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Trump struggles to market his tax law that 61% of voters oppose

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Passage of Donald Trump’s sweeping tax, health and spending bill was no small feat for Republicans, but selling it to the American people may prove to be tougher, even for a president who built a career on savvy branding.

The $3.4 trillion fiscal package narrowly squeaked through the Republican majorities in both the House and Senate after Trump jumped into late-night negotiating sessions to push it through. But the president has yet to convince the public that the law’s sweeping tax cuts and reductions to social safety-net programs are good policy.

Some 61% of Americans oppose the legislation, while only 39% support it, according to a new CNN/SSRS poll released Wednesday. 

Survey respondents are also not convinced that the bill will do much to generate economic growth — the centerpiece of Republicans’ argument for rushing it through Congress. Only 29% said the new law would help the economy, while 51% said they thought it would be harmful and another 20% indicated it would not make much of a difference, the CNN/SSRS poll, conducted July 10-13, found.

This polling data doesn’t come as a surprise to White House officials, who were well aware of how unpopular the legislation was, even before Trump pressured lawmakers to muscle it through both chambers of Congress by his self-imposed July 4 deadline. 

Despite the poor perception, White House wanted to lock in an economic achievement to demonstrate that Trump would deliver on his campaign promises. Administration officials view the bill as a cornerstone of their economic messaging strategy to win over voters in the 2026 midterm elections when control of the House and the Senate will be at stake. 

Amid voters’ ongoing frustration with high prices, elevated interest rates and the uncertainty caused by tariffs, Trump officials have told allies they were under intense pressure to pass the legislation despite the known political risks.

“The One Big Beautiful Bill is an encapsulation of so many of the campaign promises that the American people elected President Trump to enact,” White House spokesperson Abigail Jackson said in a statement. “Whether it’s tax cuts, a more secure border, a stronger military, or any other provision in the legislation, there’s something for everyone.”

Vice President JD Vance visited Pennsylvania, a key swing state, on Wednesday to champion the bill and its benefits. Alongside Small Business Administration chief Kelly Loeffler and Republican Representative Rob Bresnahan of Pennsylvania, he urged supporters to go out and tell others about how great the legislation is before the midterms. Top cabinet officials will also travel in the coming months to promote the law, according to a White House official.

So far, Trump himself does not have plans to criss-cross the country to boost support for the tax cuts. Trump recently told NBC News that he would travel “a little bit” to talk about the bill, “but honestly, it’s been received so well I don’t think I have to,” he added.

Republicans lost the messaging war during Trump’s first-term tax overhaul, with Democrats branding that bill as a boon for corporations and the wealthy, making it the first unpopular tax-cut package in modern history. 

A former Trump White House official said it’s hard for the president to sell his policies because he quickly moves onto the next thing. Another Trump advisor said the administration must first confront a spate of tariff deadlines in August before the president worries about convincing voters of the efficacy of the tax bill.

Republicans are intent on playing up the permanent extension of the personal tax cuts and breaks for businesses, arguing that absent the legislation, millions of Americans would have seen their tax bills rise next year when Trump’s first term cuts were set to expire.

Republicans plan to play up parts of the bill that poll well — including Trump’s campaign promises to end taxes on tips and overtime pay and to make auto loans deductible — even though some of those last for just a few years. Conservatives want to portray the bill as delivering the economic relief voters have long sought.

At the same time, Democrats are eager to brand the legislation as a giveaway to the rich that comes at the expense to deep cuts to Medicaid and the country’s food stamp program — provisions expected to hit many of the same working class voters who helped enable Trump’s rise to power.

Nearly 17 million people are estimated to lose their health insurance with new eligibility standards and expiration of a tax credit that cut the cost of coverage for some Americans, according to the Congressional Budget Office. 

“So many people in rural areas that voted overwhelmingly for Donald Trump are covered by Medicaid,” said longtime Republican pollster Whit Ayres. “They were very savvy at how they set it up with all of the tax cuts and credits taking effect immediately, but the Medicaid cuts don’t take effect until after the midterms in 2026, which was pretty crafty.”

