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Applying this rule is the secret to guilt-free shopping, expert says

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Shoppers carry their purchases on Black Friday in New York City on November 29, 2024. 

Adam Gray | AFP | Getty Images

When Bernadette Joy graduated with an MBA in 2016, she and her husband had around $300,000 in debt, including student loans and mortgage balances.

By 2020, they were debt free.

As Joy sought financial independence, the financial tips she found — “eat beans and rice; don’t have any fun; shopping is terrible” — didn’t resonate with her.

Instead, Joy found more creative ways to shop without feeling guilty. That led her to come up with a method she calls “The $1 rule,” which she details in her new book, “Crush Your Money Goals.”

“The $1 rule is my twist on cost per use or cost per wear,” said Joy, who is a financial coach and debt repayment expert. “But I simplified it even more to say, it’s OK to buy something if it comes out to $1 per use.”

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For example, when a friend was looking to buy an expensive couch, Joy used the $1 rule to help him figure out it would be worth it as long as he kept it for five years and used it daily.

The rule has also helped Joy personally avoid buying low-quality items or things she won’t use often, she said.

She had her eye on a warming dish to use when entertaining, for example, and realized the $30 cost wouldn’t justify the two times per year she would likely use it.

The “$1 rule” can also be very helpful during the holidays when you are trying to buy gifts for people they will really enjoy, she said.

Joy said she uses the rule whenever she buy gifts for people, thinking, “Is this something that they would use a lot?”

Impulse purchases can lead to regrets

A record 183.4 million people are expected to shop both online and in-person in the five days from Thanksgiving through Cyber Monday this year, according to the National Retail Federation.

More than half of consumers — 57% — say they plan to shop then because of deals that are too good to pass up, the industry organization found in a recent survey.

Good deals can lead to impulse buying, according to recent research from Bankrate, which found 54% of adults made at least one spur-of-the-moment purchase last holiday season.

However, those impulse purchases can lead to regrets.

A separate Bankrate survey on online purchases prompted by social media found 57% of consumers regretted at least one of those transactions.

Consumers spend record $6.1 billion online during Thanksgiving day

It’s OK to indulge occasionally, so long as you have made room for it in your budget ahead of time, said Ted Rossman, senior industry analyst at Bankrate.

“You don’t want to still be paying off this holiday season a year from now,” Rossman said.

To that point, 28% of people are still paying off credit-card debt from the 2023 holiday season, NerdWallet found.

Overspending can still be a reality for many households, since prices have gone up 20% since the beginning of 2021, while wages have only gone up an average of 17% in that time, he said.

While interest rates have come down, the average credit card rate is still about 20.4%, according to Rossman.

Take a pause before buying

To help avoid expensive purchases that may lead consumers to carry credit card balances from month to month, it can help to take a moment and pause before making a purchase, Rossman said.

Meanwhile, other shopping tips can help you get the most for your money this holiday season.

Choosing an experience instead of material things can make the holidays more memorable, Joy said. For example, instead of a “Secret Santa” gift exchange, friends can plan a group outing.

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How markets performed for investors so far

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Traders work on the New York Stock Exchange floor on Dec. 18, 2024.

Spencer Platt | Getty Images

For all the drama in the stock market of late, investors’ portfolio balances may not look too different from when President Donald Trump entered office.

There have been some unnerving days amid the Trump administration’s tariff policies. The S&P 500 dropped by 2% or more on six days between Jan. 20 and June 6, according to data provided to CNBC by Morningstar Direct. During that period, there were 18 days where the index shed 1% or more.

Still, the S&P 500’s annualized return for Trump’s second presidency is positive, at 1.58%, Morningstar Direct found.

With more market swings on the horizon amid threats of a worsening trade war and warning signs in the labor market, the numbers serve up an old lesson for investors: When the market is freaking out, it pays to stay calm.

“I always remind clients that volatility doesn’t predict direction,” said Cathy Curtis, the founder of Curtis Financial Planning in Oakland, California. She is a member of CNBC’s Financial Advisor Council.

