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Beware of video communication pitfalls

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As many of you know, I’m a big believer in using short videos to enhance communication with clients and team members. In response to articles such as Video summaries take center stage at tax time, 4 productivity tools your firm cannot go without and The future is asynchronous, many Accounting Today readers shared stories about how they were also using video, too. Great. But let’s also talk about some pitfalls to watch out for as you leverage video.

Video can be very effective when you have a relatively complex topic and you want to save time and eliminate lots of back and forth. Video allows you to show your face, which builds trust with the recipient. It also allows you to show a screen so you can walk your recipient through a document, spreadsheet or concept, and they can easily follow along. For instance, I can highlight certain document components (like a tax return), and my team member or client can be on the same page, literally.

It’s almost like we’re having a real-time conversation. Video can be a great time-saver, too. Videos are easy to record (three minutes is plenty). With a little practice, you’ll nail them on the first take. Meanwhile, the viewer/recipient can watch the video at their leisure and re-watch it — or slow down the playback speed — if they need to review something the presenter has said. I’ve found videos to be much more efficient than sending lots of emails back and forth or trying to play phone tag. 

Things to keep in mind

While helpful, video can sometimes hinder communication if you’re not diligent. For example, a mortgage broker working with one of my clients sent us a 15-minute video discussing various mortgage options. The video was way too long, didn’t reference any specific numbers, and didn’t have a specific recommendation. How would you feel if you received a 15-minute voicemail?  You’d never listen to the entire message. Nobody has that kind of attention span these days.

That’s not all. The broker’s “presentation” was monotonous. It was just 15 minutes of him rambling on. Two or three minutes would have been plenty. There were no visual aids such as graphics, tables or worksheets to help illustrate his points. There were no comparisons of the different mortgage options. Worst of all, there was no reason for the message to be in video format because he wasn’t making use of the medium. It took the entire 15 minutes to figure out he wasn’t really giving us the answers we needed about mortgage options. Brutal. It was a classic case of “content” and “medium” being out of alignment. Instead, a phone call to my client would have been better. Or a brief email would have sufficed by simply saying, “You have two choices: A or B. Here’s what I recommend and why.”

Since the realtor wasn’t going through anything specific on the screen, video wasn’t helping his case – and it probably hurt him. Because the video was so long and didn’t deliver much value, my client and I were resentful that it used up so much of our time. Further, there was no interactivity in the broker’s video. 

If you’re making lots of assumptions in a long format message, you might run into issues. As soon as you make the wrong assumptions, the client/viewer will disengage and assume the presenter doesn’t know what they’re talking about. That’s all the more reason to keep your videos brief and focused on a single point to make them most impactful. Finally, the broker’s video was poorly organized. It was essentially 15 minutes of “show up and throw up.” The broker just rambled and rambled without a logical flow.

Because you can express thoughts faster on video than you can by writing them out, you want to think carefully about what you want to say before you hit the “Play” button. 

A summary of video pitfalls

1. The realtor didn’t use the right medium. A conversation or email would have been more effective for his purposes.

2. The video was too long and didn’t use visual aids to break up the narrative.

3. There were too many moving parts requiring two-way dialogue (which wasn’t achieved with a one-way rambling lecture). 

4. The realtor wasn’t organized when he started the video.

Video best practices

1. Determine when video is the best medium to use. Do you want to share something visual? Do you want to walk through the numbers? Do you and the recipient need to get on the same page? Don’t use video just to look cool.

2. Keep it concise. Play out what you’re going to say before recording. Have bullet points or an outline at the ready. 

3. BLUF. Get to the point quickly (within the first 45 seconds). In the military they call it: “Bottom Line Up Front.” Then say: “The rest of this video is only if you want further details.”  

4. Have visual aids ready.

5. Include a text summary of the video’s key points when you send clients or team members a link to the video. Don’t just send an email saying: “here’s a video for you.”

6. Offer to have a follow-up conversation to answer any questions they may have.

Don’t let the pitfalls described above discourage you from using video. It’s a powerful and compelling medium for communicating with your clients and your team. Just make sure you’re using it the right way. How are you using video at your firm? I’d love to hear from you. 

