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Small things you can do to show clients some love

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Tax season (the first round) is over. Think about all the work you did. Now read the quote below:

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ― Maya Angelou

While Angelou’s quote sounds great, its meaning can be frustrating, particularly as it pertains to the work you do as a tax professional. Let’s break it down:

  • “People will forget what you said.” As any tax professional knows, clients rarely remember anything you told them if they were even listening in the first place.
  • “People will forget what you did.” Think about all the work, stress and late hours you endured during busy season. Are clients going to give you credit for that? Nope.
  • “People will never forget how you made them feel.” How did you make your clients feel this tax season? It’s possible that, in the thick of things, we didn’t make our clients feel as appreciated as we could have.

Good news: We’ve got time now to refocus and show them how much we appreciate them. Let me tell you a story with an idea.
Like every other child in America, my daughters love Chick-fil-A. It’s even better if they can get those nuggets in a Happy Meal. They get their nuggets, a fruit cup, a kid-size drink and a little prize. (Disclaimer: The author receives no compensation or promotional consideration from any companies, brands, products, or services mentioned in this article.)

My girls received a unique prize this time. Inside their Happy Meal were two postcards with the Chick-fil-A logo on the front, saying, “You brighten my day” and “You brighten our day.” On the back it said, “Just wanted to say……” with room to write a personalized message to send to someone. To get the ball rolling, a Chick-fil-A team member named “Jennifer” wrote, “You Got This!” on one of my daughter’s cards. And she included a smiley face for good measure.

Chick-fil-a notecards saying "You brighten my day" and "You brighten our day"
Chick Fil-a notecards saying "You got this"

My nine-year-old was blown away. “Dad, that is so nice,” she kept saying about those cards for the next half hour. And then she said, “I can’t wait to figure out who I’m going to give this to.” 

It was a tough tax season for many of you. You’re probably not thinking of ways to tell clients how much you appreciate them. So, why now? They didn’t see all the hard work you and your team put in. They just see two big bills in front of them when they look at their tax return — one bill from the IRS and a second bill from you (i.e., your invoice). 

 What small things can you do to show clients you appreciate them? Things that make an impact but take little time, money, or effort? 

Let’s go back to Chick-fil-A. If you look closely at the cards my daughter received, the company branding and logo are subtly included. It’s not in your face, but it’s clear where customers are getting these clever pay-it-forward note cards. Chick-fil-A is not the star of the show, but they’re along with each customer for the ride as they pay the nice gesture forward to someone they care about. Then, notice what the handwritten note from Jennifer does to your subconscious. The company (Chick-fil-A) doesn’t appreciate you; the individual person (Jennifer) appreciates you. Wow!

Companies aren’t people. Companies don’t have feelings. Chick-fil-A is smart enough to make it about the customer, not about itself. Then they take it a step further to make it more impactful — they give customers another pay-it-forward card. What does that do? It gives the customer buy-in. You made them feel good, and now that allows them to make others feel good, which makes them feel even better. My nine-year-old understands that. She likes the card. She loves the ability to write her message and give it to someone she cares about. 

So, imagine if you sent branded appreciation cards to your clients and then gave them extra appreciation cards to send to their friends and family members. Your message would be passed along in the tiniest way that implied: “We are not the heroes of the story. You (the client) are the hero. We are along for the ride. We’re just in the background taking care of things.”

You’re all smart people reading this article. I’m not going to tell you exactly how to create branded client appreciation cards, but if you’ve read this far, you get the idea. The most important point to remember is to ensure the gesture is coming from you or another team member — not the firm itself. Clients don’t have a relationship with your firm. The relationship is with you.

If a company that sells chicken can do this so well that a nine-year-old picks up on it, then a professional services firm should be able to figure this out too. But it goes even further. By training your team to brighten up the days of your customers/clients, they feel better about themselves and they become better, more engaged employees who will go the extra mile for your organization. Chances are, they’ll stay around longer. It’s like a flywheel of happiness.

How does your firm show clients how much you appreciate them? I’d love to hear from you. 

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Accounting

Continuous Auditing Transforms Corporate ERPs

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continuous auditing transforms corporate erps

As corporate accounting departments cross the threshold into late July 2026, the adoption of continuous, automated auditing systems has reached a definitive turning point. Driven by advances in artificial intelligence and deep integration with modern Enterprise Resource Planning (ERP) platforms, leading finance organizations are moving away from traditional, periodic post-hoc audits in favor of real-time, 100% transactional verification. This technological transition is redefining internal control environments, reducing compliance costs, and eliminating the structural delays inherent in legacy quarterly closing processes.

Unlike traditional auditing frameworks that rely on statistical sampling—a process that inevitably leaves operational blind spots—continuous auditing software monitors operational data feeds continuously. Every purchase order, electronic invoice, payroll disbursement, and cross-border wire transfer is automatically cross-referenced against established corporate governance parameters, regulatory tax schedules, and anti-fraud algorithms in real time. Anomalies or unauthorized ledger entries are flagged instantly, allowing internal audit teams to investigate and remediate compliance gaps immediately rather than months after the close of a financial period.

The implications for executive financial management are far-reaching. By embedding continuous verification directly into daily transaction workflows, chief financial officers gain uninterrupted visibility into the organization’s true financial standing. Real-time balance sheet auditing eliminates the severe operational bottlenecks associated with month-end and quarter-end financial reconciliations, freeing accounting professionals to focus on strategic financial modeling, tax planning, and capital allocation rather than manual data entry and spreadsheet consolidation.

