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Generational Viewpoints: Parsing Gen Z

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This edition of Generational Viewpoints features two professionals from BSB CPAs + Business Advisors, a 55-employee firm located in Fairfax, Virginia. We asked baby boomer managing partner Debbie Harris, born in 1963, and millennial audit partner Kevin Hamaker, born in 1987, to share their perspectives on the following question:

“What differences have you noticed in the perspectives or motivators of your interns and new hires that likely represent the oldest Gen Zs? How are you adapting or adjusting to those differences?

Deborah Harris of BSB CPAs

Deborah Harris

Harris’ boomer viewpoint

I have been in this business for many years, and so much of my work history has been steeped in traditional accounting firm mindsets. The events of the past few years have forced a change in our thinking. We are all fighting over a reduced number of accounting candidates, and to remain competitive, we need to listen and adapt to the new environment. I am pleased that we have seen so many positive changes in our firm by implementing the ideas of our youngest team members.

Gen Z feels more independent to us than earlier starting classes. They know what they want and how to go about getting it. They want to feel valued, expect greater work/life balance and flexibility, they embrace technology, and want to be part of a culture that allows them to thrive. 

We recognized that our Gen Z team members place great importance on feeling valued, respected and included. We have multiple committees and invite the staff to participate in the ones that interest them. Most notable is our marketing committee, where we have started to deploy TikTok content. Our Gen Zs prepare and post many videos on TikTok as well as our other social media sites. They have also contributed to many changes in our recruiting efforts. We are now using Hubs at our events and have more relevant recruiting materials. 

The changes that they have brought forward have helped us implement a recruiting program that is interesting and applicable to prospective interns and first-year team members. They have a great time generating these ideas and feel they are truly contributing to our team. Gone are the days of the partners sitting in a room producing the content to tell our story — it’s being told in a more impactful way by our people.

Gen Zs value flexibility and work-life balance. The movement for work-life balance has actually been around for some time now, but I believe that Gen Z has helped to bring the value of flexibility to the forefront. Since embracing the remote work environment, the mindset has slowly shifted from believing staff were more productive while in the office to recognizing we are successfully working from anywhere. We have also become more flexible with our schedules. A few years ago, we would ask the staff to work crazy hours during busy season, and it was expected of all staff. We can no longer expect that and have had to look at our business processes to help ensure that balance and flexibility are available to all. We are selective when taking on new clients and make sure our existing clients are a good fit.  

Gen Zs embrace technology in the workplace. They are not afraid to try anything new and they are able to quickly adopt new software. They have become a valuable resource for some of our more experienced staff members. More important, they want to see the firm staying current and investing in our digital strategy. Our firm has tried multiple new programs this year and our younger staff have been a big part of this. Recently, we implemented digital business cards and I relied on the staff to help set up my account and my profile, and teach me what I needed to know about the program. 

It has been challenging to let go of some of the traditional business model constructs to allow for more creativity and involvement by our team members. Still, I believe the Gen Z influence has added valuable perspective, helped change the way we work, and become an important part of our team.

Kevin Hamaker of BSB CPAs

Kevin Hamaker

Hamaker’s Millennial viewpoint

Gen Z has changed our firm for the better. In some respects, the pandemic took the fun out of our profession and Gen Z is bringing it back. They have fresh ideas, are not afraid to participate or help, and they keep us “hip.” In my opinion, this generation has been a much-needed breath of fresh air.

Gen Z grew up in the age of technology, and due to the pandemic, were forced to learn remotely. They embrace digital communication, have high expectations when it comes to technology implementation, and know how to use the technology that is available to them. As a result, this new generation opens our profession to more possibilities. They understand the remote work environment, do not need as much “in-person” learning and training, and know how to quickly adapt to new technologies.

Gen Zs are a very confident generation. Our interns and new hires come in believing they have a greater knowledge of the profession than might be possible for their experience. This summer, several of our interns were shocked at how much they didn’t know coming into the internship program, and exposure to “real” accounting was an eye-opener that many of them needed. During our internship, we made a concerted effort to have them perform client-facing work so they could truly experience the profession. A motivating factor of Gen Z is that they want to feel they are actually contributing, so providing them real work gives them an opportunity to feel included and be part of the bigger picture.

I am a Millennial, and Gen X and Baby Boomers thought we didn’t work as hard and that we overvalued work-life balance. I believe Millennials value work-life balance; however, Gen Z is more committed to this balance than even we are. They hold firm to this belief and will not waver. We offer a completely flexible work environment, and this allows them to balance their time between work and life. Their joys outside of work are important to them, so they are important to us, too. Offering the anytime and anyplace work environment allows them to focus on life, too.

