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80% of software vendors to offer gen AI by 2026, up from 1% last year, says Gartner poll

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While some may say that gen AI enthusiasm is dying down, independent software vendors of enterprise applications see things differently. Recent data from Gartner, a business advisory and research firm, estimates that 80% of them will have embedded generative AI capabilities in their enterprise applications in 2026, up from less than 1% in 2023. Even if only half of that percentage is achieved by then, it would still represent a major spike in generative AI use. 

This projection came up during a presentation from Matthew Mowrey, senior director analyst at Gartner, who spoke about the company’s annual finance technology survey during the Gartner CFO & Finance Executive Conference 2024, taking place this week in London. The figure is derived from research Gartner conducted early this year that looked at 13 different enterprise application markets across four categories: digital workplace, customer relationship management, enterprise resource planning and augmentation services. The research relied on a combination of data from sample firms and overviews and summaries from analysts covering these markets. 

Gartner vendor data

Slide from senior analyst Matthew Mowrey’s presentation at Gartner’s CFO and finance executive conference Sept. 2024

In terms of markets, Gartner research found generative AI capabilities are most available from vendors of solutions pertaining to digital adoption platforms; collaborative work management; intranet package solutions; meeting solutions; and visual collaboration applications. Conversely, generative AI capacities are least available in solutions involving application portfolio management tools; cloud extended planning and analysis solutions; customer communication management; content service platforms; cloud ERP for product-centric enterprises; and cloud ERP for service-centric enterprises. 

For the most part, the inclusion of GenAI within enterprise applications focuses on user experience, primarily content creation. In this realm, the principal use case is facilitating employees to write more effectively (aka “augmented writing.”) This includes drafting, in whole or part, from a variety of starting points (e.g., blank page, response to message, next section or paragraph); completion of a word, phrase or sentence; correction of spelling or grammar; or changing tone and/or voice. 

A similar, related, strong area is content consumption. Here, the principal use case is facilitating employees to read more effectively (aka “augmented reading”). This includes things like providing summaries of documents or meetings, as well as answering questions. 

Gartner said, to a very limited extent, “technology creation” (e.g., generating code or processing data), is another area of focus for vendors. In terms of technology creation, the principal use case is metadata attribution in the context of machine experience — that is, facilitating applications to process content as data. More specifically, generative AI has been used in categorization, whereby labels are attributed to content with respect to a variety of dimensions (e.g., sentiment, topic, grouping). 

Overall, this jump seems to line up with other Gartner research, such as data from March indicating that 83% of technology service providers have already deployed or are piloting generative AI, and 50% will make strategic changes to extend core offerings with gen AI to realize a whole product or end-to-end services solution.

Further, more recent Gartner research found that the adoption of finance AI by finance functions has increased significantly in the past year with 58% using the technology in 2024, an increase of 21 percentage points from 2023. Overall, Gartner estimates that, by 2026, 90% of finance functions will deploy at least one AI-enabled technology solution, but less than 10% of functions will see headcount reductions. 

In the wake of rapid generative AI adoption, Mowry said modern finance professionals need to possess both technical expertise and business acumen: data scientists should understand business processes, while business analysts should be proficient in data analytics tools. Ensuring finance staff build technology proficiency should be a top priority, as finance technology is increasingly automating through various technologies such as process mining, robotic process automation and AI, necessitating digital competencies to keep up with these innovations.

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Accounting

FASB proposes guidance on accounting for government grants

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The Financial Accounting Standards Board issued a proposed accounting standards update Tuesday to establish authoritative guidance on the accounting for government grants received by business entities. 

U.S. GAAP currently doesn’t provide specific authoritative guidance about the recognition, measurement, and presentation of a grant received by a business entity from a government. Instead, many businesses currently apply the International Financial Reporting Standards Foundation’s International Accounting Standard 20, Accounting for Government Grants and Disclosure of Government Assistance, by analogy, at least in part, to account for government grants.

In 2022 FASB issued an Invitation to Comment, Accounting for Government Grants by Business Entities—Potential Incorporation of IAS 20, Accounting for Government Grants and Disclosure of Government Assistance, into GAAP. In response, most of FASB’s stakeholders supported leveraging the guidance in IAS 20 to develop accounting guidance for government grants in GAAP, believing it would reduce diversity in practice because entities would apply the guidance instead of analogizing to it or other guidance, thus narrowing the variability in accounting for government grants.

Financial Accounting Standards Board offices with new FASB logo sign.jpg
FASB offices

Patrick Dorsman/Financial Accounting Foundation

The proposed ASU would leverage the guidance in IAS 20 with targeted improvements to establish guidance on how to recognize, measure, and present a government grant including (1) a grant related to an asset and (2) a grant related to income. It also would require, consistent with current disclosure requirements, disclosure about the nature of the government grant received, the accounting policies used to account for the grant, and significant terms and conditions of the grant, among others.

FASB is asking for comments on the proposed ASU by March 31, 2025.

