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Super Trump and his mighty MAGA machine

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Nikki Haley became the first woman to win a Republican presidential primary on March 3rd, when she earned 63% of the roughly 2,000 votes cast in the District of Columbia. Donald Trump’s campaign quickly sent out a press release knocking Ms Haley for being “crowned Queen of the Swamp by the lobbyists and DC insiders”. Mr Trump is busy creating a new Republican establishment anyway.

Ms Haley notched up a second win, in Vermont, on March 5th, but that came amid an avalanche of defeats. Fifteen states and one territory held primaries, with 854 of the 1,215 delegates needed to clinch the Republican nomination up for grabs. Known as Super Tuesday, the typically important day proved unusually sleepy. As expected, Mr Trump dominated, as he has throughout the primary process. The front-runner won every Super Tuesday primary but Vermont’s.

Before Ms Haley dropped out of the race on Wednesday morning, Mr Trump wrote that many of her supporters were “Radical Left Democrats” but he “would further like to invite all of the Haley supporters to join the greatest movement in the history of our Nation”. Ms Haley declined to endorse Mr Trump, who is now running unopposed and will soon officially clinch the delegates needed to become the party’s presumptive nominee.

Mr Trump did receive an endorsement from Mitch McConnell, the veteran Republican leader in the Senate and one of the last prominent holdouts. But the former president was already flexing his influence over the national party before Super Tuesday. The Republican National Committee (RNC), a 168-member body, is convening in Houston on March 7th and 8th, and merging the institution with Mr Trump’s campaign will be at the top of the agenda. Ronna McDaniel, the RNC’s chair since 2017, will finish her two-year term early after Mr Trump grew dissatisfied. Mr Trump has picked Michael Whatley, chairman of the North Carolina Republican Party, to replace her. Lara Trump, the former president’s daughter-in-law, is expected to join as co-chair. And Chris LaCivita, a top campaign official, will oversee day-to-day operations at the national committee.

Last month Ms Haley criticised these moves as premature, but presidential campaigns always integrate with the national committee eventually. “Of course he’s going to take over the building and the party,” says Sean Spicer, who worked at the RNC before joining the Trump administration. “It unifies the effort. You don’t need people swimming against the stream.”

Mr Trump was able to move faster than usual because he remains extremely popular with Republicans, and even his critics could see that only he could win the nomination. Both organisations will now co-ordinate strategy and spending that could pass $1bn. The committee traditionally focuses on get-out-the-vote operations and could take on some campaign expenses. Then there are Mr Trump’s legal bills, which continue to mount as he fights multiple criminal indictments.

Henry Barbour, a longtime committeeman, sought to pass a resolution preventing the RNC from picking up a legal tab that could run into tens of millions of dollars. He said ahead of the Houston meeting that the effort could not muster enough support even to come up for a vote by the full committee, though Mr LaCivita has said that Mr Trump will not rely on the RNC funds for legal liabilities.

A Trumpified RNC today does not guarantee one in perpetuity. The institution typically shrinks as it comes under financial pressure after presidential elections, and many Trump appointees will depart. The newly installed chair and co-chair will be up for re-election next year. Their successors will be chosen by RNC members, who generally support Mr Trump, but Republicans who have witnessed such transitions before say they can be unpredictable.

The presidential candidate will have greater influence over the future of the party by wading into congressional races. More than 90% of Trump-endorsed candidates won their primaries in 2022, and his endorsement remains potent in 2024. A Republican pursuing a US Senate seat in Montana dropped out days after Mr Trump endorsed his rival. A House Republican strategist declines to share details on discussions with the Trump campaign, but says Mr Trump wants to see the party’s majority grow: “He’s definitely a team player.”

Even a Trump loss in 2024 would not necessarily diminish the appetite for Trump-aligned populists in the future. “That is where the energy is in the party,” says Alex Conant, a Republican operative. “I expect it will remain that way for a while regardless of what happens to Trump.”

