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What accounting firms can learn from technology vendors serving them

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Last week, AICPA brought together leading accounting technology vendors in their annual AICPA Executive Roundtable for these innovators to share best practices and collaborate on joint opportunities. Listening to these tech vendors, it became apparent that accounting firms could greatly benefit from adopting some of the strategies and mindsets these technology companies are using to thrive. Some of them include:

1. Professionalizing the go-to-market function

One of the most evident areas where accounting firms can draw inspiration is in the professionalization of go-to-market (GTM) functions. For technology companies, even at their inception, there is a clear concept of the roles and responsibilities across sales, marketing, customer success, and business development. While startup founders may initially wear multiple hats, the distinct scope and importance of these functions are recognized early on, and teams grow while explicitly balancing the resourcing needs of each GTM function.

Today, many accounting firms are in the process of retrofitting and implementing these functions within their organizations. Historically, client acquisition and expansion have been led more ad hoc by partners, without clear distinctions between the support functions that can accelerate client awareness, acquisition, retention, and expansion. As accounting firms transform their organizational structure, there is an opportunity to learn from the playbook of technology vendors of focusing on the entire client lifecycle from client awareness to services expansion. Structuring distinct roles and defining clear scopes of responsibilities for each part of the client journey, whether in sales, marketing, business development, or client success, will help firms ultimately drive growth.

2. A holistic approach to client success

Technology vendors excel at taking a holistic approach to customer success, something that accounting firms could benefit from adopting. In the tech world, customer success is treated as a distinct function, with dedicated metrics such as gross/net revenue retention, churn rate, and net promoter score that helps assess how well we are serving our customers. Customer success managers often act as the quarterback for each account, ensuring that the customer’s needs are seamlessly met across multiple functions, products, and services. This approach ensures that the customer feels supported, understands the full value of what they are receiving, and is more likely to continue and expand their relationship with the vendor.

Accountants can take a page from this playbook for their practices. One of the topics discussed at the AICPA Executive Roundtable was the transformation of accountants beyond trusted advisors to strategic business partners, blending multiple service lines to deliver a comprehensive and seamless client package. For accounting firms, this means moving away from siloed service delivery, where tax, audit, and advisory traditionally operated separately, and towards a client-first, integrated approach where the client’s needs are addressed across all areas of the firm’s expertise.

For example, rather than simply providing tax advisory as a trusted advisor, a firm can create a cohesive solution that includes tax advisory, audit risk assessments, fractional outsourced finance team/CAS support, and IT risk consulting. The outcome is a much deeper relationship where the accounting firm is seen as an integral part of the client’s team, helping to solve their most pressing business challenges holistically. 

Accounting firms of the future will succeed by breaking down traditional silos and going beyond the trusted advisor model to form a broader and more strategic business partnership with “Client Success Managers” as a discrete function that owns this holistic approach.

3. Value-based pricing and default ROI-first mindset

The accounting industry has been discussing value-based pricing for quite some time, with many firms transitioning from the traditional time-and-billing model to value-based pricing. Here, technology vendors shine with our value-first mindset, focusing on the return on investment (ROI) that our solutions deliver to our customers. As technology vendors, we do not price our products based on the hours spent by engineers, product managers, or designers in developing a solution. Instead, we start with the outcomes that we deliver for our customers, whether it’s time savings, revenue growth, or enhanced operational efficiency, then figure out a fair pricing that is a win-win for all sides.

Accounting firms can benefit by adopting a similar approach, always starting from assessing the value they provide to clients and using that as the foundation for their pricing structure. This transition requires not just a change in pricing, but also a change in mindset. It requires firms to deeply understand the impact they have on their clients’ businesses and to communicate that impact effectively. When accounting firms position their services based on outcomes rather than hours worked, they are able to differentiate themselves in a competitive market and build stronger, more profitable relationships with their clients.

Overall, the accounting industry is at an exciting inflection point, where technology can not only improve the way firms operate but also serve as inspiration for how to improve other parts of the firm. By learning from the technology vendors that are already driving innovation in the profession, accountants can thrive in running stronger, more resilient, and more client-centric businesses. Professionalizing go-to-market functions, adopting ROI-based pricing, and taking a holistic approach to client success are three key areas where accounting firms can make meaningful changes that will help them ultimately position themselves as true strategic partners.

