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Which investment wins long term?

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Gold breaks through $4,000/oz

Investors can’t help but notice the sparkle of gold’s record run. But they may want to think twice before adding more of it to their portfolios — over the long haul, it underperforms compared to stocks and other assets.

“Gold glitters but earnings compound,” said Pat Beaird, a certified public accountant and co-founder of Beaird Harris Wealth Management in Dallas.

“Over 30 years, compounding wins every time,” he said. Beaird Harris Wealth Management is ranked No. 3 on CNBC’s Financial Advisor 100 list for 2025.

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Here’s a look at more coverage of CNBC’s Financial Advisor 100 list of top financial advisory firms for 2025:

Gold returns are ‘not reliable’

Gold is on a hot streak.

Spot gold is now over $4,000 per ounce for the first time. It’s also up 51.6% year-to-date, as of Tuesday’s close — and there may be more room to run amid the government shutdown, expectations of interest rate cuts and further geopolitical uncertainty, experts say.

Goldman Sachs analysts forecast prices could hit $4,900 an ounce by the end of 2026, according to a research note published Monday.

Still, over a 30-year period through September, the annualized total return for gold is 7.96%, per Morningstar Direct data. Over the same time frame, the total return of S&P 500 stocks is 10.67%, and for real estate, 8.89%.

“Historically, our view has always been that equities have more staying power as an inflation hedge,” Beaird said. While gold can “pop” during periods of turmoil and huge deficit spending, “it’s not reliable,” he added.

“If I’m going to subject a portfolio to that level of volatility, I’d rather have it in the highest returning asset class.”

Mark Mirsberger, a CPA and CEO of Dana Investment Advisors, which ranked No. 6 on CNBC’s Financial Advisor 100 list for 2025, also said other investments are more appealing than metals, even now.  

“We still see diversified balanced portfolios utilizing bonds and asset classes other than gold as more attractive and flexible than using material gold positions,” Mirsberger said.

“Equities have historically been a good hedge against inflation, and they generate earnings growth and pay dividends, something gold doesn’t do,” he said.

Why gold shines in ‘bad economic times’

Gold surged past the $3,900-an-ounce level for the first time on Monday, driven by safe-haven demand following a fall in the yen and a U.S. government shutdown, while growing expectations of additional Federal Reserve rate cuts also lent support.

Bloomberg | Bloomberg | Getty Images

Yet, at an economic forum on Tuesday, Bridgewater Associates founder Ray Dalio said investors should allocate as much as 15% of their portfolios to gold. He compared today’s environment to the 1970s, when the precious metal jumped by 100% amid geopolitical unrest, inflation, significant government spending and high debt.

“It is one asset that does very well when the typical parts of the portfolio go down,” Dalio said.

Gold prices could reach $4,400 in the first half of 2026, says TD Securities' Bart Melek

Investors regard gold as protective against “bad economic times,” according to research by the Federal Reserve Bank of Chicago.

As a safe-haven investment, gold tends to perform well in low-interest-rate environments and during periods of political and financial uncertainty, according to Sameer Samana, head of global equities and real assets at the Wells Fargo Investment Institute. 

With the U.S. government shutdown now in its second week and gold prices hitting new highs, “the trend is very much intact,” he said.

How to invest in gold

Experts often recommend getting investment exposure to gold through an exchange-traded fund that tracks the price of physical gold, as part of a well-diversified portfolio, rather than buying actual gold coins or bars. “That makes the most sense for the vast majority of investors,” Samana said.

But despite the metal’s historic run, financial advisors generally recommend limiting gold exposure to a low single-digit percentage of any portfolio.

“It’s always had a position in a lot of our portfolios, but not necessarily a big one,” said John Mullen, president and CEO of Parsons Capital Management, which ranked No. 1 on CNBC’s list of the top 100 financial advisors. Mullen is also a member of CNBC’s Financial Advisor Council.

However, Mullen said gold is looking increasingly attractive and his firm’s outlook is positive: “We do think that gold can continue to move higher.”

Mullen said his position is not in line with Dalio’s recommendation of 15%, but factoring in “the fiscal mess that is Washington and the uncertainty coming out of there, we’ve become increasingly constructive,” he said.

Largely through investments in gold bullion-backed ETFs and gold miner stocks, “we’ve probably added a couple of percentage points, but still in the single digits,” he said.

Although Beaird said his firm maintains a strategic allocation — of up to 10% — in various alternative investments in the portfolios they manage for clients, “gold is just not one of them.”

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Personal Finance

Maximizing Returns in High Rate Climate and market uncertainty

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Maximizing Returns in High-Rate Climate

In the macroeconomic environment of late July 2026, personal cash management requires an active, structured approach to wealth preservation. With central bank benchmark rates remaining elevated to ensure long-term disinflation, conservative yield-bearing vehicles—such as short-term U.S. Treasury bills, money market funds, and high-yield savings accounts (HYSAs)—continue to offer reliable nominal returns between 4% and 5%. For individual investors, maximizing net returns requires moving beyond passive checking accounts and executing a disciplined cash laddering strategy.

