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Here’s what you need to know about financial influencers

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TikTok’s fate is still uncertain.

While the Supreme Court last week upheld the law that effectively bans TikTok from the U.S., one of Trump’s first actions as president was an executive order to pause the ban for 75 days, starting Jan. 20.

The app’s future may shift how young adults learn about personal finance. Gen Zers, or those born between 1997 and 2012, often rely on TikTok’s financial community, or #FinTok, as a source of information about money.

A 2024 report by the CFA Institute found that the generation is more likely than older generations to engage with “finfluencer” — or financial influencer — content on TikTok, YouTube and Instagram, in part because they have less access to professional financial advisors and a preference for obtaining information online.

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Americans last year turned to TikTok for financial advice on topics including budgeting (25%), investing (24%), credit cards and credit scores (33%), according to a recent report by Chime, a financial technology company.

The site polled 2,000 U.S. adults from November 1 to 16. It also analyzed user engagement patterns on TikTok compared with data from platforms like Google Trends and Exploding Topics, which track popularity and growth of trends over time.

Leading up to the law’s initial Jan. 19 deadline for TikTok, finfluencers had been directing their followers to other platforms like Instagram and YouTube. Individuals also downloaded social media apps like RedNote as TikTok substitutes.

But whatever ends up happening with TikTok, finfluencers are here to stay. Here’s how to vet their advice.

The value of financial advice on TikTok

About 65% of respondents in Chime’s survey said they feel more financially secure since using TikTok. Another 68% say #FinTok has improved their financial situation at home.

“For 2025, TikTok users are gravitating toward digestible personal finance tips that incorporate budgeting apps, micro-investing and community-based saving challenges,” said certified financial planner Douglas Boneparth, president and founder of Bone Fide Wealth, a wealth management firm based in New York City that focuses on millennials, young professionals and entrepreneurs.

Some viral TikTok trends are worth applying to your finances in 2025, like “loud budgeting,” experts say. The trend encourages consumers to take control of their finances and be vocal about making money-conscious decisions rather than overspending.

Essentially, “loud budgeting is just financial boundaries,” financial therapist Lindsay Bryan-Podvin, author of “The Financial Anxiety Solution” and founder of Mind Money Balance.

A short-term, no-spend challenge can also be an opportunity to do a “gut check on where you’re spending and where you’re saving,” Bryan-Podvin said.

TikTok 'refugees' stream to Chinese app RedNote

“These trends are worth adopting if you verify the underlying strategies [… and] modify them to align with your personal financial goals and risk tolerance,” said Boneparth, who is a member of the CNBC Financial Advisor Council.

But a lot of incorrect or risky advice appears on social media, too. About 27% of social media users believed misleading financial advice or misinformation on social media, according to Edelman Financial Engines. About 42% of surveyed adults in their 30s have fallen prey to bad financial advice in social platforms, and 2 in 10 have been affected more than once, the report found.

Edelman polled 3,008 adults of ages 30 and up from June 12 to July 2024. The total sample included 1,500 respondents between ages 45 and 70 with household assets between $500 and $3 million.

Vet financial content and find other sources

It’s important for social media users to be cautious about the content that influencers share, experts say. 

“There’s really no barrier to entry for [an] influencer to participate on a platform,” said CFP Brian Walsh, head of financial planning advice at SoFi, a personal finance and financial planning technology company.

While social media helps people easily access information and get unique insights, it can be concerning when it comes to information you’d apply to your personal finances, he said.

“There’s nothing stopping someone with a ton of followers from promoting something that’s completely wrong,” Walsh said.

Individuals who are affected by risky or incorrect advice they took from a social media creator can file a complaint with the Consumer Financial Protection Bureau, according to Amy Miller, an accredited financial counselor and manager of America Saves, a campaign managed by the Consumer Federation of America.

Otherwise, here are three key steps to consider: 

1. Look for other sources of other information

In most instances, you might not find experienced financial advisors on TikTok like on other social platforms, according to Winnie Sun, co-founder and managing director of Irvine, California-based Sun Group Wealth Partners.

Much of it has to do with compliance rules. In order for financial planners to maintain their licensing, they must adhere to certain guidelines on what information they’re allowed to share. It’s easier to track and review content posted on some platforms — TikTok isn’t one of them.