Other early presidential terms led to bigger returns

Investors have reaped bigger returns in the early days of previous presidents.

The S&P 500’s annualized return was over 34% in the roughly first five months of former President Joe Biden’s tenure, Morningstar Direct calculated. Meanwhile, the index was up around 30% during that same period in former president Barack Obama’s first and second term.

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An ‘unmistakable’ long-term trend

In practice, investors want to keep their money in the market over decades, and many presidencies.

Almost all presidential terms since President Jimmy Carter saw healthy stock market returns for the full four or eight years, Mark Motley, portfolio manager at Foster & Motley in Cincinnati, wrote in a pre-election market update. The exception: President George W. Bush, due to the Great Recession.

Foster & Motley is No. 34 on the 2024 CNBC Financial Advisor 100 list.

To prove that point to clients, Curtis will show a chart of the S&P 500 going back to 1950.

For example, if you invested $1,000 in the index on Jan. 20, 1950, when Harry S. Truman was president, you’d have around $3.8 million as of the market’s close on June 6 of this year, Morningstar Direct found.

“The short-term dips are unmistakable, but so is the overall upward trend,” Curtis said.

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Trump’s ‘big beautiful’ bill may curb access to low-income tax credit

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As Senate Republicans debate President Donald Trump‘s “big beautiful bill”, a lesser-known provision from the House-approved package could make it harder to claim a low-income tax credit.

If enacted as written, the House measure in the “One Big Beautiful Bill Act” would require precertification of each qualifying child for filers claiming the so-called earned income tax credit, or EITC, starting in 2028.

Under current law, taxpayers claim the EITC on their tax return — including Schedule EIC for qualifying children.

The provision aims to “avoid duplicative and other erroneous claims,” according to the bill’s text. But policy experts say the new rules would burden eligible filers, who may forgo the EITC as a result. The measure could also delay tax refunds for those filers, particularly amid IRS cutbacks, experts say.

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“You’re going to flood the IRS with all these [EITC] documents,” said Janet Holtzblatt, a senior fellow at the Urban-Brookings Tax Policy Center. “It’s just not clear how they’re going to process all this information.”

Holtzblatt, who has pushed to simplify the EITC for decades, wrote a critique of the proposed precertification last week.

“This is not a new idea, but was previously considered, studied and rejected for very good reasons,” Greg Leiserson, a senior fellow at the Tax Law Center at New York University Law, wrote about the proposal in late May.

Studies during the George W. Bush administration found an EITC precertification process reduced EITC claims for eligible filers, Leiserson wrote. During the study, precertification also yielded a lower return on investment compared to existing EITC enforcement, such as audits, he wrote.

EITC eligibility is ‘complicated’

Eligibility is complicated.

Janet Holtzblatt

Senior fellow at the Urban-Brookings Tax Policy Center

“Eligibility is complicated,” and residency requirements for qualifying children often cause errors, said Holtzblatt with the Tax Policy Center. 

For 2025, the tax break is worth up to $8,046 for eligible families. You can claim the maximum EITC with adjusted gross income up to $61,555 for single filers and $68,675 for married couples filing jointly. These phase-outs apply to families with three or more children.

As of December 2024, about 23 million workers received the EITC for tax year 2022, according to the IRS. But 1 in 5 eligible taxpayers don’t claim the tax break, the agency estimates.

Changes could ‘complicate’ existing issues

Nine Democratic Senators last week voiced concerns about the House-approved EITC changes in a letter to Senate Majority Leader John Thune, R-S.D., and House Speaker Mike Johnson, R-La.

If enacted, the updates would “further complicate the EITC’s existing challenges and make it more difficult to claim,” the lawmakers wrote.

Higher earners are more likely to face an audit, but EITC claimants have a 5.5 times higher audit rate than the rest of U.S. filers, partly due to improper payments, according to the Bipartisan Policy Center.

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The proposed EITC change, among other House provisions, still need Senate approval, and it’s unclear how the measure could change.

However, under the reconciliation process, Senate Republicans only need a simple majority to advance the bill. 

