A lifeguard works at the beach at Coney Island on June 15, 2023 in the Brooklyn borough of New York City.
Spencer Platt | Getty Images
Dailey Jogan was pleased to learn she would get $15 an hour and a handful of perks as the head swim coach for a metro Detroit team. Her older brother’s reaction looked more like surprise.
At 18 years old, Jogan has spent the summer organizing meets as staff leader of the 250-person team. She also gets some freebies for facilities housed within the park where they practice, like access to the gym and a few comped tickets to the movie theater.
That $15 per hour wage is about 25%, or $3 per hour, more than her older brother earned in the same role five years ago. And if he wanted to use the workout equipment or catch a film, he had to dig into his wallet to pay like everyone else.
“I was very pleasantly surprised,” Dailey Jogan said. “I feel very valued.”
That change in pay and benefits underscores the changing job outlook for the millions of American teen workers following the pandemic-induced labor crunch. While other Covid-related shocks to the economy have dissipated in recent years, young employees fetching higher wages and additional incentives appears to be a new normal.
Data from Gusto, a payroll platform serving more than 300,000 businesses across the country, shows just how much ground teens have gained. The typical wage for a newly hired worker ages 15 through 19 came in at $15.68 per hour in June, up more than 36% from the start of 2019.
That outpaces the rate of growth for all workers regardless of age on private payrolls, which has climbed just under 27% over the same time period, according to federal data. What’s more, Gusto stats show teens have been uniquely insulated from shifts in broader economic conditions that have at times led to lower pay for some adults.
“I could probably overstate the benefit to teens in this labor market, but, I mean, I would have to go pretty far to do it,” said Liz Wilke, Gusto’s principal economist. “It’s a much better time to be a teen entering the labor force today than it was five or 10 years ago.”
Employers woo workers
Beyond pay, businesses courting teens have added additional benefits — like Jogan’s gym and theater access — to sweeten the offer.
At fast-casual chain Chipotle Mexican Grill, workers have been eligible for a tuition reimbursement program since before the pandemic. Earlier this year, the California-based company added a well-being offering, which includes six free sessions with a licensed counselor or mental health coach. Chipotle also launched a match program, where eligible employees who make payments on student loans will get up to 4% of pay from the company in their retirement account.
Additions to Chipotle’s benefits package in recent years have come after surveying its U.S. restaurant workers — more than one-third of whom are teens. While these offerings can push up operating costs, head of global benefits Daniel Banks said they are worthwhile to get enough new hires and open more stores. It can also boost worker retention, in turn keeping existing locations operating smoothly.
Workers fill food orders at a Chipotle restaurant on April 01, 2024 in San Rafael, California.
Justin Sullivan | Getty Images
In fact, Chipotle found employees in its education-assistance program were two times more likely to stay and more than six times as likely to move into management roles. Banks also said Chipotle’s turnover rates are near record lows.
“Our culture and brand is so important to us. We really try to focus on internal promotions and internal hires,” he said. “Being able to provide those individuals with the right skills and tools to become an effective leader just helps the bottom line across the board.”
Elsewhere, small businesses are trying to keep up.
Nearly half of Erin Powell’s staffers at The Sugar Shack, a small business in Minnesota, are teens, taking on roles like making coffee or baking pizzas. Powell accommodates vacation schedules, gives free menu items during shifts and offers frequent raises. She also hosts holiday parties and tries to foster a familial workplace atmosphere.
Despite those efforts, she’s at times seen teen employees leave for higher pay at chain rivals like Starbucks. Powell feels caught between a rock and a hard place: She’s trying to do right by her young workers, while also acknowledging the financial realities of what can be provided without scale.
“Everybody’s competing for workers still,” Powell said. But, she tries to show employees that “sometimes big isn’t always better.”
To keep increasing labor costs manageable, she takes on the responsibilities of what others would hire a manager for. Powell has also tried to curtail waste within the business to cut out unnecessary expenses.
‘The summer job is back’
Whether it’s a raise or financial support for education, these boons appear to be luring teens to the workforce. It marks a turn for a group that saw big declines on this front in recent decades.
