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Practice Profile: Personal Finance 101 at SD Mayer

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Of all the deliverables Steve Mayer has presented in his long career in accounting, he singles out giving his books on personal finance to his kids’ friends as a highlight.

Mayer has written two books on the subject, and conducted more than 50 presentations on it over the past several years, and when he’s not involved in his day job as founder and managing director of Redwood City, California-based SD Mayer & Associates, his ongoing work in financial education is largely via the 5 Buckets Foundation.

The foundation was named after his first book, “5 Buckets, 4 Shovels, a Beach and a Map.” He shares that and his follow-up, “Adulting 101: A Guide to Personal Finance” with family and friends — it’s a firm-sponsored series based on his metaphorical framework for finances. The buckets represent five asset groups, the four shovels are different financial professionals, the beach is an individual’s life full of sand, which represents money, and the map is a guide to financial security.

After leaving the regional firm he co-founded to establish SD Mayer in early 2013, Mayer was “kicking around the idea of writing a book” based on this concept.

“No one was looking at the holistic approach,” he recalled. “Our company has a team of people in tax, investment, insurance, lawyers — they’re all there. That was the genesis of the book, and this is a great way to serve clients.”

After writing the second book, Mayer founded the nonprofit in 2019 and brought on Victoria Terheyden as president and CEO three years later. The 5 Buckets Foundation provides financial literacy education, mainly through an interactive introductory curriculum that covers the basics of personal finance.

SD Mayer and its wholly owned subsidiary wealth management practice, SDM Advisors, contribute well over 50% of the funding for 5 Buckets, along with resources and office space; as Mayer describes it, the firm and foundation are “separate, but joined at the hip.”

SD Mayer's 5 Buckets Foundation gives a financial literacy class

SD Mayer’s 5 Buckets Foundation gives a financial literacy class

“Most volunteers for the 5 Buckets Foundation come from the firm, and the 5 Buckets Foundation is housed in the offices,” he explained. “The firm provides office space and marketing support, but we are careful it’s a separate organization…. We’re not trying to make money off the foundation but have it as a legacy project of the firm.”

SD Mayer also functions as one of about 15 corporate partners of the foundation that provide support and funds, along with employees who are trained to be educators in the foundation’s workshops.

“It’s a unique opportunity for corporate partners, SD Mayer being one,” said Terheyden. “It’s a tool to help us grow and scale, having a lot of different partners and workshops in the Bay Area and nationally. We have a staff of two doing the teaching, and to broaden the reach, there’s a business opportunity to become a volunteer educator through our training program.”

The foundation has currently trained about 15 volunteers from SD Mayer, who reported an “overwhelming positive response to the experience,” according to Terheyden, who explained anyone is welcome as a volunteer, regardless of knowledge and experience — though typically, as employees of corporate partner CPA firms or banks, many have at least a baseline expertise.

“You sign up for a two-hour training session, and you go into the curriculum and do studying on your own, including strategies to become an effective educator,” Terheyden said. “You go observe workshops in person or online, and from there, you let us know if it’s something you want to do.”

SD Mayer’s participation thus far has been beneficial, according to Terheyden. “For SD Mayer, it’s been terrific, as an engagement tool for employees to give back their time, and develop other skills as well, teaching workshops to college groups, community organizations in the Bay Area or nationally, that they reach with Zoom.”

Workshops vary, though the most popular is a 75-minute course that covers the basics of personal finance. Roughly 80% of all workshop participants are in the 18-to-22-year age range who are beginning their personal finance journeys, though the foundation works with older groups as well.

Currently, Terheyden and her colleague conduct about 60% of the workshops, with the other 40% facilitated by volunteer educators; however, that “could grow to 100%,” she said. “We’re moving in the right direction. The goal is training other people. It’s a movement, not just in teaching, but the importance, hoping to see a movement in society toward that education.”

Movement and momentum

The 5 Buckets curriculum was created to provide the education studies say is lacking in young people, with the foundation’s website displaying key statistics: According to an American Psychological Association study, 92% of respondents say it’s important to learn about personal finance while in high school or college, but only 20% say they would know where to begin with their financial literacy education. And it’s not just young people: The survey found that 64% of U.S. adults feel anxious about money and say that it is a major source of stress.

