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What business owners really want from their CPAs

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In 2025, the role of the CPA is undergoing a quiet but powerful evolution. Business owners are no longer looking for a once-a-year tax preparer — they want a proactive, tech-enabled partner who can help them see around corners. 

So what do business owners really want and expect from their accounting firms this year?  We’ve boiled it down to three key attributes:

1. Reducing friction through online platform support and integration. In the old accounting world, there was often lots of friction associated with information-gathering — accountants would need and request last year’s tax return, cash flow statements, balance sheets, income statements and much more. For the client, gathering all of these records was an arduous and time-consuming task, with the average business spending about 24 hours on document collection and preparation.

We know that today’s businesses expect accounting firms to embrace modern technology, but what is most critical is robust accounting software that serves as an online platform for accountants to easily and directly access these records on their own. Ideally, an accounting firm will help their business client choose and implement the right online platform for them, as well as lend a hand in all of the up-front work that goes into it, including data migration, employee training and testing and quality assurance.

Online accounting platforms are especially helpful in two ways. First, businesses can give their accountants direct access to the platform so they can easily tap into records as needed. With these direct insights, accountants can be more proactive in identifying potential trouble spots as well as adjusting strategies now to reduce tax impact later. 

Going a step further, businesses can leverage open APIs to seamlessly exchange information between their online accounting platform and other systems — say, a Shopify app; a payroll system like Gusto, ADP, Paychex or Rippling; or a construction job-costing platform like Procore or Buildertrend. This makes the retrieval of financial records even easier and more accurate for business clients. Simply put, open, online platforms — between businesses and their accountants, as well as between businesses’ various systems — are the way of the future.

2. Demonstrating tangible, AI-driven value. Accounting firms leveraging artificial intelligence isn’t really a new concept and business clients have come to expect it. According to one recent survey, 98% of accountants and bookkeepers say they’ve used AI to help their clients and their businesses. Accounting firms of all sizes rely on AI to handle mundane tasks like data summarization and analysis, audit reviews, and much more, freeing up accountants to serve as strategic advisors.

However, the real magic happens when clients can see directly how firms’ use of AI optimizes their tax exposure while increasing quality and speed of service and reducing accounting fees. One new study found that accountants using AI support more clients per week and finalize monthly statements 7.5 days faster than those using traditional methods. Additionally, research shows that implementing AI solutions can reduce client costs by over 20% on average. Increasingly, businesses want accounting firms that not only leverage AI towards the nebulous goal of “increasing efficiency,” but actually demonstrate hard, bottom-line ROI on the client side.

3. Communicate, communicate and communicate some more. We hear over and over from business clients how much they prioritize and value prompt and proactive communications with their accounting firms. Surveys show that only 48% of clients are fully satisfied with their accountant, with many pointing to disjointed communications as one of their biggest frustrations.

Clients should never be waiting more than 24 hours for a response — that is a given. But clients also have an expectation for their accountants to communicate proactively, giving plenty of “heads up” time on key dates. For example, the S corp tax deadline is usually March 15 for most taxpayers. In this case, an accounting firm should be communicating with clients well in advance — say, January 15 to February 15 — to give the clients a minimum 30-day window.

Other forms of content like webinars, blogs and podcasts can also help educate and alert clients en masse. Over-communication is key for an accounting firm to cover all its bases and ensure its clients — who are likely and understandably focused on other, more immediate things besides taxes — are always in the loop and one step ahead.

Other experts may have their own opinions regarding what constitutes the “modern-day accounting firm.” In our view, reducing friction through technology, deriving and delivering real, hard-hitting client value from AI, and constant communication are the traits that will set accounting firms apart in 2025 and beyond.

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Accounting

Continuous Auditing Transforms Corporate ERPs

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continuous auditing transforms corporate erps

As corporate accounting departments cross the threshold into late July 2026, the adoption of continuous, automated auditing systems has reached a definitive turning point. Driven by advances in artificial intelligence and deep integration with modern Enterprise Resource Planning (ERP) platforms, leading finance organizations are moving away from traditional, periodic post-hoc audits in favor of real-time, 100% transactional verification. This technological transition is redefining internal control environments, reducing compliance costs, and eliminating the structural delays inherent in legacy quarterly closing processes.

Unlike traditional auditing frameworks that rely on statistical sampling—a process that inevitably leaves operational blind spots—continuous auditing software monitors operational data feeds continuously. Every purchase order, electronic invoice, payroll disbursement, and cross-border wire transfer is automatically cross-referenced against established corporate governance parameters, regulatory tax schedules, and anti-fraud algorithms in real time. Anomalies or unauthorized ledger entries are flagged instantly, allowing internal audit teams to investigate and remediate compliance gaps immediately rather than months after the close of a financial period.

The implications for executive financial management are far-reaching. By embedding continuous verification directly into daily transaction workflows, chief financial officers gain uninterrupted visibility into the organization’s true financial standing. Real-time balance sheet auditing eliminates the severe operational bottlenecks associated with month-end and quarter-end financial reconciliations, freeing accounting professionals to focus on strategic financial modeling, tax planning, and capital allocation rather than manual data entry and spreadsheet consolidation.