Even so, Republican lawmakers worry about the potential political blowback from the cuts to Medicaid and food stamps, especially when Americans start to lose health insurance, or rural hospitals slash services or close entirely. 

Polling shows Americans support Medicaid cuts when lawmakers talk about adding work requirements to be eligible for the benefits. But close to two-thirds of adults ages 19-64 covered by Medicaid already hold jobs, and another 30% don’t work because of caregiving responsibilities, illness, disability or are in school, according to data from the nonpartisan Kaiser Family Foundation. 

“The efforts to put lipstick on a pig will not be successful,” said Neera Tanden, the president and chief executive officer of the left-leaning Center for American Progress. “The various limited tax benefits of the legislation for particular sectors are overwhelmed by the dramatic cuts to health care and hunger programs.”

To help counter the critiques, Republicans are trying to talk up the idea that the law prevents undocumented immigrants from accessing Medicaid. Undocumented immigrants, in most cases, are not eligible for the program.

To quell the skittishness of lawmakers, top Trump advisors and allies privately have pledged to spend money in 2026 to help vulnerable Republicans boost their campaigns and sell the bill, according to people familiar with those plans. 

“We have to play offense,” said John McLaughlin, one of Trump’s 2024 campaign pollsters. “We need to let the voters know this is what Democrats stand for. If the bill had not passed, 95% of Americans would have seen their taxes rise.”

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Accounting

AI-Driven Automation and Continuous Accounting Frameworks

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The accounting profession is undergoing a fundamental structural transition as enterprise finance departments shift from periodic month-end closes toward automated continuous accounting models. By integrating specialized machine learning algorithms directly into enterprise resource planning (ERP) platforms, chief accounting officers are transforming financial reporting from a retrospective exercise into a real-time operational asset.

The Shift from Periodic Close to Continuous Financial Reporting
Traditional accounting workflows heavily relied on manual data reconciliation, spreadsheet calculations, and multi-week closing cycles at the end of each fiscal period. In contrast, continuous accounting frameworks utilize automated software agents to process, validate, and post transactional data in real time as business activities occur.

Automated bank reconciliation tools cross-reference incoming bank feeds, invoice records, and purchase orders automatically. By resolving transactional variances instantly throughout the month, corporate accounting teams eliminate the traditional workload spikes associated with quarterly and annual closes.

Machine Learning in Audit Trails and Anomaly Detection
Advanced natural language processing (NLP) and machine learning tools are redefining internal audit and financial control environments. Automated systems analyze 100% of general ledger entries, identifying anomalous transactions, duplicate payments, and unauthorized journal entries in real time.

Rather than relying on random statistical sampling, corporate internal auditors can focus their attention on high-risk flags automatically surfaced by algorithmic monitoring platforms. This continuous risk assessment strengthens internal controls over financial reporting (ICFR) and significantly reduces fraud risk.

Evolving Roles for Accounting Professionals
As routine data entry and manual reconciliation tasks become fully automated, the skill set required for accounting professionals is shifting toward data analysis, system design, and strategic business advisory.
– Systems Governance: Accountants are increasingly responsible for monitoring algorithmic accuracy and managing data integration pipelines.
– Business Partnership: Finance professionals leverage real-time financial dashboards to advise operational leaders on margin management and working capital allocation.
– Regulatory Compliance Management: Accounting teams utilize automated platforms to ensure compliance with dynamic tax codes and international accounting standards.

Core Implementation Recommendations
1. Deploy Automated Reconciliation Tools: Integrate continuous transaction processing modules into existing enterprise ERP architectures.
2. Establish Algorithmic Governance Controls: Implement strict internal testing protocols to ensure automated accounting rules comply with GAAP/IFRS standards.
3. Reskill Accounting Teams: Invest in training finance staff on data analytics, workflow automation, and predictive financial modeling.

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Accounting

Global ESG Reporting Standards and Double Materiality Compliance

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Corporate accounting departments face expanding reporting expectations as international sustainability disclosure standards achieve regulatory enforcement across major global jurisdictions. Chief Accounting Officers (CAOs) and corporate controllers are establishing rigorous internal accounting controls to treat Environmental, Social, and Governance (ESG) metrics with the same data precision, auditability, and governance as traditional financial statements.