At its peak this year, government data shows close to 40% of members of this age group are employed. That’s the largest share since 2009, but is still well off highs recorded in the late 1970s.
“The summer job is back,” said Alicia Sasser Modestino, an associate professor of economics who studies youth development at Northeastern University. “I remember being completely dead wrong in summer of 2021 when I said, ‘Teenagers: just run out, grab these jobs, because this is not going to last.'”
For reference, the federal government found more than 5 million teens were in the workforce last year. Gusto expects sports and recreation; education; and food and beverage to be popular summer job sectors for this age bracket.
Teens have also begun appearing with higher frequency in less stereotypical sectors, like construction and nonprofit work, as the labor force remains tight, according to Gusto’s Wilke. Looking ahead, she said teens should be able to keep finding these perks and opportunities as long as the job market is relatively hot.
A shrinking share of teen workers is making minimum wage, which was once considered common. Just about 3% of 16- to 19-year-old hourly workers earned equal to, or less than, the federal minimum wage last year, according to government data. That’s down from close to 20% in 2013. (The federal per-hour pay floor has sat at $7.25 since 2009, though several states have their own minimums that are higher than that.)
Because teens typically start at the lowest end of a company’s pay scale, Wilke said it can be easier to institute pay bumps that equate to large percentage changes than for higher-earning, older colleagues. And businesses may be more likely to give outsized wage gains to younger workers, she said, because they often don’t require other parts of a compensation package like insurance.
Recognizing ‘a balance’
While today’s employed teens are theoretically flush with spending money, there’s an elephant in the room: the rising cost of higher education. Olivia Locarno said she’s stashed money from jobs at Chick-fil-A and Starbucks in a savings account for books and dorm room essentials.
The 18-year-old New Jersey resident still treats herself to meals out with friends and new clothes every once in a while. But she said she has tried to resist discretionary spending because of the expenses from starting classes at Marist College in the fall.
“It’s hard to just go on Amazon and not spend money on things,” she said.
YinYang | E+ | Getty Images
Jogan, too, is saving up her paychecks from coaching for expenses while at Aquinas College in Michigan, where she’ll be a member of the swim team. She’s also starting to think about big-ticket purchases down the road like a car.
For Jogan, leading the so-called Mutants team has taught her soft skills like communication and problem solving. That’s similar to what her older brother, Thomas, said he learned from the gig and uses today in his supply chain management job.
Thomas said he would’ve liked to have been paid at the rate his sister enjoyed when he was her age. But he added that Dailey does need to stretch the extra dollars she is making to account for inflation. Thomas said there’s no sibling jealousy — he’s just happy to see her carrying on a family legacy in a meaningful job.
“She should be in a good spot,” said Thomas, 24. “Obviously, things are more expensive now and so forth, so there’s a balance.”
A shopper pays with a credit card at the farmer’s market in San Francisco, California, US, on Thursday, March 27, 2025.
Bloomberg | Bloomberg | Getty Images
The deterioration in consumer sentiment was even worse than anticipated in March as worries over inflation intensified, according to a University of Michigan survey released Friday.
The final version of the university’s closely watched Survey of Consumers showed a reading of 57.0 for the month, down 11.9% from February and 28.2% from a year ago. Economists surveyed by Dow Jones had been expecting 57.9, which was the mid-month level.
It was the third consecutive decrease and stretched across party lines and income groups, survey director Joanne Hsu said.
“Consumers continue to worry about the potential for pain amid ongoing economic policy developments,” she said.
In addition to worries about the current state of affairs, the survey’s index of consumer expectations tumbled to 52.6, down 17.8% from a month ago and 32% for the same period in 2024.
Inflation fears drove much of the downturn. Respondents expect inflation a year from now to run at a 5% rate, up 0.1 percentage point from the mid-month reading and a 0.7 percentage point acceleration from February. At the five-year horizon, the outlook now is for 4.1%, the first time the survey has had a reading above 4% since February 1993.
Economists worry that President Donald Trump’s tariff plans will spur more inflation, possibly curtailing the Federal Reserve from further interest rate cuts.