Mr Trump’s strength among primary voters should surprise no one, but some of the party’s money men have shown less enthusiasm. Many donors preferred Ms Haley or Ron DeSantis, the Florida governor whose $168m effort ended after the Iowa caucuses. Last year was the RNC’s worst fundraising year, adjusting for inflation, since 1993—and its Democratic rival brought in over $30m more. The DNC started 2024 with more than $21m cash on hand compared with just over $8m for the RNC.

Money is not all that matters. Hillary Clinton spent nearly twice as much as Mr Trump in 2016 and still lost. But in a close race, any extra advantage could decide the outcome. Mr Trump is a potent small-dollar fundraiser, but he appears to know he will need more billionaires onside.

The Club for Growth, an influential anti-tax group that fell out with Mr Trump in recent years, has begun to reconcile with him lately. Jeff Yass, a billionaire trader, gave the group’s Super PAC $10m as it sought a Trump alternative. He later donated to the Super PAC for Chris Christie, a former New Jersey governor. On March 1st Mr Trump called Mr Yass “fantastic”.

Whether Mr Trump can win over donors—and more moderate Republicans—may depend on how he adapts his tone in the coming months. Most presidential nominees undergo a shift after securing their base, adopting a more moderate message during the general election. Mr Trump has been notably more circumspect on abortion and other social issues than his Republican rivals. But his broader strategy is unlikely to change: hammering Mr Biden for his handling of immigration and the economy while pointing to increasing chaos around the world.

“Winning campaign messaging requires a few key ingredients: being simple, compelling and able to draw a clean contrast against the opposition,” says Rob Lockwood, a former RNC strategist. “Biden’s political prospects are primarily haunted by his record,” and Mr Trump can point to four years in office that polls suggest many voters recall fondly.

Mr Trump still faces the challenge of healing wounds within his own party. After Iowa, he opted for a unifying message. A week later in New Hampshire, visibly annoyed, he departed from his script and delivered a lengthy personal attack on Ms Haley. As the results came in on Super Tuesday, Mr Trump said: “We want to have unity, and we’re going to have unity, and it’s going to happen very quickly.”

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Economics

Consumer sentiment worsens as inflation fears grow, University of Michigan survey shows

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A shopper pays with a credit card at the farmer’s market in San Francisco, California, US, on Thursday, March 27, 2025. 

Bloomberg | Bloomberg | Getty Images

The deterioration in consumer sentiment was even worse than anticipated in March as worries over inflation intensified, according to a University of Michigan survey released Friday.

The final version of the university’s closely watched Survey of Consumers showed a reading of 57.0 for the month, down 11.9% from February and 28.2% from a year ago. Economists surveyed by Dow Jones had been expecting 57.9, which was the mid-month level.

It was the third consecutive decrease and stretched across party lines and income groups, survey director Joanne Hsu said.

“Consumers continue to worry about the potential for pain amid ongoing economic policy developments,” she said.

In addition to worries about the current state of affairs, the survey’s index of consumer expectations tumbled to 52.6, down 17.8% from a month ago and 32% for the same period in 2024.

Inflation fears drove much of the downturn. Respondents expect inflation a year from now to run at a 5% rate, up 0.1 percentage point from the mid-month reading and a 0.7 percentage point acceleration from February. At the five-year horizon, the outlook now is for 4.1%, the first time the survey has had a reading above 4% since February 1993.

Economists worry that President Donald Trump’s tariff plans will spur more inflation, possibly curtailing the Federal Reserve from further interest rate cuts.

The report came the same day that the Commerce Department said the core inflation rate increased to 2.8% in February, after a 0.4% monthly gain that was the biggest move since January 2024.

The latest results also reflect worries over the labor market, with the level of consumers expecting the unemployment rate to rise at the highest level since 2009.

Stocks took a hit after the university’s survey was released, with the Dow Jones Industrial Average trading more than 500 points lower.

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Economics

PCE inflation February 2025:

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Core inflation in February hits 2.8%, hotter than expected; spending increases 0.4%

The Federal Reserve’s key inflation measure rose more than expected in February while consumer spending also posted a smaller than projected increase, the Commerce Department reported Friday.

