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A strategic approach to generative AI for accounting firms

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At all our Boomer Circle Community meetings lately, generative AI is a hot topic. Many firms are already harnessing artificial intelligence tools, including ChatGPT and Microsoft Copilot, for content generation, marketing, and internal communications like policies and press releases. But this is just scratching the surface of GenAI’s potential — use cases are expected to expand significantly in the coming months and years.

Whether you’re excited about AI’s potential or wish you could put the genie back in the bottle, AI is here to stay, so it’s essential to take a proactive approach.

What are the use cases in accounting?

The accounting profession has traditionally been slower to embrace groundbreaking technology, but many firms have already realized the potential of generative AI. Currently, firms use AI for:

  • Marketing and growth. AI-powered tools can create blogs, white papers, newsletters and marketing copy in a fraction of the time it would take a human. While AI-generated content needs a human touch for fact-checking and ensuring it captures the firm’s voice, this is a game-changer for firms looking to bolster their thought leadership or engage clients with regular content.
  • Internal policies and procedures. Instead of tasking team members with writing every internal document policy, firms can leverage AI to produce drafts. Again, these policies and procedures need human refinement, but it’s better than starting with a blank page.
  • Pinpointing trends and patterns. AI can quickly review vast amounts of data to pinpoint trends and patterns. This can help firms create more accurate and insight-driven forecasts.
  • Summarizing information. AI can quickly read and summarize information. Firms may use it to review contracts and pull out essential information, or to summarize the latest accounting standards or tax legislation, putting it into plain language.

While already adding value, these applications are just the tip of the iceberg. As AI continues to evolve, we can expect its role in the business world to expand into financial analysis, auditing support, decision-making assistance and more.
Educating employees is non-negotiable

Data security is one of the biggest concerns surrounding AI, particularly in our profession. AI tools rely on vast amounts of input data to produce meaningful output, but this presents significant risks if sensitive information — client details or firm-related data — is mishandled.

Generative AI

For this reason, educating employees about the safe use of AI tools is crucial. Firms must create clear guidelines on what not to share on public AI platforms.

It’s not enough to prohibit employees from using AI or blocking these platforms on your network, because employees will use AI tools whether firm leaders officially endorse them or not. If you don’t educate employees on the use of these tools, you’ll end up with shadow IT.

Leaders must establish firm policies and create a culture of transparency and safety around the use of AI.

Navigating the legal and ethical landscape

Legal concerns surrounding AI are evolving rapidly. Many potential issues remain unresolved, including copyright infringement, bias in AI-generated decisions and data protection. That’s why firms must stay up to date with regulatory changes and ensure compliance as new laws emerge.

For now, the best practice is awareness. Implement processes for the ethical use of AI, including reviewing and fact-checking outputs. After all, the firm — not the AI tool — is ultimately responsible for the quality and accuracy of work.

Start experimenting now

The worst strategy a firm can adopt is waiting for AI to “fully mature” before engaging with it. As technology has proven time and again, innovations like AI don’t arrive on a convenient timetable. By the time AI reaches a point where it’s impossible to ignore, firms that have been slow to experiment with it will face a steep learning curve. Those firms will be forced to scramble to catch up with competitors who have been investing in AI proficiency all along.

Start experimenting now with generative AI tools for simple tasks like drafting emails or blog posts. That way, you can develop a foundational understanding of how these tools operate. As AI capabilities advance, transitioning to more complex uses will be less overwhelming.

Remember, AI isn’t just for the leadership team or tech-savvy partners. Every individual in the firm can benefit from AI’s capabilities, from reducing time spent on routine tasks to enhancing creativity and productivity. However, for this to happen, leaders must actively promote AI exploration across the firm.

Consider forming an AI committee, or task your existing innovation team with identifying the most effective uses for AI in your firm. This group can explore current trends, run small-scale pilots and, most importantly, educate the broader team on best practices. By creating an environment where experimentation is encouraged, firms will be better positioned to reap the full benefits of AI.

Generative AI has the potential to shift how firms operate, increasing productivity and supporting more effective communication. But to leverage it effectively, we need to take a proactive approach. Start small, educate employees and stay informed as generative AI develops so you can position your firm for future success.

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Accounting

Trump backs $4.5 trillion tax cut in House GOP budget plan

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President Donald Trump backed a House budget plan calling for a $4.5 trillion tax cut, slapping back Senate Republicans’ efforts to rush through funds to help bolster his immigration crackdown in favor of a larger bill that will likely take months to negotiate.

Trump intervened in the ongoing budget conflict between House and Senate Republicans with a social media post Wednesday just before a key congressional vote.

