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Why voters ages 50 and up may decide the 2024 presidential election

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A person arrives to vote at a polling station on Election Day, in The Villages, Florida. 

Miguel J. Rodriguez Carrillo | Afp | Getty Images

In a heated presidential race, there’s one age cohort — voters ages 50 and up — who may help decide the ultimate winner.

“We expect the 50-plus electorate to be the majority of the electorate, and we think at the end of the day they’re going to determine the outcome of the election, particularly in the swing states,” said John Hishta, senior vice president for campaigns at AARP, an interest group focusing on issues related to individuals 50 and up.

About 90% ages 50 and up say they are extremely motivated to vote, AARP has found, versus 75% of voters under age 50.

Follow: Election 2024 live updates: Trump and Harris await Presidential election results

Much of whether individuals in the 50-plus camp choose the Republican candidate, former President Donald Trump, or the Democratic candidate, Vice President Kamala Harris, comes down to who they perceive to be better for their wallets.

“It’s all related to day-to-day pocketbook issues, and who’s better able to handle those issues moving forward,” Hishta said.

Inflation ranks as a top concern, as well as Social Security due to the high cost of living, he said.

Prescription drug prices, which tend to take up a larger share of household budgets as people age, are also top of mind. Caregiving is another area this cohort is paying attention to, since a substantial portion of people ages 50 and over serve in those roles, he said.

Inflation is still top of mind

To be sure, voters ages 50 and up are not the same. Those ages 50 to 64 tend to lean Republican, while those ages 65 and up are now split about 50/50, Hishta said.

As with voters across the board, there is a gender split. Trump has a “fairly substantial lead” among 50-plus men, Hishta said, while women 50 and up lean toward Harris.

Older Republican women ages 50 and over cite immigration and inflation as their top issues, a KFF survey from earlier this year found. For older Democratic women, threats to Democracy tops their list.

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Kathy Shanks, 74, of Pinellas County, Florida, cites inflation, immigration and overseas spending of taxpayer dollars as the top issues she’s worried about. She cast her ballot early, voting for Trump for president for the third time.

In 2020, President Joe Biden won Pinellas County, while Trump won Florida overall. Consequently, that county on the western coast, which was recently hit by Hurricane Milton, is one to watch this election.

Though Shanks receives Social Security, she still works as a security guard, saying “there’s no way” she could make it on her monthly retirement benefit checks alone.

Even as the pace of inflation has come down from post pandemic highs, Shanks said her cost of living is still high and her car insurance rates recently increased significantly.

Social Security a ‘very important’ issue

Experts are also keeping a close eye on battleground states where support for the Republican and Democratic candidates is particularly close.

Results in eight states — Arizona, Georgia, Michigan, Nebraska, Nevada, North Carolina, Wisconsin and Pennsylvania — could decide who wins the White House.

Social Security is a key issue for voters, survey finds: Here’s how to maximize benefits

Bill Astle of Oro Valley, Arizona, who is 87, said he voted early for Harris.

Astle, who was previously a faculty member at the Colorado School of Mines, a state university, relies on a pension for income. Though he does not receive Social Security retirement benefits, he worries about the future of the program on behalf of everyone else who relies on it for income.

Most Americans say Social Security is “one of the top” or a “very important” issue in how they will vote this election, a CNBC poll found. The program faces looming trust fund depletion dates as soon as 2033, which may require benefit cuts, unless lawmakers act sooner.

Astle lives a little over 60 miles from the Mexican border, and said the talk of higher crime in the area due to immigration is exaggerated. “It’s one of the safest places in the country,” he said.

‘Very much a purple situation’

While both Shanks and Astle have cast their votes, they lament the lack of communication they have with voters who have opposing political views.

“Our social circle seems to have evolved, and some might say devolved, into largely people who think like we do,” Astle said of he and his wife’s social group.

But local news reports show “it is very much a purple situation,” or a blend of blue Democrats and red Republicans, he said.

Likewise, Shanks said she’d like to hear more from Democratic voters on the reasons why they back Harris.

“People who are voting blue, they won’t tell me why,” Shanks said.

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Personal Finance

Maximizing Returns in High Rate Climate and market uncertainty

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Maximizing Returns in High-Rate Climate

In the macroeconomic environment of late July 2026, personal cash management requires an active, structured approach to wealth preservation. With central bank benchmark rates remaining elevated to ensure long-term disinflation, conservative yield-bearing vehicles—such as short-term U.S. Treasury bills, money market funds, and high-yield savings accounts (HYSAs)—continue to offer reliable nominal returns between 4% and 5%. For individual investors, maximizing net returns requires moving beyond passive checking accounts and executing a disciplined cash laddering strategy.

