The marketing department of Cincinnati-based Barnes Dennig uses artificial intelligence for creating summaries, generating ideas for headlines and social media posts, and developing bios from resumes — but all of those are then evaluated and edited by a human marketer.
“In marketing, we leverage AI using the great description of ‘thinking of AI as a smart intern on their first day,'” explained firm managing director Jay Rammes, who was just named to Accounting Today’s 2024 Managing Partner Elite. (See the full list here.)
Marketing isn’t the only area where Barnes Dennig is applying AI — its assurance department uses AI to review thousands of leases to highlight key provisions in seconds, for instance — but it applies the same caution to reviewing the technology’s outputs.
Jay Rammes
“We’re utilizing AI across multiple practices within the firm, piloting new tools in a controlled ‘sandbox’ approach, evaluating outputs, and planning strategic steps forward,” explained Rammes.
Many of the other members of the MP Elite were similarly excited to explore AI — and similarly cautious.
Speaking specifically of generative AI tools like ChatGPT, Carla McCall, the MP of AAFCPAs (and chair of the American Institute of CPAs), said, “Yes, it has a lot of power and it can do a lot of good, but it also can be used by bad actors. So we have to be careful. We need responsible policies, and we also need to then think about what that new technology also does for risk within our firms and how are we managing that risk.”
“When I sat in on CPA.com’s and the AICPA’s AI symposium in December, what really stood out to me was the speaker that talked about developing a responsible AI policy,” she continued. “So not just, ‘Yes, you can use it.’ … It’s really about how do we create cultures where we’re all aligned on the definition of it, when we use it, how do we implement it, how do we govern it? How do we have accountability and monitoring and all of this? The bigger the firm, the more effort that it’s going to take to have us all aligned around that, so we’re using it in a responsible way.”
Having strong policies in place is important, because AAFCPAs is deeply engaged with AI. The Massachusetts-based firm is leveraging it as part of its Automation Center of Excellence, and has teams trying out Microsoft Copilot for a number of tasks, using GPT to query for Excel codes, using an AI large language model tool for tax research, and much more.
Eileen Sheridan
On the opposite coast, California-based Bartlett, Pringle & Wolf is exploring a similarly broad range of applications for AI, according to MP Eileen Sheridan — including using the same LLM tool, Ask Blue J, for tax research.
“Our firm is dedicated to leveraging AI to improve efficiency, gain deeper client insights, and provide top-notch services,” said Sheridan. “Spearheaded by our tax partner-in-charge, our team is currently exploring AI’s potential and future opportunities, along with using gen AI in our tax research.”
Making the investment
All that exploration requires investment, and the members of this year’s MP Elite are not shying away from that. For instance, Christopher Geier, the CEO of Sikich, greenlit a “substantial” budget for research and development around generative AI as soon as it became clear how much of a disruptor it was going to be (an investment made easier, no doubt, by the $250 million the firm recently brought on from Bain Capital). Among other things, the Chicago-based firm is piloting an AI-based human resources chatbot to give personalized support to staff while easing the workload of the HR team.
Vancouver, Washington-based Opsahl Dawson is getting a leg up on AI thanks to having joined private equity-backed accounting firm platform Ascend at the start of 2023.
(See what the MP Elite think about filling the pipeline of people entering the profession.)
“We are beginning the work to become a regional leader in AI thanks to the investment of powerful resources by Ascend, which is something that would have been too much to tackle by ourselves,” said Opsahl Dawson MP Aaron Dawson. “As AI’s muscle trickles down from the large national firms and gets to the large local firms, I think there’s going to be a lot of challenges with how you implement it and how you harness it. So because of Ascend, we’re going to be ahead of the game.”
“We’re going to have a special operations team that really understands and knows how to deploy different AI offerings,” he explained. “We will have a very well-thought-through strategy that will be able to be efficiently implemented at our firm and at the other firms at every level of Ascend’s platform.”
Al-Nesha Jones
To be clear, AI is not the exclusive preserve of large firms or those with major outside backing. Al-Nesha Jones’ ASE Group, for instance, which has just four employees, is just as active with artificial intelligence as any of the larger firms of her peers in the MP Elite.
“We use AI-driven tools in our accounting and tax workflows to automate data entry, analyze information, identify trends, monitor KPIs, and create more robust reporting for our clients,” Jones explained. “This technology streamlines our processes, reduces errors, saves time and mental capacity, and enhances the accuracy and timeliness of our service delivery. … By embracing AI, we improve efficiency, accuracy, and client satisfaction.”
While all of the MP Elite are exploring AI, that doesn’t mean they’re all at the same stage of exploration. San Francisco’s Kruze Consulting has a bit of a head start, according to founder Vanessa Kruze, thanks to a client base of technology companies that includes many software-as-a-service and AI startups.
