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Chinese EV giant BYD expands in Europe with premium brand Denza launch

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A BYD Denza Z9 GT electric car on display in Hong Kong in February 2025.

Ucg | Universal Images Group | Getty Images

BEIJING — Chinese electric car giant BYD is pushing ahead into Europe, launching its premium Denza brand in the region despite rising trade tensions.

The first model, the Z9GT, is set to arrive in European showrooms in the fourth quarter of 2025, BYD said Wednesday during Brera Design Week in Milan. The company did not specify prices or a delivery date for the station wagon-type car.

The Z9GT for Europe will come in both battery-only and plug-in hybrid versions, BYD said.

BYD already sells electric cars in Europe. The company initially formed the Denza brand in 2010 with Daimler, now the Mercedes-Benz Group. The sub-brand was revamped in 2021 and sells cars in China, with the German automaker reducing its equity interest to 10%.

The European Union last year announced 17% duties on imports of BYD battery electric vehicles over claims of “unfair” production subsidies. Last month, Chinese and EU officials discussed issues related to the electric car supply chain during a meeting in Beijing.

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The second Denza model for Europe will be a seven-seat multi-purpose vehicle called the D9, BYD said, without specifying a delivery date.

“We’re thrilled to be introducing Denza to European customers, starting here in Milan and accelerating as 2025 progresses,” Stella Li, executive vice president at BYD, said in a statement.

Surging overseas sales

BYD has ramped up its overseas sales since late 2022. In the first quarter of this year, the company said it sold more than 206,000 cars outside China, more than double that of the year-ago period and already reaching roughly half of the number of cars it sold overseas last year.

The automaker’s first-quarter revenue grew by at least 86% from a year ago to 8.5 billion yuan ($1.2 billion), according to a filing on Tuesday.

BYD noted “substantial growth” in its international sales as it achieved record new energy vehicle sales in the first quarter, with 986,098 passenger cars sold. The Chinese automaker no longer makes traditional fuel-powered passenger cars.

Most of BYD’s cars target a lower price segment than that of Tesla, and the Chinese company overtook Elon Musk’s automaker in total sales last year.

BYD also sold more battery-only passenger cars in the first quarter, with sales of 416,388 units — more than Tesla’s 172,754 vehicles sold in China during that time, according to delivery numbers published by the China Passenger Car Association.

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Swiss government proposes tough new capital rules in major blow to UBS

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A sign in German that reads “part of the UBS group” in Basel on May 5, 2025.

Fabrice Coffrini | AFP | Getty Images

The Swiss government on Friday proposed strict new capital rules that would require banking giant UBS to hold an additional $26 billion in core capital, following its 2023 takeover of stricken rival Credit Suisse.

The measures would also mean that UBS will need to fully capitalize its foreign units and carry out fewer share buybacks.

“The rise in the going-concern requirement needs to be met with up to USD 26 billion of CET1 capital, to allow the AT1 bond holdings to be reduced by around USD 8 billion,” the government said in a Friday statement, referring to UBS’ holding of Additional Tier 1 (AT1) bonds.

The Swiss National Bank said it supported the measures from the government as they will “significantly strengthen” UBS’ resilience.

“As well as reducing the likelihood of a large systemically important bank such as UBS getting into financial distress, this measure also increases a bank’s room for manoeuvre to stabilise itself in a crisis through its own efforts. This makes it less likely that UBS has to be bailed out by the government in the event of a crisis,” SNB said in a Friday statement.

‘Too big to fail’

UBS has been battling the specter of tighter capital rules since acquiring the country’s second-largest bank at a cut-price following years of strategic errors, mismanagement and scandals at Credit Suisse.

The shock demise of the banking giant also brought Swiss financial regulator FINMA under fire for its perceived scarce supervision of the bank and the ultimate timing of its intervention.

Swiss regulators argue that UBS must have stronger capital requirements to safeguard the national economy and financial system, given the bank’s balance topped $1.7 trillion in 2023, roughly double the projected Swiss economic output of last year. UBS insists it is not “too big to fail” and that the additional capital requirements — set to drain its cash liquidity — will impact the bank’s competitiveness.

At the heart of the standoff are pressing concerns over UBS’ ability to buffer any prospective losses at its foreign units, where it has, until now, had the duty to back 60% of capital with capital at the parent bank.

Higher capital requirements can whittle down a bank’s balance sheet and credit supply by bolstering a lender’s funding costs and choking off their willingness to lend — as well as waning their appetite for risk. For shareholders, of note will be the potential impact on discretionary funds available for distribution, including dividends, share buybacks and bonus payments.

“While winding down Credit Suisse’s legacy businesses should free up capital and reduce costs for UBS, much of these gains could be absorbed by stricter regulatory demands,” Johann Scholtz, senior equity analyst at Morningstar, said in a note preceding the FINMA announcement. 

“Such measures may place UBS’s capital requirements well above those faced by rivals in the United States, putting pressure on returns and reducing prospects for narrowing its long-term valuation gap. Even its long-standing premium rating relative to the European banking sector has recently evaporated.”

The prospect of stringent Swiss capital rules and UBS’ extensive U.S. presence through its core global wealth management division comes as White House trade tariffs already weigh on the bank’s fortunes. In a dramatic twist, the bank lost its crown as continental Europe’s most valuable lender by market capitalization to Spanish giant Santander in mid-April.

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