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Your CPA firm’s advisory board — now powered by AI

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Complimentary Access Pill

Enjoy complimentary access to top ideas and insights — selected by our editors.

A few months ago, I did something I rarely do; I signed up for a high-priced out-of-town workshop. These kinds of gatherings are often disappointing for me, but I figured this one might be different. It promised two full days of insight from one of the leading voices about business growth and scaling, which is something I’ve been thinking about a lot lately. 

I flew in the night before, showed up early the next morning, and settled into my seat, notebook in hand, ready to learn. One problem. The expert, whose name was all over the promotional materials and my ticket, wasn’t there. Instead, we had to sit through a series of presentations from the leader’s team. The content wasn’t bad, but it wasn’t what I came for. After a few hours, I realized this workshop wasn’t the best use of my time (or money).

So, I left.

Back in my hotel room, I opened my laptop and pulled up ChatGPT. I typed in: “I want you to be [this expert business leader]. These are the questions I need answered for my business. Help me build a 12-month action plan.”

And it worked. 

(Disclaimer: The author receives no compensation or promotional consideration for products and services mentioned in this article.)

Because so much of this leader’s thinking was already in the public domain — in podcasts, books and interviews — my AI bot could channel his voice very accurately. My AI experience wasn’t just better than sitting in the conference room with the expert’s team — it was like having a private advisory session with the leader himself. Through AI I could ask follow-up questions, drill down into specifics, and get feedback that was tailored to my exact situation

That’s when it hit me: if I could do this with one expert, why not use AI to build an entire advisory board composed of the people I most want to learn from?

The dream-team advisory board

Most accounting firms are wrestling with similar challenges today: pricing, process improvement, recruiting, retention, new technology adoption, improving client experience, and standing out in the marketplace.

Now, imagine calling a board meeting and having Jeff Bezos (pricing and scale), Elon Musk (innovation), Charlie Munger (mental models) and Indra Nooyi (culture and leadership) sitting around the table with you. That’s not wishful thinking anymore. With AI, you can get their perspectives in real time on a wide range of subjects.

Here’s what I did after my disappointing workshop: I prompted ChatGPT with the following: “Act as Jeff Bezos. How would you redesign the pricing strategy of an accounting firm to scale while adding more client value?” Then I tried this prompt: “You are Charlie Munger. Walk me through the decision-making traps I might be falling into as I think about M&A”.

Are the answers perfect? No. But they’re thought-provoking. They shake you out of the same circular conversations you keep having with partners. Sometimes just hearing the words phrased in a different way can unlock a new angle. It’s like getting to borrow someone else’s brain for an hour — and it’s entirely free.

Giving your client a seat

The second kind of advisory board might be even more important: your client avatar.

Here’s the reality — most firms don’t really know what their clients think. We like to assume. We like to project. We like to imagine. But if we ask clients directly we discover that they care about things we never thought were important. Now, you can give your clients a permanent seat at the table.

Here’s how:

  1. Start by defining your ideal client in detail. Let’s say it turns out to be a 50-year-old real estate investor with a handful of rental properties and growing interest in multifamily deals. Let’s also say she uses LLCs and partnerships but isn’t fully confident that the structure of her businesses is tax optimized. Her biggest fear is missing deductions or setting up an incorrect entity structure that leads to an audit. Her biggest frustration? Having to explain real estate basics to her CPA instead of the other way around.
  2. Feed that profile into AI and tell it: “From now on, you are this client. Answer my questions as she would.”
  3. Then ask AI what you’d ask if the client was literally in the room: “What frustrates you about working with an accounting firm?” or “What would make you feel we were indispensable?”

When I tried this approach, the answers were uncomfortably honest. They reminded me that while I take pride in my technical sophistication, my ideal clients care more about my availability and proactive guidance. And that’s the kind of client insight you want shaping your decisions.

You can make the avatar sharper by layering in real client survey data or feedback from past tax seasons. The point isn’t to avoid talking to clients — it’s to keep their voice present in every strategic conversation you and your team have.

Why this matters

Here’s the big takeaway: access to expertise is no longer the problem. Execution is.

Ten years ago, a mid-sized accounting firm couldn’t access Jeff Bezos’s perspective on pricing or run a role-play with their perfect client avatar. Today it can. That means the firms that get ahead won’t be the ones with the most money or the fanciest consultants. It will be the ones that build execution discipline around today’s tools.

