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How China’s exporters are scrambling to mitigate the impact of punishing U.S. tariffs

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A large number of machinery and vehicles are ready for shipment at the dock of the Oriental Port Branch of Lianyungang Port in Lianyungang, China, on September 27, 2024. 

Costfoto | Nurphoto | Getty Images

BEIJING — U.S. has raised tariffs on Chinese imports to triple digits. For China’s exporters, it means raising prices for Americans while accelerating plans to diversify operations — and, in some cases, stopping shipments entirely.

U.S. consumers could lose access to certain products in June since some American companies have halted their plans to import textiles from China, said Ryan Zhao, director at Jiangsu Green Willow Textile.

For products that continue to be shipped from China, “it’s impossible to predict” by how much their prices will rise for U.S. consumers, he said Thursday in Chinese, translated by CNBC. “It takes two to four months for products to be shipped from China’s ports and arrive on U.S. supermarket shelves. In the last two months tariffs have climbed from 10% to 125% today.”

The White House has confirmed the U.S. tariff rate on Chinese goods was effectively at 145%. Triple-digit tariffs essentially cut off most trade, a Tax Foundation economist told CNBC’s “The Exchange.”

But U.S.-China trade relationship won’t change overnight, even as American companies that source from China are looking for alternatives.

NEC's Kevin Hassett on 90-day tariff pause: Treasury market helped make decision with more urgency

Tony Post, CEO of U.S.-based running shoe company Topo Athletic, said he is planning to work more with suppliers based in Vietnam in addition to his existing China suppliers.

When the initial two rounds of 10% U.S. tariffs were imposed this year, he said his four China suppliers offered to split the cost with Topo. But now “more than the cost of the product itself has been added in import duties just in the last few months,” he said.

“I’m going to eventually have to raise prices and I don’t know for sure what impact that is going to have on our business,” Post said. Before Trump started with tariffs, Post predicted nearly $100 million in revenue this year — primarily from the U.S.

Economic fallout

Hopes for a U.S.-China deal to resolve trade tensions have faded fast as Beijing has hit back in the last week with tit-for-tat duties on American goods and wide-ranging restrictions on U.S. businesses.

With steep tariffs, China’s shipments to the U.S. will likely plunge by 80% over the next two years, Julian Evans-Pritchard, head of China economics at Capital Economics, said late Thursday.

Goldman Sachs on Thursday cut its China GDP forecast to 4% given the drag from U.S. trade tensions and slower global growth.

While Chinese exports to the U.S. only account for about 3 percentage points of China’s total GDP, there’s still a significant impact on employment, Goldman Sachs analysts said. They estimate around 10 million to 20 million workers in China are involved with U.S.-bound export businesses.

As Beijing tries to address already slowing growth, one of its strategies is to help Chinese exporters sell more at home. China’s Ministry of Commerce said Thursday it recently gathered major business associations to discuss measures to boost sales domestically instead of overseas.

But Chinese consumers have been reluctant to spend, a trend reinforced by yet another drop in consumer price inflation, data released Thursday showed.

“The Chinese domestic market can’t absorb existing supply, much less additional amounts,” said Derek Scissors, senior fellow at the American Enterprise Institute think tank.

He expects Beijing could follow its playbook of making concessions to the U.S., dump products on other countries, subsidize loss-making firms and let other businesses die. Diverting goods to other countries would likely increase local trade barriers for China, while subsidies would exacerbate debt and deflationary pressures at home, Scissors said.

China has made boosting consumption its priority this year and has expanded subsidies for a consumer trade-in program focused on home appliances. Tsinghua University professor Li Daokui told CNBC’s “The China Connection” Thursday that he expected measures to boost consumption would be announced “within 10 days.”

Hard to replace

While the U.S. government has strived over the last several years to encourage manufacturers to build factories in the country, especially in the high-tech sector, businesses and analysts said it won’t be easy to develop those facilities and find experienced workers.

“We cannot obtain comparable equipment from sources in the U.S.,” Ford said in a U.S. tariff exemption request last month for a manufacturing tool used to make its electric-vehicle battery cells. “A U.S. supplier would not have the specific experience with the handling and heating process.”

Tesla and other major corporations have also filed similar requests for exclusion from U.S. tariffs.

