Personal Finance
How beauty expenses affect your finances
Published
10 months agoon
Katie Gatti Tassin
Courtesy: Katie Gatti Tassin
There are many unique hurdles that women face when it comes to money, such as the wage gap and caregiving responsibilities.
Yet, there’s another challenge in women’s financial lives that is less-discussed — beauty costs, which can be an “insidious force in women’s financial lives,” said Katie Gatti Tassin, author of the new book “Rich Girl Nation: Taking Charge of Our Financial Futures.”
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Tassin, who is also the founder of “Money with Katie,” describes beauty expenses as a “hot girl hamster wheel.” There’s a whole industry dedicated to profiting on women’s insecurities, she said, and it shows up in women’s budgets.
CNBC spoke with Tassin in late June about how women can escape the “hot girl hamster wheel,” and what to do instead with their cash.
(This interview has been edited and condensed for clarity.)
‘Beauty is a depreciating asset by design’
Ana Teresa Solá: The first chapter of your book talks about the so-called “hot girl hamster wheel.” Can you describe what that is?
Katie Gatti Tassin: The “hot girl hamster wheel” is the collection of recurring expenses that are necessary to maintain what I like to call the “acceptable feminine appearance.” Every single dollar that you spend will function like a commitment to keep spending more money in the future because of the nature of aesthetic enhancement: Your body is eventually going to reject all of these interventions that you’re making.
Anybody who’s ever gotten acrylic nails is familiar with this struggle, where they grow out and then your nails underneath are brittle and discolored.
ATS: What expenses fall under this type of spending?
KGT: Typically, for most women, it’s hair, it’s nails, it’s skincare.
Things that are more about form than function, is probably a good way to put it.
Buying toothpaste does not count. Even though that’s still a personal care purchase, because the toothpaste is doing a job for you, it’s about hygiene. Whereas, Crest White Strips would probably count because this is something that you’re doing to intervene with how you look and how you are perceived.
It can take a form that we accept as baseline feminine maintenance or upkeep, and that’s really what I want people to take a closer look at for themselves.
Rich Girl Nation Book Release
ATS: How does one fall prey to it?
KGT: If you feel like the way that you look matters, that’s probably because you are accurately picking up on signals that it does. We know that “pretty privilege” is real, and so I want to be careful not to insinuate that anyone who’s falling for this is being made a mark, or is reacting to forces that are completely fabricated or artificial.
It is true that beautiful people are treated better and are accommodated. We know that. So in some ways, it’s a rational path to start walking down because you sense that there is some return on that investment.
But what I want to bring people back to is, beauty is a depreciating asset by design. Unlike investing in actual capital — which will grow with time, it will become more valuable — when you invest in beauty, the opposite is happening. It’s going to require more and more cash to extend that half-life.
‘Beauty is about power’
ATS: It sounds like this is not by accident, particularly for women. Why is that? What dynamics are at play?
KGT: I just had a wonderful interview on my show with a woman named Tressie McMillan Cottom [who is a sociologist and writer], and I think she really nailed it. She said beauty is about power. Beauty is the only power that women can wield; they can use it, but they can never own it.
My perspective is that women are socialized to view beauty as the most powerful and important social capital that is worth their time to pursue.
But I do think as individuals, we have the ability to positively influence one another and give one another permission to opt out — and maybe you’re not opting out all the way. I think a lot of this does come down to survival.
ATS: You mentioned in the book that the subject matter was “mysteriously absent” from personal finance books and sites you’ve frequented in the past. Why do you think that is?
KGT: The majority of personal finance books and the majority of the personal finance field has historically been written by and for men, which means that men have shaped in subtle and overt ways this field with their experiences, their preferences and their priorities.
By the way, I’m not knocking them. I learned a lot reading the men’s money blogs, but obviously they are not going to be able to guide me on, “Hey, this is why your full highlights routine is making you broke.” It was just completely out of their scope of reference.
How to ‘hot girl detox’
ATS: You provide a strategy to cut back on such expenses called the “hot girl detox.” Is this useful to strike a balance?
KGT: I think it’s a useful exercise for all the spending that you do. It’s just about giving yourself the gift of that insight by sitting down, doing the simple math and then getting curious and experimenting with, “Is this thing giving me the value that I want, and if it’s not, what could I try instead?”
