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Dollar General, Dollar Tree and Kroger charge cash-back fees: CFPB

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A Dollar General store in Germantown, New York, on Nov. 30, 2023.

Angus Mordant/Bloomberg via Getty Images

Three of the nation’s largest retailers — Dollar General, Dollar Tree and Kroger — charge fees to customers who ask for “cash back” at check-out, amounting to more than $90 million a year, according to the Consumer Financial Protection Bureau.

Many retailers offer a cash-back option to consumers who pay for purchases with a debit or pre-paid card.

But levying a fee for the service may be “exploiting” certain customers, especially those who live in so-called banking deserts without easy access to a bank branch or free cash withdrawals, according to a CFPB analysis issued Tuesday.

That dynamic tends to disproportionately impact rural communities, lower earners and people of color, CFPB said.

Not all retailers charge cash-back fees, which can range from $0.50 to upwards of $3 per transaction, according to the agency, which has cracked down on financial institutions in recent years for charging so-called “junk fees.”

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Five of the eight companies that the CFPB sampled offer cash back for free.

They include Albertsons, a grocer; the drugstore chains CVS and Walgreens; and discount retailers Target and Walmart. (Kroger proposed a $25 billion merger with Albertsons in 2022, but that deal is pending in court.)

“Fees to get cash back are just one more nickel and dime that all starts to add up,” said Adam Rust, director of financial services at the Consumer Federation of America, an advocacy group.

“It just makes it harder and harder to get by,” he said. “It’s thousands of little cuts at a time.”

Luis Alvarez | Digitalvision | Getty Images

A spokesperson for Dollar General said cash back can help save customers money relative to “alternative, non-retail options” like check cashing or ATM fees.

“While not a financial institution, Dollar General provides cashback options at our more than 20,000 stores across the country as a service to customers who may not have convenient access to their primary financial institution,” the spokesperson said.

Spokespeople for Kroger and Dollar Tree (which operates Family Dollar and Dollar Tree stores) didn’t respond to requests for comment from CNBC.

Kroger, Dollar General and Dollar Tree were respectively the No. 4, 17 and 19 largest U.S. retailers by sales in 2023, according to the National Retail Federation, a trade group.

Cash back is popular

The practice of charging for cash back is relatively new, Rust explained.

For example, in 2019, Kroger Co. rolled out a $0.50 fee on cash back of $100 or less and $3.50 for amounts between $100 and $300, according to CFPB.

This applied across brands like Kroger, Fred Meyers, Ralph’s, QFC and Pick ‘N Save, among others.

However, Kroger Co. began charging for cash back at its Harris Teeter brand in January 2024: $0.75 for amounts of $100 or less and $3 for larger amounts up to $200, CFPB said.

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Cash withdrawals from retail locations is the second most popular way to access cash, representing 17% of transactions over 2017-22, according to a CFPB analysis of the Diary and Survey of Consumer Payment Choice.

ATMs were the most popular, at 61%.

But there are some key differences between retail and ATM withdrawals, according to CFPB and consumer advocates.

For instance, relatively low caps on cash-back amounts make it challenging to limit the impact of fees by spreading them over larger withdrawals, they said.

The average retail cash withdrawal was $34 from 2017-22, while it was $126 at ATMs, CFPB said.

Banking deserts are growing

However, retailers may be the only reasonable way to get cash for consumers who live in banking deserts, experts say.

More than 12 million people — about 3.8% of the U.S. population — lived in a banking desert in 2023, according to the Federal Reserve Bank of Philadelphia.

That figure is up from 11.5 million, or 3.5% of the population, in 2019, it found.

Generally speaking, a banking desert constitutes any geographic area without a local bank branch. Such people don’t live within 10 miles of a physical bank branch. The rise of digital banking, accelerated by the Covid-19 pandemic, has led many banks to close their brick-and-mortar store fronts, according to Lali Shaffer, a payments risk expert at the Federal Reserve Bank of Atlanta.

These deserts “may hurt vulnerable populations” who are already less likely to have access to online and mobile banking, she wrote recently.

Retailers blame banks

Retail advocates say banks are to blame for cash-back fees.

Merchants must pay fees to banks whenever customers swipe a debit card or credit card for purchases. Those fees might be 2% to 4% of a transaction, for example.

Since cash-back totals are included in the total transaction price, merchants also pay fees to banks on any cash that consumers request.

The “vast majority” of retailers don’t charge for cash back, and therefore take a financial loss to offer this service to customers for free, said Doug Kantor, general counsel at the National Association of Convenience Stores and a member of the Merchants Payments Coalition Executive Committee.

“Banks have abandoned many of these communities and they’re gouging retailers just for taking people’s cards or giving people cash,” he said.

