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Art of Accounting: Becoming a thought leader

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Katie Thomas, CPA, is not only a thought leader for accountants and other professionals, but she is also a coach for anyone wanting to develop the skills to become a thought leader. I had the pleasure of meeting Katie, virtually, and want to share some of what she does and says. Katie knows what she is doing and also understands the accounting profession having worked at two Big Four accounting firms (in tax and assurance) and has a bachelor’s and master’s in accounting. She is also the owner and founder of Leaders Online, an active resource for CPAs that want to grow their practices the right way.

A thought Leader is someone recognized as being a consistent generator of leading insights. The more innovative insights you provide, the sooner you will become recognized as a thought leader and have your ideas sought out. Here are some techniques Katie recommends adopting to get your insights circulated.

  • Owning your narrative and focusing on expertise: A thought leader has a clear and consistent message that stands out. This isn’t just about sharing knowledge but about honing in on a unique expertise and a niche aligned with your strengths and passions. Also, it is necessary to bring your personality into this and become known for seriousness, humor, directness or even a unique style.
  • Creating consistently valuable content: Your content should be hyper-relevant and address either important under-discussed issues or tackle big topics where you have a unique point of view. You don’t just want to add to the echo chamber that already exists online. For example, while many might talk about tax deadlines or the need for accurate books, choose something less spoken about but perhaps more significant such as cash flow. You could share a unique take on cash flow not being the main issue but rather an outcome of a deeper issue around receivables, inventory, pricing or customer responsiveness.
  • Engaging deeply with your audience: Posting content isn’t enough. Be active in the comments, respond to direct messages, offer your comments to others’ related posts and connect to your audience’s needs through real conversations, not just data. Establishing consistency without appearing to be anxious or annoying is also important.
  • Showing your face: While some can become thought leaders without video, connecting with your audience is often easier when they see you on screen or your photo included as part of your messages and signature.
  • Balancing data with intuition: Data is powerful, but don’t overlook intuition. For example, Katie was advised against starting her “Dear Katie” segments of her blog because people thought it couldn’t be monetized or would take too much time. But not only did she attract readers, but she also obtained sponsors and brought in subscribers who became clients. When you use your intuition to place good into the world, success usually follows.
  • Prioritizing value over self-promotion: Focus on educating and elevating others rather than directly selling yourself or your services. Thought leadership is built on trust and goodwill, so serve your audience first. Success often follows people presenting new ideas and insights.
  • Using the right platforms: Choose platforms that your audience is actively engaged with and support it with the kind of content you like to create. For B2B (and many accountants), LinkedIn is king. Not only can you easily find most decision-makers on there, it supports all types of content from video to written to photo content. However, don’t forget to consider other platforms, such as podcasting for in-depth discussions, or TikTok if you can bring value in quick, digestible bites.
  • Focus on high-value metrics: Prioritize inbound leads, engagement from your ideal customers, and qualitative feedback like direct messages from your audience. Vanity metrics and even platform metrics often don’t reveal true impact. Unless you’re asking people directly how they found you, you won’t see the full picture. For example, someone might listen to your podcast and then search for your site on Google, which Google Analytics would credit this lead to, but in reality it was your podcast that created the demand—your website simply captured it.

Katie says that anyone can become a thought leader. But it requires them to have leading thoughts, a desire to become well known and to work at making it happen. Start by defining your unique point of view, your targeted audience and how you’d start spreading them. 

Do not hesitate to contact me at [email protected] with your practice management questions or about engagements you might not be able to perform.

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Accounting

Tax Fraud Blotter: Crooks R Us

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The shadow knows; body of evidence; make a Note of it; and other highlights of recent tax cases.

Newark, New Jersey: Thomas Nicholas Salzano, a.k.a. Nicholas Salzano, of Secaucus, New Jersey, the shadow CEO of National Realty Investment Advisors, has been sentenced to 12 years in prison for orchestrating a $658 million Ponzi scheme and conspiring to evade millions in taxes.

Salzano previously pleaded guilty to securities fraud, conspiracy to commit wire fraud and conspiracy to defraud the U.S., admitting that he made numerous misrepresentations to investors while he secretly ran National Realty. From February 2018 through January 2022, Salzano and others defrauded investors and potential investors of NRIA Partners Portfolio Fund I, a real estate fund operated by National Realty, of $650 million.

Salzano and his conspirators executed their scheme through an aggressive multiyear, nationwide marketing campaign that involved thousands of emails to investors, advertisements, and meetings and presentations to investors. Salzano led and directed the marketing campaign that was intended to mislead investors into believing that NRIA generated significant profits. It in fact generated little to no profits and operated as a Ponzi scheme.

Salzano stole millions of dollars of investor money to support his lavish lifestyle, including expensive dinners, extravagant birthday parties, and payments to family and associates who did not work at NRIA. He also orchestrated a separate, related conspiracy to avoid paying taxes on his stolen funds.

He was also sentenced to three years of supervised release and agreed to a forfeiture money judgment of $8.52 million, full restitution of $507.4 million to the victims of his offenses and $6.46 million to the IRS.

Marina del Rey, California: Tax preparer Lidiya Gessese has been sentenced to 41 months in prison for preparing and filing false returns for her clients and for not reporting her income.

