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EY forms Global AI Advisory Council made of AI thought leaders

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Big Four firm EY announced the formation of its new EY.ai Global AI Advisory Council, in support of EY.ai, the unifying AI platform that launched in September 2023. This council will act as a sounding board for the organization as it manages the extensive scale of AI deployments and constant rate of the technology’s advancement.

Overall, the AI Council will focus its guidance and input across three domains:

  1. Directing AI development and deployment within the EY organization and its affiliated entities across the globe by sharing insights on how the technology is developing, including breakthroughs and emerging risks;
  2. Helping EY professionals serve their clients’ transformations and how they deploy AI in their organizations, as well as assessing the EY organization on broader AI powered industry transformation and verticalization; and,
  3. Working to address global challenges through innovative uses of AI, including climate change, health and wellness, education, the digital divide, or access to tools by marginalized groups and societies, etc., while also working to mitigate risks to people and society.

The council will be led by Raj Sharma, EY global managing partner of growth and innovation, as well as Gil Forer, digital and business disruption leader for the EY organization.
“The astonishing pace of change being driven by AI demands that organizations proactively collaborate with a wide variety of AI leaders to stay ahead of the curve and shape their future with confidence. The EY organization is no different — being guided by focused knowledge from different backgrounds is essential for leading-edge innovation and helping clients manage ethical and security risks, regulatory compliance and responsible leading practices,” said Sharma.

Other council members are drawn from a pool of AI-focused researchers, entrepreneurs, academics, ethicists and policy professionals. Together, council members will provide insights into AI trends and their human implications, guiding governments and organizations on structuring and restructuring their models.

In addition to EY leaders Sharma and Forer, inaugural members of the EY.ai Global AI Advisory Council include:

  • Rotem Alaluf, founder and CEO, Wand AI
  • Maurice Conti, AI Futurist, founder and CEO, Applied Intelligence
  • David De Cremer, Dunton Family dean of D’Amore-McKim School of Business, Northeastern University, and founder of the Centre on AI Technology for Humankind (AiTH) at the National University of Singapore
  • Daniel Dines, founder and CEO, UiPath
  • Nathanael Fast, associate professor of management and organization and director of the Neely Center for Ethical Leadership and Decision Making at the USC Marshall School of Business
  • Kate Kallot, founder and CEO, Amini
  • Clara Neppel, senior director, European Business Operations, Institute of Electrical and Electronics Engineers
  • Sunita Sarawagi, computer science professor and founding head, Center for Machine Intelligence and Data Science (CMInDS), IIT Bombay
  • Shannon Vallor, professor of ethics of data and AI, University of Edinburgh
  • Ashish Vaswani, CEO and co-founder, Essential AI

The announcement comes around the same time that EY announced its GenAI insights platform EY Competitive Edge, a proprietary intelligence cloud-based platform that generates real-time tailored insights on markets, companies and sectors. 

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Accounting

IRS updates procedures list for accounting method changes

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Sign in front of IRS building in Washington, D.C.

Pamela Au/wingedwolf – Fotolia

The Internal Revenue Service has released Rev. Proc. 2025-23, which updates the list of automatic procedures for taxpayer-initiated requests for changes in methods of accounting.

 An “automatic change” is a change in method of accounting for which the taxpayer is eligible under Section 5.01(1) of Rev. Proc. 2015-13 for requesting the IRS commissioner’s consent for the requested year of change.

The 430-plus pages of changes cover: gross income, commodity credit loans, trade or business expenses, bad debts, interest expense and amortizable bond premium, depreciation or amortization, research or experimental expenditures, elective expensing provisions, computer software expenditures, start-up expenditures and organizational fees, capital expenditures, and uniform capitalization methods.

Changes also cover losses, expenses and interest in transactions between related taxpayers; deferred compensation; cash-to-accrual methods of accounting; taxable years of inclusion; discounted obligations; prepaid subscription income; long-term contracts; taxable years incurred; rent; inventories (including LIFO inventories); mark-to-market accounting; bank reserves for bad debts; insurance companies; discounted unpaid losses; and REMICs.

Examples are given for many of the changes. 

Rev. Proc. 2025-23 was slated to be in IRB 2025-24 dated June 9.

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Accounting

Pricing lessons: What the winners do differently

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Many CPA firms struggle to raise pricing and remove problematic clients. It may get brushed off as “no big deal,” but ignoring pricing and client mix harms the firm in significant ways: less revenue equals less growth and lower ability to pay staff well, lower profits for partners or capital to reinvest in the business, and unwieldy clients who burn out staff and partners alike for a paltry financial return.

After helping many firms in this area during strategic planning and retreats, here’s what I’ve seen the successful ones do.