This past year, we offered remote and hybrid internships. This allowed our interns to have the flexibility and work-life balance that is available to the rest of our team. Initially, there was pushback from the more experienced members of our firm. They believed that you could not have inexperienced staff or interns learn in a remote environment while staying focused. I knew this was false, as Gen Z had already performed in this environment in school. I knew our internship program would be successful and it was. Our firm benefited greatly from this success and we were able to extend our reach for talent nationally, even though we are located in the Washington, D.C., area.

Another Gen Z motivating factor is recognition. If they are doing a good job, they want and need to receive this feedback. This contributes to their self-worth and they gain confidence that they are a valuable member of our team. Personally, I have been making a more concerted effort to recognize them. Recognizing that they add value can be done in other ways, as well. Our firm does a great job of providing opportunities to actively include them in various facets of the business. If you want new and innovative ideas, they are a great resource to have. We have put Gen Zs in charge of our firm’s social media team and other marketing initiatives. They have produced great content, and having the older generations get involved with TikTok has brought fun to our firm, and made recruiting very successful. These TikTok videos allow us to be more relatable to our Gen Z recruits because our Gen Z talent is producing the content. It also gives them a chance to brag about our firm’s culture and environment.

We try to get Gen Z involved on the technology front. Gen Z has been instrumental in designing our website and implementing the usage of digital business cards. Again, they embrace, appreciate and use technology in ways that older generations haven’t.

As a profession we must welcome Gen Z with open arms and realize they will make us and the world a better place.

This column is facilitated and edited by Caroline Ready, the millennial marketing and sales coordinator, and Jennifer Wilson, the Baby Boomer co-founder and partner, of ConvergenceCoaching LLC, a leadership and management consulting and coaching firm that helps leaders achieve success. To have your firm’s generational viewpoints considered for a future Accounting Tomorrow column, e-mail them at [email protected].

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Accounting

XcelLabs launches to help accountants use AI

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Jody Padar, an author and speaker known as “The Radical CPA,” and Katie Tolin, a growth strategist for CPAs, together launched a training and technology platform called XcelLabs.

XcelLabs provides solutions to help accountants use artificial technology fluently and strategically. The Pennsylvania Institute of CPAs and CPA Crossings joined with Padar and Tolin as strategic partners and investors.

“To reinvent the profession, we must start by training the professional who can then transform their firms,” Padar said in a statement. “By equipping people with data and insights that help them see things differently, they can provide better advice to their clients and firm.”

Padar-Jody- new 2019

Jody Padar

The platform includes XcelLabs Academy, a series of educational online courses on the basics of AI, being a better advisor, leadership and practice management; Navi, a proprietary tool that uses AI to help accountants turn unstructured data like emails, phone calls and meetings into insights; and training and consulting services. These offerings are currently in beta testing.

“Accountants know they need to be more advisory, but not everyone can figure out how to do it,” Tolin said in a statement. “Couple that with the fact that AI will be doing a lot of the lower-level work accountants do today, and we need to create that next level advisor now. By showing accountants how to unlock patterns in their actions and turn client conversations into emotionally intelligent advice, we can create the accounting professional of the future.”

Tolin-Katie-CPA Growth Guides

Katie Tolin

“AI is transforming how CPAs work, and XcelLabs is focused on helping the profession evolve with it,” PICPA CEO Jennifer Cryder said in a statement. “At PICPA, we’re proud to support a mission that aligns so closely with ours: empowering firms to use AI not just for efficiency, but to drive growth, value and long-term relevance.”

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Accounting

Accounting is changing, and the world can’t wait until 2026

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The accountant the world urgently needs has evolved far beyond the traditional role we recognized just a few years ago. 

The transformation of the accounting profession is not merely an anticipated change; it is a pressing reality that is currently shaping business decisions, academic programs and the expected contributions of professionals. Yet, in many areas, accounting education stubbornly clings to outdated, overly technical models that fail to connect with the actual demands of the market. We must confront a critical question: If we continue to train accountants solely to file tax reports, are we truly equipping them for the challenges of today’s world? 

This shift in mindset extends beyond individual countries or educational systems; it is a global movement. The recent announcement of the CIMA/CGMA 2026 syllabus has made it unmistakably clear: merely knowing how to post journal entries is insufficient. Today’s accountants are required to interpret the landscape, anticipate risks and act with strategic awareness. Critical thinking, sustainable finance, technology and human behavior are not just supplementary topics; they are essential components in the education of any professional seeking to remain relevant. 

The CIMA/CGMA proposal for 2026 is not just a curriculum update; it is a powerful manifesto. This new program positions analytical thinking, strategic business partnering and technology application at the core of accounting education. It unequivocally highlights sustainability, aligning with IFRS S1 and S2, and expands the accountant’s responsibilities beyond mere numbers to encompass conscious leadership, environmental impact and corporate governance. 

