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People hate budgeting. Here’s why — and how to reframe it

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Americans hate to budget.

However, reframing the concept can yield more positive results, experts said.

They “cringe” at the word budgeting, said Winnie Sun, co-founder of Sun Group Wealth Partners, based in Irvine, California.

“It’s sort of like telling someone they need to diet and eat healthy,” said Sun, a member of CNBC’s Advisor Council. “It’s a very overwhelming concept for the average consumer.”

About 68% of consumers say a budget would help them reach their personal and family goals, yet 40% say they have never had a budget, according to a poll by the CFP Board, which oversees the certified financial planner designation, published in 2019.

Sun estimates more than 60% of her clients “feel as if they’re literally going to suffer” if Sun mentions budgeting.

As part of its National Financial Literacy Month efforts, CNBC will be featuring stories throughout the month dedicated to helping people manage, grow and protect their money so they can truly live ambitiously.

Conversations around budgeting are generally distilled into two camps: spending on needs (i.e., essential items) and wants (nonessential items).  

This framework is meant to help weigh one’s financial priorities, thereby keeping spending in check, wrote Sarah Newcomb, a behavioral economist at Morningstar.

But the exercise can turn budgeting into a feeling of deprivation — and people rebel as a result.

The classic financial advice of slashing spending on wants such as entertainment, social connection, dating and education, for example, is at odds with “the natural process of human motivation,” Newcomb wrote.

“Yes, the numbers must work, but your life must work, too,” she wrote. “Otherwise, you’ll internally resist your budget, and we all know how that can play out.”

How you should reframe budgeting

How to set an annual budget

Similarly, Newcomb recommends identifying new strategies that can meet one’s needs and simultaneously save money.

Newcomb gives the real-life example of a husband and wife who argued about how much money he spends on his boat each year. His needs are about self-actualization: He enjoys the wind in his hair and the sun on his face. She seeks safety and security, which are also important to her quality of life.

Here, the husband found a new strategy: offering sailing lessons to teens at his yacht club, which helped offset the cost of his boat and allowed his wife to funnel that additional income into savings.

There are other easy ways households can find extra money without sacrificing much, Sun said.

For example, households with more than one streaming service can opt to use one service for six months then change to another for the next six months, decreasing their streaming budget by 50%, she said.

Households with an ample emergency fund intact can consider shopping for auto and other insurance policies with a higher deductible than their current policy, likely lowering monthly premiums, Sun said. In the event of an insurance claim, the emergency fund can meet the deductible, she said.

They can also commit to doing curbside pickup when shopping for groceries, for example. Shoppers make purchases more mindfully and avoid in-store impulse buying, Sun said. She finds clients generally save 20% to 25% or more on their groceries this way.

Any additional cash flow can immediately be used to pay down debt, or go into long-term savings or toward a short-term goal, she said.

Ultimately, if there is a money issue, she challenges clients to decrease their spending by 5% to 10% during the month. After each week of success, she encourages them to celebrate by making memories instead of debt: perhaps by doing something with friends, or hanging out at a park, beach or someone’s backyard.

“You have to have a joy to replace that negative,” she said.

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Personal Finance

Maximizing Returns in High Rate Climate and market uncertainty

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Maximizing Returns in High-Rate Climate

In the macroeconomic environment of late July 2026, personal cash management requires an active, structured approach to wealth preservation. With central bank benchmark rates remaining elevated to ensure long-term disinflation, conservative yield-bearing vehicles—such as short-term U.S. Treasury bills, money market funds, and high-yield savings accounts (HYSAs)—continue to offer reliable nominal returns between 4% and 5%. For individual investors, maximizing net returns requires moving beyond passive checking accounts and executing a disciplined cash laddering strategy.

Leaving substantial liquid capital in traditional bank deposits creates an invisible drag on personal net worth due to ongoing inflation. By implementing a tiered liquidity framework, individuals can split emergency cash reserves and short-term capital allocations across rolling maturities. Allocating cash into 4-week, 8-week, and 13-week Treasury bills creates a continuous cycle of maturing liquidity, allowing investors to continuously reinvest capital at prevailing market yields while maintaining immediate access to emergency funds.