You list out all the beauty and personal care spending that you do in a given year, and you annualize those costs. You’re going to figure out how they relate back to what you’re bringing in income. You’re going to start at the bottom and experiment with removing one thing at a time and seeing how it feels.
If you’re like me and many other women who have gone through this process, what you’re probably going to find is that you are going to get back not just an extraordinary amount of money, but time and mental energy, too.
Investing is ‘the best gift that you can give yourself’
ATS: Once the reader performs their detox, what should they do with the extra cash?
KGT: The goal really is for that money to go to work for you and your future. What that’s going to look like will depend on the situation that you’re presently in.
If you have a lot of high-interest debt, then the best thing for you to do with that money is to start attacking the debt.
If you don’t have debt, but you also don’t really have any cash savings, then saving that money in a high-yield savings account and giving yourself that cash cushion is probably the next best step.
If you’ve done both of those things already, investing for your future is the best possible thing that you can do. It’s the best gift that you can give yourself.
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The Federal Reserve held interest rates steady at the conclusion of its policy meeting on Wednesday.
In what could be Jerome Powell’s last as chair before President Donald Trump’s yet-to-be-confirmed nominee Kevin Warsh takes the helm, central bankers maintained the federal funds rate in a target range of 3.5% to 3.75%.
Inflation has surged since the war with Iran began, leaving policymakers with limited room to act, according to Sean Snaith, the director of the University of Central Florida’s Institute for Economic Forecasting. “We’re in a kind of suspended animation — between Iran and the Fed transition,” Snaith said.
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Before the oil shock, inflation was holding above the Fed’s 2% target but not worsening. Now the jump in energy costs could have longer-term inflationary effects, economists say.
For Americans struggling in the face of higher gas prices and overall affordability challenges, the central bank’s decision to keep interest rates unchanged does little to ease budgetary pressures. “The cavalry isn’t coming anytime soon,” Snaith said.
How the Fed decision impacts you
The Fed’s benchmark sets what banks charge each other for overnight lending, but also has a trickle-down effect on many consumer borrowing and savings rates.
Short-term rates are more closely pegged to the prime rate, which is typically 3 percentage points above the federal funds rate. Longer-term rates, such as home loans, are more influenced by inflation and other economic factors.
Credit cards
Most credit cards have a short-term rate, so they track the Fed’s benchmark.
After the Fed cut rates three times in the second half of 2025, the average annual percentage rate has stayed just under 20%, according to Bankrate.
“Without Fed rate cuts, there’s not much reason to expect meaningful declines anytime soon, so carrying a balance will remain very expensive,” said Matt Schulz, chief credit analyst at LendingTree.
Mortgage rates
Fixed mortgage rates, on the other hand, don’t directly track the Fed but typically follow the lead of long-term Treasury rates.
Concerns about how the Iran war will impact the U.S. economy have already pushed the average rate for a 30-year, fixed-rate mortgage up to 6.38% as of Tuesday, from 5.99% at the end of February, according to Mortgage News Daily.
That leaves homeowners with existing low mortgage rates “feeling stuck,” said Michele Raneri, vice president and head of U.S. research and consulting at TransUnion. “Mortgages, more than any other credit type, work on a churn,” she said, referring to how a dip in rates can boost borrowing activity.
Student loans
Federal student loan rates are also fixed and based in part on the 10-year Treasury note, so most borrowers are somewhat shielded from Fed moves and recent economic uncertainty.
Current interest rates on undergraduate federal student loans made through June 30 are 6.39%, according to the U.S. Department of Education. Interest rates for the upcoming school year will be based in part on the May auction of the 10-year note.
Car loans
Auto loan rates are tied to several factors, including the Fed’s benchmark. Because financing costs remain elevated, new car buyers are taking on longer loans to keep their monthly payments manageable, according to the latest data from Edmunds.
Even so, with the rate on a five-year new car loan near 7%, the average monthly payment on a new car rose to $773 in the first quarter of 2026, an all-time high.
