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H&R Block gears up for tax season on 70th anniversary

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H&R Block celebrated its 70th anniversary at an event Thursday in New York as the tax prep chain gets ready for the start of tax season on Monday.

“The tax event for most Americans is the single biggest financial transaction of the year, and it’s true, so we’re here to make sure it’s also the most rewarding,” said Heather Watts, senior vice president of global consumer tax. “We’re thrilled that you’re here to help us kick off the tax season, which also happens to be our 70th anniversary year. In 1955, when brothers Henry and Richard advertised tax preparation services as a courtesy to their business clients, they stumbled upon a need, and by offering tax prep services, they would launch one of the most recognized brands in the country and really birthed an industry. H&R Block has continued to spur innovation in tax, business and technology ever since.”

Over the years, an estimated 950 million tax returns were filed worldwide through Block. She pointed out that over 20 million tax returns were filed through Block last year. The company has 9,000 locations offices nationwide, with 60,000 tax professionals in the U.S. and 70,000 globally. Most locations are within five miles of clients. Approximately 55% of customers will qualify to file with Block’s free software, and the company is encouraging many of them to use its software. The company is hoping to entice away customers from its competitors, offering price matches and discounts to people who switch. It’s also jumping onboard the artificial intelligence trend with a feature called H&R Block AI Tax Assist, which it began offering last tax season.

“When people ask a question, we need to make sure we’ve got content to answer,” said Jody Vanarsdale, director of global consumer tax at H&R Block. “We needed to strengthen our [Chat] GPT. We upgraded from 3.5 to 4.0, and they get stronger and more relevant and understand languages, so really,our work this season was to get it tighter, if you will. It’s more stable and in a place to go live this season.”

Block is expecting to receive a flood of customers after they start receiving the Form 1099-K in the mail from third-party transactions with services such as Venmo, StubHub, eBay, PayPal and more due to the lowered threshold of $5,000 for information reporting to the Internal Revenue Service.

“The most common examples where people are going to get one is they sold something online, or they took payment through a third party app like a PayPal or a Venmo, and they exceeded the threshold for issuance,” said Andy Phillips, vice president of Block’s Tax Institute. “Going back to prior years, the threshold for issuing the 1099-K was you had to have over $20,000 in transactions in gross proceeds and over 200 transactions. That is a super high threshold. It is now $5,000 for 2024, meaning a lot of more people are going to get a 1099-K and not know what to do with it. We’re now in 2025. The threshold for this year is down to $2,500. Starting next year in 2026 and then every year after that, it’s going to be $600, meaning a lot more people are going to get a 1099-K.”

Many taxpayers who were affected by natural disasters such as the wildfires in California and hurricanes in North Carolina, Florida and other states. They too will need help with disaster relief and casualty losses. 

“Each one of those natural disasters, for the people impacted by it, it’s a life event,” said Phillips. “They have tax impacts. People in Southern California that are impacted by the current wildfires have gotten an extension until October 15 to file their taxes for this year. That is all of Los Angeles County. In another example, people in areas impacted by Hurricane Helene and Milton generally are going to have until May 1, 2025 to file their taxes. That’s within IRS discretion that when an area is a federally declared disaster, they can do certain things, including extending deadlines. Those are two examples that people may need to know about.”

For people who invest in cryptocurrency and other digital assets, they may want to talk with their tax professional about the upcoming Form 1099-DA that they can expect to receive next year or even this year.

“Starting in 2025, digital assets traded through a brokerage are going to get reported to investors on a Form 1099-DA,” said Phillips. “Some platforms are already issuing the 1099-DA. What we’re really talking about here is virtual currencies, digital assets. Starting in 2025, if you have a transaction in a digital asset on one of these platforms, you are going to get a 1099-DA. The IRS has put out estimates that they expect to receive up to 8 billion 1099-DA’s for 2025 alone coming from these platforms. As you can imagine, a lot of people are going to be getting these for the first time.”

The forms may not just be going out to people who have invested in cryptocurrencies like BItcoin and Ethereum. Even some gaming platforms like Roblox issue a kind of digital currency  known as Robux that may be taxable in some circumstances. 

“A lot of those just stay within the environment of the game,” said Phillips. “You just get points or coins or whatever. There’s no taxable transaction in those instances. But some games allow you to actually take what you’re winning in the game in those awards and turn them into actual currency. For example, the game Roblox, they have Robux. You can earn those for certain things you do within the game. And if certain requirements are met, you may be able to exchange those Robux for U.S. dollars. At that point, that is then a taxable transaction. That is going to rock some people’s world when they realize, ‘Oh my gosh, Roblox, I now have a taxable transaction from this.’ But that’s the reality.”

