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New Intapp release uses “nudges” to guide business development behavior

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Professional services solutions provider Intapp announced the release of Intapp DealCloud Activator, which uses a social media-like interface to give users “nudges” to adopt certain practices and habits that are associated with successful business development. While currently made for law firms, Intapp intends to roll this out for other professions, including accountants, in the future. Intapp made the announcement during its Intapp Amplify event in New York City on Feb. 26. 

The new solution is built around the results of an exhaustive study about the habits of highly effective rainmakers in partner-based businesses, which was eventually published in the Harvard Business Review, which Intapp funded. A series of survey tools and 1-on-1 interviews with professionals across the world coalesced into five business development profiles: Experts, Confidantes, Debaters, Realists and Activators. The final group, Activators, were found by the researchers to be 32% more successful in bringing in new business. In general, their behavior profile emphasizes network building and proactivity, such as reaching out to current or prospective clients when changes occur in the regulatory or economic environment or introducing clients to partners from other practice areas that they think can provide value. 

Rory Channer, founding partner of DCM Insights and one of the lead authors of the HBR study, said during his talk that, since the study was completed, he has been advising firms on how to encourage Activator behavior among their own staff, which he said has led to great improvements in business development. 

Nudge

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Laura Saklad, vice president of Intapp’s legal industry group, said the DealCloud Activator solution is meant to encourage the same kinds of behavioral changes, but with AI-driven software versus a consulting engagement. The product, she said, is meant to address two challenges. One is how do leaders influence their professionals to adopt Activator behaviors when they cannot command or control them? The other is how can we give leaders the tools they need to monitor and adapt to AI in a way that works for their culture? 

The answer to both, said Saklad, is a concept in behavioral science called “Nudges” which encourage or discourage certain behaviors not through coercion or education but, rather, subtle interventions in the choice architecture that, while easy and cheap to avoid, can alter how one makes decisions. Contrast putting fruit at eye level to encourage people to eat healthier, versus outright banning junk food. Saklad said we already see this being applied in other applications. 

“Nudges are embedded in the apps we use everyday, your phone may nudge you about your steps or to drink water or to stand up and get out of your seat and move around, whatever it is you are personally committed to you can use your apps and this technology to keep you true to your commitments. The approach focuses on encouraging small incremental improvements that add up over time, and given the size of the firms you all work in, even modest individual improvements can have a significant cumulative impact and that is what we’re going for. Our implementation is called Signals, it behaves like an assistant thinking of you and your practice 24 hours a day without having to go into a dashboard or tech app,” she said.

The solution interface features what is called an Activator Feed that is tailored specifically to the user. It appears similar to a social media feed, but instead of scrolling through posts about people’s dogs or their trip to Italy, users scroll through AI-produced reminders about current clients who could be proactively contacted to discuss a recent tax law change, or notes about changes in a company that night necessitate a talk. During her talk, her Activator Feed first reminded her of tips she received from a recent training session and the need to take quick action when she has time to spare, followed by a reminder to nurture her professional network by reaching out to a client who recently completed an M&A transaction so she can talk about how post-deal integration is going. 

“Now, of course, this is good client service, but importantly, I know that clients often need compliance advice after closing these types of deals, and so it is certainly worth checking in to see if my firm can be a further assistance. And once I do that, I can schedule a meeting. I can record that that meeting took place, so I have that and I can reference it in the future,” she said. 

The final item was to reminding her to take action to create new value for the firm. Specifically, the AI looked at historical data as well as information about her own work patterns to tell her that a partner at her firm has recently opened an IT engagement with a client she has been trying to figure out how to build a relationship with, which gives her an opportunity to expand the relationship further by offering other services. 

“It’s really exciting, because I would not have known this without this piece. I have not met him yet at his new firm, so now I can quickly send him an email or message and suggest that we collaborate on how we can expand the relationship and add more value for this. So that is a glimpse at how the activator experience for professionals can use nudge theory to provide timely, data driven insights that will help partners commit to consistent business development, connect with their professional networks and then create new opportunities for their firms and new greater value for their clients. That’s pretty cool,” she said. 

The second problem—how can we give leaders the tools they need to monitor and adapt to AI in a way that works for their culture?—is also addressed through nudges, according to Saklad. The software allows firm management to monitor, fine tune and prioritize how Activator behaviors are deployed in their firm. She noted that managing partners often have had difficulty getting clear insight into how my partners spend their business development time, but technology now enables this level of oversight. 

“[In this example] I am very focused on cross-selling, and I am able to see how my partners are engaged with cross-selling behavior and how they are improving over time… I can also see how much time my partners are spending on business development time versus billable work. And again, I can see it over time, and I can save by practice group. And then when I look at the details, I can say, for example, that right now my capital markets partners are not spending as much time on business development as some other groups. And I can make a note that when I next talk to the practice group leader, I can talk to her about how we can best support our partners and others. I can also drill down to see the daily and the weekly cadence of business development time,” she said. 