This emotional aspect is addressed in the foundation’s workshops, Terheyden explained, which include “exploring one’s relationship with money, where that comes from — family, society. Money is a challenging topic so we are aware of the emotional states of a room. The curriculum covers all the basics: building and managing credit; buy now, pay later options, what those mean … budgeting, a tool needed in personal and business life … intro to investing, insurance.”

5 Buckets also focuses on underserved populations, with a couple of projects in the works that Terheyden is particularly enthusiastic about.

“One exciting thing over the last few weeks is a $50,000 grant to work with a current partner in Oakland to create a personal finance curriculum focused on first-generation college students,” she shared. “It’s the regular curriculum, but going deeper with groups that have different experiences. We’re also creating a curriculum for transitional-age foster youth — a population that’s had a tough hand in life and needs these skills more than ever.”

The latter program will specifically address California’s Extended Foster Care Law (AB 12), which allows eligible youth to remain in foster care beyond age 18 up to age 21, with additional requirements and financial implications, like a monthly stipend that the foundation’s course can help advise on.

In addition to expanding to more demographics, 5 Buckets hopes to broaden its overall reach, according to Mayer: “Our goal is to teach 10,000 to 20,000 kids a year.”

Terheyden registers an impressive reach so far.

“We survey all learners and participants in the end on metrics of what they have learned and measure by demand for our workshops,” she explained. “[They say] ‘We were never approached at school, we’ve never done this in a way that’s effective.’ Young people tell it like it is — that they were not taught, are in huge student debt, feel ill-prepared to start life. In college they are given a free T-shirt and hat to sign up for a credit card. All of these concepts need more deep diving. We are making an impact and continue to grow. I hope down the line this is taught robustly in schools and families. But that’s a long time away.”

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Accounting

AI-Driven Automation and Continuous Accounting Frameworks

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The accounting profession is undergoing a fundamental structural transition as enterprise finance departments shift from periodic month-end closes toward automated continuous accounting models. By integrating specialized machine learning algorithms directly into enterprise resource planning (ERP) platforms, chief accounting officers are transforming financial reporting from a retrospective exercise into a real-time operational asset.

The Shift from Periodic Close to Continuous Financial Reporting
Traditional accounting workflows heavily relied on manual data reconciliation, spreadsheet calculations, and multi-week closing cycles at the end of each fiscal period. In contrast, continuous accounting frameworks utilize automated software agents to process, validate, and post transactional data in real time as business activities occur.

Automated bank reconciliation tools cross-reference incoming bank feeds, invoice records, and purchase orders automatically. By resolving transactional variances instantly throughout the month, corporate accounting teams eliminate the traditional workload spikes associated with quarterly and annual closes.

Machine Learning in Audit Trails and Anomaly Detection
Advanced natural language processing (NLP) and machine learning tools are redefining internal audit and financial control environments. Automated systems analyze 100% of general ledger entries, identifying anomalous transactions, duplicate payments, and unauthorized journal entries in real time.

Rather than relying on random statistical sampling, corporate internal auditors can focus their attention on high-risk flags automatically surfaced by algorithmic monitoring platforms. This continuous risk assessment strengthens internal controls over financial reporting (ICFR) and significantly reduces fraud risk.

Evolving Roles for Accounting Professionals
As routine data entry and manual reconciliation tasks become fully automated, the skill set required for accounting professionals is shifting toward data analysis, system design, and strategic business advisory.
– Systems Governance: Accountants are increasingly responsible for monitoring algorithmic accuracy and managing data integration pipelines.
– Business Partnership: Finance professionals leverage real-time financial dashboards to advise operational leaders on margin management and working capital allocation.
– Regulatory Compliance Management: Accounting teams utilize automated platforms to ensure compliance with dynamic tax codes and international accounting standards.

Core Implementation Recommendations
1. Deploy Automated Reconciliation Tools: Integrate continuous transaction processing modules into existing enterprise ERP architectures.
2. Establish Algorithmic Governance Controls: Implement strict internal testing protocols to ensure automated accounting rules comply with GAAP/IFRS standards.
3. Reskill Accounting Teams: Invest in training finance staff on data analytics, workflow automation, and predictive financial modeling.

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Accounting

Global ESG Reporting Standards and Double Materiality Compliance

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Corporate accounting departments face expanding reporting expectations as international sustainability disclosure standards achieve regulatory enforcement across major global jurisdictions. Chief Accounting Officers (CAOs) and corporate controllers are establishing rigorous internal accounting controls to treat Environmental, Social, and Governance (ESG) metrics with the same data precision, auditability, and governance as traditional financial statements.