Tax efficiency represents a critical dimension of high-yield cash optimization. For high-earning individuals residing in states with substantial local income taxes, direct holdings in short-term U.S. Treasury instruments often deliver superior net post-tax yields compared to standard commercial bank HYSAs. Because interest earned on federal Treasury bills is strictly exempt from state and local taxation, investors can retain a larger portion of their compounding interest gains without taking on additional credit or market risk.

Ultimately, personal wealth accumulation in mid-2026 relies on intentional capital deployment. Cash should be managed as a productive asset class that generates consistent, risk-free returns. Regularly auditing account yield terms, automating recurring transfers, and leveraging tax-advantaged fixed-income instruments ensures that personal liquidity remains fully optimized against macroeconomic fluctuations.

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Personal Finance

Algorithmic Wealth Management: Balancing Automated Financial Planning with Human Oversight

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Balancing Automated Financial Planning with Human Oversight

The personal finance industry in July 2026 is experiencing a technological evolution, driven by the wide deployment of next-generation algorithmic wealth management tools. Modern digital financial platforms have expanded far beyond basic automated index investing; today’s robo-advisors utilize real-time tax-loss harvesting, dynamic portfolio rebalancing, and hyper-personalized spending analysis to optimize retail investor outcomes. However, as these digital solutions become ubiquitous, investors face the crucial challenge of balancing automated execution with human strategic judgment.

The core advantage of automated financial planning platforms lies in their ability to remove emotional bias from investment execution. During periods of market volatility or localized sector realignments, automated algorithms systematically rebalance portfolios back to target asset allocations without falling victim to panic selling or speculative enthusiasm. Furthermore, integrated cash-flow monitoring algorithms analyze individual spending patterns in real time, automatically sweeping surplus income into designated retirement or debt-liquidation accounts to accelerate net worth accumulation.

Despite these operational advantages, algorithmic tools have inherent structural limitations when addressing complex, highly personalized financial life events. Decisions involving multi-generational estate planning, highly complex tax strategies, small business exits, or nuanced real estate transactions require contextual human judgment that software models cannot replicate. Relying solely on automated models without periodic human professional review can result in misaligned risk profiles or overlooked tax liabilities during major life transitions.

The optimal approach for personal financial planning in late 2026 is a hybrid advisory model. Individuals should utilize automated platforms for routine asset allocation, continuous tax optimization, and low-cost passive index tracking, while engaging qualified human financial advisors for periodic strategic planning, estate structuring, and qualitative risk evaluations. This dual approach ensures maximum cost efficiency and disciplined execution while retaining essential strategic guidance.

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Personal Finance

High-Yield Optimization: Structuring Personal Cash Reserves in a Sustained Rate Environment

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Structuring Personal Cash Reserves in a Sustained Rate Environment

In the financial environment of mid-2026, personal cash management has re-emerged as a vital component of holistic wealth building. With central bank policy rates holding firm to maintain long-term price stability, yield-bearing instruments such as money market funds, high-yield savings accounts (HYSAs), and short-term Treasury bills continue to offer compounding returns around 4% to 5%. For individual investors, effectively structuring cash reserves requires shifting away from passive bank deposits toward active yield optimization.

A frequent pitfall in personal asset management is leaving substantial liquid capital in traditional checking or low-yield savings accounts, where real returns are continuously eroded by baseline inflation. By implementing a disciplined ‘cash ladder’ strategy—allocating liquid funds across tiered maturities using ultra-short Treasury instruments and FDIC-insured high-yield accounts—individuals can secure maximal yields while retaining immediate liquidity for emergency expenses or tactical investment opportunities.

Simultaneously, investors must evaluate the tax efficiency of their cash holdings based on their tax bracket and geographic location. For high earners situated in states with high local income taxes, direct holdings in short-term U.S. Treasury bills often yield a higher net post-tax return than standard high-yield savings accounts, as Treasury interest is strictly exempt from state and local taxation. Understanding these nuanced tax distinctions allows individuals to capture significant incremental gains without taking on additional market risk.

Ultimately, personal financial health in late 2026 hinges on intentional liquidity management. Cash reserves should not be viewed merely as static emergency funds, but as a dynamic asset class that contributes positively to net worth growth. Regularly auditing yield terms, automating cash transfers, and optimizing for post-tax efficiency ensures that personal capital remains fully productive across all economic conditions.

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