“I’m not allowed to share information on TikTok,” said Sun, who is also a CNBC FA Council member.

You can typically find licensed financial professionals actively sharing content on platforms like LinkedIn, YouTube and X, she said.

It’s also “absolutely crucial” to develop a basic level of financial literacy before turning to social media for advice, said SoFi’s Walsh.

Look for online courses, join financial forums and subscribe to legitimate publications to gain financial literacy, experts say. Organizations like the Consumer Financial Protection Bureau also provide free educational resources.

2. Do a background check on the content creator

Search for designations and look up the creator’s background, Walsh said: “The CFP [certified financial planner designation] is really the baseline when it comes to financial planning.”

You can enter the content creator’s name on BrokerCheck to see if they have any credentials. If they are accredited, find out if they have any disclosures, a red flag which means they’ve gotten into trouble in the past.

3. Verify the advice

If the content creator is not actively in the financial industry or lacks accreditation altogether, be careful about what they say. Be cautious if they are promising quick results and if they speak in absolutes, SoFi’s Walsh said — it can take a long time to save for an emergency, pay off credit card debt or learn how to invest.

“So promising get rich quick or overnight sensations […] that’s a big red flag for me,” Walsh said.

Also be careful if a creator talks about how one product or solution can answer all of your problems, he explained.

Outside of the basics like spending less than you make and saving money, there are “very few absolutes,” Walsh said.

Cross-reference an influencer’s claims with sources like government regulators and content from reputable financial professionals and publications, Boneparth said. If you need personalized advice, consider reaching out to a certified financial planner, a tax professional or a licensed investment advisor, he said.

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What student loan forgiveness opportunities still remain under Trump

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Under the Biden administration, the U.S. Department of Education made regular announcements that it was forgiving student debt for thousands of people under various relief programs and repayment plans.

That’s changed under President Donald Trump.

In his first few months in office, Trump — who has long been critical of education debt cancellation — signed an executive order aimed at limiting eligibility for the popular Public Service Loan Forgiveness program, and his Education Department revised some student loan repayment plans to no longer conclude in debt erasure.

“You have the administration trying to limit PSLF credits, and clear attacks on the income-based repayment with forgiveness options,” said Malissa Giles, a consumer bankruptcy attorney in Virginia.

The White House did not respond to CNBC’s request for comment.

Here’s what to know about the current status of federal student loan forgiveness opportunities.

Forgiveness chances narrow on repayment plans

The Biden administration’s new student loan repayment plan, Saving on a Valuable Education, or SAVE, isn’t expected to survive under Trump, experts say. A U.S. appeals court already blocked the plan in February after a GOP-led challenge to the program.

SAVE came with two key provisions that lawsuits targeted: It had lower monthly payments than any other federal student loan repayment plan, and it led to quicker debt erasure for those with small balances.

“I personally think you will see SAVE dismantled through the courts or the administration,” Giles said.

But the Education Department under Trump is now arguing that the ruling by the 8th U.S. Circuit Court of Appeals required it to end the loan forgiveness under repayment plans beyond SAVE. As a result, the Pay As You Earn and Income-Contingent Repayment options no longer wipe debt away after a certain number of years.

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There’s some good news: At least one repayment plan still leads to debt erasure, said higher education expert Mark Kantrowitz. That plan is called Income-Based Repayment.

If a borrower enrolled in ICR or PAYE eventually switches to IBR, their previous payments made under the other plans will count toward loan forgiveness under IBR, as long as they meet the IBR’s other requirements, Kantrowitz said. (Some borrowers may opt to take that strategy if they have a lower monthly bill under ICR or PAYE than they would on IBR.)

Public Service Loan Forgiveness remains

Despite Trump‘s executive order in March aimed at limiting eligibility for Public Service Loan Forgiveness, the program remains intact. Any changes to the program would likely take months or longer to materialize, and may even need congressional approval, experts say.

PSLF, which President George W. Bush signed into law in 2007, allows many not-for-profit and government employees to have their federal student loans canceled after 10 years of payments.

What’s more, any changes to PSLF can’t be retroactive, consumer advocates say. That means that if you are currently working for or previously worked for an organization that the Trump administration later excludes from the program, you’ll still get credit for that time — at least up until when the changes go into effect.

