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Trump struggles to market his tax law that 61% of voters oppose

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Passage of Donald Trump’s sweeping tax, health and spending bill was no small feat for Republicans, but selling it to the American people may prove to be tougher, even for a president who built a career on savvy branding.

The $3.4 trillion fiscal package narrowly squeaked through the Republican majorities in both the House and Senate after Trump jumped into late-night negotiating sessions to push it through. But the president has yet to convince the public that the law’s sweeping tax cuts and reductions to social safety-net programs are good policy.

Some 61% of Americans oppose the legislation, while only 39% support it, according to a new CNN/SSRS poll released Wednesday. 

Survey respondents are also not convinced that the bill will do much to generate economic growth — the centerpiece of Republicans’ argument for rushing it through Congress. Only 29% said the new law would help the economy, while 51% said they thought it would be harmful and another 20% indicated it would not make much of a difference, the CNN/SSRS poll, conducted July 10-13, found.

This polling data doesn’t come as a surprise to White House officials, who were well aware of how unpopular the legislation was, even before Trump pressured lawmakers to muscle it through both chambers of Congress by his self-imposed July 4 deadline. 

Despite the poor perception, White House wanted to lock in an economic achievement to demonstrate that Trump would deliver on his campaign promises. Administration officials view the bill as a cornerstone of their economic messaging strategy to win over voters in the 2026 midterm elections when control of the House and the Senate will be at stake. 

Amid voters’ ongoing frustration with high prices, elevated interest rates and the uncertainty caused by tariffs, Trump officials have told allies they were under intense pressure to pass the legislation despite the known political risks.

“The One Big Beautiful Bill is an encapsulation of so many of the campaign promises that the American people elected President Trump to enact,” White House spokesperson Abigail Jackson said in a statement. “Whether it’s tax cuts, a more secure border, a stronger military, or any other provision in the legislation, there’s something for everyone.”

Vice President JD Vance visited Pennsylvania, a key swing state, on Wednesday to champion the bill and its benefits. Alongside Small Business Administration chief Kelly Loeffler and Republican Representative Rob Bresnahan of Pennsylvania, he urged supporters to go out and tell others about how great the legislation is before the midterms. Top cabinet officials will also travel in the coming months to promote the law, according to a White House official.

So far, Trump himself does not have plans to criss-cross the country to boost support for the tax cuts. Trump recently told NBC News that he would travel “a little bit” to talk about the bill, “but honestly, it’s been received so well I don’t think I have to,” he added.

Republicans lost the messaging war during Trump’s first-term tax overhaul, with Democrats branding that bill as a boon for corporations and the wealthy, making it the first unpopular tax-cut package in modern history. 

A former Trump White House official said it’s hard for the president to sell his policies because he quickly moves onto the next thing. Another Trump advisor said the administration must first confront a spate of tariff deadlines in August before the president worries about convincing voters of the efficacy of the tax bill.

Republicans are intent on playing up the permanent extension of the personal tax cuts and breaks for businesses, arguing that absent the legislation, millions of Americans would have seen their tax bills rise next year when Trump’s first term cuts were set to expire.

Republicans plan to play up parts of the bill that poll well — including Trump’s campaign promises to end taxes on tips and overtime pay and to make auto loans deductible — even though some of those last for just a few years. Conservatives want to portray the bill as delivering the economic relief voters have long sought.

At the same time, Democrats are eager to brand the legislation as a giveaway to the rich that comes at the expense to deep cuts to Medicaid and the country’s food stamp program — provisions expected to hit many of the same working class voters who helped enable Trump’s rise to power.

Nearly 17 million people are estimated to lose their health insurance with new eligibility standards and expiration of a tax credit that cut the cost of coverage for some Americans, according to the Congressional Budget Office. 

“So many people in rural areas that voted overwhelmingly for Donald Trump are covered by Medicaid,” said longtime Republican pollster Whit Ayres. “They were very savvy at how they set it up with all of the tax cuts and credits taking effect immediately, but the Medicaid cuts don’t take effect until after the midterms in 2026, which was pretty crafty.”

