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Video summaries take center stage at tax time

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You and your team have worked tirelessly to complete clients’ tax returns accurately and on time this past tax season. You’ve sifted through hundreds of scattered documents, statements and receipts. You’ve reviewed fact patterns and precedents and double-checked the Tax Code well into the evening hours. Then when it comes time to deliver a thick summary (tax return) of each client’s financial life over the past year, all you need them to do is review it and sign it.

But after all that work and stress, most clients don’t care. There are just three things they want to know at tax time:

1. How much do I owe? (The What)
2. How do these numbers compare to last year? (The So What)
3. What can I do going forward to pay less? (The Now What?)

If you drop a 137-page tax return in your client’s mail (or inbox) with your bill attached, they won’t look it over carefully. They’ll skip to Line 37 (how much is owed/overpaid), glance at your bill, and decide if they feel the amount was worth the result.

This common approach at tax time does not help clients answer Question 2 (So What) and Question 3 (Now What) above. All you’ve done is explain to them “The What.” If you’re not taking the time to explain the “So What” and the “Now What,” they’ll wonder if you (or another firm) could have done better for them.

Too often, a partner’s assistant or a junior tax person sends off the return to the client and says, “Please sign. You owe $29,000.” That’s it. The loop is closed. Obviously, this is not a great experience for clients.

At this point in the year, I know you’re exhausted. The last thing you want to do is sit down with each client and go over their tax returns with them. But this is the only time of year when you have their undivided attention. Take advantage of this opportunity now! 

Suppose you created a short, three-minute video for your better clients that briefly walks them through the highlights of their return. The video could then show them a quick comparison of their 2023 vs. 2022 numbers and explain what’s changed, what you see as the next steps moving forward, and what you’ll be paying attention to in the year ahead.

You should be able to address all those questions in a simple three-minute video. It doesn’t need to be an elaborate Hollywood production. You can use your computer’s microphone, camera and low-cost recording software such as Loom or BombBomb (Disclaimer: The author has no commercial or promotional ties with the products mentioned in this article). See my earlier article for more video recording basics. Clients will love the videos. They’ll tell their friends about it the rest of the year, and videos can help you distinguish yourself from all the other firms out there.

Doing these short video summaries has many other benefits for your firm:

1. They give you the ability to add more revenue from clients. That’s because clients now see how they can use your firm for higher-level services such as tax planning, entity planning or cash flow planning to improve their financial outcome in the year ahead (see Now What above). 

2. They save you time. How often have you emailed a client who responds, “I need to talk to you”? You’ve essentially sent them into the darkness, and they have no idea what’s happening with their financial situation. Naturally, they have questions, but with a three-minute summary video, you could have answered 90% of their questions in advance rather than taking a call. Think about how much time that saves you — not just for the length of the call, but for all the scheduling and prep work before the call.

Three-minute summary videos are an asset, not an expense. They can massively increase productivity.

3. They’re a great prep tool for your mid-year meetings. How often have you walked into a mid-year client meeting not remembering their issues or what you talked about the last time you met? Suppose you sent them a summary video when you delivered their tax return. In that case, you can review that video right before the mid-year meeting and instantly recall any color you added to their situation. You won’t have to spend half the meeting trying to remember everything you talked about last time. Even better, your client will probably re-watch the video before the meeting. Nobody is so busy that they can’t find three minutes to review a video.

You could start with just your best 20 or 30 clients, but I’m sure you’ll be amazed by the feedback and want to roll out video summaries for the rest of your client roster. Remember, the mind is for having ideas, not for storing them. As I wrote earlier this year, Don’t succumb to the forgetting curve this tax season.

At this time of year, you want to close the loop with clients. Don’t just ask them to sign their return and hit them with a bill. When you do that, you’re essentially sending them two bills — one from the IRS and then one from you. That’s not building a relationship or showing them how your expanded level of services could help them achieve better financial outcomes and more peace of mind. 

The What, So What and Now What is your opportunity to discuss how you can add value to the relationship between April and December? Video summaries are a great way to get the ball rolling. How does your firm follow up with clients after delivering their tax returns? I’d love to hear from you. 

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Accounting

Tax Fraud Blotter: Crooks R Us

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The shadow knows; body of evidence; make a Note of it; and other highlights of recent tax cases.

Newark, New Jersey: Thomas Nicholas Salzano, a.k.a. Nicholas Salzano, of Secaucus, New Jersey, the shadow CEO of National Realty Investment Advisors, has been sentenced to 12 years in prison for orchestrating a $658 million Ponzi scheme and conspiring to evade millions in taxes.

Salzano previously pleaded guilty to securities fraud, conspiracy to commit wire fraud and conspiracy to defraud the U.S., admitting that he made numerous misrepresentations to investors while he secretly ran National Realty. From February 2018 through January 2022, Salzano and others defrauded investors and potential investors of NRIA Partners Portfolio Fund I, a real estate fund operated by National Realty, of $650 million.

Salzano and his conspirators executed their scheme through an aggressive multiyear, nationwide marketing campaign that involved thousands of emails to investors, advertisements, and meetings and presentations to investors. Salzano led and directed the marketing campaign that was intended to mislead investors into believing that NRIA generated significant profits. It in fact generated little to no profits and operated as a Ponzi scheme.

Salzano stole millions of dollars of investor money to support his lavish lifestyle, including expensive dinners, extravagant birthday parties, and payments to family and associates who did not work at NRIA. He also orchestrated a separate, related conspiracy to avoid paying taxes on his stolen funds.

He was also sentenced to three years of supervised release and agreed to a forfeiture money judgment of $8.52 million, full restitution of $507.4 million to the victims of his offenses and $6.46 million to the IRS.