Phillips previewed an upcoming partnership for H&R Block with both Roblox and another popular game, Minecraft. “A quick peek ahead before I move on,” he said. “Stay tuned for an announcement that we will be making soon for a partnership with both Roblox and Minecraft in the coming weeks. You heard it here first.”

Accounting Today asked about how Block would be able to deal with some of the tax proposals made by President Trump during the campaign, such as exempting income from tips, overtime and Social Security from taxes.

“Look, in 70 years, we’ve seen all kinds of different legislative packages,” he responded. “We saw a huge tax change in 2017, in fact, in 2018. Going back to the huge Tax Code change of 1986, no matter what happens with the changes in the Tax Code, we will always be ready to serve taxpayers and help them. So depending on what happens, it may be a bigger lift than others. Either way, we’ll be ready, and it’s really going to vary based on the specific change.”

Accounting Today also asked about how Block might deal with changes if provisions in the Tax Cuts and Jobs Act don’t get extended this year, such as the 20% tax deduction for qualified business income under Section 199A.

“Looking a little bit more broadly, so many business owners say, ‘Hey, give me certainty. What’s it going to look like, not just for this year, but for years to come,'” said Kris Thiessen, a senior small business partner at Block Advisors who was recently named a member of the IRS Advisory Council. “I think it’s going to be a fascinating year to be able to spend more time in Washington, D.C. I would imagine that we’re going to see a lot, and there’s many folks who are starting to ask about these Tax Cuts and Jobs Act provisions expiring at the end of the year. What does that mean for me? What does that mean for my situation? The qualified business income deduction is super powerful in helping to even out the difference between the new corporate income tax rate as of a few years ago, 21%, and what can be 37% for individuals and small business owners to bridge that gap.”

“That’s why tax planning is so important, because we can do that forward looking for you,” said Latsaha Randle, a strategy and small business program manager at Block Advisors. “We can do some what-if calculations and say if this does not get extended, what does that look like for your specific business, your unique situation, so that you can better plan and be prepared.”

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IAASB tweaks standards on working with outside experts

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The International Auditing and Assurance Standards Board is proposing to tailor some of its standards to align with recent additions to the International Ethics Standards Board for Accountants’ International Code of Ethics for Professional Accountants when it comes to using the work of an external expert.

The proposed narrow-scope amendments involve minor changes to several IAASB standards:

  • ISA 620, Using the Work of an Auditor’s Expert;
  • ISRE 2400 (Revised), Engagements to Review Historical Financial Statements;
  • ISAE 3000 (Revised), Assurance Engagements Other than Audits or Reviews of Historical Financial Information;
  • ISRS 4400 (Revised), Agreed-upon Procedures Engagements.

The IAASB is asking for comments via a digital response template that can be found on the IAASB website by July 24, 2025.

In December 2023, the IESBA approved an exposure draft for proposed revisions to the IESBA’s Code of Ethics related to using the work of an external expert. The proposals included three new sections to the Code of Ethics, including provisions for professional accountants in public practice; professional accountants in business and sustainability assurance practitioners. The IESBA approved the provisions on using the work of an external expert at its December 2024 meeting, establishing an ethical framework to guide accountants and sustainability assurance practitioners in evaluating whether an external expert has the necessary competence, capabilities and objectivity to use their work, as well as provisions on applying the Ethics Code’s conceptual framework when using the work of an outside expert.  

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Tariffs will hit low-income Americans harder than richest, report says

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President Donald Trump’s tariffs would effectively cause a tax increase for low-income families that is more than three times higher than what wealthier Americans would pay, according to an analysis from the Institute on Taxation and Economic Policy.

The report from the progressive think tank outlined the outcomes for Americans of all backgrounds if the tariffs currently in effect remain in place next year. Those making $28,600 or less would have to spend 6.2% more of their income due to higher prices, while the richest Americans with income of at least $914,900 are expected to spend 1.7% more. Middle-income families making between $55,100 and $94,100 would pay 5% more of their earnings. 

Trump has imposed the steepest U.S. duties in more than a century, including a 145% tariff on many products from China, a 25% rate on most imports from Canada and Mexico, duties on some sectors such as steel and aluminum and a baseline 10% tariff on the rest of the country’s trading partners. He suspended higher, customized tariffs on most countries for 90 days.