The Senate plans to vote this week on a budget that would add $150 billion to military spending and increase immigration and border enforcement by $175 billion. Senate Republicans say they prefer to act on those priorities quickly and wait to resolve contentious disputes over tax cuts and the raising the debt ceiling. 

Trump instead endorsed a more sweeping House budget plan that raises internecine Republican conflicts over how much to cut federal spending and how large a tax cut should be.

“We need both Chambers to pass the House Budget to ‘kickstart’ the Reconciliation process, and move all of our priorities to the concept of, “ONE BIG BEAUTIFUL BILL,” he said.

Trump’s statement complicates Senate Republicans’ efforts to muster support for a planned budget vote this week.

Senate Republican leader John Thune said the president’s late intervention took him by surprise but he planned to proceed with the scheduled budget vote.

“I did not see that one coming,” Thune said of Trump’s statement. 

Trump’s public declaration could help Speaker Mike Johnson gather the votes he needs to pass the budget. Some fiscal conservatives are holding out for deeper spending cuts while some GOP moderates in the House are already expressing reservations about the size of the cuts likely to be directed to Medicaid. 

“House Republicans are working to deliver President Trump’s FULL agenda – not just a small part of it,” Johnson said on X in response to Trump’s comments.

The House is on a one-week break for the President’s Day holiday and Republican leaders are struggling to come up with enough votes for the budget plan because of the party’s narrow majority in the House. The House is planning to hold its budget votes next week, according to a person familiar with the plan.

Adopting the budget is the first step in a special process Republicans intend to use to bypass minority Senate Democrats on tax and spending legislation. A budget plan would allow Republicans to overcome procedural obstacles in the Senate with a simple majority rather than the 60 votes it would otherwise take. 

The House has drafted a plan to allow $4.5 trillion in tax cuts in exchange for $2 trillion in spending cuts and a $4 trillion increase in the debt ceiling. The House plan would direct $300 billion to military and border spending but the larger bill is expected to take months to hash out.

The House plans to extend individual and business tax breaks enacted in 2017 that are set to expire at the end of this year. It is also looking to increase the $10,000 limit on the state and local tax deduction, and end taxes on tips and Social Security benefits as called for by President Trump. But the cost of doing all those items for a full decade exceeds $4.5 trillion so lawmakers would either need to find deeper spending cuts or have them expire sooner.

That plan was approved in committee ahead of possible floor votes later this month. House leaders say their tiny majority means it is much easier to pass one bill rather than breaking it into pieces.

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Accounting

Accountants see bigger hiring and pay boosts

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Hiring and salaries grew more quickly for accountants than any other job group last year, according to a new report.

The report, released Thursday by Deel, a global HR and payroll company, found that hiring (74%) and salaries (15%) grew faster for accountants than any other job group in 2024. 

The shortage of accounting talent and the financial complexity of managing a global workforce resulted in accountants seeing bigger salary gains than software engineers last year. 

The report aggregates data from Deel’s more than 1 million contracts and over 35,000 customers across more than 150 countries.

“For most of the past decade, companies couldn’t hire software engineers fast enough,” said the report. “The fierce competition drove up their salaries. While software engineers are still the most-hired occupation for Deel clients, accounting is becoming the new must-have skill for global organizations. Declining interest in the profession from early-career workers and the increasingly complex tax requirements of a global workforce have made accountants a precious, and increasingly pricy, commodity.”

The United States, Australia and Great Britain were the most likely countries to hire accountants abroad. Accountants are most likely to be hired in the Philippines, the United States and Argentina. Mexico and Singapore follow closely. Deel saw a 17% increase in salary over the year for cross-border workers, and 9% increase for domestic workers.

The report also found that while organizations are still hiring globally, there has been an uptick in the number of employers who are favoring candidates closer to home. Companies are especially focused on keeping younger workers happy, with Gen Z receiving bigger raises in 2024 than other generations. 

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Accounting

Beyond bitcoin: Advising clients on digital asset diversification

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When it comes to the digital asset world, one thing is certain: There’s never a dull moment! Take, for instance, President Trump’s announcement to implement high tariffs on goods from Canada, China and Mexico. This sent shockwaves through the digital asset market, causing bitcoin to fall below $100,000. Although the value eventually rebounded, chances are we’ll continue to see extreme price fluctuations.

