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Keeping an eye on DEI at accounting firms

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As the conversation around diversity, equity and inclusion continues to evolve, many accounting firms find themselves in a complex dance where the music occasionally skips a beat due to recent legislative actions in states like Florida, Texas and Utah. While these states have opted to cut back on DEI education, the corporate world has been slow to raise its voice, leaving DEI leaders to juggle the impacts of landmark rulings, like the U.S. Supreme Court’s take on affirmative action.

In today’s often-mercurial environment, DEI professionals can face apathy or active resistance, a reality highlighted by a Harvard Business Review article that discusses the burnout rates and high turnover affecting DEI professionals. The emotional toll of maintaining a positive stance in the face of challenges can be profound. Research often suggests that working in DEI roles is not for the faint of heart. These advocates are expected to maintain positive emotions and atmosphere, even when they encounter negativity. This challenge can be especially intense for women and people of color, who already deal with extra layers of expectations and pressures due to societal biases.

The costs of DEI burnout

Most leaders in the DEI space only last about three years. This short tenure highlights just how taxing the emotional and physical demands can be in this line of work. According to the Journal of Organizational Behavior, emotional labor, or the need to fabricate positive feelings and suppress negative ones, can lead to burnout and reduced job satisfaction, especially in roles where employees must continually advocate for underrepresented groups. This is exacerbated by corporate display rules, which dictate how emotions should be shown, placing an additional burden on DEI leaders to manage their feelings while promoting inclusivity. This “surface acting” — masking your true emotions — often leads to emotional exhaustion and eventually, burnout. 

The odds are often stacked against our DEI leaders, making retention a significant challenge and hurdle for sustainable policies. To help these teams overcome internal obstacles like stereotypes, resistance and other societal pressures, firms should invest in frameworks that align with their DEI goals and provide support to their leaders. 

Essential support strategies for DEI leaders

Here are three key pillars that accounting firm leaders can use to effectively support and retain DEI professionals:

  1. Strong advocacy and resource allocation: To support DEI efforts meaningfully, firms should cultivate strong internal advocates who understand the long-term nature of this work. They must also invest in resources — financial and otherwise — that allow DEI leaders to implement effective programs. Engaging firm leadership as champions of these initiatives can amplify DEI efforts across all levels of the organization.
  2. The learning and effectiveness paradigm: Research from Harvard Business School suggests that organizations with a “learning-and-effectiveness” DEI approach see better results than those that merely check boxes. This model values employees for their unique identities and encourages the integration of DEI values into all processes, from hiring to decision-making. For accounting firms, this approach can help shift the focus from compliance to true inclusivity, which is essential for long-term growth and employee satisfaction.
  3. Supportive flexibility: Providing flexibility, such as offering paid time off for DEI-related responsibilities or recognition for their contributions in performance reviews, can go a long way in helping these leaders focus on creating and implementing broader goals.

Practical strategies for alleviating DEI stress

DEI professionals are often an “army of one,” responsible for maintaining firmwide inclusivity goals. To manage the emotional weight of this work, consider these quick strategies to improve morale and reduce burnout.

  1. Celebrate milestones and wins: Recognizing even small achievements can boost morale. Studies show that marking milestones can have a significant impact on motivation and job satisfaction. Regularly reviewing DEI metrics to track and celebrate progress helps to maintain momentum and commitment, creating a cycle of positive reinforcement for DEI efforts.
  2. Encourage participation in DEI events: A strong network is essential for any professional, and this is especially true for DEI leaders. Events and industry connections provide fresh perspectives and insights that can inform DEI strategies. They also offer valuable opportunities to connect with others who understand the unique challenges of DEI work, helping professionals feel less isolated in their roles.
  3. Encourage emotional health: DEI work is emotionally taxing, and professionals need to establish boundaries for their mental well-being. Accounting firms can actively support DEI leaders by fostering a workplace culture that respects boundaries, promotes self-care and provides opportunities for delegation. A well-resourced DEI team can better handle the pressures of the role, ensuring a sustainable impact on firm culture.

Moving forward: A balanced approach to DEI

The journey toward inclusivity may be challenging, but the benefits are clear: a robust DEI strategy isn’t just good for employee morale — it’s essential for attracting and retaining talent. In fact, the vast majority of job seekers consider diversity an important factor when evaluating companies and job offers. A recent Glassdoor survey asked more than 4,000 employees or job seekers how important corporate investment in diversity, equity and inclusion is to them when considering a new job. Not surprisingly, 77% of Gen Z men and 76% of Gen Z women said it was somewhat or very important. But older workers felt similarly. In fact, both millennial men and women felt even more strongly about it, at 79%. Even Gen X (69% of men and 76% of women) and Boomers (56% of men and 70% of women) felt it was either somewhat or very important. So while news reports may posit that people care less about DEI in the workplace, the vast majority consider it important. 