“We frequently beta test the latest AI tools for startups and serve on product advisory councils for the largest accounting and fintech software providers,” she said. “This helps us to not only better understand automation and AI tools, but also provide feedback to developers. This relationship also benefits our clients because of the inroads we have developed that lead us to be able to quickly address any issues [our clients] may face. We serve some of the top AI companies in the market, which gives us a unique keyhole in the latest AI trends and keeps us on top of new advancements.”
No matter where they are in their engagement with artificial intelligence, all the members of this year’s MP Elite recognize its importance, and how important a role it is going to play in the future of their firms, and of the accounting profession.
“AI will continue to evolve at an exponential rate, and we’re going to see many significant advances in the CPA profession as well as in virtually all other sectors of the business world,” said Barnes Dennig’s Rammes. “It’s been said that AI won’t replace professionals across a variety of industries, but professionals who don’t leverage AI may be replaced by those who do.”
Lack of awareness, fear of mistakes and penalties, and the cost of filing are preventing many families from claiming millions of dollars in tax credits, according to a new study.
The report, released Tuesday by the New Practice Lab at New America, surveyed over 5,000 respondents to learn why so many households fail to claim the Child Tax Credit, the Earned Income Tax Credit and other tax breaks that could help them.
Awareness gaps were a big barrier. Among households earning under $10,000 annually, 36% were unaware of any tax credits, more than double the rate among households earning over $150,000 (17%).
Misunderstanding their eligibility also kept many taxpayers from filing their annual returns. One-third of lower-income households earning under $26,000 who hadn’t filed taxes in the past three years said they didn’t file because they believed their income was too low. But within this group, 20% had earned income and 37% had children — factors that probably would have made them eligible for claiming the tax credits if they had filed.
Fear of making a mistake and being penalized for it was the most common barrier to filing a return, particularly among lower-income households. This fear had major consequences, as 61% of respondents who felt this way hadn’t filed tax returns in the past three years, and even when they did file, they were more likely to miss out on tax credits.
Filing a tax return can be expensive for families, forcing them to forgo other expenses in order to file. Even though 36% of survey respondents cited cost as a barrier, most had used professional tax help at some point due to concerns around navigating the process alone.
Accessing the right documents poses a challenge for taxpayers.Half of the survey respondents said they had trouble gathering the documents they needed to file their taxes, and 80% of those who faced documentation issues struggled with more than one type of document.
Most low-income households are already connected with other types of government support services, but tax credits feel like a separate disconnected area. The survey found 84% of households who had not filed taxes at all or irregularly in the past three years had participated in at least one other public support service during that same time period.
“Accessing tax credits is often overwhelming and costly, creating unnecessary barriers for the families who need this support the most,” said Devyani Singh, lead author of the report, in a statement. “Tax credits can be a critical lifeline for families that are struggling financially, and it’s up to state Departments of Revenue to look at the process as a delivery issue. There’s no one-size-fits-all solution to increasing tax credit uptake; improving access requires a multipronged strategy combining personalized outreach, streamlined systems, and policies that meet families where they are.”
The report pointed out that such factors are important for government agencies to consider, especially as the White House and some lawmakers in Congress express interest in increasing the amount families can get from the Child Tax Credit. However, the proposed shuttering of free tax-filing programs like Direct File, which New America was involved in studying, will make it harder for families to access these benefits. The tax reconciliation bill would also restrict access to claiming the Child Tax Credit to families with Social Security numbers as a way to deter immigrants from accessing such benefits.
The Senate Finance Committee questioned Billy Young, President Trump’s nominee for Internal Revenue Service commissioner, about his plans for the beleaguered agency and promotion of dubious “tribal tax credits” and Employee Retention Tax Credits during a long-awaited confirmation hearing Tuesday after a series of acting commissioners temporarily held the role.
Trump announced in December he planned to name Long, a former Republican congressman from Missouri, as the next IRS commissioner, even though then-commissioner Danny Werfel’s term wasn’t scheduled to end until November 2027. Since then, the role has been filled by four acting commissioners who have faced pressures to accept drastic staff cuts at the agency and share taxpayer data with immigration authorities.
Long insisted during the confirmation hearing that he would defend the integrity of the IRS and maintain an open door policy, emulating the example of former commissioner Charles Rossotti, who served from 1997 to 2002.
“If confirmed, I will implement a comprehensive plan aimed at enhancing the IRS, but also one that develops a new culture at the agency,” he said in his opening statement. “I am eager to implement the necessary changes to maximize our effectiveness, while also remaining transparent with both Congress and taxpayers. It is important to also recognize the dedicated professionals currently at the IRS whose hard work too often goes unnoticed. It is my pledge that we will invest in retaining skilled members of the team. This does not mean a bloated agency, but an efficient one where employees have the tools they need to succeed.”
