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The talent shortage facing the accounting profession is well known at this point, as graduates with accounting majors are deterred by stagnant wages and a lack of education on career paths — while existing accountants leave the field entirely. Amid this identity crisis, firms are starting to look inwards for solutions.
Data from the most recent ADP National Employment Report published this month showed that the service-providing sector added 101,000 jobs in September, 20,000 of which were for roles in professional and business services like accounting and tax preparation. The month before, according to the U.S. Bureau of Labor Statistics, 1,500 new postings described accounting-related openings.
But many in the field say the hurdles to becoming a licensed CPA, including the test itself, are simply not worth the payoff.
“Tuition costing six figures, 150 credit hours just to sit for the exam and a median salary of $79,880 just isn’t going to get most younger people out of bed in the morning when they can work from their couch making money doing things they’re interested in and have a flexible schedule,” said Erin Andrews, owner of the Vero Beach, Florida-based firm Level Accounting & Advisory.
Andrews highlighted the proliferation of social media personalities and private-equity firms encroaching on the accounting space as “supposed” experts, driving the consumer demand for increased availability and devaluing licenses.
“Being available and offering a great client experience seem to be more important than having letters after your name today,” she said.
Some organizations seeking to address this disparity are developing their own training regimens and partnering with outside trade groups to expand recruitment efforts.
In addition to partnering with the National Association of Black Accountants and Future Business Leaders of America, CliftonLarsonAllen launched an apprenticeship program named CLA Academy this year to prepare them for roles across the company.
The New York-based Whitman Transition Advisors debuted its Talent Solutions Team this month to help clients tackle staffing challenges through services that include full-time and fractional recruitment, outsourced advisory and technology tools.
Zachary Gordon, a CPA and chairperson of the New York State Society of CPAs’ digital assets committee, said technology isn’t just essential for addressing the immediate effects of the shortage, but is also shaping the evolution of the profession.
“AI will help to complete mindless, repetitive tasks and allow talent to shine with higher-value aspects of an engagement. … Accounting becomes less about commodities like a tax return or financial statements and more about being a trusted advisor providing tangible value to clients,” Gordon said.
Tod McDonald, a CPA and co-founder of Valid8 Financial, agreed with the sentiment, highlighting how today’s artificial intelligence-powered tools allow what was once lengthy data preparation to be completed in hours as opposed to weeks.
Outside of wages and upward mobility, the profession’s long hours and general lack of flexibility are driving away younger professionals.
Major firms like Ernst & Young recognize these shifts, and are developing plans to address some of the core issues. The organization’s U.S. firm plans to allocate roughly $1 billion over the next three years to boost early-career compensation and fund the development of AI-powered audit and tax software.
“There was a time where working ridiculous hours during busy season and not seeing your family was a badge of honor,” said Dean Sonderegger, general manager of research and learning at Wolters Kluwer Tax and Accounting. “Many younger employees no longer feel this way and are looking for more balance between their work and personal lives … and are attracted to firms that are more flexible.”
Read on to find out more about the depth of the talent shortage and how seasoned advocates for the profession are working to bring future generations of talent into the fold.
AICPA collaborates to help tackle talent shortage
The AICPA’s Sue Coffey addressing Engage 2023
Amid the growing talent shortage facing the profession, the American Institute of CPAs worked with the National Association of State Auditors, Comptrollers and Treasurers to publish a joint report offering tailored recommendations for creating a strong pipeline of future talent in the public sector.
One of the main disparities highlighted in the report is the differences in accounting and auditing standards between those working in the government and private-sector markets. CPAs working in the public sector often come with specialized expertise in certain areas, but salaries and audit fees aren’t always commensurate with that knowledge.
“We have a talent shortage in accounting that affects business as a whole, and many of the pipeline initiatives the profession is putting in place will help the public sector as well,” Susan Coffey, the AICPA’s CEO of public accounting, said in a statement this month.
When it comes to top leaders working to stem the outflow of professionals from the world of accounting, the eight honorees on Accounting Today’s 2024 ranking of the MP Eliteare practicing what they preach.
Public perception, tighter partnerships with colleges and universities, broader education regarding career paths in accounting and more are all areas in which the MP Elite are working to make changes both within their firms and across the profession. These recommendations are designed for deployment right away, or as part of long-term strategies.