It also has a heat map of which practice groups have the strongest adoption of the desired behaviors, and offers the ability to drill down and identify how specific individuals are performing. 

“I can see which partners are doing well and reach out and give them a pat on the back. I can see which partners are slower to change and provide them with additional coaching. And lastly, the most exciting thing, is that the data provided in these dashboards allows me to connect Activator behaviors with revenue generation, and so I really can quantify for the first time the impact to the bottom line,” she said. 

Intapp DealCloud Activator is currently only available for law firms, Tom Koehler, Intapp’s global managing principal for accounting and consulting, said in a later interview that there are plans to release versions for other professions, such as those in audit, advisory or tax in the future. He noted that it is not a matter of simply changing labels, as the specific type of nudges the software uses need to be particular to the profession. For instance, in countries that have mandatory audit partner rotation (done to preserve auditor independence), the software could nudge accountants on how to convert turnover into business opportunities. 

“When you leave your client you have a lot of relationships. So how do you leverage that, then into business development, into cross selling, so you turn it into more of an asset,” he said. 

While a specific date or timeframe was not mentioned for accountants, Kohler said that an accounting-focused version is “on our horizon as a next rollout.” 

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Accounting

Tax Fraud Blotter: Sick excuses

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By any other name; poor Service; a saga continues; and other highlights of recent tax cases.

Rockford, Illinois: Tax preparer Gretchen Alvarez, 49, has pleaded guilty to preparing and filing false income tax returns.

She operated the tax prep business Sick Credit Repair Tax and Legal Services and represented herself as an income tax preparer. Alvarez did not have a PTIN and admitted that in 2019 and 2020 she misrepresented taxpayers’ eligibility for education credits and deducted fictitious business expenses from their taxable income to reduce tax liabilities and inflate refunds.

The tax loss totaled $356,881.

Sentencing is Sept. 17. Alvarez faces a maximum of three years in prison and a fine of up to $100,000.

Bangor, Maine: Paul Archer, a Florida resident formerly of Hampden and Orrington, Maine, has pleaded guilty to attempting to evade federal taxes and engaging in fraudulent transfers and concealment in a bankruptcy proceeding.

He operated an online marketing business for software installation, earning several million dollars from 2013 through 2015. After an IRS audit in 2016 assessed a federal tax debt totaling some $1 million, Archer concealed and transferred assets through two LLCs he controlled and began using third-party bank accounts to evade paying the tax debt. From April 2018 through November 2019, he transferred and concealed assets and income by using a series of bank accounts held in the names of Max Tune Up LLC; Stealth Kit LLC; his father; and his spouse. 

In March 2019, Archer filed for Chapter 7. In his paperwork and court statements, he falsely claimed less than $50,000 in assets; a single checking account; no other assets or property interests; no recent asset transfers; and no connections to any businesses or memberships in any LLCs. 

He faces up to five years in prison and a fine up to $250,000 on each of the two charges to which he pleaded guilty. Any sentence will be followed by up to three years of supervised release.

Fort Wayne, Indiana: Rakita Davis, 45, a former IRS employee, has been sentenced to two years of probation and ordered to pay $55,213.61 in restitution to the Small Business Administration after pleading guilty to wire fraud associated with pandemic relief.

Davis falsely claimed gross income for a business that did not exist when she applied for two Paycheck Protection Program loans in 2021. Employed by the IRS when she applied for the loans, Davis lied that she was the sole proprietor of a catering business when no such business existed. She received PPP funds that she spent on such personal items as jewelry, airfare, luxury car rentals and vacations.

Charleston, West Virginia: Business owner Luther A. Hanson has been sentenced to three years of probation and fined $5,000 for willful failure to pay over taxes.

From at least 2015 to September 2020, Hanson, who previously pleaded guilty, did not withhold or pay over some $149,905.38 in employment taxes to the IRS for two employees of his accounting businesses. Hanson owns and operates The Estate Planning Group Inc. and L.A. Hanson Accounting Services; the two employees provided accounting services for both.

Hanson admitted that prior to June 30, 2015, he and the two employees agreed that he would begin treating them as independent contractors. He also admitted that he knew this arrangement would relieve him of paying the employer portion of the employment taxes and of the employees’ withholdings. Neither employee changed their job duties.

He admitted that he knew that neither was an independent contractor while he paid each by check throughout their employment. Hanson further admitted that he did not pay the trust fund taxes to the IRS nor the employer’s share of employment taxes for the two employees each quarter during the arrangement.

The court previously determined that Hanson owed $146,771.37 to the U.S. after his scheme; Hanson paid that amount before sentencing. One of the employees paid a portion of the taxes owed, resulting in the adjusted figure of restitution Hanson owed.