Regulatory Harmonization Under Global Sustainability Frameworks
The implementation of standardized sustainability reporting frameworks—notably rules established by international sustainability accounting boards—has created unified expectations for public and large private enterprises. Corporations must report standardized metrics covering greenhouse gas emissions (Scope 1, 2, and material Scope 3), energy utilization, workforce demographics, and supply chain governance.

In Europe and other participating international jurisdictions, double materiality principles are mandatory. Under double materiality, organizations must report both how external sustainability risks impact corporate financial performance, and how internal corporate operations affect surrounding environmental and social structures.

Integrating Sustainability Metrics into Core ERP Systems
To provide auditable non-financial data, enterprise organizations are integrating specialized carbon accounting and ESG management platforms directly into core ERP systems. Automated data collectors capture energy utility invoices, logistics fuel consumption metrics, and vendor compliance records in real time.

Establishing automated, traceable data pipelines ensures that non-financial reporting is supported by clear audit trails. This structured approach allows external financial auditors to provide reasonable assurance on sustainability disclosures during annual corporate reporting cycles.

Financial Impacts and Capital Market Disclosure
Accurate ESG reporting directly influences corporate cost of capital and institutional credit ratings. Commercial lenders and institutional asset managers systematically incorporate sustainability metrics into risk pricing models. Companies that demonstrate transparent, verifiable progress in operational energy efficiency and climate risk mitigation benefit from expanded access to green bond markets and lower debt pricing.

Action Steps for Accounting Leadership
1. Implement Double Materiality Frameworks: Conduct comprehensive assessments to identify material financial and operational sustainability metrics.
2. Build Auditable Non-Financial Data Pipelines: Automate ESG data collection within core accounting software to ensure data integrity.
3. Align Sustainability with Annual Financial Filings: Prepare non-financial disclosures concurrently with financial statements to satisfy regulatory audit expectations.

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Accounting

Modernizing Internal Controls: Machine Learning and Continuous Monitoring in Auditing

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Internal audit departments and corporate risk managers are modernizing internal control frameworks by shifting from periodic sampling techniques to continuous monitoring and machine learning analytics. As operational data volumes increase across enterprise organizations, automated control testing ensures financial integrity, prevents corporate fraud, and streamlines annual audit engagements.

The Limitation of Periodic Audit Sampling
Historically, internal and external auditors evaluated internal controls by reviewing random samples of financial transactions—often analyzing less than five percent of total ledger entries. In complex enterprise environments, periodic sampling methods carry inherent risks of overlooking localized financial misstatements, unauthorized disbursements, or operational control breakdowns.

In 2026, progressive internal audit functions are utilizing automated continuous monitoring platforms that evaluate one hundred percent of financial transactions in real time. Continuous control auditing systems continuously monitor general ledger entries, procurement approvals, and expense reimbursements across all operating subsidiaries.

AI-Powered Fraud Detection and Anomaly Identification
Machine learning models trained on historical corporate financial data excel at identifying subtle transactional anomalies that indicate potential fraud or operational error. Automated systems instantly flag duplicate invoice payments, unapproved vendor creation, unusual journal entry timing, and unauthorized override of authority thresholds.

When an anomaly is detected, the automated auditing platform generates an instant risk alert, allowing internal audit teams to investigate root causes immediately. Early detection prevents minor operational errors from escalating into material weaknesses in financial reporting.

Streamlining External Audit Preparation
Continuous internal control monitoring delivers significant benefits during annual external financial audits. External audit firms can review continuous audit logs and automated control testing documentation, reducing the time required for manual field testing.

This integrated approach lowers overall audit compliance fees, reduces administrative burdens on corporate accounting staff, and provides senior management and audit committees with real-time visibility into the organization’s overall risk profile.

Core Implementation Guidelines
1. Transition to 100% Data Testing: Replace legacy sampling methods with automated continuous audit monitoring systems.
2. Deploy Anomaly Detection Algorithms: Implement machine learning models to identify unauthorized transactions and operational control overrides.
3. Align Internal and External Audit Workflows: Coordinate continuous control testing protocols with external auditors to optimize annual compliance cycles.

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