Marina del Rey, California: Tax preparer Lidiya Gessese has been sentenced to 41 months in prison for preparing and filing false returns for her clients and for not reporting her income.

Gessese owned and operated Tax We R/Tax R Us and Insurance Services from 2013 through 2019 and charged clients $300 to $800. Gessese would then prepare returns that included claims to deductions and credits she knew her clients were not entitled to, including falsely claiming dependents, earned income credits, the American Opportunity Credit, Child Tax Credits, business deductions, education expenses or unreimbursed employee business expenses. The illegitimate claims led to some $1,135,554.64 issued by the IRS for 2010 through 2018.

She failed to report, or underreported, her own income for 2010 through 2018, some of which included improperly diverted funds from clients’ inflated or fraudulent refunds, causing a tax loss of $488,276.

Gessese, who pleaded guilty in April, was also ordered to pay $1,096,034.01 to the IRS and $53,526.95 to her other victims.

Fullerton, California: In Chun Jung of Anaheim, California, owner of an auto repair business, has pleaded guilty to filing false returns for 2015 to 2022, underreporting his income by at least $1,184,914.

He owned and operated JY JBMT INC., d.b.a. JY Auto Body, which was registered as a subchapter S corp. Jung was the 100% shareholder.

Jung accepted check payments from customers that he and his co-schemers then cashed at multiple area check cashing services; the cashed checks totaled some $1,157,462. Jung withheld the business receipts and income from his tax preparer and omitted them on his returns.

He will pay $300,145 in taxes due to the IRS and faces a $250,000 penalty and up to three years in prison. Sentencing is Jan. 31.

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Tucson, Arizona: Tax preparer Nour Abubakr Nour, 34, has been sentenced to 30 months in prison.

Nour, who pleaded guilty a year ago, operated the tax prep business Skyman Tax and for tax years 2016 through 2018 prepared and filed at least 27 false individual federal income tax returns for clients.

These returns included falsely claimed business income that inflated refunds so that he could pay himself large prep fees. Nour’s clients had no knowledge that he was filing false tax returns under their names.

Nour was also ordered to pay $150,154 in restitution to the United States for the false tax refunds.

Farmington, Connecticut: Tax preparer Mark Legowski, 60, has been sentenced to eight months in prison, to be followed by a year of supervised release, for filing false returns.

From January 2015 through December 2017, Legowski was a self-employed accountant and tax preparer doing business as Legowski & Co. Inc. He prepared income tax returns for some 400 to 500 individual clients and some 50 to 60 businesses.

To reduce his personal income tax liability for 2015 through 2017, Legowski underreported his practice’s gross receipts by excluding some client payment checks. He then filed false personal income tax returns that failed to report more than $1.4 million in business income, which resulted in a loss to the IRS of $499,289.

Legowski, who pleaded guilty earlier this year, has paid the IRS that amount in back taxes but must still pay penalties and interest. He has also been ordered to pay a $10,000 fine.

Wheeling, West Virginia: Dr. Nitesh Ratnakar, 48, has been convicted of failing to pay nearly $2.5 million in payroll taxes.

Ratnakar, who was found guilty of 41 counts of tax fraud, owned and operated a gastroenterology practice and a medical equipment manufacturer in Elkins, West Virginia. He withheld payroll taxes from employees’ paychecks and failed to make $2,419,560 in required payments to the IRS. Ratnakar also filed false tax returns in 2020, 2021 and 2022.

He faces up to five years in prison for each of the first 38 tax fraud counts and up to three years for the remaining counts.

Orlando, Florida: Two men have been sentenced for their involvement in the “Note Program,” a tax fraud.

Jasen Harvey, of Tampa, Florida, was sentenced to four years in prison and Christopher Johnson, of Orlando, was sentenced to 37 months for conspiring to defraud the U.S.

From 2015 to 2018, they promoted a scheme in which Harvey and others prepared returns for clients that claimed that large, nonexistent income tax withholdings had been paid to the IRS and sought large refunds based on those purported withholdings. The conspirators charged fees and required the clients to pay a share of the fraudulently obtained refunds to them.

Overall, the defendants claimed more than $3 million in fraudulent refunds on clients’ returns, of which the IRS paid about $1.5 million.

Both were also ordered to serve three years of supervised release. Johnson was also ordered to pay $864,117.42 in restitution to the United States; Harvey was ordered to pay $785,858.42 in restitution. Co-defendant Arthur Grimes will be sentenced on Jan. 13.

Ft. Lauderdale, Florida: Tax preparer Jean Volvick Moise, 39, has been sentenced to three years in prison for filing false income tax returns.

Moise prepared false returns for clients to inflate refunds. He prepared returns which included, among other things, false dependents, false 1099 withholdings, false educational credits and false Schedule C expenses, often for businesses which did not exist. Moise’s fee was larger than the typical one charged by a tax preparer.

Moise filed hundreds of false returns that caused the IRS to issue more than $574,000 in fraudulent refunds.

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Accounting

Accounting in 2025: The year ahead in numbers

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With 2025 almost upon us, it’s worth thinking about what the new year will bring, and what accounting firms expect their next 12 months to look like.

With that in mind, Accounting Today conducted its annual Year Ahead survey in the late fall to find out firms’ expectations for 2025, including their growth expectations, their hiring plans, their growth expectations, how they think tax season will play out and much more. The overall theme: Thing are going well, but there are elements of friction holding them back, particularly when it comes to moving to more of a focus on advisory services.

You can see the full report here; a selection of key data points are presented below.

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Accounting

On the move: Withum marks over a decade of Withum Week of Caring

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Citrin Cooperman appoints CIO; PKF O’Connor Davies opens new Fort Lauderdale office; and more news from across the profession.

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