The report came the same day that the Commerce Department said the core inflation rate increased to 2.8% in February, after a 0.4% monthly gain that was the biggest move since January 2024.
The latest results also reflect worries over the labor market, with the level of consumers expecting the unemployment rate to rise at the highest level since 2009.
Stocks took a hit after the university’s survey was released, with the Dow Jones Industrial Average trading more than 500 points lower.
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The Federal Reserve’s key inflation measure rose more than expected in February while consumer spending also posted a smaller than projected increase, the Commerce Department reported Friday.
The core personal consumption expenditures price index showed a 0.4% increase for the month, putting the 12-month inflation rate at 2.8%. Economists surveyed by Dow Jones had been looking for respective numbers of 0.3% and and 2.7%.
Core inflation excludes volatile food and energy prices and is generally considered a better indicator of long-term inflation trends.
In the all-items measure, the price index rose 0.3% on the month and 2.5% from a year ago, both in line with forecasts.
At the same time, the Bureau of Economic Analysis report showed that consumer spending accelerated 0.4% for the month, below the 0.5% forecast. That came as personal income posted a 0.8% rise, against the estimate for 0.4%.
Stock market futures moved lower following the release as did Treasury yields.
Federal Reserve officials focus on the PCE inflation reading as they consider it a broader measure that also adjusts for changes in consumer behavior and places less of an emphasis on housing than the Labor Department’s consumer price index. Shelter costs have been one of the stickier elements of inflation and rose 0.3% in the PCE measure.
“It looks like a ‘wait-and-see’ Fed still has more waiting to do,” said Ellen Zentner, chief economic strategist at Morgan Stanley Wealth Management. “Today’s higher-than-expected inflation reading wasn’t exceptionally hot, but it isn’t going to speed up the Fed’s timeline for cutting interest rates, especially given the uncertainty surrounding tariffs.”
Good prices increased 0.2%, led by recreational goods and vehicles, which increased 0.5%. Gasoline offset some of the increase, with the category falling by 0.8%. Services prices were up 0.4%.
The report comes with markets on edge that President Donald Trump’s tariff intentions will aggravate inflation at a time when the data was making slow but steady progress back to the Fed’s 2% goal.
After cutting rates a full percentage point in 2024, the central bank has been on hold this year, with officials of late expressing concern over the impact the import duties will have on prices. Economists tends to consider tariffs as one-off events that don’t feed through to longer-lasting inflation pressures, but the encompassing scope of Trump’s tariffs and the potential for an aggressive global trade war are changing the stakes.
Correction: Consumer spending increased 0.4% in February. An earlier headline misstated the number.
This is breaking news. Please refresh for updates.
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And for Sydney Brams, a Miami-based influencer and realtor, it’s a decline in prices on clothing resale platform Depop.
“I was literally running to my parents and my boyfriend, and I’m like, ‘Look at this. Look, something is very wrong,'” Brams told CNBC after seeing some Depop sellers “come back to Earth,” as she described it. “I feel like Chicken Little.”
Making a joke of so-called recession indicators in everyday life has gained traction in recent weeks as the stock market pullback and weak economic data raised anxiety around the health of the economy. This trend also underscores the uniquely sharp sense of financial dissatisfaction among America’s young adults.
Read more CNBC analysis on culture and the economy
Many of today’s young adults experienced childhood during the Great Recession and came of age as the pandemic threw everything from in-person work to global supply chains out of orbit. Now, they’re concerned about what’s been deemed a white-collar job market slowdown and President Donald Trump’s on-again-off-again tariff policies — the latter of which has battered financial markets in recent weeks.
To be clear, when they share their favorite recession indicators, they’re kidding — but they don’t see the future path of the U.S. economy as a laughing matter.
“It’s gallows humor,” said James Cohen, a digital culture expert and assistant professor of media studies at Queens College in New York. “This is very much a coping mechanism.”
These omens can be found across popular social media platforms such as X, TikTok and Instagram. Some users see cultural preludes to a recession in, say, Lady Gaga releasing her latest album or the quality of the new season of HBO’s “The White Lotus.” Others chalk up social trends such as learning to play the harmonica or wearing more brown clothing as forewarnings of a financial downturn on the horizon.