Hands-in-jail-Blotter

Oakland, New Jersey: Business owner Walter Hass, of Hewitt, New Jersey, has been sentenced to four years in prison for his role in a $3.5 million payroll tax scheme.

Hass owned and operated a shipping and logistics company and since 2014 has operated the company under three different names. He failed to collect, account for and pay over payroll taxes to the IRS on behalf of each of these companies from 2014 to 2022, a total of at least $3.5 million.

Hass used company money to fund his personal lifestyle, including the purchase of luxury vehicles, high-end watches and jewelry, designer clothing, tickets to sporting events, home renovations, vacations, water sports vehicles and extravagant meals.

After signing his guilty plea in October 2023, he embarked on a campaign to avoid responsibility for his conduct. He lied to the court, to the U.S. Probation Office and to the government about a purported cancer diagnosis to delay the entry of his guilty plea and his sentencing. Hass fabricated three letters from physicians asserting that he had medical conditions, including kidney cancer, that prevented him from attending court proceedings. Hass did not have cancer and attempted to travel throughout the country and around the world during this time. 

Hass was also sentenced to three years of supervised release and ordered to pay $3,527,645 in restitution.

Atlanta: Attorney Vi Bui has been sentenced to 16 months in prison for obstructing the IRS in connection with his participation in the promotion of abusive syndicated conservation easement tax shelters.

Bui, who previously pleaded guilty, was a partner at the firm Sinnott & Co. and beginning at least in 2012 and continuing through at least May 2020 participated in a scheme to defraud the IRS by organizing, marketing, implementing and selling illegal syndicated conservation easement tax shelters created and organized by co-conspirators Jack Fisher, James Sinnott and others. (Fisher and Sinnott were convicted and sentenced to prison in January 2024.)

The scheme entailed creating partnerships that bought land and land-owning companies and donated easements over that land or the land itself. Appraisers generated fraudulent and inflated appraisals of the easements, and the partnerships then claimed a charitable contribution deduction based on the inflated value. Bui knew that to make it appear that the participants had timely purchased their units in the shelters, Fisher, Sinnott and others backdated and instructed others to backdate documents, including subscription agreements and checks.

Bui anticipated that the transactions would be audited. He and others created and disseminated lengthy documents disguising the true nature of the transaction, instituted sham “votes” for what to do with the land that the partnership owned despite knowing that outcome was predetermined, and falsified paperwork such as appraisals and subscription agreements. Bui earned substantial income for his role in the scheme.

He also used the fraudulent shelters to evade his own taxes, filing personal returns from 2013 through 2018 that claimed false deductions from the shelters.

He was also ordered to serve a year of supervised release and to pay $8,250,244 in total restitution to the IRS.

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ISSB standards adopted more widely across globe

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The International Financial Reporting Standards Foundation has posted profiles of 17 of the 36 jurisdictions around the world that have either adopted or used International Sustainability Standards Board disclosures or are in the process of finalizing steps to introduce the IFRS Sustainability Disclosure Standards in their regulatory frameworks.

The jurisdictional profiles include information about each jurisdiction’s stated target for alignment with ISSB standards and the current status of its sustainability-related disclosure requirements. 

“Why is the IFRS Foundation publishing these jurisdictional profiles, which set out by country or jurisdiction their approach to sustainability reporting. It’s really because we see this as part of our commitment to provide transparency to the market,” said ISSB vice chair Sue Lloyd during a press briefing. “It’s all very well talking about the use of our standards, but we know that different jurisdictions have made different decisions. They’re adopting the standards at a different pace, and by providing these profiles, we want to provide clarity, particularly for investors who are going to be relying on understanding the comparability of information between jurisdictions, to alert them to the similarities and differences in approach and to describe the extent to which we are achieving the global comparability that we have been working toward with the ISSB standards.”

She noted that the ISSB’s sister board, the International Accounting Standards Board, has also been publishing profiles on how different countries are complying with IFRS. In this case, it’s about sustainability reporting.

The profiles are accompanied by 16 snapshots that provide a high-level overview of other jurisdictions’ regulatory approaches that are still subject to finalization. Of the 17 jurisdictions profiled, 14 have set a target of “fully adopting” ISSB standards, two have set a target of ‘adopting the climate requirements’ of ISSB standards, and one targets “partially incorporating” ISSB Standards. The profiled jurisdictions cover Australia, Bangladesh, Brazil, Chile, Ghana, Hong Kong, Jordan, Kenya, Malaysia, Mexico, Nigeria, Pakistan, Sri Lanka, Chinese Taipei, Tanzania, Türkiye and Zambia.  