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Republicans more likely to use it

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Senate Majority Leader John Thune (R-South Dakota), from left, Sen. John Barrasso (R-Wyoming) and Senator Mike Crapo (R-Idaho) exit the West Wing of the White House on June 4, 2025. The Senate has begun deliberations over President Donald Trump’s massive “Big Beautiful Bill” that narrowly passed the House on May 22, with several Republican senators expressing concerns over its cost as well as cuts to Medicaid and clean energy tax credits.

Photographer: Eric Lee/Bloomberg via Getty Images

Republicans on Capitol Hill are weighing legislation that’s estimated to cut billions of dollars of funding for the Affordable Care Act and cause millions of people to lose their health insurance. Many of their constituents may not be happy about it, polling suggests.

Nearly half, 45%, of adults enrolled in a health plan offered through the ACA insurance marketplace identify as Republicans, according to a new survey by KFF, a nonpartisan group that conducts health policy research.

(More than three-quarters of those Republican ACA users identify as “MAGA” Republicans. Those MAGA Republicans represent 31% of ACA purchasers overall.)

Meanwhile, 35% of Democrats get their health insurance through the ACA, KFF found.

Republicans in the House of Representatives passed a multitrillion-dollar tax and spending package in May estimated to cut about $900 billion from health programs like Medicaid and the ACA, which is also known as Obamacare.

Senate Republicans are now considering the measure, which contains many of President Donald Trump’s domestic policy priorities. Republicans are trying to pass the megabill by the Fourth of July.

If the GOP enacts the legislation as written and doesn’t extend tax credits that lower monthly ACA health premiums, about 15 million people would lose health insurance, according to the Congressional Budget Office.

“A large constituency of Republicans using the programs are potentially facing cuts,” said Audrey Kearney, a senior survey analyst for KFF’s public opinion and survey research program.

The survey was conducted May 5 to 26 among a nationally representative sample of 2,539 U.S. adults, including 247 who have purchased their own health coverage.

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Many red-leaning states didn’t expand Medicaid

The Affordable Care Act also expanded Medicaid coverage to more households.

However, 10 states haven’t adopted the expansion: Alabama, Florida, Georgia, Kansas, Mississippi, South Carolina, Tennessee, Texas, Wisconsin and Wyoming. All voted for Trump in the 2024 presidential election.

Republicans are “more likely to live in nonexpansion states,” John Graves, a professor of health policy and medicine at Vanderbilt University School of Medicine, wrote in an e-mail.

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Here’s why this matters for ACA enrollment: “In the non-expansion states, there’s a wider population eligible for the tax credits,” said Carolyn McClanahan, a physician and certified financial planner based in Jacksonville, Florida. She’s a member of the CNBC Financial Advisor Council.

In states that expanded Medicaid, nearly all adults with incomes up to 138% of the federal poverty line (about $22,000 for a one-person household in 2025) are eligible for Medicaid.

In states that didn’t expand Medicaid, a broader population is eligible for subsidies to make ACA health plans less expensive, Graves said. The subsidized exchanges are available for people between 100% and 138% of the federal poverty line, among others.

“Given the heavy subsidies in that income range, and large amount of otherwise uninsured people, that would suggest more GOP-identifying people with low incomes would go the (subsidized) exchange route,” Graves wrote.

The Affordable Care Act has been vilified by Republicans since passage during President Barack Obama’s tenure. However, provisions within the law — such as creation of the ACA marketplaces, coverage for those with pre-existing conditions and the ability to stay on parents’ health plan until age 26 — have broad appeal, said KFF’s Kearney.

As of 2023, nearly 1 in 7 U.S. residents had enrolled in an ACA marketplace plan at some point since 2014, the year in which states rolled out marketplace plans, according to a 2024 report from the U.S. Department of the Treasury.

“Our polling going back years has shown that when you ask about favorability of the ACA itself, Republicans view it as pretty unfavorable,” she said. “However, the actual provisions in it are very popular, and are popular among Republicans.”

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