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Protect the CPA profession as traditional firms fade away

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We’re witnessing the evolution of the “new firm.” 

First, these aren’t audit firms. They are their own unique beast and don’t fit into this new firm model. They are firms:

  1. Where professional services and technology have merged together with a significant investment from venture capital or other outside capital. 
  1. That are merging up into a firm with private equity. They will eventually become public companies when PE won’t be able to get their money out, forcing an IPO. 

What do these new firms have in common? They focus on those services that don’t really need a CPA credential. Things like general accounting and tax, controller services, CAS, etc., can be done by anyone; a CPA is only needed to conduct a public company audit.  

Sound scary? Not really — if we as CPAs are willing to own that space in the marketplace. The CPA brand is significant and something worth having. But what happens when this influx of capital is commonplace and things change? How do we focus on protecting the profession and not the firm? This is key to our future!

The CPA in this evolving industry

Yep, I said it. Industry. Not profession. As certified professionals, CPAs work in a profession. But the new firm is focused on the industry where work is done by a broader group of people who work for a company and not a professionally licensed firm. 

I recently conducted a poll on LinkedIn where I asked if CPA firms will still exist in 2030. With 400 responses, 24% of respondents said they will not. So, if public accounting is evolving into a new business model, then how do we protect the profession within that business model? 

Today, just as the American Institute of CPAs advocates for the CPAs working in professional services firms, they also advocate for those CPAs in industry, working to protect the CPA brand for CFOs, controllers, etc. This could evolve into another group of CPAs. 

Let’s say someone works as a CPA for a technology company, selling services or professional services attached to that technology. They don’t report to the CFO or CEO, right? So, that’s not really an internal CPA. They are public-serving, but not part of a firm either. What do you call this group of CPAs? And how do you make sure the people in this role meet the rigorous standards of their credentials? 

These are the questions we need to be asking. We should be thinking about what that looks like in the future, too. The question then becomes what training or education is needed for these professionals, and what are the requirements that protect the CPA within this new industry. 

The real-time disruption

I’m dating myself here, but when I grew up in firms after graduating in the early 1990s, automation was just starting with computerized tax returns. It wasn’t that much later when I was starting my firm that QuickBooks came onto the scene. When you think about how work was done then compared to how work is done today, you see the real-time aspect the cloud has had on our work — disrupting the way we get things done. 

And that’s the biggest reason why firms haven’t changed. They don’t think about the real-time disruption of cloud accounting. The focus is too often on how a CPA is trained in a firm, where one person does the work and someone else reviews it. It’s all after the fact, right? 

Most firms still have a hard time with the idea of real-time, but if it’s truly a disruptor, then how do you quantify and qualify it? How do you educate around it? How do you maintain professional standards? That’s ultimately the problem to solve to protect the profession. 

Asking the right questions

This might not make a difference if you’re working in a firm or in a company that sells accounting and tax services, but as private equity came into the profession, so did a new firm model and structure. It’s here and we need to adapt.  

We’ve struggled with real-time for the past 20 years, but in today’s day and age, CPAs and accounting professionals are working on things as they happen. When you’re working in real-time, especially with technology and bots, you have to make sure that your output is at a certain standard. What that looks like is something we need to determine. The focus should be on the human element and serving customers, too, as bots can’t deliver either. 

I don’t have all the answers, and I never claim to, but we’re asking the wrong questions. We need to think about protecting the profession and not necessarily the firm. What questions should we be asking? 

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Accounting

Continuous Auditing Transforms Corporate ERPs

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continuous auditing transforms corporate erps

As corporate accounting departments cross the threshold into late July 2026, the adoption of continuous, automated auditing systems has reached a definitive turning point. Driven by advances in artificial intelligence and deep integration with modern Enterprise Resource Planning (ERP) platforms, leading finance organizations are moving away from traditional, periodic post-hoc audits in favor of real-time, 100% transactional verification. This technological transition is redefining internal control environments, reducing compliance costs, and eliminating the structural delays inherent in legacy quarterly closing processes.

Unlike traditional auditing frameworks that rely on statistical sampling—a process that inevitably leaves operational blind spots—continuous auditing software monitors operational data feeds continuously. Every purchase order, electronic invoice, payroll disbursement, and cross-border wire transfer is automatically cross-referenced against established corporate governance parameters, regulatory tax schedules, and anti-fraud algorithms in real time. Anomalies or unauthorized ledger entries are flagged instantly, allowing internal audit teams to investigate and remediate compliance gaps immediately rather than months after the close of a financial period.

The implications for executive financial management are far-reaching. By embedding continuous verification directly into daily transaction workflows, chief financial officers gain uninterrupted visibility into the organization’s true financial standing. Real-time balance sheet auditing eliminates the severe operational bottlenecks associated with month-end and quarter-end financial reconciliations, freeing accounting professionals to focus on strategic financial modeling, tax planning, and capital allocation rather than manual data entry and spreadsheet consolidation.