Even so, Republican lawmakers worry about the potential political blowback from the cuts to Medicaid and food stamps, especially when Americans start to lose health insurance, or rural hospitals slash services or close entirely. 

Polling shows Americans support Medicaid cuts when lawmakers talk about adding work requirements to be eligible for the benefits. But close to two-thirds of adults ages 19-64 covered by Medicaid already hold jobs, and another 30% don’t work because of caregiving responsibilities, illness, disability or are in school, according to data from the nonpartisan Kaiser Family Foundation. 

“The efforts to put lipstick on a pig will not be successful,” said Neera Tanden, the president and chief executive officer of the left-leaning Center for American Progress. “The various limited tax benefits of the legislation for particular sectors are overwhelmed by the dramatic cuts to health care and hunger programs.”

To help counter the critiques, Republicans are trying to talk up the idea that the law prevents undocumented immigrants from accessing Medicaid. Undocumented immigrants, in most cases, are not eligible for the program.

To quell the skittishness of lawmakers, top Trump advisors and allies privately have pledged to spend money in 2026 to help vulnerable Republicans boost their campaigns and sell the bill, according to people familiar with those plans. 

“We have to play offense,” said John McLaughlin, one of Trump’s 2024 campaign pollsters. “We need to let the voters know this is what Democrats stand for. If the bill had not passed, 95% of Americans would have seen their taxes rise.”

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Continuous Auditing Transforms Corporate ERPs

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continuous auditing transforms corporate erps

As corporate accounting departments cross the threshold into late July 2026, the adoption of continuous, automated auditing systems has reached a definitive turning point. Driven by advances in artificial intelligence and deep integration with modern Enterprise Resource Planning (ERP) platforms, leading finance organizations are moving away from traditional, periodic post-hoc audits in favor of real-time, 100% transactional verification. This technological transition is redefining internal control environments, reducing compliance costs, and eliminating the structural delays inherent in legacy quarterly closing processes.

Unlike traditional auditing frameworks that rely on statistical sampling—a process that inevitably leaves operational blind spots—continuous auditing software monitors operational data feeds continuously. Every purchase order, electronic invoice, payroll disbursement, and cross-border wire transfer is automatically cross-referenced against established corporate governance parameters, regulatory tax schedules, and anti-fraud algorithms in real time. Anomalies or unauthorized ledger entries are flagged instantly, allowing internal audit teams to investigate and remediate compliance gaps immediately rather than months after the close of a financial period.

The implications for executive financial management are far-reaching. By embedding continuous verification directly into daily transaction workflows, chief financial officers gain uninterrupted visibility into the organization’s true financial standing. Real-time balance sheet auditing eliminates the severe operational bottlenecks associated with month-end and quarter-end financial reconciliations, freeing accounting professionals to focus on strategic financial modeling, tax planning, and capital allocation rather than manual data entry and spreadsheet consolidation.

However, implementing continuous auditing requires accounting leadership to invest heavily in data governance and technical upskilling. Internal audit teams must evolve from manual ledger reviewers into system architects capable of auditing complex algorithms and validating automated data pipelines. Accounting firms and corporate controllers that master continuous auditing will establish a resilient compliance framework capable of meeting stringent international regulatory standards with total transparency.

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Accounting

U.S. Imposes New 50% Tariffs on Canadian Imports Under Rare Legal Provision

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U.S. Imposes New 50% Tariffs on Canadian Imports Under Rare Legal Provision

WASHINGTON — In a major escalation of cross-border trade friction, U.S. President Donald Trump has signed executive orders imposing new 50% tariffs on a wide selection of Canadian exports, citing discriminatory practices by Ottawa targeting American auto, dairy, and beverage industries.

The new duties, announced Monday, will take effect in 30 days. They target a broad spectrum of consumer and industrial goods—ranging from wine, liquor, and milk products to commercial cement, furniture, clothing, and hockey equipment.

Untested Legal Mechanism

To enact the sweeping measures, the administration invoked Section 338 of the Tariff Act of 1930—a rarely used legal provision allowing the executive branch to levy additional tariffs of up to 50% on foreign nations deemed to discriminate against U.S. commerce.