The core personal consumption expenditures price index showed a 0.4% increase for the month, putting the 12-month inflation rate at 2.8%. Economists surveyed by Dow Jones had been looking for respective numbers of 0.3% and and 2.7%.

Core inflation excludes volatile food and energy prices and is generally considered a better indicator of long-term inflation trends.

In the all-items measure, the price index rose 0.3% on the month and 2.5% from a year ago, both in line with forecasts.

At the same time, the Bureau of Economic Analysis report showed that consumer spending accelerated 0.4% for the month, below the 0.5% forecast. That came as personal income posted a 0.8% rise, against the estimate for 0.4%.

Stock market futures moved lower following the release as did Treasury yields.

Federal Reserve officials focus on the PCE inflation reading as they consider it a broader measure that also adjusts for changes in consumer behavior and places less of an emphasis on housing than the Labor Department’s consumer price index. Shelter costs have been one of the stickier elements of inflation and rose 0.3% in the PCE measure.

“It looks like a ‘wait-and-see’ Fed still has more waiting to do,” said Ellen Zentner, chief economic strategist at Morgan Stanley Wealth Management. “Today’s higher-than-expected inflation reading wasn’t exceptionally hot, but it isn’t going to speed up the Fed’s timeline for cutting interest rates, especially given the uncertainty surrounding tariffs.”

Good prices increased 0.2%, led by recreational goods and vehicles, which increased 0.5%. Gasoline offset some of the increase, with the category falling by 0.8%. Services prices were up 0.4%.

The report comes with markets on edge that President Donald Trump’s tariff intentions will aggravate inflation at a time when the data was making slow but steady progress back to the Fed’s 2% goal.

After cutting rates a full percentage point in 2024, the central bank has been on hold this year, with officials of late expressing concern over the impact the import duties will have on prices. Economists tends to consider tariffs as one-off events that don’t feed through to longer-lasting inflation pressures, but the encompassing scope of Trump’s tariffs and the potential for an aggressive global trade war are changing the stakes.

Correction: Consumer spending increased 0.4% in February. An earlier headline misstated the number.

This is breaking news. Please refresh for updates.

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Economics

Young Americans are losing confidence in economy, and it shows online

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For economists, harbingers of a recession can include a slowdown in consumer spending and rising unemployment.

For the chronically online, indicators can range from the perceived fall of fake eyelashes to more commercials for online colleges. Or, maybe, it’s a skin care company selling eggs.

And for Sydney Brams, a Miami-based influencer and realtor, it’s a decline in prices on clothing resale platform Depop.

“I was literally running to my parents and my boyfriend, and I’m like, ‘Look at this. Look, something is very wrong,'” Brams told CNBC after seeing some Depop sellers “come back to Earth,” as she described it. “I feel like Chicken Little.”

Making a joke of so-called recession indicators in everyday life has gained traction in recent weeks as the stock market pullback and weak economic data raised anxiety around the health of the economy. This trend also underscores the uniquely sharp sense of financial dissatisfaction among America’s young adults.

Read more CNBC analysis on culture and the economy

Many of today’s young adults experienced childhood during the Great Recession and came of age as the pandemic threw everything from in-person work to global supply chains out of orbit. Now, they’re concerned about what’s been deemed a white-collar job market slowdown and President Donald Trump’s on-again-off-again tariff policies — the latter of which has battered financial markets in recent weeks.

To be clear, when they share their favorite recession indicators, they’re kidding — but they don’t see the future path of the U.S. economy as a laughing matter.

“It’s gallows humor,” said James Cohen, a digital culture expert and assistant professor of media studies at Queens College in New York. “This is very much a coping mechanism.”

These omens can be found across popular social media platforms such as X, TikTok and Instagram. Some users see cultural preludes to a recession in, say, Lady Gaga releasing her latest album or the quality of the new season of HBO’s “The White Lotus.” Others chalk up social trends such as learning to play the harmonica or wearing more brown clothing as forewarnings of a financial downturn on the horizon.