Economists have warned that costs from tariff increases would ultimately be passed on to U.S. consumers. And while prices will rise for everyone, lower-income families are expected to lose a larger portion of their budgets because they tend to spend more of their earnings on goods, including food and other necessities, compared to wealthier individuals.

Food prices could rise by 2.6% in the short run due to tariffs, according to an estimate from the Yale Budget Lab. Among all goods impacted, consumers are expected to face the steepest price hikes for clothing at 64%, the report showed. 

The Yale Budget Lab projected that the tariffs would result in a loss of $4,700 a year on average for American households.

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At Schellman, AI reshapes a firm’s staffing needs

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Artificial intelligence is just getting started in the accounting world, but it is already helping firms like technology specialist Schellman do more things with fewer people, allowing the firm to scale back hiring and reduce headcount in certain areas through natural attrition. 

Schellman CEO Avani Desai said there have definitely been some shifts in headcount at the Top 100 Firm, though she stressed it was nothing dramatic, as it mostly reflects natural attrition combined with being more selective with hiring. She said the firm has already made an internal decision to not reduce headcount in force, as that just indicates they didn’t hire properly the first time. 

“It hasn’t been about reducing roles but evolving how we do work, so there wasn’t one specific date where we ‘started’ the reduction. It’s been more case by case. We’ve held back on refilling certain roles when we saw opportunities to streamline, especially with the use of new technologies like AI,” she said. 

One area where the firm has found such opportunities has been in the testing of certain cybersecurity controls, particularly within the SOC framework. The firm examined all the controls it tests on the service side and asked which ones require human judgment or deep expertise. The answer was a lot of them. But for the ones that don’t, AI algorithms have been able to significantly lighten the load. 

“[If] we don’t refill a role, it’s because the need actually has changed, or the process has improved so significantly [that] the workload is lighter or shared across the smarter system. So that’s what’s happening,” said Desai. 

Outside of client services like SOC control testing and reporting, the firm has found efficiencies in administrative functions as well as certain internal operational processes. On the latter point, Desai noted that Schellman’s engineers, including the chief information officer, have been using AI to help develop code, which means they’re not relying as much on outside expertise on the internal service delivery side of things. There are still people in the development process, but their roles are changing: They’re writing less code, and doing more reviewing of code before it gets pushed into production, saving time and creating efficiencies. 

“The best way for me to say this is, to us, this has been intentional. We paused hiring in a few areas where we saw overlaps, where technology was really working,” said Desai.

However, even in an age awash with AI, Schellman acknowledges there are certain jobs that need a human, at least for now. For example, the firm does assessments for the FedRAMP program, which is needed for cloud service providers to contract with certain government agencies. These assessments, even in the most stable of times, can be long and complex engagements, to say nothing of the less predictable nature of the current government. As such, it does not make as much sense to reduce human staff in this area. 

“The way it is right now for us to do FedRAMP engagements, it’s a very manual process. There’s a lot of back and forth between us and a third party, the government, and we don’t see a lot of overall application or technology help… We’re in the federal space and you can imagine, [with] what’s going on right now, there’s a big changing market condition for clients and their pricing pressure,” said Desai. 

As Schellman reduces staff levels in some places, it is increasing them in others. Desai said the firm is actively hiring in certain areas. In particular, it’s adding staff in technical cybersecurity (e.g., penetration testers), the aforementioned FedRAMP engagements, AI assessment (in line with recently becoming an ISO 42001 certification body) and in some client-facing roles like marketing and sales. 

“So, to me, this isn’t about doing more with less … It’s about doing more of the right things with the right people,” said Desai. 

While these moves have resulted in savings, she said that was never really the point, so whatever the firm has saved from staffing efficiencies it has reinvested in its tech stack to build its service line further. When asked for an example, she said the firm would like to focus more on penetration testing by building a SaaS tool for it. While Schellman has a proof of concept developed, she noted it would take a lot of money and time to deploy a full solution — both of which the firm now has more of because of its efficiency moves. 

“What is the ‘why’ behind these decisions? The ‘why’ for us isn’t what I think you traditionally see, which is ‘We need to get profitability high. We need to have less people do more things.’ That’s not what it is like,” said Desai. “I want to be able to focus on quality. And the only way I think I can focus on quality is if my people are not focusing on things that don’t matter … I feel like I’m in a much better place because the smart people that I’ve hired are working on the riskiest and most complicated things.”

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