Chinese animation blockbuster Nezha 2 was released in late January alongside several other films for the local Spring Festival holiday period.
Vcg | Visual China Group | Getty Images
BEIJING — For someone who’s lived in China since before the pandemic, the success of the animated film “Ne Zha 2” marks more of an industry milestone than a surprise.
The steady drumbeat of homegrown animation had picked up in 2023, just after the end of Covid-19 restrictions, with popular releases such as “Chang An” — a re-telling of Chinese poet Li Bai’s life from the perspective of his friend. It raked in about $250 million as the only animated film in China’s top 10 movies for the year, according to box office data from Maoyan.
The team behind “Chang An,” Light Chaser Animation, works largely out of an old white building in the sleepy outskirts of Beijing. The ceilings are high; stairs wind through the building to connect multiple floors and rooms — and a gym.
When I visited this week, some animators — working on their computers in the dark — were racing to finish cinematic lighting effects on scenes for this summer’s movie. Others designed historical Chinese robes, detailed eyebrows and re-created buildings.
“This place is no longer big enough,” Yu Zhou, president of the studio, said in Mandarin, translated by CNBC.
He said the 380-person company needs to hire at least 100 more people in the next year to keep up with its new production plan: two movie releases annually starting from 2026, up from one a year currently. AI, he said, can only be a tool for now. Light Chaser plans to move to a new office in the second half of this year.
Beijing-based Light Chaser Animation had more than 380 employees as of February 2025.
The studio sticks to a three-year production plan for all the movies it’s making simultaneously. It tries to imagine the future, and whether 20 million to 30 million people will watch it when the movie comes out, Yu said. “Will this story work in three years?”
This film slated for this summer, “Curious Tales of a Temple,” re-tells “Chinese ghost stories,” Yu said. The studio is in talks with “Hollywood mainstream players” for releasing the movie in theaters overseas, including in North America, at the same time as the planned China launch, he said.
Alluding to the studio’s appeal among global audiences, Yu claimed Light Chaser’s “Green Snake” — which is a rendition of a Chinese legend sets it partially in a futuristic city — did well on Netflix after its 2021 launch, remaining in the top 10 non-English content for three weeks.
Among the other animated features in the works, video-streaming company iQiyi is developing “Master Zhong” that’s expected to be released in China this year. Ya Ning, a senior vice president at the firm, said Chinese animation had started to break its “childish” image and was turning into an industry, expanding into movie merchandise and games as well.
A recent history
Chinese animated films have only started to make a splash in the last 10 years.
“In the history of Chinese animation, there has never been a film like “Big Fish and Begonia.” … as far as the Chinese industry goes, this bold and breathtaking fantasy adventure stands alone,” entertainment industry magazine Variety wrote after the movie’s 2016 release.
The film was made by Beijing Enlight Media. That’s the same producer behind this year’s “Ne Zha 2” and “Ne Zha 1” that came out in 2019 — it had topped China’s box office that year.
“Deep Sea,” from Beijing studio OctMedia, won acclaim in early 2023 with its fantastical pastel-colored rendering of a young girl’s journey of healing following her mother’s abandonment.
While popularity hasn’t always turned into box office sales, “Ne Zha 2” was able to succeed in part because it appealed to all ages, Liu Anxing, manager at a movie theater in Chengdu, told CNBC. While Liu said he was proud of Chinese animation industry’s achievements, he didn’t expect another “Ne Zha 2”-likeblockbuster in the near future — at least not until “Ne Zha 3” comes out in 2028.
“Ne Zha 2” came out in China in late January as one of six movies for the week-long Spring Festival holiday — and took half the box office for the period, according to Maoyan. After its release in North America on Feb. 14, Maoyan data showed the movie beat Pixar’s “Inside Out 2” as the top-grossing animated film worldwide with more than 13 billion yuan ($1.79 billion) in ticket sales.
Strategy and plans
In contrast to Light Chaser’s focus on in-house production, the makers of “Ne Zha 2” relied on various studios. The director came from Chengdu-based Coco Cartoon, while Beijing Enlight Media was the primary producer and distributor. Chinese state media said nearly 140 businesses contributed to the production.
State media also highlighted how government subsidies from Chengdu to Qingdao have helped support domestic animation. Beijing in 2021 laid out a national plan for “building China into a major cinematic player” by 2035 that included a call for producing 50 films a year with box-office sales of at least 100 million yuan each.
Jonathan Clements, author of “Anime: A History,” cautioned that over-production of films could unpleasantly shock studios and investors. “Animation consumers are themselves a resource that needs to be carefully managed,” he said.