Don’t shock the system

When we talk about increasing prices, many partners imagine an abrupt, across-the-board 20% fee increase and clients pouring out the doors as a result. I’ve seen firms be very successful using an incremental and client-specific approach. Segment your client list by service line and total fees. Consider the 80/20 rule: how many clients do you need to generate 80% of your revenue? It’s likely not as many as you think. Then have each partner recommend appropriate pricing adjustments for each client. If there’s a big gap between current fees and market rates, it may take a few years to get there (unless you’re OK with the possibility of losing them, which sometimes is advisable). Some clients may need only a 5% bump to get to market; some may need 150%. Do what makes sense for each client and total firm revenue.

Communication is the key

Often, partners relax once they grasp the reasons why pricing or client acceptance criteria need to improve: staffing crisis, wage increases, tech costs going up, inflation, undercharged for years, not enough hours to serve all the clients well, etc. Pull a Wall Street Journal article on any given day about the accounting industry, and you’ll have another reason your firm needs to evolve. Then explain that to your clients with empathy and sincerity. Almost all of them will understand.

You can keep some personal favorite clients

Many partners get skittish about changing pricing and client acceptance because they have a stable of long-time clients who have been way under market for years but have strong sentimental value. Whoever they are for you, you are allowed to keep them on one condition: accept that they may not be 20% (or some other meaningful amount) of your total book of business. I have great hope for the accounting industry because of the great care I’ve seen partners take of their clients. We don’t want to diminish that. We do want to run a sustainable business.

You’re worth it and so is your staff

Firms have reported gleeful results when they let their staff give input on clients. The staff know who the ungrateful, late, messy clients are. They also know the appreciative, clean, fun-to-work-with clients. It’s uncanny how some of the lowest-profit clients often fall into the first category. Economics aside, when you protect your staff from problematic clients through higher pricing (enough budget to do quality work) or firing clients who can’t work well with the firm, you send a strong message that you care. The same goes for partners. Firms that have a lot of A and B clients and aren’t afraid to shape up or ship out their lowest clients seem to have much higher enjoyment and peace of mind at work. Your team works hard for your clients, and the reciprocity of fair fees and behavior from them is only right.

If you want to join the firms that are finding success in fees and client mix, here are four ways to start:

1. Grade your clients: Rank them A through F, based on criteria like total fees, realization, growth potential, and how fun or hard it is to work with them.

2. Segment the list: Analyze your now graded client list. Who needs more attention? Who needs to get off the bus?

3. Make an action plan that is specific to each client: Granularity is your friend. By partner, by client, make next steps to improve fees or client behavior to meet current standards.

4. Keep meeting about it regularly: This is the most important step! Just making a list doesn’t count. Partners who regularly meet and act on their lists make big progress.

I know the journey can be uncomfortable, but firms on the other side prove it’s well worth it. Good luck!

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Accounting

Senate plans to deliver Trump-backed tip, overtime tax breaks

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Senate Majority Leader John Thune said Republicans in his chamber expect to deliver on President Donald Trump’s campaign promises to exempt tips, overtime pay, Social Security and auto loan interest from taxes.

“I think that the president as you know campaigned hard on no tax on tips, no tax on overtime, Social Security, interest on car loans — those were all things that are priorities for the administration and they were addressed in the House bill and I expect they will be in the Senate as well,” Thune told reporters.

The House bill, in lieu of a direct tax cut on Social Security, which would violate Senate budget rules, provided a $4,000 bonus deduction for per taxpayer age 65 and older with incomes up to $75,000 for individuals and $150,000 for married couples. The House provisions on tips, overtime, the elderly and car loans would all expire in 2029.

Thune’s comments come as Senate negotiators tweak the House-passed version of Trump’s giant tax package ahead of a self-imposed deadline to pass the measure before the July 4th holiday, with Thune saying Tuesday the Senate is very close to finishing its draft of the legislation. 

Earlier Tuesday, House Ways and Means Chair Jason Smith, whose committee is responsible for tax legislation, warned that any Senate version of the tax package that doesn’t include the tips and overtime breaks would be “dead on arrival” in the House.

Several Republican senators including Thom Tillis of North Carolina and Lindsey Graham of South Carolina have expressed skepticism about the cost and economic wisdom of including the tax exemptions on tips and overtime pay. Senators have instead called for funds to be used to make temporary business tax breaks permanent.

Such a change would be a “no go” for House Republicans, Smith told Bloomberg TV. 

The Senate is now considering the massive tax and spending package after it passed the House by a single vote last month. If the Senate changes the legislation, the House must approve the revised version.

Senator Josh Hawley, a populist Republican, said Trump told him Tuesday morning that tax-exempt tips and overtime, as well as a tax cut for the elderly, are the most important provisions in the bill. 

House Speaker Mike Johnson also has urged senators not to remove or scale back provisions in the legislation that exempt tips and overtime pay from income tax through 2028.

“This is an important promise for us to keep,” Johnson told reporters earlier Tuesday.

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