If you want to make this real, schedule a quarterly “advisory board meeting.” Invite your chosen “members.” Maybe Bezos, Munger and your client avatar. Come with three questions you need answered. Run the prompts. Debate the responses with your team. Then walk away with three concrete decisions to act on.

It might sound unconventional, but after trying a virtual advisory board meeting myself, I can tell you it works. And once you start, you’ll never want to go back to guessing or recycling the same stale ideas.

Closing thought

I spent thousands of dollars and half a day at a workshop to realize something I could have done from my own office: the best advisory board you’ll ever have is already available to you. The only question is whether you’ll invite them into the room.

What is your firm doing to get more out of your advisory board meetings?  I’d love to hear from you.

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Accounting

SEC’s Semiannual Reporting Proposal Faces Investor Pushback: What CFOs Need to Know

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U.S. Securities and Exchange Commission (SEC)

A proposal from the U.S. Securities and Exchange Commission to potentially shift some public companies away from quarterly financial reporting toward a semiannual model is drawing significant pushback from investors, even as it continues moving through the regulatory process. The debate has direct implications for corporate finance teams, auditors, and the broader transparency of U.S. capital markets.

What the SEC Proposed

According to a summary published by accounting advisory firm Cohen & Co., the SEC issued a proposed rule on May 19, 2026, aimed at simplifying financial reporting requirements for many U.S. public companies. The proposal would potentially reduce the frequency of certain mandatory disclosures from quarterly to semiannual, a structural change that has not been made to core U.S. reporting requirements in decades.

The proposal follows an extended debate within U.S. policy circles, with proponents arguing that reduced reporting frequency could lower compliance costs and free up management time for longer-term strategic planning rather than quarter-to-quarter results management.

Why Investors Are Pushing Back

Comment letters submitted in response to the proposal have been extensive, and according to Cohen & Co.’s review of the public record, investors “appear to be largely opposed” to the shift, viewing frequent interim reporting as a core benefit of U.S. capital markets relative to other jurisdictions.

Accounting and law firms have taken a more measured position, generally urging any changes to remain aligned with the Financial Accounting Standards Board (FASB), whose existing disclosure requirements and guidance are built around a quarterly reporting cadence. A shift to semiannual reporting without corresponding changes to FASB guidance could create friction between SEC filing requirements and GAAP-based disclosure expectations.

Lessons From the U.K. Experience

The debate is not without precedent. The United Kingdom moved away from mandatory quarterly reporting for listed companies in 2014, returning to a semiannual disclosure requirement. According to Cohen & Co.’s analysis, that experience offers a cautionary data point: there was no measurable increase in capital expenditure or R&D investment following the change, while analyst coverage of affected companies declined as reliable interim information became less available — a particular risk for smaller and newly public companies that rely on analyst coverage to maintain investor visibility.

Practical Implications for Finance Teams

Beyond the debate over disclosure philosophy, the proposal carries practical complications. Many companies have debt covenants and credit agreements structured around quarterly financial delivery; a shift to semiannual reporting could require renegotiating those terms. Reduced reporting frequency would also extend the “window of market silence” between disclosures, a factor that governance and investor-relations teams would need to manage carefully to avoid information asymmetry.

Separately, and unrelated to the reporting-frequency debate, the SEC and FASB have continued finalizing more routine updates this year. New Accounting Standards Updates are taking effect for December 31, 2026, fiscal year-ends covering income tax disclosures, credit loss measurement, induced debt conversions, and stock compensation, according to Eide Bailly’s review of 2026 ASU activity. Additional guidance on paid-in-kind dividends and environmental credits is also on the near-term horizon.

What to Watch Next

The semiannual reporting proposal remains in the comment and review phase, and no final rule has been adopted as of this writing. Finance leaders should monitor the SEC’s regulatory agenda for further movement, while treating the current quarterly reporting requirement as the operative standard until any final rule is issued and an effective date is set.

Given the extent of investor opposition documented in the comment file, a full shift to mandatory semiannual reporting appears more likely to result in either a scaled-back compromise or continued study rather than swift adoption — though the SEC’s ultimate direction remains uncertain.

 

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Accounting

AI-Driven Automation and Continuous Accounting Frameworks

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The accounting profession is undergoing a fundamental structural transition as enterprise finance departments shift from periodic month-end closes toward automated continuous accounting models. By integrating specialized machine learning algorithms directly into enterprise resource planning (ERP) platforms, chief accounting officers are transforming financial reporting from a retrospective exercise into a real-time operational asset.