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Accounting

SEC’s Semiannual Reporting Proposal Faces Investor Pushback: What CFOs Need to Know

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U.S. Securities and Exchange Commission (SEC)

A proposal from the U.S. Securities and Exchange Commission to potentially shift some public companies away from quarterly financial reporting toward a semiannual model is drawing significant pushback from investors, even as it continues moving through the regulatory process. The debate has direct implications for corporate finance teams, auditors, and the broader transparency of U.S. capital markets.

What the SEC Proposed

According to a summary published by accounting advisory firm Cohen & Co., the SEC issued a proposed rule on May 19, 2026, aimed at simplifying financial reporting requirements for many U.S. public companies. The proposal would potentially reduce the frequency of certain mandatory disclosures from quarterly to semiannual, a structural change that has not been made to core U.S. reporting requirements in decades.

The proposal follows an extended debate within U.S. policy circles, with proponents arguing that reduced reporting frequency could lower compliance costs and free up management time for longer-term strategic planning rather than quarter-to-quarter results management.

Why Investors Are Pushing Back

Comment letters submitted in response to the proposal have been extensive, and according to Cohen & Co.’s review of the public record, investors “appear to be largely opposed” to the shift, viewing frequent interim reporting as a core benefit of U.S. capital markets relative to other jurisdictions.

Accounting and law firms have taken a more measured position, generally urging any changes to remain aligned with the Financial Accounting Standards Board (FASB), whose existing disclosure requirements and guidance are built around a quarterly reporting cadence. A shift to semiannual reporting without corresponding changes to FASB guidance could create friction between SEC filing requirements and GAAP-based disclosure expectations.

Lessons From the U.K. Experience

The debate is not without precedent. The United Kingdom moved away from mandatory quarterly reporting for listed companies in 2014, returning to a semiannual disclosure requirement. According to Cohen & Co.’s analysis, that experience offers a cautionary data point: there was no measurable increase in capital expenditure or R&D investment following the change, while analyst coverage of affected companies declined as reliable interim information became less available — a particular risk for smaller and newly public companies that rely on analyst coverage to maintain investor visibility.

Practical Implications for Finance Teams

Beyond the debate over disclosure philosophy, the proposal carries practical complications. Many companies have debt covenants and credit agreements structured around quarterly financial delivery; a shift to semiannual reporting could require renegotiating those terms. Reduced reporting frequency would also extend the “window of market silence” between disclosures, a factor that governance and investor-relations teams would need to manage carefully to avoid information asymmetry.

Separately, and unrelated to the reporting-frequency debate, the SEC and FASB have continued finalizing more routine updates this year. New Accounting Standards Updates are taking effect for December 31, 2026, fiscal year-ends covering income tax disclosures, credit loss measurement, induced debt conversions, and stock compensation, according to Eide Bailly’s review of 2026 ASU activity. Additional guidance on paid-in-kind dividends and environmental credits is also on the near-term horizon.

What to Watch Next

The semiannual reporting proposal remains in the comment and review phase, and no final rule has been adopted as of this writing. Finance leaders should monitor the SEC’s regulatory agenda for further movement, while treating the current quarterly reporting requirement as the operative standard until any final rule is issued and an effective date is set.

Given the extent of investor opposition documented in the comment file, a full shift to mandatory semiannual reporting appears more likely to result in either a scaled-back compromise or continued study rather than swift adoption — though the SEC’s ultimate direction remains uncertain.

 

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Accounting

AI-Driven Automation and Continuous Accounting Frameworks

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The accounting profession is undergoing a fundamental structural transition as enterprise finance departments shift from periodic month-end closes toward automated continuous accounting models. By integrating specialized machine learning algorithms directly into enterprise resource planning (ERP) platforms, chief accounting officers are transforming financial reporting from a retrospective exercise into a real-time operational asset.

The Shift from Periodic Close to Continuous Financial Reporting
Traditional accounting workflows heavily relied on manual data reconciliation, spreadsheet calculations, and multi-week closing cycles at the end of each fiscal period. In contrast, continuous accounting frameworks utilize automated software agents to process, validate, and post transactional data in real time as business activities occur.