Gessese owned and operated Tax We R/Tax R Us and Insurance Services from 2013 through 2019 and charged clients $300 to $800. Gessese would then prepare returns that included claims to deductions and credits she knew her clients were not entitled to, including falsely claiming dependents, earned income credits, the American Opportunity Credit, Child Tax Credits, business deductions, education expenses or unreimbursed employee business expenses. The illegitimate claims led to some $1,135,554.64 issued by the IRS for 2010 through 2018.

She failed to report, or underreported, her own income for 2010 through 2018, some of which included improperly diverted funds from clients’ inflated or fraudulent refunds, causing a tax loss of $488,276.

Gessese, who pleaded guilty in April, was also ordered to pay $1,096,034.01 to the IRS and $53,526.95 to her other victims.

Fullerton, California: In Chun Jung of Anaheim, California, owner of an auto repair business, has pleaded guilty to filing false returns for 2015 to 2022, underreporting his income by at least $1,184,914.

He owned and operated JY JBMT INC., d.b.a. JY Auto Body, which was registered as a subchapter S corp. Jung was the 100% shareholder.

Jung accepted check payments from customers that he and his co-schemers then cashed at multiple area check cashing services; the cashed checks totaled some $1,157,462. Jung withheld the business receipts and income from his tax preparer and omitted them on his returns.

He will pay $300,145 in taxes due to the IRS and faces a $250,000 penalty and up to three years in prison. Sentencing is Jan. 31.

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Tucson, Arizona: Tax preparer Nour Abubakr Nour, 34, has been sentenced to 30 months in prison.

Nour, who pleaded guilty a year ago, operated the tax prep business Skyman Tax and for tax years 2016 through 2018 prepared and filed at least 27 false individual federal income tax returns for clients.

These returns included falsely claimed business income that inflated refunds so that he could pay himself large prep fees. Nour’s clients had no knowledge that he was filing false tax returns under their names.

Nour was also ordered to pay $150,154 in restitution to the United States for the false tax refunds.

Farmington, Connecticut: Tax preparer Mark Legowski, 60, has been sentenced to eight months in prison, to be followed by a year of supervised release, for filing false returns.

From January 2015 through December 2017, Legowski was a self-employed accountant and tax preparer doing business as Legowski & Co. Inc. He prepared income tax returns for some 400 to 500 individual clients and some 50 to 60 businesses.

To reduce his personal income tax liability for 2015 through 2017, Legowski underreported his practice’s gross receipts by excluding some client payment checks. He then filed false personal income tax returns that failed to report more than $1.4 million in business income, which resulted in a loss to the IRS of $499,289.

Legowski, who pleaded guilty earlier this year, has paid the IRS that amount in back taxes but must still pay penalties and interest. He has also been ordered to pay a $10,000 fine.

Wheeling, West Virginia: Dr. Nitesh Ratnakar, 48, has been convicted of failing to pay nearly $2.5 million in payroll taxes.

Ratnakar, who was found guilty of 41 counts of tax fraud, owned and operated a gastroenterology practice and a medical equipment manufacturer in Elkins, West Virginia. He withheld payroll taxes from employees’ paychecks and failed to make $2,419,560 in required payments to the IRS. Ratnakar also filed false tax returns in 2020, 2021 and 2022.

He faces up to five years in prison for each of the first 38 tax fraud counts and up to three years for the remaining counts.

Orlando, Florida: Two men have been sentenced for their involvement in the “Note Program,” a tax fraud.

Jasen Harvey, of Tampa, Florida, was sentenced to four years in prison and Christopher Johnson, of Orlando, was sentenced to 37 months for conspiring to defraud the U.S.

From 2015 to 2018, they promoted a scheme in which Harvey and others prepared returns for clients that claimed that large, nonexistent income tax withholdings had been paid to the IRS and sought large refunds based on those purported withholdings. The conspirators charged fees and required the clients to pay a share of the fraudulently obtained refunds to them.

Overall, the defendants claimed more than $3 million in fraudulent refunds on clients’ returns, of which the IRS paid about $1.5 million.

Both were also ordered to serve three years of supervised release. Johnson was also ordered to pay $864,117.42 in restitution to the United States; Harvey was ordered to pay $785,858.42 in restitution. Co-defendant Arthur Grimes will be sentenced on Jan. 13.

Ft. Lauderdale, Florida: Tax preparer Jean Volvick Moise, 39, has been sentenced to three years in prison for filing false income tax returns.

Moise prepared false returns for clients to inflate refunds. He prepared returns which included, among other things, false dependents, false 1099 withholdings, false educational credits and false Schedule C expenses, often for businesses which did not exist. Moise’s fee was larger than the typical one charged by a tax preparer.

Moise filed hundreds of false returns that caused the IRS to issue more than $574,000 in fraudulent refunds.

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Accounting

Accounting in 2025: The year ahead in numbers

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With 2025 almost upon us, it’s worth thinking about what the new year will bring, and what accounting firms expect their next 12 months to look like.

With that in mind, Accounting Today conducted its annual Year Ahead survey in the late fall to find out firms’ expectations for 2025, including their growth expectations, their hiring plans, their growth expectations, how they think tax season will play out and much more. The overall theme: Thing are going well, but there are elements of friction holding them back, particularly when it comes to moving to more of a focus on advisory services.

You can see the full report here; a selection of key data points are presented below.

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Accounting

On the move: Withum marks over a decade of Withum Week of Caring

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Citrin Cooperman appoints CIO; PKF O’Connor Davies opens new Fort Lauderdale office; and more news from across the profession.

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