The current changes in the accounting profession underscore an urgent shift in expectations from both educators and employers. Today, companies of all sizes and industries demand accountants who can do far more than interpret balance sheets. They expect professionals who grasp the deeper context behind the numbers, identify inconsistencies, anticipate potential issues before they escalate into losses, and act decisively as a bridge between data and decision making. 

To meet these expectations, a radical mindset shift is essential. There are firms still operating on autopilot, mindlessly repeating tasks with minimal critical analysis. Likewise, many academic programs continue to treat accounting as purely a technical discipline, disregarding the vital elements of reflection, strategy and behavioral insight. This outdated approach creates a significant mismatch. While the world forges ahead, parts of the accounting profession remain stuck in the past. 

The consequences of this shift are already becoming evident. The demand for compliance, transparency and sustainability now applies not only to large corporations but also to small and mid-sized businesses. Many of these organizations rely on professionals ill-equipped to drive the necessary changes, putting both business performance and the reputation of the profession at risk. 

The positive news is that accountants who are ready to thrive in this new era do not necessarily need additional degrees. What they truly need is a commitment to awareness, a dedication to continuous learning, and the courage to step beyond their comfort zones. The future of accounting is here, and it is firmly rooted in analytical, strategic and human-oriented perspectives. The 2026 curriculum is a clear indication of the changes underway. Those who fail to think critically and holistically will be left behind. 

In contrast, accountants who see the big picture, understand the ripple effects of their decisions, and actively contribute to the financial and ethical health of organizations will undeniably remain indispensable, anywhere in the world.

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Accounting

Republicans push Musk aside as Trump tax bill barrels forward

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Congressional Republicans are siding with Donald Trump in the messy divorce between the president and Elon Musk, an optimistic sign for eventual passage of a tax cut bill at the root of the two billionaires’ public feud.

Lawmakers are largely taking their cues from Trump and sticking by the $3 trillion bill at the center of the White House’s economic agenda. Musk, the biggest political donor of the 2024 cycle, has threatened to help primary anyone who votes for the legislation, but lawmakers are betting that staying in the president’s good graces is the safer path to political survival.

“The tax bill is not in jeopardy. We are going to deliver on that,” House Speaker Mike Johnson told reporters on Friday.

“I’ll tell you what — do not doubt, don’t second guess and do not challenge the President of the United States Donald Trump,” he added. “He is the leader of the party. He’s the most consequential political figure of our time.”

A fight between Trump and Musk exploded into public view this week. The sparring started with the tech titan calling the president’s tax bill a “disgusting abomination,” but quickly escalated to more personal attacks and Trump threatening to cancel all federal contracts and subsidies to Musk’s companies, such as Tesla Inc. and SpaceX which have benefitted from government ties.

Republicans on Capitol Hill, who had —  until recently — publicly embraced Musk, said they weren’t swayed by the billionaire’s criticism that the bill cost too much. Lawmakers have refuted official estimates of the package, saying that the tax cuts for households, small businesses and politically important groups — including hospitality and hourly workers — will generate enough economic growth to offset the price tag.

“I don’t tell my friend Elon, I don’t argue with him about how to build rockets, and I wish he wouldn’t argue with me about how to craft legislation and pass it,” Johnson told CNBC earlier Friday.

House Budget Committee Chair Jodey Arrington told reporters that House lawmakers are focused on working with the Senate as it revises the bill to make sure the legislation has the political support in both chambers to make it to Trump’s desk for his signature. 

“We move past the drama and we get the substance of what is needed to make the modest improvements that can be made,” he said.

House fiscal hawks said that they hadn’t changed their prior positions on the legislation based on Musk’s statements. They also said they agree with GOP leaders that there will be other chances to make further spending cuts outside the tax bill. 

Representative Tom McClintock, a fiscal conservative, said “the bill will pass because it has to pass,” adding that both Musk and Trump needed to calm down. “They both need to take a nap,” he said.

Even some of the House bill’s most vociferous critics appeared resigned to its passage. Kentucky Representative Thomas Massie, who voted against the House version, predicted that despite Musk’s objections, the Senate will make only small changes.

“The speaker is right about one thing. This barely passed the House. If they muck with it too much in the Senate, it may not pass the House again,” he said.

Trump is pressuring lawmakers to move at breakneck speed to pass the tax-cut bill, demanding they vote on the bill before the July 4 holiday. The president has been quick to blast critics of the bill — including calling Senator Rand Paul “crazy” for objecting to the inclusion of a debt ceiling increase in the package.

As the legislation worked its way through the House last month, Trump took to social media to criticize holdouts and invited undecided members to the White House to compel them to support the package. It passed by one vote.

Senate Majority Leader John Thune — who is planning to unveil his chamber’s version of the bill as soon as next week — said his timeline is unmoved by Musk. 

“We are already pretty far down the trail,” he said.

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