“It will not be a cut and paste of IAS 20,” said FASB technical director Jackson Day during a session at Financial Executives International’s Current Financial Reporting Insights conference last week. “First of all, the scope is going to be a little bit different, probably a little bit more narrow. Second of all, the threshold of recognizing a government grant will be based on ‘probable,’ and ‘probable’ as we think of it in U.S. GAAP terms. We’re also going to do some work to make clarifications, etc. There is a little bit different thinking around the government grants for assets. There will be a deferred income approach or a cost accumulation approach that you can pick. And finally, there will be different disclosures because the disclosures will be based on what the board had previously issued, but it does leverage IAS 20. A few other things it does as far as reducing diversity. Most people analogized IAS 20. That was our anecdotal findings. But what does that mean? How exactly do they do that? This will set forth the specifics. It will also eliminate from the population those that were analogizing to ASC 450 or 958, because there were a few of those too. So it will go a long way in reducing diversity. It will also head down a model that will be generally internationally converged, which we still think about. We still collaborate with the staff [of the International Accounting Standards Board]. We don’t have any joint projects, but we still do our best when it makes sense to align on projects.”

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Accounting

In the blogs: Questions for the moment

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Fighting scope creep; QCDs as the year ends; advising ministers; and other highlights from our favorite tax bloggers.

Questions for the moment

  • CLA (https://www.claconnect.com/en/resources?pageNum=0): One major question of the moment: What can nonprofits expect from future federal tax policies?
  • Mauled Again (http://mauledagain.blogspot.com/): Not long ago, about a dozen states would seize property for failure to pay property taxes and, instead of simply taking their share of unpaid taxes, interest, and penalties and returning the excess to the property owner, they would pocket the entire proceeds of the sales. Did high court intervention stem this practice? Not so much.
  • TaxConnex (https://www.taxconnex.com/blog-): What are the best questions to pin down sales tax risk and exposure?
  • Current Federal Tax Developments (https://www.currentfederaltaxdevelopments.com/): In Surk LLC v. Commissioner, the Tax Court was presented with the question of basis computations related to an interest in a partnership. The taxpayer mistakenly deducted losses that exceeded the limitation in IRC Sec. 704(d), raising the question: Should the taxpayer reduce its basis in subsequent years by the amount of those disallowed losses or compute the basis by treating those losses as if they were never deducted?

Creeping

On the table

  • Don’t Mess with Taxes (http://dontmesswithtaxes.typepad.com/): What to remind them, as end-of-year planning looms, about this year’s QCD numbers.
  • Parametric (https://www.parametricportfolio.com/blog): If your clients are using more traditional commingled products for their passive exposures, they may not know how much tax money they’re leaving on the table. A look at possible advantages of a separately managed account. 
  • Turbotax (https://blog.turbotax.intuit.com): Whether they’re talking diversification, gainful hobby or income stream, what to remind them about the tax benefits of investing in real estate.
  • The National Association of Tax Professionals (https://blog.natptax.com/): Q&A from a recent webinar on day cares’ unique income and expense categories.
  • Boyum & Barenscheer (https://www.myboyum.com/blog/): For larger manufacturers, compliance under IRC 263A is essential. And for all manufacturers, effective inventory management goes beyond balancing stock levels. Key factors affecting inventory accounting for large and small manufacturing businesses.
  • U of I Tax School (https://taxschool.illinois.edu/blog/): What to remind them — and yourself — about the taxation of clients who are ministers.
  • Withum (https://www.withum.com/resources/): A look at the recent IRS Memorandum 2024-36010 that denied the application of IRC Sec. 245A to dividends received by a controlled foreign corporation.

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Accounting

PwC funds AI in Accounting Fellowship at Bryant University

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PwC made a $1.5 million investment to Bryant University, in Smithfield, Rhode Island, to fund the launch of the PwC AI in Accounting Fellowship.

The experiential learning program allows undergraduate students to explore AI’s impact in accounting by way of engaging in research with faculty, corporate-sponsored projects and professional development that blends traditional accounting principles with AI-driven tools and platforms. 

The first cohort of PwC AI in Accounting Fellows will be awarded to members of the Bryant Honors Program planning to study accounting. The fellowship funds can be applied to various educational resources, including conference fees, specialized data sheets, software and travel.

PwC sign, branding

Krisztian Bocsi/Bloomberg

“Aligned with our Vision 2030 strategic plan and our commitment to experiential learning and academic excellence, the fellowship also builds upon PwC’s longstanding relationship with Bryant University,” Bryant University president Ross Gittell said in a statement. “This strong partnership supports institutional objectives and includes the annual PwC Accounting Careers Leadership Institute for rising high school seniors, the PwC Endowed Scholarship Fund, the PwC Book Fund, and the PwC Center for Diversity and Inclusion.”

Bob Calabro, a PwC US partner and 1988 Bryant University alumnus and trustee, helped lead the development of the program.

“We are excited to introduce students to the many opportunities available to them in the accounting field and to prepare them to make the most of those opportunities, This program further illustrates the strong relationship between PwC and Bryant University, where so many of our partners and staff began their career journey in accounting” Calabro said in a statement.

“Bryant’s Accounting faculty are excited to work with our PwC AI in Accounting Fellows to help them develop impactful research projects and create important experiential learning opportunities,” professor Daniel Ames, chair of Bryant’s accounting department, said in a statement. “This program provides an invaluable opportunity for students to apply AI concepts to real-world accounting, shaping their educational journey in significant ways.”

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