For an industry that’s often stereotyped as stagnant, the world of accounting is changing at unprecedented speed: accounting industry trends include headline-grabbing topics such as AI, automation, ESG consulting, and remote work. 

One trend that is clearly only going to strengthen is the transformation of the CPA into an advisor, which requires a substantially different skill set than the expertise most students get in their accounting education. For new accountants – especially those working remotely – your success depends on understanding how to navigate these evolutions. 

Who better to give advice on embracing change than the person whose motto is, “Changing the way people think about accounting”? In a conversation with Jody Grunden, founder and partner of Summit Virtual CFO by Anders, I asked him for his insight into how young professionals entering the field can excel in a new role and build a stellar career.

Determine if remote work is a good option. While the benefits of remote work are substantial, it’s not an environment everyone thrives in. If you’re entering the accounting industry and considering pursuing remote positions, take stock of your work style and determine if a virtual office environment will suit you. As Jody advises, “As someone interviewing for a job, it’s important to ask, ‘Hey, is this something I really want to try?'” In truth, working from home is similar to working in the office. The main difference is that when you work from home, your day is more task-driven than time-driven. Maybe you’re not expected to “clock in” at 9 a.m. and stay the entire eight hours in the office before heading home, but your employer will expect you to complete the tasks you have for the day, even if the hours during which you work on them fall outside of the standard 9-to-5 timeframe.

Approach remote work like you’re working in person at your company’s office. As a remote employee, it may be tempting to roll out of bed and into your office chair. However, when you log on to your computer to start work in the morning, it’s imperative that you show up similarly to how you would in person. Even though you’re working from your home office, you still want to maintain a level of professionalism. Speaking of home offices, remote employees typically work best when they have a dedicated space to work, so try to make that happen. If you can, move your home office into a room with a door you can close so that you have a quiet space for when you need to hop on a call or have some “heads down” working time.  

Consider pursuing accounting jobs that include a consulting component. With the advent and ever-growing use of artificial intelligence and an increase in automating processes, task-driven jobs like accounting may fall victim to technology, causing clients to select software over service-based businesses. Jody foresees a change in the industry: “I don’t believe what worked for accounting firms in the past will be what works for them in the future.” He predicts, “Advisory will be the biggest thing that accountants need to understand and really need to work with and really be good at because that’s what clients are going to want.” With this in mind, I recommend pursuing positions that allow you to advise clients instead of solely putting together reports and financial statements. 

Hone your communication skills. Soft skills will be invaluable to the future of accounting in which CPAs are top-tier advisors. “The biggest thing you can learn right now is how to communicate, how to tell the story, and how to create those relationships with your customers and your team,” says Joey Kinney, my podcast co-host and CFO at Summit Virtual CFO by Anders. “If you don’t do that, it doesn’t matter how good you are at your job.”

Stay curious. Curiosity — the trait that led Jody to build a business that boasts $60,000+ per-year clients — can help you grow your career. The trick is to respectfully question why your team follows certain processes or uses specific approaches at your company to determine whether more effective or efficient methods exist. In doing so, you can devise alternative methods to streamline company operations or improve client outcomes. “That’s what innovation is,” Jody says, “trying to figure out how we can better something by just asking ‘Why?”” Even if you’re just getting started, commit to innovating in your role and — if you’re in the right environment — you’ll excel in your current position and propel your career forward.

Whether you’re applying for your first job at an accounting firm or are just starting to settle into your new role as a CPA at your chosen company, consider leveraging some of the suggestions above to ensure you start your career on the right foot.  

The Internal Revenue Service may be facing steep cuts in its budget with the win on Tuesday night of President-elect Donald Trump.

Funding for the IRS has become a political issue, with Republicans successfully pushing to cut the extra $80 billion funding from the Inflation Reduction Act of 2022 already during battles over the debt limit.

“I think IRS funding is at significant risk right now, both the annual appropriation funding as well as the remaining IRA funding,” said Washington National Tax Office principal Rochelle Hodes at the Top 25 Firm Crowe LLP. 