Accounting Today asked Lloyd about the United States, where the Securities and Exchange Commission’s climate reporting rule is on hold amid a spate of lawsuits and Trump administration policy on environmental issues.

“What we are seeing continue to be the case in the U.S. is very strong investor interest in sustainability information, including from the use of the ISSB standards,” Lloyd said. “We also have interest from companies who can choose to provide the information using our standards. Of course, many companies in the U.S. in the past have chosen to use the Sustainability Accounting Standards Board standards voluntarily, so that sort of voluntary adoption momentum is something we still see from the company and the investor side.”

“I think it’s also important to remember that the SEC just recently reconfirmed that if information on things like climate is material, there’s already a requirement to provide material information in accordance with existing requirements in place,” she continued. “And the last thing I’d note on the U.S. front is that while the SEC has indeed moved away from their proposed rule, we do see action at a state level, including, for example, in California, where the CARB [California Air Resources Board] is looking at climate disclosures, including the potential to allow the use of the ISSB standards to meet those requirements, so we see progress, but in different ways perhaps.”

The ISSB inherited the Sustainability Accounting Standards Board standards as part of a consolidation in 2022. Besides California, a number of U.S. states are considering requiring climate-related reporting, including New York. Both the California law and a bill in New York address disclosure of climate risks and directly refer to ISSB standards. Other states, including Illinois, New Jersey and Colorado, are also considering climate reporting, and some reporting is also required under a Minnesota law. 

Of the 16 jurisdictional snapshots published by the IFRS Foundation, 12 propose or have published standards (or requirements) that are fully aligned with ISSB standards (such as Canada) or are designed to deliver outcomes functionally aligned with those resulting from the application of ISSB standards (such as Japan). Three propose standards (or requirements) that incorporate a significant portion of disclosures required by ISSB standards, and one is considering allowing the use of ISSB standards. For these jurisdictions, their target approach to adoption is yet to be finalized. Once jurisdictions have finalized their decisions on adoption or other use of ISSB standards, the IFRS Foundation plans to publish a profile for these jurisdictions.   

“The ISSB standards are bringing clarity to investors on the risks and opportunities lying in value chains across time horizons in a rapidly changing world,” said ISSB chair Emmanuel Faber in a statement Thursday. “A year ago, we committed to publishing detailed jurisdictional profiles describing adoption of our standards to complement our Inaugural Jurisdictional Guide. The profiles provide a detailed current state-of-play to investors, banks, and insurers who continue to struggle with the lack of appropriate, comparable and reliable information on these critical factors affecting business prospects. We have seen new jurisdictions joining the initial cohort of ISSB adopters every month, with a total of 36 today.” 

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IRS extends deadline on crypto broker reporting and withholding

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The Treasury Department and the Internal Revenue Service are giving cryptocurrency brokers additional time to comply with requirements to report on digital asset sales and withhold taxes.

In Notice 2025-33, they extended and modified the transition relief provided last year in Notice 2024-56 for brokers who are required to file Form 1099-DA, Digital Asset Proceeds From Broker Transactions to report certain digital asset sale and exchange transactions by customers.

In 2024, Treasury and IRS announced final regulations requiring brokers to report digital asset sale and exchange transactions on Form 1099-DA, furnish payee statements, and backup withhold on certain transactions starting Jan. 1, 2025. The IRS also announced in Notice 2024-56 transition relief from penalties related to information reporting and backup withholding tax liability required by these final regulations for transactions effected during 2025. Notice 2024-56 also provided limited transition relief from backup withholding tax liability for transactions effected in 2026.

The IRS said it has received and carefully considered comments from the public about the transition relief provided in Notice 2024-56 indicating that brokers needed more time to comply with the reporting requirements; today’s notice addresses those comments.

In the new Notice 2025-33, the Treasury and the IRS extended the transition relief from backup withholding tax liability and associated penalties for any broker that fails to withhold and pay the backup withholding tax for any digital asset sale or exchange transaction effected during calendar year 2026.

The Trump administration has been notably more supportive of the crypto industry since taking office, relaxing guidance at the Securities and Exchange Commission as well.

The notice also extends the limited transition relief from backup withholding tax liability for an extra year. That means brokers won’t be required to backup withhold for any digital asset sale or exchange transactions effected in 2027 for a customer (payee), if the broker submits that payee’s name and tax identification number to the IRS’s TIN Matching Program and receives a response that the name and TIN combination matches IRS records. They’re also granting relief to brokers that fail to withhold and pay the full backup withholding tax due, if the failure is due to a decrease in the value of withheld digital assets in a sale of digital assets in return for different digital assets in 2027, and the broker immediately liquidates the withheld digital assets for cash.

This notice also includes more transition relief for brokers for sales of digital assets effected during calendar year 2027 for certain customers that haven’t been previously classified by the broker as U.S. persons. 

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