But consumer advocates say this calculus overlooks the benefit that retailers get by offering cash back,

“You’d think they’d see this as a free way to get customers: coming into [the] store because the bank branch isn’t there,” Rust said. “Instead they’re going ahead and charging another junk fee.”

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Americans moving past taboos about family financial planning, study finds

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Americans have historically been averse to discussing financial matters among family members, but a recent study by Fidelity Investments found that attitudes toward taboo wealth topics are shifting.

Fidelity’s State of Wealth Mobility study found that 56% of Americans didn’t discuss family finances with their parents when they were children. Of that group, 82% wish that they had, because they think it would’ve been beneficial to have received a financial education at an earlier age.

It also found that Americans’ attitudes to those talks are changing, with 83% of respondents saying that it’s important to talk about money management with children, and 67% of parents already talking to their children about family finances.

“Money and wealth is one of the topics that, notoriously, we just don’t like to talk about historically,” David Peterson, head of advanced wealth solutions at Fidelity Investments, told FOX Business. “Wealth is like a deeply personal experience, so in some respects, it’s not surprising that people have historically been uncomfortable talking about it.”

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couple who are retiring

Americans’ attitudes toward once-taboo financial conversations are easing, Fidelity’s study found. (iStock / iStock)

“The study indicated that people are starting to sort of break that cycle of avoiding the family discussions. And so clearly, if we relate that then to the intergenerational wealth transfer, that is sort of a generational difference, and what we found is that older people generally – they’re just not as comfortable talking about it,” Peterson said. 

Peterson said that many Americans have experienced the complications that can arise when a parent who hasn’t been as open about their finances begins to decline, and family members have to step in to help take care of their finances.

“When people start reaching end of life, and they suddenly can’t manage their own finances or they no longer have the capacity to make decisions around it, this is where you start to see things kind of go sideways a little bit, because they haven’t shared with their families what their wealth is, where the wealth is, what it’s made of,” he said. “And you can find yourself very quickly in a situation where, during a really emotional time of life, people are now worried about, well, how do we actually manage mom and dad’s finances when they can no longer do it themselves?”

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Elderly Couple Social Security

Peterson suggested that families approach financial conversations as a process, rather than trying to take care of it all at once. (iStock)

He said that it’s important for families to have documents including a health care proxy or health care power of attorney to help navigate the health care system, as well as a living will with instructions about the individual’s hopes around that. A financial power of attorney that entrusts someone to act on their behalf on financial matters is another key document.

Families should also consider other documents and designations needed for end-of-life, Peterson said. Brokerage accounts that can be jointly titled with rights of survivorship can be transferred very easily to the surviving owner, while beneficiary designations can also be included to transfer accounts on death to the beneficiary. 

“You need a will, which is going to account for all the things that don’t really have a title to it or a beneficiary designation on it,” he added. “And then, in some cases, it might be beneficial to have a trust and put assets in that trust so that they can pass, similarly to an account with a beneficiary designation. The trust will then define who gets all those assets that are in the trust.”

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Fidelity’s study found that people with financial plans have more confidence about building and protecting their wealth. (iStock / iStock)

Peterson suggested that to get the ball rolling it can be helpful to do so with the understanding that it’s not likely to be a one-off conversation and more of a process to ease some of the pressure and emotions surrounding those talks.

“I think for some people, having a very strict itinerary of what you’re going to talk about works very well; in other cases it doesn’t, and my recommendation is not going into the conversation thinking that it’s going to be a one-and-done kind of conversation. These are hard conversations to have,” Peterson said. “Look, I’m in the business, and I remember having the conversation with my dad, who’s now passed, and you would think it’d be easy for me, but it’s not, because these things are wrapped up in all sorts of emotions.”

Sharing some details about financial accounts and points of contact can also be a good first step, even if it doesn’t necessarily lead to full disclosures about the specifics of an older person’s wealth, he explained.

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“Given particularly older generations aren’t as willing to reveal necessarily all the specifics of their wealth, what I often recommend is that you at least share what it is, not necessarily the amount, but where it is; who are the key people to contact in the event that a family member has to know more about it. And keep all these things in a place that’s easy for people to find,” Peterson said. 

“Probably the first step is just doing a really robust inventory of what’s there, a balance sheet, a wealth statement, a net worth statement, whatever you want to call it – but just this list of things so that when someone has to act on it, they at least know where to go,” he explained. “And that way, you sort of protect this sensitivity around how much is in all of these different accounts or banks or financial institutions.”

Regardless of the process individual families use to build their financial plans, Fidelity’s study found that having a plan is a confidence booster. While about four in 10 Americans are worried about losing their wealth, 78% with a financial plan said they’re confident they’ve taken the right steps to build and protect their wealth, compared to 26% and 27%, respectively, of those without plans.

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