However, implementing continuous auditing requires accounting leadership to invest heavily in data governance and technical upskilling. Internal audit teams must evolve from manual ledger reviewers into system architects capable of auditing complex algorithms and validating automated data pipelines. Accounting firms and corporate controllers that master continuous auditing will establish a resilient compliance framework capable of meeting stringent international regulatory standards with total transparency.

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Accounting

U.S. Imposes New 50% Tariffs on Canadian Imports Under Rare Legal Provision

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U.S. Imposes New 50% Tariffs on Canadian Imports Under Rare Legal Provision

WASHINGTON — In a major escalation of cross-border trade friction, U.S. President Donald Trump has signed executive orders imposing new 50% tariffs on a wide selection of Canadian exports, citing discriminatory practices by Ottawa targeting American auto, dairy, and beverage industries.

The new duties, announced Monday, will take effect in 30 days. They target a broad spectrum of consumer and industrial goods—ranging from wine, liquor, and milk products to commercial cement, furniture, clothing, and hockey equipment.

Untested Legal Mechanism

To enact the sweeping measures, the administration invoked Section 338 of the Tariff Act of 1930—a rarely used legal provision allowing the executive branch to levy additional tariffs of up to 50% on foreign nations deemed to discriminate against U.S. commerce.

White House officials noted that Section 338 addresses trade discrimination rather than national security or economic emergencies. The move comes months after prior global emergency tariffs faced legal challenges in domestic courts, signaling Washington’s pivot toward alternate statutory authorities to maintain import duties.

Senior administration officials briefed reporters that the measure directly responds to Canadian provincial bans on U.S. alcohol, restrictions on American vehicle exports, and import quota disparities affecting U.S. dairy and cheese producers relative to third-party trading partners.

“While the administration continues to secure reciprocal trade agreements globally, Canada retaliated against efforts to protect domestic industry,” U.S. Trade Representative Jamieson Greer stated.

USMCA Impact and Carve-Outs

Significantly, the newly ordered 50% duties will apply to designated items even if they otherwise comply with the United States-Mexico-Canada Agreement (USMCA).

However, the administration confirmed key targeted exemptions:

  • Energy products (including oil and natural gas)
  • Potash and critical minerals
  • Fish and seafood
  • Goods already governed by sector-specific duties (such as existing steel and aluminum tariffs)

Administration representatives emphasized that the tariffs do not stem from recent disputes concerning drifting Canadian wildfire smoke, noting that policy options regarding environmental spillover remain under separate review.

Canadian Response and Market Reaction

Following the White House announcement, the Canadian dollar experienced a sharp decline against the U.S. dollar, falling approximately 0.4% during evening trading.

Canadian Prime Minister Mark Carney issued a statement emphasizing that Canada’s earlier counter-duties had merely matched previous U.S. trade actions. “Canada stands ready to engage intensively to address outstanding issues with the U.S. to the mutual benefit of our citizens,” Carney stated, pointing to detailed proposals Ottawa submitted to modernize the USMCA framework.

Ontario Premier Doug Ford took a firmer stance, urging a “dollar-for-dollar” reciprocal response if the measures go into effect on August 19.

With a 30-day implementation window before the duties officially lock in, industry associations and trade groups on both sides of the border are calling for urgent bilateral negotiations to avert further supply chain disruption across North America.

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Accounting

Automated Continuous Auditing: Transforming Compliance and Real-Time Financial Oversight

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Transforming Compliance and Real-Time Financial Oversight

The traditional accounting paradigm—defined by periodic monthly closures and post-hoc annual audits—is rapidly giving way to continuous, automated financial oversight. As of July 2026, forward-thinking accounting practices and multinational corporate finance departments are leveraging continuous auditing systems powered by advanced machine learning models. These systems monitor operational transactions in real time, shifting audit methodologies from sample-based post-analysis to absolute, 100% transaction-level verification.

The operational advantages of continuous auditing are transformative. Standard auditing procedures historically relied on statistical sampling, which, despite rigorous methodology, inherently left gaps where anomalies or fraudulent transactions could go undetected for months. Modern continuous auditing platforms integrate directly with enterprise resource planning (ERP) databases, instantly cross-referencing purchase orders, invoices, bank feeds, and tax records. Any deviation from established control parameters or unusual transaction behavior triggers immediate flags for internal audit teams, dramatically reducing detection lag from quarters to seconds.

Beyond fraud prevention, continuous auditing fundamentally alters internal reporting and decision-making. Executive leadership no longer has to wait weeks after the close of a quarter to evaluate precise financial standing; real-time verified ledger data provides an uninterrupted view of operating margins, tax liabilities, and cash flow dynamics. This real-time visibility enables corporate controllers to adjust capital allocation strategies dynamically, mitigating liquidity constraints and capitalizing on emerging commercial opportunities far more efficiently than competitors bound to legacy reporting cycles.

However, implementing continuous auditing requires accounting professionals to acquire new analytical capabilities. The role of the auditor is evolving from manual data reconciliation toward system validation, algorithmic model governance, and strategic risk interpretation. Accounting firms and corporate finance departments must invest in continuous technical education, ensuring that audit staff possess the data engineering skills necessary to design, maintain, and evaluate complex automated compliance systems.

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