“Car buyers are in a tough spot right now because they’re getting squeezed from both ends: high sticker prices and high interest rates, with neither showing any signs of letting up,” said Joseph Yoon, consumer insights analyst at Edmunds.
“Until the rate picture shifts, buyers will keep stretching loan terms to make payments work, which only adds to the total cost of ownership down the road,” Yoon said.
Savings rates
While the Fed has no direct influence on deposit rates, the yields tend to be correlated with changes in the target federal funds rate. So, although rates on certificates of deposit and high-yield savings accounts have fallen from recent highs, they are holding above the annual rate of inflation.
For now, top-yielding online savings accounts and one-year CD rates pay around 4%, according to Bankrate.
“Yields on high-yield savings accounts and certificates of deposit are down from their peaks of a few years ago, but they’re still strong compared to what we’ve seen for most of the past decade,” Schulz said.
Personal Finance
Average tax refund is 11.2% higher, latest IRS filing data shows
Published
2 weeks agoon
April 18, 2026
Milan Markovic | E+ | Getty Images
The average tax refund is 11.2% higher this season, compared with about the same period in 2025, according to the latest IRS filing data.
As of April 10, the average refund amount for individual filers was $3,397, up from $3,055 about one year ago, the IRS reported on Friday.
The IRS data reflects about 114 million individual returns received, out of about 164 million expected through Tax Day. Next week’s filing update is expected to include data through the April 15 deadline.
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President Donald Trump‘s 2025 legislation, rebranded to the “working families tax cuts,” was a key talking point for Republicans on Tax Day.
With the November midterm elections approaching and Republicans defending slim majorities in Congress, many GOP lawmakers have highlighted Trump’s tax breaks and higher average refunds.
Meanwhile, affordability has been top of mind for many Americans amid rising costs of gas, electricity, food and other living expenses.
For filers who expected a refund this season, nearly one-quarter, or 23%, planned to use the funds to pay down credit card debt, and the same share said they would save the payment, according to the CNBC and SurveyMonkey Quarterly Money Survey, released in April. It polled 3,494 U.S. adults at the end of March.
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“It’s been a great tax season for the American people,” many of whom have benefited from Trump’s tax breaks, Treasury Secretary Scott Bessent said during a White House press briefing on Wednesday.
More than 53 million filers claimed at least one of Trump’s “signature new tax cuts” — the deductions for tip income, overtime earnings, seniors and auto loan interest — the Department of the Treasury also announced on Wednesday.
Those filers, who claimed the deductions on Schedule 1-A, have seen an average tax cut of over $800, according to the Treasury. Tax cuts can trigger a higher refund or reduce taxes owed, depending on the filer’s situation.

Some filers who itemize tax breaks have also seen benefits from the bigger federal deduction limit for state and local taxes, known as SALT. Trump’s legislation raised that cap to $40,000, up from $10,000, for 2025.
The latest SALT deduction limit change is expected to primarily benefit higher earners, according to a May 2025 analysis of various proposals from the Tax Foundation.
The Treasury has not released data on how many filers have claimed the SALT deduction during the 2026 filing season.
Personal Finance
Stocks have touched record highs despite Iran war. Here’s why
Published
2 weeks agoon
April 17, 2026
Traders work at the New York Stock Exchange on April 16, 2026.
NYSE
U.S. stocks climbed to record highs on Thursday against a backdrop of war, an oil supply shock and economic forecasts warning of stunted growth amid a protracted conflict.
Many investors may be thinking: Why?
Largely, it’s because the stock market is a barometer of what investors think will happen in the future, rather than an assessment of the present day, according to economists and market analysts.
Investors are essentially shrugging off the Middle East conflict as a blip that will be resolved relatively quickly, they said.
“The stock market isn’t trying to price what’s happening today,” said Joe Seydl, a senior markets economist at J.P. Morgan Private Bank. “The stock market is always trying to price what the world is going to look like six to 12 months from now.”
Why stocks have been ‘resilient’
The S&P 500, a U.S. stock index, fell about 8% in the initial weeks of the Iran war, from the start of the conflict on Feb. 28 to a recent low on March 30.
But stocks have rebounded since then, erasing all losses since the beginning of the war. The S&P 500 closed at an all-time high on Thursday — about 11% higher than its nadir at the end of March. That followed a record close on Wednesday.