Clements added that in contrast to how Disney blockbusters made more than $1 billion in box office sales across multiple countries, “Ne Zha 2” has done so primarily due to sales in China. “You don’t have to worry about whether your story, or your characters, or your attitudes will play in other countries.”
Hollywood films, when allowed into China, have seen waning interest from domestic audiences. “Godzilla x Kong” was the only one to crack the top 10 last year, according to Maoyan. “Oppenheimer” failed to enter China’s 20 top-grossing movies in 2023, and“Barbie” was even further behind.
Back in 2019, “Avengers: Endgame” ranked third by domestic box office, according to Maoyan, just behind Chinese sci-fi sensation “The Wandering Earth” and the first “Ne Zha” film.
The characters and plots of many Chinese animated television series have come from stories written online by relatively unknown authors. China Literature, the operator of a major app for user-generated content, said 15 of the top 20 most watched online animated series in the first half of last year were based off content on its platform — in the last few years it’s also started putting the adaptations on YouTube as it strives to broaden its audience.
Chinese creators are also leveraging generative AI for filmmaking. Short-video streaming app Kuaishou is releasing a seven-part mini series, “New World Loading,” that’s largely created using the company’s Kling AI for video generation. Director Chen Xiangyu said the team just fed the AI model simple scripts, instead of having to draw characters.
Check out the companies making headlines in midday trading: T-Mobile — Shares pulled back 11% after the company’s wireless subscribers for the first quarter missed Wall Street estimates. T-Mobile reported 495,000 postpaid phone additions in the first-quarter, while analysts polled by StreetAccount were looking for 504,000. Alphabet — The Google parent company gained about 2% on the heels of better-than-expected first-quarter results . Alphabet reported $2.81 per share on revenue of $90.23 billion, while analysts polled by LSEG forecast $2.01 in earnings per share and $89.12 billion in revenue. Skechers — Shares fell 4.8% after the footwear maker posted weaker-than-expected revenue for the first quarter and withdrew its 2025 guidance due to ” macroeconomic uncertainty stemming from global trade policies .” The company’s earnings for the quarter came in above analysts’ estimates, however. Gilead Sciences — The biopharmaceutical stock fell 2.5% after first-quarter revenue came in at $6.67 billion, missing the consensus forecast of $6.81 billion from analysts polled by LSEG. However, the company earned $1.81 per share, excluding items, in the quarter, beating Wall Street’s estimate of $1.79 a share. Saia — Shares of the shipping company fell 31% after first-quarter results missed estimates and showed a slowdown in March. Saia reported $1.86 in earnings per share on $787.6 million in revenue. Analysts surveyed by FactSet were expecting $2.76 in earnings per share on $812.8 million in revenue. BMO Capital Markets downgraded the stock to market perform from outperform and said the issues were “company specific.” Intel — The chipmaker declined 7% after Intel’s current quarter missed investors’ expectations. Intel forecast revenue in the June quarter of $11.8 billion at the midpoint, while consensus forecasts called for $12.82 billion, per LSEG. Management anticipates earnings will break even. Intel also announced plans to reduce both its operational and capital expenses. Boston Beer — Shares of the Samuel Adams brewer were more than 1% higher after better-than-expected first-quarter results. Boston Beer notched earnings per share of $2.16 on revenue of $453.9 million, while analysts polled by FactSet were looking for 56 cents per share on revenue of $435.6 million. Boston Beer cautioned that tariffs could hurt full-year earnings. Tesla — The Elon Musk-helmed electric vehicle company surged 10%. Shares have advanced more than 17% this week as the broader market tries to recover from a steep sell-off for much of April. — CNBC’s Jesse Pound, Alex Harring and Sean Conlon contributed reporting. Get Your Ticket to Pro LIVE Join us at the New York Stock Exchange! Uncertain markets? Gain an edge with CNBC Pro LIVE , an exclusive, inaugural event at the historic New York Stock Exchange. In today’s dynamic financial landscape, access to expert insights is paramount. As a CNBC Pro subscriber, we invite you to join us for our first exclusive, in-person CNBC Pro LIVE event at the iconic NYSE on Thursday, June 12. Join interactive Pro clinics led by our Pros Carter Worth, Dan Niles and Dan Ives, with a special edition of Pro Talks with Tom Lee. You’ll also get the opportunity to network with CNBC experts, talent and other Pro subscribers during an exciting cocktail hour on the legendary trading floor. Tickets are limited!