“The accounting profession faces a significant challenge in how it’s perceived, particularly by younger generations,” Christopher Geier, chief executive of Sikich, told AT. “To combat this, we need to launch a multitiered education and awareness campaign.”
Staffing spotlight shifts from seniority to skill sets
Recruiters are starting to focus less on how long a candidate has been in accounting and more on what skills they bring to the table. But as the pool of available professionals continues shrinking, experts from Southfield, Michigan-based Top 100 Firm Plante Moran weighed in on how other organizations can stay ahead of the curve.
At the heart of the trend are a host of factors — a lack of education on career opportunities being one of the most significant.
“Accounting is not a linear profession, and aspiring accountants are often not informed about the various paths they can pursue. … As a result, early-career professionals may struggle to envision the long-term utility of myriad opportunities associated with pursuing accounting and tax as a profession,” said Paul Bryant and Stan Hannah, partners at Plante Moran.
The talent shortage creates a proving ground for firms
Fewer and fewer college students are choosing to major in accounting, making those who do a valuable asset to firms of any size. But what can companies do to distinguish themselves from their competitors?
“These successful firms will achieve this by creating a culture that fosters mutual support, offers meaningful career opportunities, promotes team cohesion and ensures both personal and professional fulfillment,” Eric Abati, CEO of San Antonio-based Regional Leader ATKG Advisors, said in an interview with AT’s Daniel Hood. “Simply put: Culture wins.”
Abati represents one perspective of leaders — those focused on changing the tried-and-true corporate culture that is standard throughout the accounting profession — while others focus on career mapping and wage disparities.
Competitive wages, ample preparation for certification exams and a rebranding campaign. These are just a few of the recommendations that experts with the National Pipeline Advisory Group shared for how employers can do their part in addressing the staffing shortage.
“With so many of the themes we uncovered, the solutions lie at the employers’ feet,” Jennifer Wilson, who served as facilitator for the group’s work, told attendees at the AICPA Engage Conference in June. “We’re going to have to make changes. We need to take responsibility as employers for these solutions.”
Salaries were the first up, as data from the group’s report found that only one in nine business majors selected accounting as their major, as the others were able to obtain a higher salary in a more competitive industry.
As corporate accounting departments cross the threshold into late July 2026, the adoption of continuous, automated auditing systems has reached a definitive turning point. Driven by advances in artificial intelligence and deep integration with modern Enterprise Resource Planning (ERP) platforms, leading finance organizations are moving away from traditional, periodic post-hoc audits in favor of real-time, 100% transactional verification. This technological transition is redefining internal control environments, reducing compliance costs, and eliminating the structural delays inherent in legacy quarterly closing processes.
Unlike traditional auditing frameworks that rely on statistical sampling—a process that inevitably leaves operational blind spots—continuous auditing software monitors operational data feeds continuously. Every purchase order, electronic invoice, payroll disbursement, and cross-border wire transfer is automatically cross-referenced against established corporate governance parameters, regulatory tax schedules, and anti-fraud algorithms in real time. Anomalies or unauthorized ledger entries are flagged instantly, allowing internal audit teams to investigate and remediate compliance gaps immediately rather than months after the close of a financial period.
The implications for executive financial management are far-reaching. By embedding continuous verification directly into daily transaction workflows, chief financial officers gain uninterrupted visibility into the organization’s true financial standing. Real-time balance sheet auditing eliminates the severe operational bottlenecks associated with month-end and quarter-end financial reconciliations, freeing accounting professionals to focus on strategic financial modeling, tax planning, and capital allocation rather than manual data entry and spreadsheet consolidation.
However, implementing continuous auditing requires accounting leadership to invest heavily in data governance and technical upskilling. Internal audit teams must evolve from manual ledger reviewers into system architects capable of auditing complex algorithms and validating automated data pipelines. Accounting firms and corporate controllers that master continuous auditing will establish a resilient compliance framework capable of meeting stringent international regulatory standards with total transparency.
WASHINGTON — In a major escalation of cross-border trade friction, U.S. President Donald Trump has signed executive orders imposing new 50% tariffs on a wide selection of Canadian exports, citing discriminatory practices by Ottawa targeting American auto, dairy, and beverage industries.