Leaving substantial liquid capital in traditional bank deposits creates an invisible drag on personal net worth due to ongoing inflation. By implementing a tiered liquidity framework, individuals can split emergency cash reserves and short-term capital allocations across rolling maturities. Allocating cash into 4-week, 8-week, and 13-week Treasury bills creates a continuous cycle of maturing liquidity, allowing investors to continuously reinvest capital at prevailing market yields while maintaining immediate access to emergency funds.

Tax efficiency represents a critical dimension of high-yield cash optimization. For high-earning individuals residing in states with substantial local income taxes, direct holdings in short-term U.S. Treasury instruments often deliver superior net post-tax yields compared to standard commercial bank HYSAs. Because interest earned on federal Treasury bills is strictly exempt from state and local taxation, investors can retain a larger portion of their compounding interest gains without taking on additional credit or market risk.

Ultimately, personal wealth accumulation in mid-2026 relies on intentional capital deployment. Cash should be managed as a productive asset class that generates consistent, risk-free returns. Regularly auditing account yield terms, automating recurring transfers, and leveraging tax-advantaged fixed-income instruments ensures that personal liquidity remains fully optimized against macroeconomic fluctuations.

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Personal Finance

Algorithmic Wealth Management: Balancing Automated Financial Planning with Human Oversight

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Balancing Automated Financial Planning with Human Oversight

The personal finance industry in July 2026 is experiencing a technological evolution, driven by the wide deployment of next-generation algorithmic wealth management tools. Modern digital financial platforms have expanded far beyond basic automated index investing; today’s robo-advisors utilize real-time tax-loss harvesting, dynamic portfolio rebalancing, and hyper-personalized spending analysis to optimize retail investor outcomes. However, as these digital solutions become ubiquitous, investors face the crucial challenge of balancing automated execution with human strategic judgment.

The core advantage of automated financial planning platforms lies in their ability to remove emotional bias from investment execution. During periods of market volatility or localized sector realignments, automated algorithms systematically rebalance portfolios back to target asset allocations without falling victim to panic selling or speculative enthusiasm. Furthermore, integrated cash-flow monitoring algorithms analyze individual spending patterns in real time, automatically sweeping surplus income into designated retirement or debt-liquidation accounts to accelerate net worth accumulation.

Despite these operational advantages, algorithmic tools have inherent structural limitations when addressing complex, highly personalized financial life events. Decisions involving multi-generational estate planning, highly complex tax strategies, small business exits, or nuanced real estate transactions require contextual human judgment that software models cannot replicate. Relying solely on automated models without periodic human professional review can result in misaligned risk profiles or overlooked tax liabilities during major life transitions.

The optimal approach for personal financial planning in late 2026 is a hybrid advisory model. Individuals should utilize automated platforms for routine asset allocation, continuous tax optimization, and low-cost passive index tracking, while engaging qualified human financial advisors for periodic strategic planning, estate structuring, and qualitative risk evaluations. This dual approach ensures maximum cost efficiency and disciplined execution while retaining essential strategic guidance.

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Personal Finance

High-Yield Optimization: Structuring Personal Cash Reserves in a Sustained Rate Environment

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Structuring Personal Cash Reserves in a Sustained Rate Environment

In the financial environment of mid-2026, personal cash management has re-emerged as a vital component of holistic wealth building. With central bank policy rates holding firm to maintain long-term price stability, yield-bearing instruments such as money market funds, high-yield savings accounts (HYSAs), and short-term Treasury bills continue to offer compounding returns around 4% to 5%. For individual investors, effectively structuring cash reserves requires shifting away from passive bank deposits toward active yield optimization.

A frequent pitfall in personal asset management is leaving substantial liquid capital in traditional checking or low-yield savings accounts, where real returns are continuously eroded by baseline inflation. By implementing a disciplined ‘cash ladder’ strategy—allocating liquid funds across tiered maturities using ultra-short Treasury instruments and FDIC-insured high-yield accounts—individuals can secure maximal yields while retaining immediate liquidity for emergency expenses or tactical investment opportunities.

Simultaneously, investors must evaluate the tax efficiency of their cash holdings based on their tax bracket and geographic location. For high earners situated in states with high local income taxes, direct holdings in short-term U.S. Treasury bills often yield a higher net post-tax return than standard high-yield savings accounts, as Treasury interest is strictly exempt from state and local taxation. Understanding these nuanced tax distinctions allows individuals to capture significant incremental gains without taking on additional market risk.

Ultimately, personal financial health in late 2026 hinges on intentional liquidity management. Cash reserves should not be viewed merely as static emergency funds, but as a dynamic asset class that contributes positively to net worth growth. Regularly auditing yield terms, automating cash transfers, and optimizing for post-tax efficiency ensures that personal capital remains fully productive across all economic conditions.

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