“The market has remained very resilient in the face of the war and has rallied strongly on the prospect that it will be resolved,” said Mark Zandi, chief economist at Moody’s.

A ship waits to pass through the Strait of Hormuz following the two-week temporary ceasefire between the US and Iran, which is conditional on the opening of the strait, in Oman on April 8, 2026.
Shady Alassar | Anadolu | Getty Images
And while investors cheered the possibility of a diplomatic off-ramp to the conflict, the temporary ceasefire has appeared tenuous, with the U.S. and Iran each accusing the other of breaking the agreement.
Nations haven’t been able to reach a peace deal ahead of the ceasefire’s end. Vice President JD Vance said U.S. officials left peace talks in Pakistan over the weekend after the Iranian delegation refused to agree to American demands not to develop a nuclear weapon.
The markets ‘have memory’
Ultimately, the stock market is signaling a collective belief that tensions will ratchet down, the war will end in the near term and oil flows through the Strait of Hormuz will normalize, economists said.
That’s largely because investors have been conditioned to believe that President Donald Trump will back off if the economic pain becomes too intense, economists said — the so-called “TACO” trade, shorthand for “Trump always chickens out.”
“Investors strongly believe — and have been conditioned to believe — he’s going to stand down, find a way to pivot, declare victory and move on,” Zandi said.
Trump has pushed back on the notion of backing down, framing his brinkmanship as a savvy negotiating tactic.
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Economists pointed to a recent example of this dynamic: in April 2025 during so-called liberation day, when the Trump administration levied a host of tariffs on U.S. trading partners.
Within days — after the stock market had cratered more than 12% — Trump announced a 90-day pause on those tariffs. Stocks then saw one of their biggest daily rallies in history following Trump’s reversal.
Investors remember that Trump often de-escalates geopolitical shocks — which is why they’ve seized on positive headlines that hint at progress in peace talks, for example, Seydl said.
“The markets have memory,” Seydl said.
AI stocks and the ‘tech boom’
Traders celebrating at the New York Stock Exchange on April 15, 2026, as the S&P 500 closed above the 7,000 level for the first time.
NYSE
There are other factors underpinning market resilience during wartime, economists said.
One is the investors’ enthusiasm for artificial intelligence and technology stocks, which account for almost half of the S&P 500’s market capitalization, Zandi said.
“Those stocks run on their own dynamic independent of anything, including the war in Iran,” Zandi said. “I think we would have been down a lot more and it would have been harder for us to recover had it not been for the very, very optimistic perspectives on AI.”
We’re in the middle of a “tech boom” — and investors are likely to remain optimistic until they think the tech cycle has run its course, Seydl said.

More broadly, stock investors are essentially making a bet on the future earnings growth of a company — and the earnings backdrop has been “pretty solid,” Seydl said.
Consumer spending appears to be stable, for example, economists said. And companies are getting a boost to their after-tax earnings from the GOP’s so-called “big beautiful bill,” which, among other things, made it easier to write off investments upfront and therefore reduce their tax liability, Zandi said.
Going forward
Experts said there will be an economic hit from the Iran war, though.
“Despite the recent news of a temporary ceasefire, some damage is already done, and the downside risks remain elevated,” Pierre-Olivier Gourinchas, director of research at the International Monetary Fund, wrote Tuesday.
A protracted conflict risks deep and global economic pain, he wrote.
Even if the conflict is short-lived — as the broad market expects — stocks are unlikely to march much higher until it’s clear the U.S. is on the other side of the war and its economic fallout, Zandi said.
If investors are incorrect, and President Trump doesn’t back down or quickly extricate the U.S. from the war, the stock market may see a “full-blown correction” or worse, Zandi said. A stock market correction is a decline of at least 10% from recent highs.
“Everyone thinks they know what the script is,” Zandi said. “Now they just need to follow the script. If they don’t, the market will have some real problems.”
The uncertainty provides yet another example of why the average investor with a long time horizon should stick to their investment plan and ignore the noise, experts said.
“Trying to time the market is very difficult if not impossible for the average investor,” Seydl said. “It’s better to take a long-term perspective and ride out bouts of volatility.”
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