Creating a work environment that genuinely promotes diversity, equity and inclusion not only improves employee engagement but also contributes to innovation, job satisfaction and, ultimately, a stronger bottom line. Accounting firms that invest in DEI — especially in supportive structures for DEI professionals — are more likely to create a workplace where employees feel safe, respected and empowered, which is critical when competing for talent in today’s shrinking pool.

By acknowledging the challenges DEI leaders face and providing them with the resources, autonomy and support they need, accounting firms can cultivate an inclusive culture that attracts and retains diverse talent. As external pressures continue to shape the DEI landscape, firms that proactively support DEI efforts — and the employees leading the charge — will be better equipped to navigate these challenges, building a resilient, adaptable workplace where employees thrive.

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Accounting

The AICPA’s Mark Koziel: More upside than downside for accountants

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Mark Koziel speaking at 2025 Engage

Even as accountants worry about a host of pressing issues, there are strong reasons to be optimistic about the future of the profession, according to Mark Koziel the president and CEO of the American Institute of CPAs.

“We’ve had issues coming at us for decades, and in each and every instance we’ve tended to thrive,” he added.

As an example, he cited the long list of technological developments that were all supposed to take accountants’ jobs, from the desktop calculator and the personal computer, to Excel and blockchain — all of which ended up only helping to make accountants more productive.

“Every time, there’s a new development in technology, they want to put us out of business,” he joked.

And even in times of economic uncertainty, accountants have an edge: “Typically, we are the last to fall into a recession, and the first to come out of them, because as companies come out of a recession, they turn first to their CGMAs and their CPAs for help.”

With all that in mind, he noted that he wanted to change the title of his keynote from “Professional Issues Update” to “Professional Opportunities Update,” before diving into a wide-ranging discussion of the most important major trends and developments affecting accountants.

Among the areas he discussed were:

1. Changes at the IRS. The tax agency was able to make it through the spring filing season with service levels that were relatively consistent with previous years — but that may not be true in the fall, Koziel warned, as retirements and layoffs that were delayed to help the service make it through April 15 have gone into effect.

“In the heat of busy season this spring, there were all kinds of rumors and hearsay about what was happening at the agency, and we put out a press release just to members to say, ‘Please, stop reading the headlines. We talk to the IRS regularly, and as far as we can tell, service levels will be consistent with the past few years,’ and we were right. Members coming out of busy season said the same thing,” Koziel explained. “I don’t know that we can say that going into the fall busy season — the IRS has even fewer people than they had before.”

2. The fate of the PCAOB. As passed by the House of Representatives, the Trump administration’s “Big Beautiful Bill” includes a provision that would scrap the Public Company Accounting Oversight Board and roll up its functions into the Securities and Exchange Commission.

“We are having a lot of discussion about what the SEC/PCAOB thing will look like,” Koziel said. “It is still being discussed as the bill goes into the Senate side. I’d say it’s pretty likely. I don’t care if the PCAOB stays or if what it does rolls up into the SEC — but what an incredible opportunity for us to have a say in how inspections are done, and so on. The SEC, too, would like to look at things differently.”

“The inspection rules were written 20 years ago, and when we talk about audit transformation, we need to make sure those inspections match up with what we’re doing,” he added. “This is an incredible opportunity to do that.”

3, Private equity. While many are concerned about how the influx of PE money into the profession will reshape accounting — and Koziel was adamant about making sure that it doesn’t compromise quality, particularly in audit — he said firms need to be able to find the model that works for them, and that PE can teach some valuable lessons.

“What can we learn from private equity?” he asked. “Partner accountability. As much as we’ve talked about it, our governance never really allowed for partner accountability to occur in firms. It’s very true in PE that there’s partner accountability.”

4, Tariffs: Almost all business leaders (90% in the second quarter of 2025, according to a recent AICPA survey) believe that tariffs are creating business plan uncertainty — which creates an opportunity for accountants to offer meaningful guidance to clients, as they have in many previous eras of uncertainty.

“This is like the Paycheck Protection Program at the beginning of COVID — we take complex things and make them simple,” Koziel said. “Let’s stay on top of this and communicate with our clients on a regular basis.”

