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Accounting firms’ challenge: Making it out of the canyon

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The opening keynote at BDO's Evolve 2025 conference

Accounting is in the midst of a massive transformation that may leave some firms behind if they don’t keep up, industry leaders told attendees at a major event on Monday.

Delivering a keynote address at the BDO Alliance’s 2025 Evolve Conference, held this week in Las Vegas, alliance executive director Michael Horwitz likened the process to hiking the Grand Canyon from the North Rim to the South Rim — a grueling but ultimately rewarding journey that takes hikers down to the bottom of the canyon and then requires them to climb thousands of feet back up.

“There will more than ever be firms that will be left behind,” Horwitz said. “They’ll be able to see the other rim, but they won’t be able to reach it.”

And the rift will only get wider, he noted: “I believe that the tectonic shift that started in our business just a few years ago is only going to accelerate, and the difference between firms that have invested in transforming their relationships will only widen,” he told attendees.

Horwitz laid out a number of the largest challenges that accounting firms face — from the need to make significant investments in both staff and technology, to the aging of CPA firm leadership and the lack of succession planning, rapidly expanding service expectations (particularly around advisory services), the entrance of private equity into the accounting landscape, and an erosion in accountants’ confidence to insist on their own value — but noted that these issues also come with potential upsides.

“For every challenge, we can see the opportunity for those on the right side of the canyon to differentiate themselves,” he said, and offered four major steps firms can take to emerge successfully:

1.  Invest in people. “Firms are spending more time being intentional about helping their staff thrive,” Horwitz said, in areas ranging from compensation and incentivizing of top producers to offering a wide range of training.

As part of the same keynote session, BDO USA CEO Wayne Berson talked about the Top 10 Firm’s prioritization of this area: “Our strategy will focus on the wellbeing of our professionals,” he said. “We’ve seen significant changes in the workforce, and we have embraced those changes.”

Initiatives like adapting to an ever-more flexible workforce, becoming a C corp and then establishing an employee stock ownership program, and otherwise working to help their team members thrive have helped drive down turnover significantly, he explained.

2. Invest in technology. “The risks of not leveraging AI will be significant,” Horwitz warned. Berson highlighted the benefits of the firm’s introduction of its own instance of ChatGPT: “Since we launched ChatBDO, this tool has saved 1,200 users 600,000 hours on everyday tasks over two years,” he explained. “Regular users have increased their billable hours, without significantly increasing their hours spent — saving countless hours spent on administrative tasks.”

3. Invest in service offerings. To meet client needs, accountants need to go beyond traditional compliance services, whether by focusing extremely narrowly or offering a much wider range of service lines. “Some firms go deep, and some firms go broader,” Horwitz said. “I think the firm of the future will be rewarded for doing either one.”

4. Invest in relationships. Deepening connections with the right clients is critical for firms that want to reach the other rim of the canyon. “We’re all more or less in the relationship business,” he said. “Our vision is to establish trusted advisory relationships across what we call ‘priority accounts.'”

Changing the accounting model

Other speakers in the opening session highlighted another aspect of transformation that accountants need to focus on: the multiplying number of business models available to accounting firms.

“The Big Four are restructuring their businesses and thinking about their models,” said BDO Global CEO Pat Kramer. “There are models for every type of firm around the world, but making the right choice is critical.”

Mark Koziel, the new president and CEO of the AICPA, said the traditional structure of accounting firms needs some serious rethinking.

“There are many ways to improve on the business model that we have — the partnership model that was established over 150 years ago,” he told attendees. “The partnership model isn’t dying – it’s dead, and we have to figure out different ways of doing business.”

He was quick to emphasize the profession’s strong position of trust in the market, however, and the fact that there is upside to all the challenges faced by accountants. He noted how, when he took the helm at the AICPA on Jan. 1, many of his initial discussions with staff were focused on the problems.

“Internally, everyone kept talking about the issues, the issues, the issues,” he said. “But I said, ‘Wait a minute — these are all opportunities.'”

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Accounting

AI-Driven Automation and Continuous Accounting Frameworks

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The accounting profession is undergoing a fundamental structural transition as enterprise finance departments shift from periodic month-end closes toward automated continuous accounting models. By integrating specialized machine learning algorithms directly into enterprise resource planning (ERP) platforms, chief accounting officers are transforming financial reporting from a retrospective exercise into a real-time operational asset.

The Shift from Periodic Close to Continuous Financial Reporting
Traditional accounting workflows heavily relied on manual data reconciliation, spreadsheet calculations, and multi-week closing cycles at the end of each fiscal period. In contrast, continuous accounting frameworks utilize automated software agents to process, validate, and post transactional data in real time as business activities occur.

Automated bank reconciliation tools cross-reference incoming bank feeds, invoice records, and purchase orders automatically. By resolving transactional variances instantly throughout the month, corporate accounting teams eliminate the traditional workload spikes associated with quarterly and annual closes.

Machine Learning in Audit Trails and Anomaly Detection
Advanced natural language processing (NLP) and machine learning tools are redefining internal audit and financial control environments. Automated systems analyze 100% of general ledger entries, identifying anomalous transactions, duplicate payments, and unauthorized journal entries in real time.

Rather than relying on random statistical sampling, corporate internal auditors can focus their attention on high-risk flags automatically surfaced by algorithmic monitoring platforms. This continuous risk assessment strengthens internal controls over financial reporting (ICFR) and significantly reduces fraud risk.