Social media users Sydney Michelle (@sydneybmichelle), left; Celeste in DC (@celesteiacevedo), and Sulisa (@ssclosefriendstory) share their personal “recession indicators” on TikTok.
Courtesy: Sydney Michelle | Celeste in DC | Sulisa | via TikTok
Just last week, severalsocialmediausers saw a slam-dunk opportunity to employ variations of the joke when DoorDashannounced a partnership with Klarna for users to finance food delivery orders. A spokesperson for Klarna acknowledged to NBC News that people needing to pay for meals on credit is “a bad indicator for society.”
Some content creators have made the humor an entry point to share budget-friendly alternatives for everyday luxuries that may have to go if wallets are stretched.
“We are heading into a recession. You need to learn how to do your nails at home,” TikTok user Celeste in DC (@celesteiacevedo) said in a video explaining how to use press-on nail kits as opposed to splurging at a salon.
Declining confidence
These jokes don’t exist in a vacuum. Closely followed data illustrates how this trend reflects a growing malaise among young people when it comes to the economy.
At the start of 2024, 18-to-34-year-olds had the highest consumer sentiment reading of any age group tracked by the University of Michigan. The index of this group’s attitude toward the economy has since declined more than 6%, despite the other age cohorts’ ticking higher.
This switch is particularly notable given that young people have historically had stronger readings than their older counterparts, according to Joanne Hsu, director of the Surveys of Consumers at Michigan.
A typically cheerier outlook can be explained by younger people being less likely to have additional financial responsibilities, such as children, Hsu said. But she added that this age bracket is likely grappling with rising housing costs and debt right now, while also feeling uncertainty tied to economic policy under the new White House.
“I have a suspicion that young people are starting to feel like — or have been feeling like — many markers of the American dream are much more difficult to reach now,” Hsu said.
Young people are also less likely to have assets such as property or investments that can buoy financial spirits when the economy flashes warning signs, according to Camelia Kuhnen, a finance professor at the University of North Carolina.
The potential for a recession, which is broadly defined as at least two consecutive quarters of the national economy contracting, has been on the minds of both Wall Street and Main Street. A Deutsche Bank survey conducted March 17-20 found the average global market strategist saw a nearly 43% chance of a recession over the next 12 months.
An index of consumer expectations for the future released Tuesday by the Conference Board slid to its lowest level in 12 years, falling well below the threshold that signals a recession ahead. Meanwhile, Google searches in March for the word “recession” hit highs not seen since 2022.
This onslaught of news comes after Treasury Secretary Scott Bessent said on March 16 that there were “no guarantees” the U.S. would avoid a recession. Bessent said a “detox” period is needed for the national economy, which he and other Trump administration officials have argued is too reliant on government spending.
‘The vibes are off’
Though the recession humor has had a yearslong history online, it’s gained momentum in recent weeks as the state of the economy has become a more common talking point, according to Cohen, the Queens College professor. While a recession indicator entry was added to the digital culture encyclopedia Know Your Meme only this month, the jokes have tracked back to at least 2019.
“Especially with Gen Z, there’s a lot of jokes with never being in a stable economic environment,” said Max Rosenzweig, a 24-year-old user experience researcher whose personal recession indicator was the number of people he’s seen wearing berets. “It’s funny, but it’s like, we’re making light of something that is scary.”
Cohen said he heard from Gen Z students that this type of humor helped them realize others are experiencing the same uncertainty. These students may not feel control over the country’s economic standing, he said, but they can at least find community and levity in a precarious moment.
Cohen sees the recent surge of this humor as a sort of “barometer” for what he calls the vibes around the economy. His conclusion: “The vibes are off.”
Brams sees a similar story playing out in South Florida and on social media. “I’m not going to lie, it just feels really grim,” the 26-year-old said.
But, “it’s not anything that me or my friend or my boyfriend or my parents can really do anything about,” she said. “There’s no choice but to just stay in your lane, try to keep your job, try to find joy where you can and just stay afloat.”