Regulatory Harmonization Under Global Sustainability Frameworks
The implementation of standardized sustainability reporting frameworks—notably rules established by international sustainability accounting boards—has created unified expectations for public and large private enterprises. Corporations must report standardized metrics covering greenhouse gas emissions (Scope 1, 2, and material Scope 3), energy utilization, workforce demographics, and supply chain governance.

In Europe and other participating international jurisdictions, double materiality principles are mandatory. Under double materiality, organizations must report both how external sustainability risks impact corporate financial performance, and how internal corporate operations affect surrounding environmental and social structures.

Integrating Sustainability Metrics into Core ERP Systems
To provide auditable non-financial data, enterprise organizations are integrating specialized carbon accounting and ESG management platforms directly into core ERP systems. Automated data collectors capture energy utility invoices, logistics fuel consumption metrics, and vendor compliance records in real time.

Establishing automated, traceable data pipelines ensures that non-financial reporting is supported by clear audit trails. This structured approach allows external financial auditors to provide reasonable assurance on sustainability disclosures during annual corporate reporting cycles.

Financial Impacts and Capital Market Disclosure
Accurate ESG reporting directly influences corporate cost of capital and institutional credit ratings. Commercial lenders and institutional asset managers systematically incorporate sustainability metrics into risk pricing models. Companies that demonstrate transparent, verifiable progress in operational energy efficiency and climate risk mitigation benefit from expanded access to green bond markets and lower debt pricing.

Action Steps for Accounting Leadership
1. Implement Double Materiality Frameworks: Conduct comprehensive assessments to identify material financial and operational sustainability metrics.
2. Build Auditable Non-Financial Data Pipelines: Automate ESG data collection within core accounting software to ensure data integrity.
3. Align Sustainability with Annual Financial Filings: Prepare non-financial disclosures concurrently with financial statements to satisfy regulatory audit expectations.

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Accounting

Modernizing Internal Controls: Machine Learning and Continuous Monitoring in Auditing

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Internal audit departments and corporate risk managers are modernizing internal control frameworks by shifting from periodic sampling techniques to continuous monitoring and machine learning analytics. As operational data volumes increase across enterprise organizations, automated control testing ensures financial integrity, prevents corporate fraud, and streamlines annual audit engagements.

The Limitation of Periodic Audit Sampling
Historically, internal and external auditors evaluated internal controls by reviewing random samples of financial transactions—often analyzing less than five percent of total ledger entries. In complex enterprise environments, periodic sampling methods carry inherent risks of overlooking localized financial misstatements, unauthorized disbursements, or operational control breakdowns.

In 2026, progressive internal audit functions are utilizing automated continuous monitoring platforms that evaluate one hundred percent of financial transactions in real time. Continuous control auditing systems continuously monitor general ledger entries, procurement approvals, and expense reimbursements across all operating subsidiaries.

AI-Powered Fraud Detection and Anomaly Identification
Machine learning models trained on historical corporate financial data excel at identifying subtle transactional anomalies that indicate potential fraud or operational error. Automated systems instantly flag duplicate invoice payments, unapproved vendor creation, unusual journal entry timing, and unauthorized override of authority thresholds.

When an anomaly is detected, the automated auditing platform generates an instant risk alert, allowing internal audit teams to investigate root causes immediately. Early detection prevents minor operational errors from escalating into material weaknesses in financial reporting.

Streamlining External Audit Preparation
Continuous internal control monitoring delivers significant benefits during annual external financial audits. External audit firms can review continuous audit logs and automated control testing documentation, reducing the time required for manual field testing.

This integrated approach lowers overall audit compliance fees, reduces administrative burdens on corporate accounting staff, and provides senior management and audit committees with real-time visibility into the organization’s overall risk profile.

Core Implementation Guidelines
1. Transition to 100% Data Testing: Replace legacy sampling methods with automated continuous audit monitoring systems.
2. Deploy Anomaly Detection Algorithms: Implement machine learning models to identify unauthorized transactions and operational control overrides.
3. Align Internal and External Audit Workflows: Coordinate continuous control testing protocols with external auditors to optimize annual compliance cycles.

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