Win McNamee/Getty Images

So far, Republicans have mainly called for cuts in the IRS’s enforcement budget. The increase in enforcement is supposed to be used to pay for the cost of the IRA, but the funding increase is also supposed to be used for taxpayer service and technology improvements.

“The only question for me on funding is, will any portion of the funding remain available for taxpayer service-related improvements at the IRS?” said Hodes.

The Direct File free tax prep program that the IRA funded could also be targeted, even as the IRS makes plans to expand it beyond the original 12 pilot states this year to 24 next tax season.

“I don’t think that will be in the sight line, but the IRA money is part of what’s being used for that,” said Hodes. “As we’ve seen in appropriations bills, there could be language directed at that, that no money can be spent on that initiative.”

A more important priority will be the extension of the expiring provisions of the Tax Cuts and Jobs Act of 2017. “Getting TCJA resolved is going to be the first priority,” said Hodes. “The second question is, how will the cost of that endeavor be determined. If the view that is held by several Senate Republicans wins the day, then the cost of extending the expiring provisions will not be counted under those particular budget rules that are created dealing with extending current policy. If, however, that view is not adopted, then there is a high cost just to TCJA, and so any other provisions with cost will sort of stretch the boundaries of what many in Congress would be comfortable with. I think it will be necessary to see how the scoring goes for extending TCJA provisions.”

Trump has also called for exempting various forms of income, such as tip income, Social Security income and overtime from taxes.

“I also am not sure which of the ideas that were put forward on the campaign trail, other than extending TCJA, are provisions that have true champions who will want to pursue those,” said Hodes. 

That may depend on who ends up in Congress, with several important races in the House yet to be decided.

“Although the House remains undecided, the Republicans’ control of the Senate makes it much more likely that Republicans will be able to implement many of Trump’s proposed tax policies, such as making parts of the expiring 2017 TCJA provisions permanent,” said John Gimigliano, principal in charge of the Federal Legislative & Regulatory Services group within KPMG’s Washington National Tax practice, in a statement. “The pressing question now is how the Administration and Congress will fund such an ambitious agenda and what additional measures they might introduce, such as eliminating taxes on tips and overtime. These items will only add to the hefty $4+ trillion price tag they face. Until then, taxpayers should continue to stay apprised of developments and scenario plan for the different outcomes to get ahead.” 

Over half of accounting and tax firms plan to increase fees across all services in 2025, according to a new survey.

The survey, released Wednesday by practice management technology company Ignition, found that the majority (around 58%) cited rising business costs as the main motivator for their fee increases, while only 5% are raising prices to increase revenue. Most of the nearly 350 firms surveyed intend to increase fees across services by 5% or 10%.

Some 57% of the respondents plan to increase fees across all services. With regard to tax preparation specifically, 90% of the survey respondents plan to increase fees for individual tax returns, and 87% plan to increase fees for business tax returns. In addition, 70% plan to increase fees for tax planning and advisory services;. 85% plan to increase fees for bookkeeping and accounting services; and 76% plan to increase fees for CFO and controller services.

“While accounting firm owners are embracing price increases in 2025, the report shows that the majority (around 58%) cite rising business costs as the main motivator,” said Ignition global president Greg Strickland in a statement. “Only 5% are raising prices to increase revenue, which indicates an opportunity for firms to leverage pricing as a strategic tool to unlock revenue growth.”

The report found a shift from hourly billing to fixed-fee and value-based pricing, with 79% of the survey respondents indicating they use fixed-fee or value-based pricing for bookkeeping and accounting services. Over half (54%) use fixed-fee or value-based pricing for tax preparation services, 67% use fixed-fee or value-based pricing for tax planning and advisory services, and 75% use fixed-fee or value-based pricing for CFO and controller services.

The report benchmarked current fees for tax, accounting and advisory services, which varied based on firms’ annual revenue range. The biggest variation in pricing was for tax planning and advisory services in particular. For firms with revenue of as much as $250,000, approximately 23% said they charge less than $500 for these services, while a nearly equal number (around 21%) indicated they charge more than $2000.