the bill advanced through a key House committee after several Republicans who had blocked the bill in the House Budget Committee on Friday agreed to let it proceed after winning promises of faster cuts in Medicaid health coverage. But the AICPA warned last week about several provisions in the bill, including the change in the SALT deduction rules, while praising others.
The AICPA is concerned about language in the legislation, named after President Trump’s description, “One Big, Beautiful Bill,” that would eliminate the ability of certain pass-through entities, including accounting firms, to take advantage of the state and local tax deduction for pass-throughs.
“This legislation would not only have an impact on the accounting profession, but also on many of their clients,” the AICPA pointed out. “Under this legislation, accounting firms will be worse off than they were after the application of the SALT cap under the Tax Cuts and Jobs Act (TCJA) and before the IRS-approved deductions were authorized. Specifically, the proposal newly subjects local entity level taxes to the individual SALT cap.”
The SALT cap for individual taxpayers has also been a bone of contention for Republican lawmakers in blue states like New York, New Jersey and California, who have been pushing for an expansion of the $10,000 limit in the TCJA. Under the current bill, the SALT cap would increase to $30,000, but some lawmakers would like to see it increase to $80,000 or higher. However, the cap would now be imposed on pass-through businesses under the bill.
“The proposed tax legislation unfairly subjects specified service trades or businesses (SSTBs), such as accountants, doctors, lawyers, dentists, veterinarians, etc., to the individual cap on state and local income tax deductions at the federal level, regardless of partners’/owners’ income level or the state in which they live,” said the AICPA.
“When comparing the tax treatment of state and local taxes for pass-through entities between the TCJA and this proposed bill, the sole change is the targeting of pass-through service providers, who were already substantially limited under the qualified business income (QBI) deduction for SSTBs,” the AICPA pointed out.
The TCJA excluded many firms from claiming the full 20% QBI deduction, which would increase to 23% under the bill.
The AICPA is encouraging accountants to call or email their senators and representatives by Wednesday, May 21, using this link to find and contact their members of Congress. It provided a sample email blurb to send to them:
“I urge you to oppose provisions included in the House Ways and Means Committee’s tax reform legislation that unfairly target the ability of service businesses structured as pass-through entities to deduct their state and local taxes (SALT) from their federal tax liability while providing no such limit to other businesses. This legislation effectively discriminates against particular pass-through businesses by indirectly raising taxes on those entities that are considered the backbone of the American economy. These provisions greatly widen the disparity in treatment between pass-through entities and other kinds of businesses, and I strongly urge you to oppose these provisions of the bill.”