As the digital asset landscape becomes increasingly unpredictable, it’s important to encourage clients to diversify their holdings across sectors and digital asset types. Not only will this help with tax planning, but it will also propel you into a more advisory role. Here are four strategies you can recommend to clients to diversify their digital asset portfolio:

Purchase different coin and token types

Perhaps the easiest way clients can diversify their digital asset portfolio is to acquire different types of coins and tokens. Advise clients to start with well-established cryptocurrencies, such as bitcoin and ether. Because these cryptocurrencies have a large market cap, they’re typically considered lower-risk investments.

After that, encourage clients to consider altcoins. These are cryptocurrencies that aren’t bitcoin. Although altcoins are riskier, they have the potential to quickly appreciate in value. But be careful — their values can suddenly plummet as well. As a rule of thumb, when investing in lesser-known altcoins, clients should only put in what they’re willing to lose.

There are other types of coins and tokens that may help with diversification, including the following:

  • Stablecoins, which are cryptocurrencies whose value is tied to another asset. USD coin is a popular stablecoin that’s pegged to the U.S. dollar.
  • Security tokens, which are tokens that represent ownership or participation in a real-world asset (like stocks, bonds or real estate).
  • Nonfungible tokens, or NFTs, which are tokens that represent ownership of a unique digital item, such as art, music, animated GIFs, articles and social media posts.

Many clients will be unfamiliar with these items, so taking the time to explain the benefits and potential risks of each investment will solidify client relationships and elevate your advisory practice.

Invest in a crypto exchange-traded product

A crypto ETP is the digital asset world’s version of a mutual fund. It’s essentially a way to invest in cryptocurrency without purchasing the coins directly. Like other ETPs, crypto ETPs are securities that track the value of underlying assets. However, in this case, the underlying assets are cryptocurrencies, such as bitcoin and ether.

To help get clients started, you can recommend a reputable broker. Most major online brokers offer crypto ETPs; however, ETP types and fees will vary. Also, it’s important to educate clients on the risks of investing in a crypto ETP. One potential drawback is trading can only occur during regular market hours, meaning your client may miss out if cryptocurrency values significantly change during the weekend (which, as we’ve seen, is highly likely). This wouldn’t happen if your client purchased cryptocurrency directly since online exchanges are always open (unless briefly shut down for maintenance).

Try a crypto-related exchange-traded fund

Clients who go down this route have two options to consider: a stock-based ETF and a futures-based ETF. In a stock-based ETF, the client holds a collection of crypto-related stocks. These are the stocks of corporations that operate in the digital asset space, such as Coinbase Global, Inc. If your client decides to invest in a futures-based ETF, they will be exposed to the price movements of cryptocurrency futures contracts, which are agreements to exchange the fiat-equivalent value of a digital asset (or the asset itself) on a future date.

As with ETPs, ETFs won’t give your clients direct ownership of cryptocurrencies — they will simply own units within the funds. This could be a problem if a particular cryptocurrency or company increases in value, but that growth isn’t fully reflected in the ETF. However, crypto-related ETFs are still a great way to diversify a digital asset portfolio.

Hold digital assets in a self-directed IRA

As a tax and accounting professional, you’re probably familiar with self-directed IRAs that hold real estate, precious metals, foreign currencies, commodities or hedge funds. But did you know they can also be used to hold digital assets? There are crypto IRA platforms out there that can help with the administrative burdens typically associated with self-directed IRAs.

Advising clients to establish a self-directed IRA can be a smart move; however, setting one up that invests in cryptocurrency is often complex. In many cases, you will need to direct the client to create an LLC that’s solely owned by the IRA. After that, a checking account should be opened in the LLC’s name. The LLC will also need to acquire a digital wallet. After the IRA is funded, the plan should be directed to transfer the funds to the LLC’s checking account to purchase cryptocurrency through the digital wallet. This isn’t always needed, however, as some account managers allow the IRA to invest directly in cryptocurrency without the need for an LLC. You can help your client find a cryptocurrency exchange that allows IRAs to open accounts.

Don’t forget the tax implications

In addition to advising clients on digital asset diversification, you’ll need to ensure clients fully understand how their investments are taxed. The guiding principle behind digital asset taxation is digital assets are treated as property for federal income tax purposes. This means that every time a digital asset is sold or exchanged for goods or services, gain or loss will be recognized (subject to limitations under the Internal Revenue Code, if applicable). Some clients have the misconception that cryptocurrency is treated just like cash for tax purposes. You can clear that up and, with proper tax planning, help clients efficiently manage their digital asset transactions.

Be strategic

Navigating the ever-evolving digital asset landscape requires a strategic approach to diversification. With your guidance, clients will be able to make informed decisions, mitigate risks and seize opportunities in a dynamic market.

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