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Accounting

SEC’s Semiannual Reporting Proposal Faces Investor Pushback: What CFOs Need to Know

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U.S. Securities and Exchange Commission (SEC)

A proposal from the U.S. Securities and Exchange Commission to potentially shift some public companies away from quarterly financial reporting toward a semiannual model is drawing significant pushback from investors, even as it continues moving through the regulatory process. The debate has direct implications for corporate finance teams, auditors, and the broader transparency of U.S. capital markets.

What the SEC Proposed

According to a summary published by accounting advisory firm Cohen & Co., the SEC issued a proposed rule on May 19, 2026, aimed at simplifying financial reporting requirements for many U.S. public companies. The proposal would potentially reduce the frequency of certain mandatory disclosures from quarterly to semiannual, a structural change that has not been made to core U.S. reporting requirements in decades.

The proposal follows an extended debate within U.S. policy circles, with proponents arguing that reduced reporting frequency could lower compliance costs and free up management time for longer-term strategic planning rather than quarter-to-quarter results management.

Why Investors Are Pushing Back

Comment letters submitted in response to the proposal have been extensive, and according to Cohen & Co.’s review of the public record, investors “appear to be largely opposed” to the shift, viewing frequent interim reporting as a core benefit of U.S. capital markets relative to other jurisdictions.

Accounting and law firms have taken a more measured position, generally urging any changes to remain aligned with the Financial Accounting Standards Board (FASB), whose existing disclosure requirements and guidance are built around a quarterly reporting cadence. A shift to semiannual reporting without corresponding changes to FASB guidance could create friction between SEC filing requirements and GAAP-based disclosure expectations.

Lessons From the U.K. Experience

The debate is not without precedent. The United Kingdom moved away from mandatory quarterly reporting for listed companies in 2014, returning to a semiannual disclosure requirement. According to Cohen & Co.’s analysis, that experience offers a cautionary data point: there was no measurable increase in capital expenditure or R&D investment following the change, while analyst coverage of affected companies declined as reliable interim information became less available — a particular risk for smaller and newly public companies that rely on analyst coverage to maintain investor visibility.

Practical Implications for Finance Teams

Beyond the debate over disclosure philosophy, the proposal carries practical complications. Many companies have debt covenants and credit agreements structured around quarterly financial delivery; a shift to semiannual reporting could require renegotiating those terms. Reduced reporting frequency would also extend the “window of market silence” between disclosures, a factor that governance and investor-relations teams would need to manage carefully to avoid information asymmetry.

Separately, and unrelated to the reporting-frequency debate, the SEC and FASB have continued finalizing more routine updates this year. New Accounting Standards Updates are taking effect for December 31, 2026, fiscal year-ends covering income tax disclosures, credit loss measurement, induced debt conversions, and stock compensation, according to Eide Bailly’s review of 2026 ASU activity. Additional guidance on paid-in-kind dividends and environmental credits is also on the near-term horizon.

What to Watch Next

The semiannual reporting proposal remains in the comment and review phase, and no final rule has been adopted as of this writing. Finance leaders should monitor the SEC’s regulatory agenda for further movement, while treating the current quarterly reporting requirement as the operative standard until any final rule is issued and an effective date is set.

Given the extent of investor opposition documented in the comment file, a full shift to mandatory semiannual reporting appears more likely to result in either a scaled-back compromise or continued study rather than swift adoption — though the SEC’s ultimate direction remains uncertain.

 

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Accounting

AI-Driven Automation and Continuous Accounting Frameworks

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The accounting profession is undergoing a fundamental structural transition as enterprise finance departments shift from periodic month-end closes toward automated continuous accounting models. By integrating specialized machine learning algorithms directly into enterprise resource planning (ERP) platforms, chief accounting officers are transforming financial reporting from a retrospective exercise into a real-time operational asset.

The Shift from Periodic Close to Continuous Financial Reporting
Traditional accounting workflows heavily relied on manual data reconciliation, spreadsheet calculations, and multi-week closing cycles at the end of each fiscal period. In contrast, continuous accounting frameworks utilize automated software agents to process, validate, and post transactional data in real time as business activities occur.