Evolving Roles for Accounting Professionals
As routine data entry and manual reconciliation tasks become fully automated, the skill set required for accounting professionals is shifting toward data analysis, system design, and strategic business advisory.
– Systems Governance: Accountants are increasingly responsible for monitoring algorithmic accuracy and managing data integration pipelines.
– Business Partnership: Finance professionals leverage real-time financial dashboards to advise operational leaders on margin management and working capital allocation.
– Regulatory Compliance Management: Accounting teams utilize automated platforms to ensure compliance with dynamic tax codes and international accounting standards.

Core Implementation Recommendations
1. Deploy Automated Reconciliation Tools: Integrate continuous transaction processing modules into existing enterprise ERP architectures.
2. Establish Algorithmic Governance Controls: Implement strict internal testing protocols to ensure automated accounting rules comply with GAAP/IFRS standards.
3. Reskill Accounting Teams: Invest in training finance staff on data analytics, workflow automation, and predictive financial modeling.

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Accounting

Global ESG Reporting Standards and Double Materiality Compliance

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Corporate accounting departments face expanding reporting expectations as international sustainability disclosure standards achieve regulatory enforcement across major global jurisdictions. Chief Accounting Officers (CAOs) and corporate controllers are establishing rigorous internal accounting controls to treat Environmental, Social, and Governance (ESG) metrics with the same data precision, auditability, and governance as traditional financial statements.

Regulatory Harmonization Under Global Sustainability Frameworks
The implementation of standardized sustainability reporting frameworks—notably rules established by international sustainability accounting boards—has created unified expectations for public and large private enterprises. Corporations must report standardized metrics covering greenhouse gas emissions (Scope 1, 2, and material Scope 3), energy utilization, workforce demographics, and supply chain governance.

In Europe and other participating international jurisdictions, double materiality principles are mandatory. Under double materiality, organizations must report both how external sustainability risks impact corporate financial performance, and how internal corporate operations affect surrounding environmental and social structures.

Integrating Sustainability Metrics into Core ERP Systems
To provide auditable non-financial data, enterprise organizations are integrating specialized carbon accounting and ESG management platforms directly into core ERP systems. Automated data collectors capture energy utility invoices, logistics fuel consumption metrics, and vendor compliance records in real time.

Establishing automated, traceable data pipelines ensures that non-financial reporting is supported by clear audit trails. This structured approach allows external financial auditors to provide reasonable assurance on sustainability disclosures during annual corporate reporting cycles.

Financial Impacts and Capital Market Disclosure
Accurate ESG reporting directly influences corporate cost of capital and institutional credit ratings. Commercial lenders and institutional asset managers systematically incorporate sustainability metrics into risk pricing models. Companies that demonstrate transparent, verifiable progress in operational energy efficiency and climate risk mitigation benefit from expanded access to green bond markets and lower debt pricing.

Action Steps for Accounting Leadership
1. Implement Double Materiality Frameworks: Conduct comprehensive assessments to identify material financial and operational sustainability metrics.
2. Build Auditable Non-Financial Data Pipelines: Automate ESG data collection within core accounting software to ensure data integrity.
3. Align Sustainability with Annual Financial Filings: Prepare non-financial disclosures concurrently with financial statements to satisfy regulatory audit expectations.

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Accounting

Modernizing Internal Controls: Machine Learning and Continuous Monitoring in Auditing

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Internal audit departments and corporate risk managers are modernizing internal control frameworks by shifting from periodic sampling techniques to continuous monitoring and machine learning analytics. As operational data volumes increase across enterprise organizations, automated control testing ensures financial integrity, prevents corporate fraud, and streamlines annual audit engagements.

The Limitation of Periodic Audit Sampling
Historically, internal and external auditors evaluated internal controls by reviewing random samples of financial transactions—often analyzing less than five percent of total ledger entries. In complex enterprise environments, periodic sampling methods carry inherent risks of overlooking localized financial misstatements, unauthorized disbursements, or operational control breakdowns.

In 2026, progressive internal audit functions are utilizing automated continuous monitoring platforms that evaluate one hundred percent of financial transactions in real time. Continuous control auditing systems continuously monitor general ledger entries, procurement approvals, and expense reimbursements across all operating subsidiaries.

AI-Powered Fraud Detection and Anomaly Identification
Machine learning models trained on historical corporate financial data excel at identifying subtle transactional anomalies that indicate potential fraud or operational error. Automated systems instantly flag duplicate invoice payments, unapproved vendor creation, unusual journal entry timing, and unauthorized override of authority thresholds.

When an anomaly is detected, the automated auditing platform generates an instant risk alert, allowing internal audit teams to investigate root causes immediately. Early detection prevents minor operational errors from escalating into material weaknesses in financial reporting.

Streamlining External Audit Preparation
Continuous internal control monitoring delivers significant benefits during annual external financial audits. External audit firms can review continuous audit logs and automated control testing documentation, reducing the time required for manual field testing.

This integrated approach lowers overall audit compliance fees, reduces administrative burdens on corporate accounting staff, and provides senior management and audit committees with real-time visibility into the organization’s overall risk profile.

Core Implementation Guidelines
1. Transition to 100% Data Testing: Replace legacy sampling methods with automated continuous audit monitoring systems.
2. Deploy Anomaly Detection Algorithms: Implement machine learning models to identify unauthorized transactions and operational control overrides.
3. Align Internal and External Audit Workflows: Coordinate continuous control testing protocols with external auditors to optimize annual compliance cycles.

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