Leaving substantial liquid capital in traditional bank deposits creates an invisible drag on personal net worth due to ongoing inflation. By implementing a tiered liquidity framework, individuals can split emergency cash reserves and short-term capital allocations across rolling maturities. Allocating cash into 4-week, 8-week, and 13-week Treasury bills creates a continuous cycle of maturing liquidity, allowing investors to continuously reinvest capital at prevailing market yields while maintaining immediate access to emergency funds.

Tax efficiency represents a critical dimension of high-yield cash optimization. For high-earning individuals residing in states with substantial local income taxes, direct holdings in short-term U.S. Treasury instruments often deliver superior net post-tax yields compared to standard commercial bank HYSAs. Because interest earned on federal Treasury bills is strictly exempt from state and local taxation, investors can retain a larger portion of their compounding interest gains without taking on additional credit or market risk.

Ultimately, personal wealth accumulation in mid-2026 relies on intentional capital deployment. Cash should be managed as a productive asset class that generates consistent, risk-free returns. Regularly auditing account yield terms, automating recurring transfers, and leveraging tax-advantaged fixed-income instruments ensures that personal liquidity remains fully optimized against macroeconomic fluctuations.

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Personal Finance

Algorithmic Wealth Management: Balancing Automated Financial Planning with Human Oversight

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Balancing Automated Financial Planning with Human Oversight

The personal finance industry in July 2026 is experiencing a technological evolution, driven by the wide deployment of next-generation algorithmic wealth management tools. Modern digital financial platforms have expanded far beyond basic automated index investing; today’s robo-advisors utilize real-time tax-loss harvesting, dynamic portfolio rebalancing, and hyper-personalized spending analysis to optimize retail investor outcomes. However, as these digital solutions become ubiquitous, investors face the crucial challenge of balancing automated execution with human strategic judgment.

The core advantage of automated financial planning platforms lies in their ability to remove emotional bias from investment execution. During periods of market volatility or localized sector realignments, automated algorithms systematically rebalance portfolios back to target asset allocations without falling victim to panic selling or speculative enthusiasm. Furthermore, integrated cash-flow monitoring algorithms analyze individual spending patterns in real time, automatically sweeping surplus income into designated retirement or debt-liquidation accounts to accelerate net worth accumulation.

Despite these operational advantages, algorithmic tools have inherent structural limitations when addressing complex, highly personalized financial life events. Decisions involving multi-generational estate planning, highly complex tax strategies, small business exits, or nuanced real estate transactions require contextual human judgment that software models cannot replicate. Relying solely on automated models without periodic human professional review can result in misaligned risk profiles or overlooked tax liabilities during major life transitions.

The optimal approach for personal financial planning in late 2026 is a hybrid advisory model. Individuals should utilize automated platforms for routine asset allocation, continuous tax optimization, and low-cost passive index tracking, while engaging qualified human financial advisors for periodic strategic planning, estate structuring, and qualitative risk evaluations. This dual approach ensures maximum cost efficiency and disciplined execution while retaining essential strategic guidance.

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Personal Finance

High-Yield Optimization: Structuring Personal Cash Reserves in a Sustained Rate Environment

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Structuring Personal Cash Reserves in a Sustained Rate Environment

In the financial environment of mid-2026, personal cash management has re-emerged as a vital component of holistic wealth building. With central bank policy rates holding firm to maintain long-term price stability, yield-bearing instruments such as money market funds, high-yield savings accounts (HYSAs), and short-term Treasury bills continue to offer compounding returns around 4% to 5%. For individual investors, effectively structuring cash reserves requires shifting away from passive bank deposits toward active yield optimization.

A frequent pitfall in personal asset management is leaving substantial liquid capital in traditional checking or low-yield savings accounts, where real returns are continuously eroded by baseline inflation. By implementing a disciplined ‘cash ladder’ strategy—allocating liquid funds across tiered maturities using ultra-short Treasury instruments and FDIC-insured high-yield accounts—individuals can secure maximal yields while retaining immediate liquidity for emergency expenses or tactical investment opportunities.

Simultaneously, investors must evaluate the tax efficiency of their cash holdings based on their tax bracket and geographic location. For high earners situated in states with high local income taxes, direct holdings in short-term U.S. Treasury bills often yield a higher net post-tax return than standard high-yield savings accounts, as Treasury interest is strictly exempt from state and local taxation. Understanding these nuanced tax distinctions allows individuals to capture significant incremental gains without taking on additional market risk.

Ultimately, personal financial health in late 2026 hinges on intentional liquidity management. Cash reserves should not be viewed merely as static emergency funds, but as a dynamic asset class that contributes positively to net worth growth. Regularly auditing yield terms, automating cash transfers, and optimizing for post-tax efficiency ensures that personal capital remains fully productive across all economic conditions.

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