Automated bank reconciliation tools cross-reference incoming bank feeds, invoice records, and purchase orders automatically. By resolving transactional variances instantly throughout the month, corporate accounting teams eliminate the traditional workload spikes associated with quarterly and annual closes.

Machine Learning in Audit Trails and Anomaly Detection
Advanced natural language processing (NLP) and machine learning tools are redefining internal audit and financial control environments. Automated systems analyze 100% of general ledger entries, identifying anomalous transactions, duplicate payments, and unauthorized journal entries in real time.

Rather than relying on random statistical sampling, corporate internal auditors can focus their attention on high-risk flags automatically surfaced by algorithmic monitoring platforms. This continuous risk assessment strengthens internal controls over financial reporting (ICFR) and significantly reduces fraud risk.

Evolving Roles for Accounting Professionals
As routine data entry and manual reconciliation tasks become fully automated, the skill set required for accounting professionals is shifting toward data analysis, system design, and strategic business advisory.
– Systems Governance: Accountants are increasingly responsible for monitoring algorithmic accuracy and managing data integration pipelines.
– Business Partnership: Finance professionals leverage real-time financial dashboards to advise operational leaders on margin management and working capital allocation.
– Regulatory Compliance Management: Accounting teams utilize automated platforms to ensure compliance with dynamic tax codes and international accounting standards.

Core Implementation Recommendations
1. Deploy Automated Reconciliation Tools: Integrate continuous transaction processing modules into existing enterprise ERP architectures.
2. Establish Algorithmic Governance Controls: Implement strict internal testing protocols to ensure automated accounting rules comply with GAAP/IFRS standards.
3. Reskill Accounting Teams: Invest in training finance staff on data analytics, workflow automation, and predictive financial modeling.

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Accounting

Global ESG Reporting Standards and Double Materiality Compliance

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Corporate accounting departments face expanding reporting expectations as international sustainability disclosure standards achieve regulatory enforcement across major global jurisdictions. Chief Accounting Officers (CAOs) and corporate controllers are establishing rigorous internal accounting controls to treat Environmental, Social, and Governance (ESG) metrics with the same data precision, auditability, and governance as traditional financial statements.

Regulatory Harmonization Under Global Sustainability Frameworks
The implementation of standardized sustainability reporting frameworks—notably rules established by international sustainability accounting boards—has created unified expectations for public and large private enterprises. Corporations must report standardized metrics covering greenhouse gas emissions (Scope 1, 2, and material Scope 3), energy utilization, workforce demographics, and supply chain governance.

In Europe and other participating international jurisdictions, double materiality principles are mandatory. Under double materiality, organizations must report both how external sustainability risks impact corporate financial performance, and how internal corporate operations affect surrounding environmental and social structures.

Integrating Sustainability Metrics into Core ERP Systems
To provide auditable non-financial data, enterprise organizations are integrating specialized carbon accounting and ESG management platforms directly into core ERP systems. Automated data collectors capture energy utility invoices, logistics fuel consumption metrics, and vendor compliance records in real time.

Establishing automated, traceable data pipelines ensures that non-financial reporting is supported by clear audit trails. This structured approach allows external financial auditors to provide reasonable assurance on sustainability disclosures during annual corporate reporting cycles.

Financial Impacts and Capital Market Disclosure
Accurate ESG reporting directly influences corporate cost of capital and institutional credit ratings. Commercial lenders and institutional asset managers systematically incorporate sustainability metrics into risk pricing models. Companies that demonstrate transparent, verifiable progress in operational energy efficiency and climate risk mitigation benefit from expanded access to green bond markets and lower debt pricing.

Action Steps for Accounting Leadership
1. Implement Double Materiality Frameworks: Conduct comprehensive assessments to identify material financial and operational sustainability metrics.
2. Build Auditable Non-Financial Data Pipelines: Automate ESG data collection within core accounting software to ensure data integrity.
3. Align Sustainability with Annual Financial Filings: Prepare non-financial disclosures concurrently with financial statements to satisfy regulatory audit expectations.

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