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Economics

The year of the women’s-sports bar

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THE HUM is nothing unusual. Talking heads on the televisions comment on the last play of the game and fans woot when the players hit big shots. But there are signs that it’s not your normal sports bar. The menu features both bulgogi beef tacos and “Girl Dinner”, a charcuterie board with dried apricots and olives. Instead of Heineken and tequila sodas the drink offerings include the “Sporty Spice Margarita”, the “9-to-5” espresso martini and the “Red Card”, a chilled fireball shot. The clientele is conspicuously lacking in Y chromosomes. So are the athletes on the screens. This is Jolene Jolene, a women’s-sports bar.

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