For now, the language in the president’s executive order was fairly vague. As a result, it remains unclear exactly which organizations will no longer be considered a qualifying employer under PSLF, experts said.

However, in his first few months in office, Trump has targeted immigrants, transgender and nonbinary people and those who work to increase diversity across the private and public sector. Many nonprofits work in these spaces, providing legal support or doing advocacy and education work.

For now, those pursuing PSLF should print out a copy of their payment history on StudentAid.gov or request one from their loan servicer. They should keep a record of the number of qualifying payments they’ve made so far, said Jessica Thompson, senior vice president of The Institute for College Access & Success.

“We urge borrowers to save all documentation of their payments, payment counts, and employer certifications to ensure they have any information that might be useful in the future,” Thompson said.

Other loan cancellation opportunities to consider

Federal student loan borrowers also remain entitled to a number of other student loan forgiveness opportunities.

The Teacher Loan Forgiveness program offers up to $17,500 in loan cancellation to those who’ve worked full time for “complete and consecutive academic years in a low-income school or educational service agency,” among other requirements, according to the Education Department.

(One thing to note: This program can’t be combined with PSLF, and so borrowers should decide which avenue makes the most sense for them.)

Student loan matching funds

In less common circumstances, you may be eligible for a full discharge of your federal student loans under Borrower Defense if your school closed while you were enrolled or if you were misled by your school or didn’t receive a quality education.

Borrowers may qualify for a Total and Permanent Disability discharge if they suffer from a mental or physical disability that is severe and permanent and prevents them from working. Proof of the disability can come from a doctor, the Social Security Administration or the Department of Veterans Affairs.

With the federal government rolling back student loan forgiveness measures, experts also recommend that borrowers explore the many state-level relief programs available. The Institute of Student Loan Advisors has a database of student loan forgiveness programs by state.

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Many Americans are worried about running out of money in retirement

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Many Americans are worried they’ll run out of money in retirement.

In fact, a new survey from Allianz Life finds that 64% Americans worry more about running out of money than they do about dying. Among the reasons cited for those fears include high inflation, Social Security benefits not providing enough support and high taxes.

The fear of running out of money was most prominent for Gen Xers who are approaching retirement. However, a majority of millennials and baby boomers also said they worry about their money lasting, according to the online survey of 1,000 individuals conducted between January and February.

Separately, a new Employee Benefit Research Institute report finds most retirees say they are living the lifestyle they envisioned and are able to spend money within reason. Yet more than half of those surveyed agreed at least somewhat that they spend less because of worries they will run out of money, according to the survey of more than 2,700 individuals conducted between January and February.

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Meanwhile, a Northwestern Mutual survey reported that 51% of Americans think it’s “somewhat or very likely” they will outlive their savings. The survey polled 4,626 U.S. adults aged 18 and older in January.

Since those studies were conducted, new tariff policies have caused disturbance in the stock markets and prompted speculation that inflation may increase. Meanwhile, new leadership at the Social Security Administration has prompted fears about the continuity of benefits. Those headlines may negatively affect retirement confidence, experts say.

With employers now providing a 401(k) plan and other savings plans versus pensions, it is largely up to workers to manage how much they save heading into retirement and how much they spend once they reach that life stage. That responsibility can also lead to worries of running out of money in the future, experts say.

How to manage the ‘fear of outliving your resources’

Because of the unique risks every individual or couple faces when planning for retirement, the best approach is typically to transfer some of that burden to a third party, said David Blanchett, head of retirement research at PGIM DC Solutions.

Creating a guaranteed lifetime income stream that covers essential expenses can help reduce the financial impact of any events that require retirees to cut back on spending, Blanchett explained.

That should first start with delaying Social Security benefits, he said. While eligible retirees can claim benefits as early as 62, holding off up until age 70 can provide the biggest monthly benefits. Social Security is also unique in that it provides annual adjustments for inflation.

73% of Americans are financially stressed

Next, retirees may want to consider buying a lifetime income annuity that can help amplify the monthly income they can expect. Admittedly, those products can be complicated to understand. Therefore Blanchett recommends starting out by comparing very basic products like single premium immediate annuities that are easier to compare.

“Unless you do those things, you just can’t get rid of that fear of outliving your resources,” Blanchett said.

Without a guaranteed income stream, retirees bear all of the financial risk themselves, he said.