A large chunk of goods can mostly be sourced from China alone. For 36% of U.S. imports from China, more than 70% can only come from suppliers based in the Asian country, Goldman Sachs analysts said this week. They said that indicates it will be hard for U.S. importers to find alternatives, despite new tariffs.

On the other hand, just 10% of Chinese imports from the U.S. rely on American suppliers, the report said.

The world’s second-largest economy has also sought to move into higher-end manufacturing. In addition to apparel and footwear, the U.S. relies on China for computers, machinery, home appliances and electronics, Allianz Research said last week.

Diversification

China was the second-largest supplier of U.S. goods in 2024, with imports from China rising by 2.8% to $438.95 billion last year, according to U.S. Census Bureau data. Mexico climbed to first place starting in 2023, while U.S. imports from Vietnam — which has benefitted from re-routing of Chinese goods — more than doubled in 2024 from 2019, the data showed.

Several large Chinese textile companies have been moving some production to Southeast Asia, Green Willow Textile’s Zhao said.

Tariff situation 'calls for us to move quicker' to diversify outside Asia: Lever Style

As for his own company, “this year we are developing customers in Southeast Asia, Latin America, the Middle East and Europe in order to reduce our reliance on the U.S. market,” Zhao said, noting the company could not bear the cost of the additional tariffs given its already low net profit of 5% last year.

China’s trade with Southeast Asia has grown rapidly since 2019, making the region the country’s largest trading partner, followed by the European Union and then the U.S. in 2024, according to Chinese customs data.

Chinese President Xi Jinping is set to visit Vietnam on Monday and Tuesday, followed by a trip to Malaysia and Cambodia later in the week, state media said Friday, citing China’s foreign ministry.

“I suspect that we will have a bit of a whack-a-mole situation where there will be new rules coming to crack down on Chinese content in products that ultimately end up in the United States,” Deborah Elms, head of the Hinrich Foundation, said on CNBC’s “The China Connection” Thursday.

Trump on Wednesday paused plans for a sharp hike on tariffs for most countries, including in Southeast Asia, but not for China.

That pause has offered a brief relief to people like Steve Greenspon, CEO of Illinois-based houseware company Honey-Can-Do International, whose company has moved more production from China to Vietnam since Trump’s first term.

“The pause allows us to continue with business as usual outside of China, but we cannot make any long term plans,” said Greenspon. “It’s hard to know how to pivot as we don’t know what will happen in 90 days.”

The economic realities could push the U.S. and China toward a deal, some analysts predict.

Gary Dvorchak, managing director at Blueshirt Group, pointed out Thursday that the latest tariffs have only been announced in the last several days and he expects ratcheting up of duties is likely posturing ahead of a deal — potentially as soon in the next few days.

Despite aggressive rhetoric, he thinks both countries have much to lose if the tariffs are made permanent. To have the U.S. cut off from Chinese goods would plunge China into a deeper depression, he said.

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Finance

Hertz surges after Bill Ackman takes big stake in the rental car firm

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Bill Ackman, Pershing Square Capital Management CEO, speaking at the Delivering Alpha conference in NYC on Sept. 28th, 2023.

Adam Jeffery | CNBC

Bill Ackman’s Pershing Square took a sizable stake in Hertz, the rental-car company that exited from bankruptcy four years ago, sparking a big rally.

Shares of Hertz surged 56% on Wednesday after a regulatory filing revealed Pershing Square had built a 4.1% position as of the end of 2024. Pershing has significantly increased the position — to 19.8% — through shares and swaps, becoming Hertz’ second largest shareholder, a person familiar with the matter told CNBC’s Scott Wapner.

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Hertz

The person said Ackman’s investment firm received an exemption from the SEC to delay the filing of the position until Wednesday, which allowed it to accumulate substantially more shares.

Hertz has been a troubled company for much of the past decade, including bankruptcy during the coronavirus pandemic in 2020.

Following its emergence from Chapter 11 bankruptcy in 2021, the company bet heavy on all-electric vehicles, specifically Teslas, which cost the company billions following a significant decline in their residual values.

When reporting its 2024 fourth-quarter earnings in February, it revealed a $2.9 billion loss for the year, which included a $245 million loss on the sale of EVs during the fourth quarter.

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‘Fast Money’ trader Tim Seymour

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Fast Money” trader Tim Seymour wants to help investors avoid common money traps that could leave them exposed to losses, particularly in a volatile market.