White House officials noted that Section 338 addresses trade discrimination rather than national security or economic emergencies. The move comes months after prior global emergency tariffs faced legal challenges in domestic courts, signaling Washington’s pivot toward alternate statutory authorities to maintain import duties.

Senior administration officials briefed reporters that the measure directly responds to Canadian provincial bans on U.S. alcohol, restrictions on American vehicle exports, and import quota disparities affecting U.S. dairy and cheese producers relative to third-party trading partners.

“While the administration continues to secure reciprocal trade agreements globally, Canada retaliated against efforts to protect domestic industry,” U.S. Trade Representative Jamieson Greer stated.

USMCA Impact and Carve-Outs

Significantly, the newly ordered 50% duties will apply to designated items even if they otherwise comply with the United States-Mexico-Canada Agreement (USMCA).

However, the administration confirmed key targeted exemptions:

  • Energy products (including oil and natural gas)
  • Potash and critical minerals
  • Fish and seafood
  • Goods already governed by sector-specific duties (such as existing steel and aluminum tariffs)

Administration representatives emphasized that the tariffs do not stem from recent disputes concerning drifting Canadian wildfire smoke, noting that policy options regarding environmental spillover remain under separate review.

Canadian Response and Market Reaction

Following the White House announcement, the Canadian dollar experienced a sharp decline against the U.S. dollar, falling approximately 0.4% during evening trading.

Canadian Prime Minister Mark Carney issued a statement emphasizing that Canada’s earlier counter-duties had merely matched previous U.S. trade actions. “Canada stands ready to engage intensively to address outstanding issues with the U.S. to the mutual benefit of our citizens,” Carney stated, pointing to detailed proposals Ottawa submitted to modernize the USMCA framework.

Ontario Premier Doug Ford took a firmer stance, urging a “dollar-for-dollar” reciprocal response if the measures go into effect on August 19.

With a 30-day implementation window before the duties officially lock in, industry associations and trade groups on both sides of the border are calling for urgent bilateral negotiations to avert further supply chain disruption across North America.

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Accounting

Automated Continuous Auditing: Transforming Compliance and Real-Time Financial Oversight

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Transforming Compliance and Real-Time Financial Oversight

The traditional accounting paradigm—defined by periodic monthly closures and post-hoc annual audits—is rapidly giving way to continuous, automated financial oversight. As of July 2026, forward-thinking accounting practices and multinational corporate finance departments are leveraging continuous auditing systems powered by advanced machine learning models. These systems monitor operational transactions in real time, shifting audit methodologies from sample-based post-analysis to absolute, 100% transaction-level verification.

The operational advantages of continuous auditing are transformative. Standard auditing procedures historically relied on statistical sampling, which, despite rigorous methodology, inherently left gaps where anomalies or fraudulent transactions could go undetected for months. Modern continuous auditing platforms integrate directly with enterprise resource planning (ERP) databases, instantly cross-referencing purchase orders, invoices, bank feeds, and tax records. Any deviation from established control parameters or unusual transaction behavior triggers immediate flags for internal audit teams, dramatically reducing detection lag from quarters to seconds.

Beyond fraud prevention, continuous auditing fundamentally alters internal reporting and decision-making. Executive leadership no longer has to wait weeks after the close of a quarter to evaluate precise financial standing; real-time verified ledger data provides an uninterrupted view of operating margins, tax liabilities, and cash flow dynamics. This real-time visibility enables corporate controllers to adjust capital allocation strategies dynamically, mitigating liquidity constraints and capitalizing on emerging commercial opportunities far more efficiently than competitors bound to legacy reporting cycles.

However, implementing continuous auditing requires accounting professionals to acquire new analytical capabilities. The role of the auditor is evolving from manual data reconciliation toward system validation, algorithmic model governance, and strategic risk interpretation. Accounting firms and corporate finance departments must invest in continuous technical education, ensuring that audit staff possess the data engineering skills necessary to design, maintain, and evaluate complex automated compliance systems.

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