 “Retirement could last 10 years; it could last 40 years,” Blanchett said. “You just don’t know how long it’s going to be.”

Among retirees, there has been some hesitation to buy annuities, said Craig Copeland, EBRI’s director of wealth benefits research. Such a purchase requires parting with a lump sum of money in exchange for the promise of a guaranteed income stream.

“We see great increase in interest, but we aren’t seeing upticks in take up yet,” Copeland said. “I do think that’s going to start to change.”

What can help boost retirement confidence

To effectively plan for retirement, it helps to seek professional financial assistance, experts say.

Meanwhile, few people have a plan of their own for how they may live on the assets they’ve worked hard to accumulate, according to Kelly LaVigne, vice president of consumer insights at Allianz Life.

“This is something that you should not plan on doing on your own,” LaVigne said.

While the survey from Northwestern Mutual separately found individuals think they need $1.26 million to retire comfortably, the real number individuals need is based on their personal situation, said Kyle Menke, founder and wealth management advisor at Menke Financial, a Northwestern Mutual company.

In thinking about how life will look in 30 years, there are a variety of things to consider, Menke said. This includes stock market returns, taxes, inflation and medical expenses, he said.

Even people who have enough money for retirement often don’t feel confident in their ability to manage all of those factors on their own, he said. Financial advisors have the ability to run different simulations and stress test a plan, which can help give retirees and aspiring retirees the confidence they’re lacking.

“I think that’s where the biggest gap is,” said Menke, referring to the confidence Americans are lacking without a plan.

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Trump tariffs will hurt lower income Americans more than the rich: study

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Shipping containers at the Port of Seattle on April 16, 2025.

David Ryder/Bloomberg via Getty Images

Tariffs levied by President Donald Trump during his second term would hurt the poorest U.S. households more than the richest over the short term, according to a new analysis.

Tariffs are a tax that importers pay on foreign goods. Economists expect consumers to shoulder at least some of that tax burden in the form of higher prices, depending on how businesses pass along the costs.

In 2026, taxes for the poorest 20% of households would rise about four times more than those in the top 1%, if the current tariff policies were to stay in place. Those were findings according to an analysis published Wednesday by the Institute on Taxation and Economic Policy.

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For the bottom 20% of households — who will have incomes of less than $29,000 in 2026 — the tariffs will impose a tax increase equal to 6.2% of their income that year, on average, according to ITEP’s analysis.

Meanwhile, those in the top 1%, with an income of more than $915,000 a year, would see their taxes rise 1.7% relative to their income, on average, ITEP found.

Economists analyze the financial impact of policy relative to household income because it illustrates how their disposable income — and quality of life — are impacted.

Taxes by ‘another name’

“Tariffs are just taxes on Americans by another name,” researchers at the Heritage Foundation, a conservative think tank, wrote in 2017, during Trump’s first term.

“[They] raise the price of food and clothing, which make up a larger share of a low-income household’s budget,” they wrote, adding: “In fact, cutting tariffs could be the biggest tax cut low-income families will ever see.”

Meanwhile, there’s already evidence that some retailers are raising costs.

A recent analysis by the Yale Budget Lab also found that Trump tariffs are a “regressive” policy, meaning they hurt those at the bottom more than the top.  

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The short-term tax burden of tariffs is about 2.5 times greater for those at the bottom, the Yale analysis found. It examined tariffs and retaliatory trade measures through April 15.

“Lower income consumers are going to get pinched more by tariffs,” said Ernie Tedeschi, director of economics at the Yale Budget Lab and former chief economist at the White House Council of Economic Advisers during the Biden administration.

Treasury Secretary Scott Bessent has said tariffs may lead to a “one-time price adjustment” for consumers. But he also coupled trade policy as part of a broader White House economic agenda that includes a forthcoming legislative package of tax cuts.

“We’re also working on the tax bill and for working Americans, I believe that the reduction in taxes is going to be substantially more,” Bessent said April 2.

It’s also unclear how current tariff policy might change. The White House has signaled trade deals with certain nations and exemptions for certain products may be in the offing.

Trump has imposed a 10% tariff on imports from most U.S. trading partners. Mexico and Canada face 25% levies on a tranche of goods, and many Chinese goods face import duties of 145%. Specific products also face tariffs, like a 25% duty on aluminum, steel and automobiles.

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