So, he’s out with a shortlist of four tips to deliver some peace of mind when things are going south.

Tip No. 1: Don’t have more money in the market than you can stomach.

Whether it is margin calls or anxiety about losing money you can’t afford to lose, bad decisions are often made during desperation.

Tip No. 2: Don’t hope that you get back to breakeven.

If you’re only holding a long position because you don’t want to lose money on the trade, you risk losing more.

Bottom line: Own a stock based on merit, not hope.

Tip No. 3: Don’t assume yesterday’s investment rational will work tomorrow.

Ask yourself, “Has something changed in the fundamental case or is it a case of market volatility?” If something changed, make adjustments.

Tip No. 4: Don’t cut your flowers and keep your weeds.

Often, the highest quality companies will outperform in a down market. Bad position? Circle back to No. 2.

To get more personalized investment strategies, join us for our next “Fast Money” Live event on Thursday, June 5 at the Nasdaq in Times Square.

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Finance

Powell indicates tariffs could pose a two-pronged policy challenge for the Fed

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Federal Reserve Chair Jerome Powell expressed concern in a speech Wednesday that the central bank could find itself in a dilemma between controlling inflation and supporting economic growth.

With uncertainty elevated over what impact President Donald Trump’s tariffs will have, the central bank leader said that while he expects higher inflation and lower growth, it’s unclear where the Fed will need to devote greater focus.

“We may find ourselves in the challenging scenario in which our dual-mandate goals are in tension,” Powell said in prepared remarks before the Economic Club of Chicago. “If that were to occur, we would consider how far the economy is from each goal, and the potentially different time horizons over which those respective gaps would be anticipated to close.”

The Fed is tasked with ensuring stable prices and full employment, and economists including those at the Fed see threats to both from the levies. Tariffs essentially act as a tax on imports, though their direct link to inflation historically has been spotty.

In a question-and-answer session after his speech, Powell said tariffs are “likely to move us further away from our goals … probably for the balance of this year.”

Powell gave no indication on where he sees interest rates headed, but noted that, “For the time being, we are well positioned to wait for greater clarity before considering any adjustments to our policy stance.”

Stocks hit session lows as Powell spoke while Treasury yields turned lower.

In the case of higher inflation, the Fed would keep interest rates steady or even increase them to dampen demand. In the case of slower growth, the Fed might be persuaded to lower interest rates. Powell emphasized the importance to keeping inflation expectations in check.

Markets expect the Fed to start reducing rates again in June and to enact three or four quarter-percentage-point cuts by the end of 2025, according to the CME Group’s FedWatch gauge.

Fed officials generally consider tariffs to be a one-time hit to prices, but the expansive nature of the Trump duties could alter that trend.

Powell noted that survey- and market-based measures of near-term inflation are on the rise, though the longer-term outlook remains close to the Fed’s 2% goal. The Fed’s key inflation measure is expected to show a rate of 2.6% for March, he said.

“Tariffs are highly likely to generate at least a temporary rise in inflation,” said Powell. “The inflationary effects could also be more persistent. Avoiding that outcome will depend on the size of the effects, on how long it takes for them to pass through fully to prices, and, ultimately, on keeping longer-term inflation expectations well anchored.”

The speech was largely similar to one he delivered earlier this month in Virginia, and in some passages verbatim.

Powell noted the threats to growth as well as inflation.

Gross domestic product for the first quarter, which will be reported later this month, is expected to show little growth in the U.S. economy for the January-through-March period.

Indeed, Powell noted “The data in hand so far suggest that growth has slowed in the first quarter from last year’s solid pace. Despite strong motor vehicle sales, overall consumer spending appears to have grown modestly. In addition, strong imports during the first quarter, reflecting attempts by businesses to get ahead of potential tariffs, are expected to weigh on GDP growth.”

Earlier in the day, the Commerce Department reported that retail sales increased a better-than-expected 1.4% in March. The report showed that a large portion of the growth came from car buyers looking to make purchases ahead of the tariffs, though multiple other sectors showed solid gains as well.

Following the report, the Atlanta Fed said it sees GDP growing at a -0.1% pace in Q1 when adjusting for an unusual rise in gold imports and exports. Powell described the economy as being in a “solid position” even with the expected slowdown in growth.

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