However, implementing continuous auditing requires accounting leadership to invest heavily in data governance and technical upskilling. Internal audit teams must evolve from manual ledger reviewers into system architects capable of auditing complex algorithms and validating automated data pipelines. Accounting firms and corporate controllers that master continuous auditing will establish a resilient compliance framework capable of meeting stringent international regulatory standards with total transparency.

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Accounting

U.S. Imposes New 50% Tariffs on Canadian Imports Under Rare Legal Provision

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U.S. Imposes New 50% Tariffs on Canadian Imports Under Rare Legal Provision

WASHINGTON — In a major escalation of cross-border trade friction, U.S. President Donald Trump has signed executive orders imposing new 50% tariffs on a wide selection of Canadian exports, citing discriminatory practices by Ottawa targeting American auto, dairy, and beverage industries.

The new duties, announced Monday, will take effect in 30 days. They target a broad spectrum of consumer and industrial goods—ranging from wine, liquor, and milk products to commercial cement, furniture, clothing, and hockey equipment.

Untested Legal Mechanism

To enact the sweeping measures, the administration invoked Section 338 of the Tariff Act of 1930—a rarely used legal provision allowing the executive branch to levy additional tariffs of up to 50% on foreign nations deemed to discriminate against U.S. commerce.

White House officials noted that Section 338 addresses trade discrimination rather than national security or economic emergencies. The move comes months after prior global emergency tariffs faced legal challenges in domestic courts, signaling Washington’s pivot toward alternate statutory authorities to maintain import duties.

Senior administration officials briefed reporters that the measure directly responds to Canadian provincial bans on U.S. alcohol, restrictions on American vehicle exports, and import quota disparities affecting U.S. dairy and cheese producers relative to third-party trading partners.

“While the administration continues to secure reciprocal trade agreements globally, Canada retaliated against efforts to protect domestic industry,” U.S. Trade Representative Jamieson Greer stated.

USMCA Impact and Carve-Outs

Significantly, the newly ordered 50% duties will apply to designated items even if they otherwise comply with the United States-Mexico-Canada Agreement (USMCA).

However, the administration confirmed key targeted exemptions:

  • Energy products (including oil and natural gas)
  • Potash and critical minerals
  • Fish and seafood
  • Goods already governed by sector-specific duties (such as existing steel and aluminum tariffs)

Administration representatives emphasized that the tariffs do not stem from recent disputes concerning drifting Canadian wildfire smoke, noting that policy options regarding environmental spillover remain under separate review.

Canadian Response and Market Reaction

Following the White House announcement, the Canadian dollar experienced a sharp decline against the U.S. dollar, falling approximately 0.4% during evening trading.

Canadian Prime Minister Mark Carney issued a statement emphasizing that Canada’s earlier counter-duties had merely matched previous U.S. trade actions. “Canada stands ready to engage intensively to address outstanding issues with the U.S. to the mutual benefit of our citizens,” Carney stated, pointing to detailed proposals Ottawa submitted to modernize the USMCA framework.

Ontario Premier Doug Ford took a firmer stance, urging a “dollar-for-dollar” reciprocal response if the measures go into effect on August 19.

With a 30-day implementation window before the duties officially lock in, industry associations and trade groups on both sides of the border are calling for urgent bilateral negotiations to avert further supply chain disruption across North America.

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Accounting

Automated Continuous Auditing: Transforming Compliance and Real-Time Financial Oversight

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Transforming Compliance and Real-Time Financial Oversight

The traditional accounting paradigm—defined by periodic monthly closures and post-hoc annual audits—is rapidly giving way to continuous, automated financial oversight. As of July 2026, forward-thinking accounting practices and multinational corporate finance departments are leveraging continuous auditing systems powered by advanced machine learning models. These systems monitor operational transactions in real time, shifting audit methodologies from sample-based post-analysis to absolute, 100% transaction-level verification.

The operational advantages of continuous auditing are transformative. Standard auditing procedures historically relied on statistical sampling, which, despite rigorous methodology, inherently left gaps where anomalies or fraudulent transactions could go undetected for months. Modern continuous auditing platforms integrate directly with enterprise resource planning (ERP) databases, instantly cross-referencing purchase orders, invoices, bank feeds, and tax records. Any deviation from established control parameters or unusual transaction behavior triggers immediate flags for internal audit teams, dramatically reducing detection lag from quarters to seconds.

Beyond fraud prevention, continuous auditing fundamentally alters internal reporting and decision-making. Executive leadership no longer has to wait weeks after the close of a quarter to evaluate precise financial standing; real-time verified ledger data provides an uninterrupted view of operating margins, tax liabilities, and cash flow dynamics. This real-time visibility enables corporate controllers to adjust capital allocation strategies dynamically, mitigating liquidity constraints and capitalizing on emerging commercial opportunities far more efficiently than competitors bound to legacy reporting cycles.

However, implementing continuous auditing requires accounting professionals to acquire new analytical capabilities. The role of the auditor is evolving from manual data reconciliation toward system validation, algorithmic model governance, and strategic risk interpretation. Accounting firms and corporate finance departments must invest in continuous technical education, ensuring that audit staff possess the data engineering skills necessary to design, maintain, and evaluate complex automated compliance systems.

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