Automated bank reconciliation tools cross-reference incoming bank feeds, invoice records, and purchase orders automatically. By resolving transactional variances instantly throughout the month, corporate accounting teams eliminate the traditional workload spikes associated with quarterly and annual closes.

Machine Learning in Audit Trails and Anomaly Detection
Advanced natural language processing (NLP) and machine learning tools are redefining internal audit and financial control environments. Automated systems analyze 100% of general ledger entries, identifying anomalous transactions, duplicate payments, and unauthorized journal entries in real time.

Rather than relying on random statistical sampling, corporate internal auditors can focus their attention on high-risk flags automatically surfaced by algorithmic monitoring platforms. This continuous risk assessment strengthens internal controls over financial reporting (ICFR) and significantly reduces fraud risk.

Evolving Roles for Accounting Professionals
As routine data entry and manual reconciliation tasks become fully automated, the skill set required for accounting professionals is shifting toward data analysis, system design, and strategic business advisory.
– Systems Governance: Accountants are increasingly responsible for monitoring algorithmic accuracy and managing data integration pipelines.
– Business Partnership: Finance professionals leverage real-time financial dashboards to advise operational leaders on margin management and working capital allocation.
– Regulatory Compliance Management: Accounting teams utilize automated platforms to ensure compliance with dynamic tax codes and international accounting standards.

Core Implementation Recommendations
1. Deploy Automated Reconciliation Tools: Integrate continuous transaction processing modules into existing enterprise ERP architectures.
2. Establish Algorithmic Governance Controls: Implement strict internal testing protocols to ensure automated accounting rules comply with GAAP/IFRS standards.
3. Reskill Accounting Teams: Invest in training finance staff on data analytics, workflow automation, and predictive financial modeling.

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Accounting

Global ESG Reporting Standards and Double Materiality Compliance

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Corporate accounting departments face expanding reporting expectations as international sustainability disclosure standards achieve regulatory enforcement across major global jurisdictions. Chief Accounting Officers (CAOs) and corporate controllers are establishing rigorous internal accounting controls to treat Environmental, Social, and Governance (ESG) metrics with the same data precision, auditability, and governance as traditional financial statements.

Regulatory Harmonization Under Global Sustainability Frameworks
The implementation of standardized sustainability reporting frameworks—notably rules established by international sustainability accounting boards—has created unified expectations for public and large private enterprises. Corporations must report standardized metrics covering greenhouse gas emissions (Scope 1, 2, and material Scope 3), energy utilization, workforce demographics, and supply chain governance.

In Europe and other participating international jurisdictions, double materiality principles are mandatory. Under double materiality, organizations must report both how external sustainability risks impact corporate financial performance, and how internal corporate operations affect surrounding environmental and social structures.

Integrating Sustainability Metrics into Core ERP Systems
To provide auditable non-financial data, enterprise organizations are integrating specialized carbon accounting and ESG management platforms directly into core ERP systems. Automated data collectors capture energy utility invoices, logistics fuel consumption metrics, and vendor compliance records in real time.

Establishing automated, traceable data pipelines ensures that non-financial reporting is supported by clear audit trails. This structured approach allows external financial auditors to provide reasonable assurance on sustainability disclosures during annual corporate reporting cycles.

Financial Impacts and Capital Market Disclosure
Accurate ESG reporting directly influences corporate cost of capital and institutional credit ratings. Commercial lenders and institutional asset managers systematically incorporate sustainability metrics into risk pricing models. Companies that demonstrate transparent, verifiable progress in operational energy efficiency and climate risk mitigation benefit from expanded access to green bond markets and lower debt pricing.

Action Steps for Accounting Leadership
1. Implement Double Materiality Frameworks: Conduct comprehensive assessments to identify material financial and operational sustainability metrics.
2. Build Auditable Non-Financial Data Pipelines: Automate ESG data collection within core accounting software to ensure data integrity.
3. Align Sustainability with Annual Financial Filings: Prepare non-financial disclosures concurrently with financial statements to satisfy regulatory audit expectations.

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