However, implementing continuous auditing requires accounting leadership to invest heavily in data governance and technical upskilling. Internal audit teams must evolve from manual ledger reviewers into system architects capable of auditing complex algorithms and validating automated data pipelines. Accounting firms and corporate controllers that master continuous auditing will establish a resilient compliance framework capable of meeting stringent international regulatory standards with total transparency.

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Accounting

U.S. Imposes New 50% Tariffs on Canadian Imports Under Rare Legal Provision

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U.S. Imposes New 50% Tariffs on Canadian Imports Under Rare Legal Provision

WASHINGTON — In a major escalation of cross-border trade friction, U.S. President Donald Trump has signed executive orders imposing new 50% tariffs on a wide selection of Canadian exports, citing discriminatory practices by Ottawa targeting American auto, dairy, and beverage industries.

The new duties, announced Monday, will take effect in 30 days. They target a broad spectrum of consumer and industrial goods—ranging from wine, liquor, and milk products to commercial cement, furniture, clothing, and hockey equipment.

Untested Legal Mechanism

To enact the sweeping measures, the administration invoked Section 338 of the Tariff Act of 1930—a rarely used legal provision allowing the executive branch to levy additional tariffs of up to 50% on foreign nations deemed to discriminate against U.S. commerce.

White House officials noted that Section 338 addresses trade discrimination rather than national security or economic emergencies. The move comes months after prior global emergency tariffs faced legal challenges in domestic courts, signaling Washington’s pivot toward alternate statutory authorities to maintain import duties.

Senior administration officials briefed reporters that the measure directly responds to Canadian provincial bans on U.S. alcohol, restrictions on American vehicle exports, and import quota disparities affecting U.S. dairy and cheese producers relative to third-party trading partners.

“While the administration continues to secure reciprocal trade agreements globally, Canada retaliated against efforts to protect domestic industry,” U.S. Trade Representative Jamieson Greer stated.

USMCA Impact and Carve-Outs

Significantly, the newly ordered 50% duties will apply to designated items even if they otherwise comply with the United States-Mexico-Canada Agreement (USMCA).

However, the administration confirmed key targeted exemptions:

  • Energy products (including oil and natural gas)
  • Potash and critical minerals
  • Fish and seafood
  • Goods already governed by sector-specific duties (such as existing steel and aluminum tariffs)

Administration representatives emphasized that the tariffs do not stem from recent disputes concerning drifting Canadian wildfire smoke, noting that policy options regarding environmental spillover remain under separate review.

Canadian Response and Market Reaction

Following the White House announcement, the Canadian dollar experienced a sharp decline against the U.S. dollar, falling approximately 0.4% during evening trading.

Canadian Prime Minister Mark Carney issued a statement emphasizing that Canada’s earlier counter-duties had merely matched previous U.S. trade actions. “Canada stands ready to engage intensively to address outstanding issues with the U.S. to the mutual benefit of our citizens,” Carney stated, pointing to detailed proposals Ottawa submitted to modernize the USMCA framework.

Ontario Premier Doug Ford took a firmer stance, urging a “dollar-for-dollar” reciprocal response if the measures go into effect on August 19.

With a 30-day implementation window before the duties officially lock in, industry associations and trade groups on both sides of the border are calling for urgent bilateral negotiations to avert further supply chain disruption across North America.

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Accounting

Automated Continuous Auditing: Transforming Compliance and Real-Time Financial Oversight

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Transforming Compliance and Real-Time Financial Oversight

The traditional accounting paradigm—defined by periodic monthly closures and post-hoc annual audits—is rapidly giving way to continuous, automated financial oversight. As of July 2026, forward-thinking accounting practices and multinational corporate finance departments are leveraging continuous auditing systems powered by advanced machine learning models. These systems monitor operational transactions in real time, shifting audit methodologies from sample-based post-analysis to absolute, 100% transaction-level verification.

The operational advantages of continuous auditing are transformative. Standard auditing procedures historically relied on statistical sampling, which, despite rigorous methodology, inherently left gaps where anomalies or fraudulent transactions could go undetected for months. Modern continuous auditing platforms integrate directly with enterprise resource planning (ERP) databases, instantly cross-referencing purchase orders, invoices, bank feeds, and tax records. Any deviation from established control parameters or unusual transaction behavior triggers immediate flags for internal audit teams, dramatically reducing detection lag from quarters to seconds.

Beyond fraud prevention, continuous auditing fundamentally alters internal reporting and decision-making. Executive leadership no longer has to wait weeks after the close of a quarter to evaluate precise financial standing; real-time verified ledger data provides an uninterrupted view of operating margins, tax liabilities, and cash flow dynamics. This real-time visibility enables corporate controllers to adjust capital allocation strategies dynamically, mitigating liquidity constraints and capitalizing on emerging commercial opportunities far more efficiently than competitors bound to legacy reporting cycles.

However, implementing continuous auditing requires accounting professionals to acquire new analytical capabilities. The role of the auditor is evolving from manual data reconciliation toward system validation, algorithmic model governance, and strategic risk interpretation. Accounting firms and corporate finance departments must invest in continuous technical education, ensuring that audit staff possess the data engineering skills necessary to design, maintain, and evaluate complex automated compliance systems.

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