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While Apple faces Indonesia ban, Chinese smartphone maker Honor enters

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Pictured here is the Grand Indonesia shopping mall in Jakarta on Friday, Jan. 5, 2024.

Bloomberg | Bloomberg | Getty Images

BEIJING — Huawei spinoff Honor announced Tuesday it plans to launch smartphone sales in Indonesia by the end of March, becoming the latest Chinese company to enter a market that has banned Apple’s iPhone 16 over domestic production requirements.

Indonesia requires that for smartphones sold in the country, 40% of their components must be domestically sourced. That rule has prevented Apple from selling its newest phone in the market, where it is reportedly negotiating a $1 billion investment.

Honor has an office in Indonesia and is working with one local manufacturing partner, Justin Li, the Chinese company’s president of South Pacific operations, told reporters last week. He said a folding phone will be among Honor’s first set of locally sold products — 10 items in the medium to high-end segment.

The company aims to offer around 30 products from phones to tablets in Indonesia by the end of the year. The Southeast Asian country is home to the world’s fourth-largest country by population, just behind the United States.

“Although 80% of the market is dominated by devices priced under $200, as Southeast Asia’s largest and fastest-growing economy, Indonesia presents immense potential for long-term growth,” Canalys analyst Chiew Le Xuan said in an email.

Apple's 2025 to-do list

“Indonesia is emerging as a key market in Southeast Asia, driven by rapid economic growth and an expanding middle class,” Chiew said, noting the country accounts for 35% of smartphone shipments in the region and can serve as a strategic regional hub.

As of November, Oppo, Xiaomi and Transsion — all China-based — held the top three spots in Indonesia by smartphone shipments, according to Canalys. Shenzhen-based Oppo in November held its global launch for its flagship Find X8 phone in Indonesia, where the company also has a factory.

Samsung ranked fourth in Indonesia with a 16% share, tied with Vivo, another Chinese brand, the Canalys data showed.

Excluding China and Japan, just under 8% of Apple’s sales come from Asia-Pacific.

Li claimed the decision to enter Indonesia was independent of Apple’s presence in the country, and was confident in Honor’s ability to compete. He said Honor had observed the Indonesian market for years, before doubling down on expansion efforts in the last half year.

While he declined to share a current breakdown of Indonesian to Chinese staff, Li said Honor is still hiring in the country and aims to have a predominately local staff in the future.

Honor plans to open at least 10 of its own stores in Indonesia this year, in addition to selling through a local retailer, Li said.

Outside of China, Honor primarily sells in Europe and parts of Southeast Asia. Its phones are not directly sold in the U.S. The company claimed that in December, more than half of its sales came from outside China for the first time.

Honor, which is planning to go public, was spun off from Chinese telecommunications giant Huawei in November 2020 after the parent company was hit by U.S. sanctions. Huawei said it does not hold any shares in Honor or have involvement in business decisions.

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Michael Barr to step down as the Fed’s head of banking supervision to avoid clash with Trump

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The Federal Reserve’s top banking regulator will be stepping down next month, paving the way for President-elect Donald Trump to name a replacement and heading off a potential confrontation between the two.

Michael Barr’s resignation from the position, which is formally called the vice chair for supervision, takes effect as of Feb. 28, though he will stay on as a governor on the Fed board. His term as Fed governor lasts until 2026.

There had been speculation that Trump might seek to replace Barr after he takes office Jan. 20, the announcement will ease that transition amid speculation that the new president wants someone who is more bank-friendly to take the role.

Though he did not specifically mention the rumors that Trump would attempt to remove him, Barr said in a statement that “the risk of a dispute over the position could be a distraction from our mission. In the current environment, I’ve determined that I would be more effective in serving the American people from my role as governor.”

“It has been an honor and a privilege to serve as the Federal Reserve Board’s vice chair for supervision, and to work with colleagues to help maintain the stability and strength of the U.S. financial system so that it can meet the needs of American families and businesses,” he said.

Bank stocks rallied following the announcement. The SPDR S&P Bank exchange-traded fund that tracks the industry’s leaders gained more than 1%.

CNBC.com has reached out to the Trump transition team for comment.

In a release announcing the decision, the Fed noted that it will not make any major decisions on rules and regulations until a successor is named. The bank has been revising a set of new rules, dubbed the Basel endgame, that has been broadly unpopular in the industry.

Because the Fed is limited to seven board members, Trump will have to name someone from current group to the new position.

The position was created following the 2008 financial crisis that saw the implosion of multiple big names on Wall Street. Under Barr’s watch, the industry saw a crisis in early 2023 in which Silicon Valley Bank and a few other names collapsed, forcing the Fed to implement a liquidity facility to keep the issues from spreading.

In recent days, speculation had swelled that Trump might seek to force Barr from office. A Reuters report in late December indicated that Barr was consulting with a law firm over his legal options should the president-elect make a move.

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