Check out the companies making headlines before the bell: Meta Platforms — The Facebook and Instagram parent jumped about 3%. Meta cut staff in its Reality Labs division, CNBC reported. Alphabet — The Google and YouTube owner climbed more than 4% after first-quarter results topped Wall Street expectations. Alphabet earned $2.81 per share on $90.23 billion in revenue for the quarter, while analysts surveyed by LSEG had estimated $2.01 per share and $89.12 billion in revenue. T-Mobile — Shares of the telecommunications company fell 5.5% after it reported fewer first-quarter wireless phone subscribers than the Street expected, seeing 495,000 postpaid phone additions versus analysts’ call for 504,000, according to StreetAccount. Earnings and revenue for the first quarter topped Street estimates. Intel — The chipmaker fell 7.2% after the outlook for the current quarter disappointed investors. Intel guided for revenue in the June quarter to come in at $11.8 billion at the midpoint, less than consensus calls for $12.82 billion, according to LSEG. Management anticipates earnings will break even. Intel also announced plans to reduce its operational and capital expenses. Gilead Sciences — The biopharmaceutical stock slid 3.9% after posting first-quarter revenue of $6.67 billion, missing the consensus estimate of $6.81 billion from analysts polled by LSEG. Gilead earned $1.81 per share, excluding items, in the quarter, while Wall Street penciled in $1.79. Skechers — The footwear maker slumped 6% after reporting lower-than-expected first-quarter revenue and withdrew its 2025 forward financial forecasts on account of ” macroeconomic uncertainty stemming from global trade policies .” Skechers’ bottom-line results came in above analysts’ forecasts. Charles Schwab — The financial services provider advanced 1.4% after Goldman Sachs upgraded shares to buy from neutral, calling Schwab a resilient growth stock amid an uncertain backdrop. Hasbro — The toy company rose about 1% one day after soaring 15%. Citigroup raised its investment opinion to buy from neutral, saying Hasbro’s stronger-than-expected Wizards of the Coast business outweighs any uncertainty stemming from tariff policy, according to analyst James Hardiman. Boston Beer — Shares of the Samuel Adams brewer rose nearly 3% after first-quarter results beat expectations. Boston Beer generated $2.16 in earnings per share on $453.9 million of revenue, while analysts surveyed by FactSet looked for 56 cents per share on $435.6 million in revenue. Boston Beer warned in its outlook that tariffs could hurt full-year earnings. — CNBC’s Alex Harring and Jesse Pound contributed reporting. Get Your Ticket to Pro LIVE Join us at the New York Stock Exchange! Uncertain markets? Gain an edge with CNBC Pro LIVE , an exclusive, inaugural event at the historic New York Stock Exchange. In today’s dynamic financial landscape, access to expert insights is paramount. As a CNBC Pro subscriber, we invite you to join us for our first exclusive, in-person CNBC Pro LIVE event at the iconic NYSE on Thursday, June 12. Join interactive Pro clinics led by our Pros Carter Worth, Dan Niles and Dan Ives, with a special edition of Pro Talks with Tom Lee. You’ll also get the opportunity to network with CNBC experts, talent and other Pro subscribers during an exciting cocktail hour on the legendary trading floor. Tickets are limited!
“I think having that professionally managed portfolio is really beneficial to clients,” Coyne told CNBC’s “ETF Edge” this week. “We’re seeing just… greater volatility [and] uncertainty across both the equity and fixed income markets.“
According to Coyne, the T. Rowe Price Capital Appreciation Equity ETF suits investors who are looking for long-term growth.
“The objective of the fund is to outperform the S&P 500 with lower volatility and greater tax efficiency,” he said. “It’s also a more concentrated portfolio, typically holding around a hundred names.”
The T. Rowe Price Capital Appreciation Equity ETF is down about 5% so far this year while the S&P 500 is off about 7% However, the ETF is up close to 8% over the past year — roughly identical to the S&P 500’s performance.
Coyne notes the T. Rowe Price U.S. Equity Research ETF follows a similar strategy, but with a heavier weighting in top tech stocks.
“This is more of a large-cap growth product [T Rowe Price U.S. Equity Research ETF],” he said. “There are components of characteristics of both passive and active here. This fund is actually managed by our North American directors of research. So again, strong fundamental research is going into the stock selection.”
Both the T. Rowe Price U.S. Equity Research ETF and S&P 500 are down around 7% since the beginning of the year. Meanwhile, the fund is up almost 9% over the past year. That’s less than one percent better than the S&P 500’s performance.
T. Rowe Price U.S. Equity Research ETF vs. S&P 500
‘Some form of bear market’
Strategas Securities’ Todd Sohn thinks investment demand for active managers will continue to be strong.
“This is the type of the environment where it [active management] can actually shine,” the firm’s senior ETF and technical strategist said. “We are in some form of bear market. This is where the active manager really can come into hand and offer their solution they are doing right.”