The Shift from Periodic Close to Continuous Financial Reporting
Traditional accounting workflows heavily relied on manual data reconciliation, spreadsheet calculations, and multi-week closing cycles at the end of each fiscal period. In contrast, continuous accounting frameworks utilize automated software agents to process, validate, and post transactional data in real time as business activities occur.

Automated bank reconciliation tools cross-reference incoming bank feeds, invoice records, and purchase orders automatically. By resolving transactional variances instantly throughout the month, corporate accounting teams eliminate the traditional workload spikes associated with quarterly and annual closes.

Machine Learning in Audit Trails and Anomaly Detection
Advanced natural language processing (NLP) and machine learning tools are redefining internal audit and financial control environments. Automated systems analyze 100% of general ledger entries, identifying anomalous transactions, duplicate payments, and unauthorized journal entries in real time.

Rather than relying on random statistical sampling, corporate internal auditors can focus their attention on high-risk flags automatically surfaced by algorithmic monitoring platforms. This continuous risk assessment strengthens internal controls over financial reporting (ICFR) and significantly reduces fraud risk.

Evolving Roles for Accounting Professionals
As routine data entry and manual reconciliation tasks become fully automated, the skill set required for accounting professionals is shifting toward data analysis, system design, and strategic business advisory.
– Systems Governance: Accountants are increasingly responsible for monitoring algorithmic accuracy and managing data integration pipelines.
– Business Partnership: Finance professionals leverage real-time financial dashboards to advise operational leaders on margin management and working capital allocation.
– Regulatory Compliance Management: Accounting teams utilize automated platforms to ensure compliance with dynamic tax codes and international accounting standards.

Core Implementation Recommendations
1. Deploy Automated Reconciliation Tools: Integrate continuous transaction processing modules into existing enterprise ERP architectures.
2. Establish Algorithmic Governance Controls: Implement strict internal testing protocols to ensure automated accounting rules comply with GAAP/IFRS standards.
3. Reskill Accounting Teams: Invest in training finance staff on data analytics, workflow automation, and predictive financial modeling.

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Accounting

Global ESG Reporting Standards and Double Materiality Compliance

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Corporate accounting departments face expanding reporting expectations as international sustainability disclosure standards achieve regulatory enforcement across major global jurisdictions. Chief Accounting Officers (CAOs) and corporate controllers are establishing rigorous internal accounting controls to treat Environmental, Social, and Governance (ESG) metrics with the same data precision, auditability, and governance as traditional financial statements.

Regulatory Harmonization Under Global Sustainability Frameworks
The implementation of standardized sustainability reporting frameworks—notably rules established by international sustainability accounting boards—has created unified expectations for public and large private enterprises. Corporations must report standardized metrics covering greenhouse gas emissions (Scope 1, 2, and material Scope 3), energy utilization, workforce demographics, and supply chain governance.

In Europe and other participating international jurisdictions, double materiality principles are mandatory. Under double materiality, organizations must report both how external sustainability risks impact corporate financial performance, and how internal corporate operations affect surrounding environmental and social structures.

Integrating Sustainability Metrics into Core ERP Systems
To provide auditable non-financial data, enterprise organizations are integrating specialized carbon accounting and ESG management platforms directly into core ERP systems. Automated data collectors capture energy utility invoices, logistics fuel consumption metrics, and vendor compliance records in real time.

Establishing automated, traceable data pipelines ensures that non-financial reporting is supported by clear audit trails. This structured approach allows external financial auditors to provide reasonable assurance on sustainability disclosures during annual corporate reporting cycles.

Financial Impacts and Capital Market Disclosure
Accurate ESG reporting directly influences corporate cost of capital and institutional credit ratings. Commercial lenders and institutional asset managers systematically incorporate sustainability metrics into risk pricing models. Companies that demonstrate transparent, verifiable progress in operational energy efficiency and climate risk mitigation benefit from expanded access to green bond markets and lower debt pricing.

Action Steps for Accounting Leadership
1. Implement Double Materiality Frameworks: Conduct comprehensive assessments to identify material financial and operational sustainability metrics.
2. Build Auditable Non-Financial Data Pipelines: Automate ESG data collection within core accounting software to ensure data integrity.
3. Align Sustainability with Annual Financial Filings: Prepare non-financial disclosures concurrently with financial statements to satisfy regulatory audit expectations.

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