Committee chairman Mike Crapo, R-Idaho, expects to see changes at the agency. “Congressman Long is very clear that he will make himself available to all IRS employees, no matter their seniority,” Crapo said in his opening statement. “Moreover, he wants to implement a top-down culture change at the agency. This sea change will benefit American taxpayers, who too often view the IRS as foe, rather than friend. Congressman Long knows, from years of experience in the House, that to be a successful Commissioner, he must be a valuable partner in Congress’ efforts to ensure that new tax legislation is implemented and administered as Congress intends it to be. I am also confident that he will be fully transparent and responsive to Congress and the American people.”
Sen. Ron Wyden, D-Oregon, the top Democrat on the committee, questioned Long about his promotion of “tribal tax credits” and the fraud-plagued ERTC. “Most of Congressman Long’s experience with tax issues came after he left Congress, when he dove headlong into the tax scam industry,” he said in his opening statement. “Cashing in on the credibility of his election certificates, he raked in referral fees steering clients to firms that sold faked tax shelters and pushing small businesses to unknowingly commit tax fraud.”
Wyden asked Long about the $65,000 he earned from referring friends to tax promoters who claimed they had acquired income tax credits issued to a Native American tribe and then sold the tax credits to investors. “There’s a problem. The IRS said in March that the credits do not exist. They’re fake. They are a scam. Now you’re asking to be put in charge of the IRS, and the IRS confirms that these aren’t real. Tell the committee, do you believe these so-called tribal tax credits actually exist?”
Long insisted his only involvement with the credit was to connect interested friends and offer to put them on a Zoom call with someone, but he was not on the Zoom calls himself. Wyden pressed him on whether the tax credits actually exist.
“I think the jury’s still out on that,” Long admitted. “I know since 2022 they’ve been accepting them, so now they claim that they’re not. I think that all this is going to play out, and I want to have it investigated, just as you do. I know you’re very interested in this subject. I am too.”
Wyden also asked about $165,000 in campaign donations that went to Long’s unsuccessful 2022 Senate campaign after Trump named him as the next IRS commissioner. Long insisted he had followed guidelines from the Federal Election Commission. “You know as well as I do, anytime you’re dealing with the FEC, you have to follow FEC guidelines, and that’s exactly what I did all the way,” he said.
Wyden then asked him about his work with promoters of the Employee Retention Tax Credit. “You stated on a YouTube video that everybody qualifies for the Employee Retention Tax Credit, and you urge listeners to ignore CPAs that said they didn’t qualify. Do you really think everybody qualifies?”
“If you listen to that video, I hate to correct you, but I didn’t say everyone qualifies,” Long responded. “I said virtually everyone qualifies, meaning most people.”
Sen. Elizabeth Warren, D-Massachusetts, and other Democrats also questioned Long about whether he would follow Trump’s orders to audit certain taxpayers or remove the tax-exempt status of organizations, even if it violated the law. Long insisted he would follow the law but declined to explicitly say whether he would defy an order from Trump.
“I don’t intend to let anybody direct me to start an audit for political reasons,” he said.
Minnesota approved a bill on Monday night to create additional pathways to CPA licensure, and it awaits the signature of Gov. Tim Walz.
As part of an omnibus bill, Senate File 3045, it creates two new pathways to CPA licensure: a bachelor’s degree plus two years of experience, or a master’s degree plus one year of experience. The new pathways will be effective Jan. 1, 2026.
The bill sunsets the current 150-hour credit rule after June 30, 2030, and establishes automatic mobility and practice privileges one day following the bill’s ratification. All candidates must still pass all parts of the CPA exam.
Minnesota State Capitol building in St. Paul
Jill Clardy/stock.adobe.com
“It’s a step forward in the right direction,” said Geno Fragnito, government relations director at the Minnesota Society of CPAs. “It allows some flexibility to hopefully bring in people who are on the fence about whether they could afford the extra year of education and whether the accounting profession fit into their long-term goals because of that.”
Generally, the governor has 14 days to act on the presented bill. Otherwise, without any action, the bill becomes law. Minnesota is one of more than a dozen states that have already passed changes to licensure requirements in an ongoing effort to address the profession’s talent shortage.
Minnesota was the first state to propose licensing changes in December 2022.
“Initial strong opposition eventually turned into support as more professionals, state societies, universities, government entities and businesses rallied behind broadening pathways to CPA licensure with the first state, Ohio, passing its law in January,” said an MNCPA blog post.
“There were a lot of people — chairs ahead of me and other people on the board and at the Minnesota society — that have done a ton of work on this and really deserve a lot of credit for all of the conversations they had and the testifying they did,” said MNCPA chair Eric O’Link. “We’re very appreciative of our legislative sponsors and everybody who helped make it a reality.”