5. Staffing: AICPA chair Lexy Kessler, who joined Koziel in his keynote, reported that undergraduate enrollments in accounting are up for the third quarter in a row, a welcome development after years of serious concern about the profession’s pipeline shortage.

“We’re seeing results, but we’re not done yet,” she warned. “We need to keep our foot on the gas.”

Increased compensation for younger accountants and an uncertain economic environment have helped with the boost, but that isn’t all, Kessler said: “There’s some shifting in the marketplace — accounting has job stability, pay is looking better, students are seeing people from the profession out in classrooms, and they’re saying, ‘I had no ideas that’s what accountants do.'”

“I encourage everyone to change the story they’re telling,” she told the audience. Talk about the impact you have, not all the work it takes to make that impact.”

Koziel added some valuable advice for firm leaders from his time working at a Buffalo-based CPA firm in the 1990s: “When I was in charge of recruiting, I’d ask our partners, ‘Is this firm the right place for your kids?’ And if it’s not, fix it.”

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Accounting

Instead adds AI-driven tax reports

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Tax management platform Instead launched artificial intelligence-driven tax reports, harnessing AI to analyze full tax returns to glean tax strategies and missed opportunities.

The San Francisco-based company’s reports, which are designed for clarity and compliance, include:

  • Tax Return Analysis Report, which reveals tax-saving opportunities in tax returns for individuals (1040) and businesses (Schedule C, E, F, 1120, 1120S, 1065).
  • Tax Plan Report, which provides a real-time summary and action list of all tax strategies across all entities in a tax year and includes potential and actual savings, summaries for each tax strategy, and IRS and court case references.
  • Tax Strategy Reports for every tax strategy, with detailed calculations of deductions and credits, supporting documentation, and an actionable plan.

Instead users can collaborate with their tax professionals on the platform or search the Instead directory of firms that support the platform and offer tax planning and advisory services. 

Andrew Argue

Andrew Argue

“We are excited to bring our users the future of smart, effective decisions when it comes to filing taxes,” said Andrew Argue, co-founder of Instead, in a statement. “With Instead, users can easily uncover and implement tax strategies and opportunities that will save them money and have the transparent calculations to support a tax return. And this is just the beginning…we have some exciting things on our roadmap and look forward to sharing them very soon!”

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Accounting

Half of accountants expect firms to shrink headcount by 20%

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Fifty-two percent of accountants expect their firms to shrink in headcount by 20% in the next five years, according to a new report.

The Indiana CPA Society, in collaboration with CPA Crossings, released today a 2025 Workforce Transformation report. Paradoxically, while it found that most respondents anticipate their firms to reduce headcount, 75% said that their firms will need the same amount or more staff to meet future client demand. 

Sixty percent of respondents said that entry-level professionals are the role they anticipate needing fewer employees in the future due to automation. Nearly half as many responded saying experienced professionals (approximately 33%) and manager-level roles (approximately 25%). 

The report highlights the weaknesses of the pyramid-shaped practice structure that is the basis for most firm’s current talent management and workforce development systems. One challenge is the pyramid’s low retention design. 

“The pyramid practice structure was not designed to retain staff. It actually does the opposite. Upward mobility is statistically difficult to attain,” the report reads. “Firms have a lot of requirements for entry-level staff, but there is a lot less need for experienced staff. Firms eventually have a lot of entry-level professionals qualified to become experienced staff but only a few openings. It only gets more difficult as staff try to move from experienced staff to managers. For those who want to move from managers to owners, the wait could be 15 years or more — or maybe never.”

The report discussed the dwindling pipeline of incoming talent, saying, “Currently, there are not enough qualified staff to maintain a bottom layer that is wide enough,” and generational preferences, saying, “Gen Zers are looking for meaning and emotional connection. If they cannot find these connections in their work, it won’t take much for them to decide to move on.”

The final weakness of the pyramid model the report highlighted was advances in technology, particularly automation and artificial intelligence. 

“Advances in technology, especially with automation and artificial intelligence, could obliterate the work being done by the bottom of the pyramid,” the report reads. “This impact is beginning to be seen in accounting firms across the country as manual and time-consuming data entry and reconciliation tasks, once assigned to entry-level staff, are being automated. Firms are already seeing great benefits from this transfer, such as faster and more accurate data processing.”

The report suggests that firms take on a new practice structure that focuses on precision hiring, proactive retention, practical technology implementation, pricing expertise, practice area expansion or focus, and people acceleration. 

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