Social media users Sydney Michelle (@sydneybmichelle), left; Celeste in DC (@celesteiacevedo), and Sulisa (@ssclosefriendstory) share their personal “recession indicators” on TikTok.

Courtesy: Sydney Michelle | Celeste in DC | Sulisa | via TikTok

Just last week, several social media users saw a slam-dunk opportunity to employ variations of the joke when DoorDash announced a partnership with Klarna for users to finance food delivery orders. A spokesperson for Klarna acknowledged to NBC News that people needing to pay for meals on credit is “a bad indicator for society.”

Some content creators have made the humor an entry point to share budget-friendly alternatives for everyday luxuries that may have to go if wallets are stretched.

“We are heading into a recession. You need to learn how to do your nails at home,” TikTok user Celeste in DC (@celesteiacevedo) said in a video explaining how to use press-on nail kits as opposed to splurging at a salon.

Declining confidence

These jokes don’t exist in a vacuum. Closely followed data illustrates how this trend reflects a growing malaise among young people when it comes to the economy.

At the start of 2024, 18-to-34-year-olds had the highest consumer sentiment reading of any age group tracked by the University of Michigan. The index of this group’s attitude toward the economy has since declined more than 6%, despite the other age cohorts’ ticking higher.

This switch is particularly notable given that young people have historically had stronger readings than their older counterparts, according to Joanne Hsu, director of the Surveys of Consumers at Michigan.

A typically cheerier outlook can be explained by younger people being less likely to have additional financial responsibilities, such as children, Hsu said. But she added that this age bracket is likely grappling with rising housing costs and debt right now, while also feeling uncertainty tied to economic policy under the new White House.

“I have a suspicion that young people are starting to feel like — or have been feeling like — many markers of the American dream are much more difficult to reach now,” Hsu said.

Young people are also less likely to have assets such as property or investments that can buoy financial spirits when the economy flashes warning signs, according to Camelia Kuhnen, a finance professor at the University of North Carolina.

The potential for a recession, which is broadly defined as at least two consecutive quarters of the national economy contracting, has been on the minds of both Wall Street and Main Street. A Deutsche Bank survey conducted March 17-20 found the average global market strategist saw a nearly 43% chance of a recession over the next 12 months.

An index of consumer expectations for the future released Tuesday by the Conference Board slid to its lowest level in 12 years, falling well below the threshold that signals a recession ahead. Meanwhile, Google searches in March for the word “recession” hit highs not seen since 2022.

This onslaught of news comes after Treasury Secretary Scott Bessent said on March 16 that there were “no guarantees” the U.S. would avoid a recession. Bessent said a “detox” period is needed for the national economy, which he and other Trump administration officials have argued is too reliant on government spending.

‘The vibes are off’

Though the recession humor has had a yearslong history online, it’s gained momentum in recent weeks as the state of the economy has become a more common talking point, according to Cohen, the Queens College professor. While a recession indicator entry was added to the digital culture encyclopedia Know Your Meme only this month, the jokes have tracked back to at least 2019.

“Especially with Gen Z, there’s a lot of jokes with never being in a stable economic environment,” said Max Rosenzweig, a 24-year-old user experience researcher whose personal recession indicator was the number of people he’s seen wearing berets. “It’s funny, but it’s like, we’re making light of something that is scary.”

Cohen said he heard from Gen Z students that this type of humor helped them realize others are experiencing the same uncertainty. These students may not feel control over the country’s economic standing, he said, but they can at least find community and levity in a precarious moment.

Cohen sees the recent surge of this humor as a sort of “barometer” for what he calls the vibes around the economy. His conclusion: “The vibes are off.”

Brams sees a similar story playing out in South Florida and on social media. “I’m not going to lie, it just feels really grim,” the 26-year-old said.

But, “it’s not anything that me or my friend or my boyfriend or my parents can really do anything about,” she said. “There’s no choice but to just stay in your lane, try to keep your job, try to find joy where you can and just stay afloat.”

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