The new duties, announced Monday, will take effect in 30 days. They target a broad spectrum of consumer and industrial goods—ranging from wine, liquor, and milk products to commercial cement, furniture, clothing, and hockey equipment.
Untested Legal Mechanism
To enact the sweeping measures, the administration invoked Section 338 of the Tariff Act of 1930—a rarely used legal provision allowing the executive branch to levy additional tariffs of up to 50% on foreign nations deemed to discriminate against U.S. commerce.
White House officials noted that Section 338 addresses trade discrimination rather than national security or economic emergencies. The move comes months after prior global emergency tariffs faced legal challenges in domestic courts, signaling Washington’s pivot toward alternate statutory authorities to maintain import duties.
Senior administration officials briefed reporters that the measure directly responds to Canadian provincial bans on U.S. alcohol, restrictions on American vehicle exports, and import quota disparities affecting U.S. dairy and cheese producers relative to third-party trading partners.
“While the administration continues to secure reciprocal trade agreements globally, Canada retaliated against efforts to protect domestic industry,” U.S. Trade Representative Jamieson Greer stated.
USMCA Impact and Carve-Outs
Significantly, the newly ordered 50% duties will apply to designated items even if they otherwise comply with the United States-Mexico-Canada Agreement (USMCA).
However, the administration confirmed key targeted exemptions:
Energy products (including oil and natural gas)
Potash and critical minerals
Fish and seafood
Goods already governed by sector-specific duties (such as existing steel and aluminum tariffs)
Administration representatives emphasized that the tariffs do not stem from recent disputes concerning drifting Canadian wildfire smoke, noting that policy options regarding environmental spillover remain under separate review.
Canadian Response and Market Reaction
Following the White House announcement, the Canadian dollar experienced a sharp decline against the U.S. dollar, falling approximately 0.4% during evening trading.
Canadian Prime Minister Mark Carney issued a statement emphasizing that Canada’s earlier counter-duties had merely matched previous U.S. trade actions. “Canada stands ready to engage intensively to address outstanding issues with the U.S. to the mutual benefit of our citizens,” Carney stated, pointing to detailed proposals Ottawa submitted to modernize the USMCA framework.
Ontario Premier Doug Ford took a firmer stance, urging a “dollar-for-dollar” reciprocal response if the measures go into effect on August 19.
With a 30-day implementation window before the duties officially lock in, industry associations and trade groups on both sides of the border are calling for urgent bilateral negotiations to avert further supply chain disruption across North America.
The traditional accounting paradigm—defined by periodic monthly closures and post-hoc annual audits—is rapidly giving way to continuous, automated financial oversight. As of July 2026, forward-thinking accounting practices and multinational corporate finance departments are leveraging continuous auditing systems powered by advanced machine learning models. These systems monitor operational transactions in real time, shifting audit methodologies from sample-based post-analysis to absolute, 100% transaction-level verification.
The operational advantages of continuous auditing are transformative. Standard auditing procedures historically relied on statistical sampling, which, despite rigorous methodology, inherently left gaps where anomalies or fraudulent transactions could go undetected for months. Modern continuous auditing platforms integrate directly with enterprise resource planning (ERP) databases, instantly cross-referencing purchase orders, invoices, bank feeds, and tax records. Any deviation from established control parameters or unusual transaction behavior triggers immediate flags for internal audit teams, dramatically reducing detection lag from quarters to seconds.
Beyond fraud prevention, continuous auditing fundamentally alters internal reporting and decision-making. Executive leadership no longer has to wait weeks after the close of a quarter to evaluate precise financial standing; real-time verified ledger data provides an uninterrupted view of operating margins, tax liabilities, and cash flow dynamics. This real-time visibility enables corporate controllers to adjust capital allocation strategies dynamically, mitigating liquidity constraints and capitalizing on emerging commercial opportunities far more efficiently than competitors bound to legacy reporting cycles.
However, implementing continuous auditing requires accounting professionals to acquire new analytical capabilities. The role of the auditor is evolving from manual data reconciliation toward system validation, algorithmic model governance, and strategic risk interpretation. Accounting firms and corporate finance departments must invest in continuous technical education, ensuring that audit staff possess the data engineering skills necessary to design, maintain, and evaluate complex automated compliance systems.