Connect with us

Accounting

Art of Accounting: Becoming a thought leader

Published

on

Katie Thomas, CPA, is not only a thought leader for accountants and other professionals, but she is also a coach for anyone wanting to develop the skills to become a thought leader. I had the pleasure of meeting Katie, virtually, and want to share some of what she does and says. Katie knows what she is doing and also understands the accounting profession having worked at two Big Four accounting firms (in tax and assurance) and has a bachelor’s and master’s in accounting. She is also the owner and founder of Leaders Online, an active resource for CPAs that want to grow their practices the right way.

A thought Leader is someone recognized as being a consistent generator of leading insights. The more innovative insights you provide, the sooner you will become recognized as a thought leader and have your ideas sought out. Here are some techniques Katie recommends adopting to get your insights circulated.

  • Owning your narrative and focusing on expertise: A thought leader has a clear and consistent message that stands out. This isn’t just about sharing knowledge but about honing in on a unique expertise and a niche aligned with your strengths and passions. Also, it is necessary to bring your personality into this and become known for seriousness, humor, directness or even a unique style.
  • Creating consistently valuable content: Your content should be hyper-relevant and address either important under-discussed issues or tackle big topics where you have a unique point of view. You don’t just want to add to the echo chamber that already exists online. For example, while many might talk about tax deadlines or the need for accurate books, choose something less spoken about but perhaps more significant such as cash flow. You could share a unique take on cash flow not being the main issue but rather an outcome of a deeper issue around receivables, inventory, pricing or customer responsiveness.
  • Engaging deeply with your audience: Posting content isn’t enough. Be active in the comments, respond to direct messages, offer your comments to others’ related posts and connect to your audience’s needs through real conversations, not just data. Establishing consistency without appearing to be anxious or annoying is also important.
  • Showing your face: While some can become thought leaders without video, connecting with your audience is often easier when they see you on screen or your photo included as part of your messages and signature.
  • Balancing data with intuition: Data is powerful, but don’t overlook intuition. For example, Katie was advised against starting her “Dear Katie” segments of her blog because people thought it couldn’t be monetized or would take too much time. But not only did she attract readers, but she also obtained sponsors and brought in subscribers who became clients. When you use your intuition to place good into the world, success usually follows.
  • Prioritizing value over self-promotion: Focus on educating and elevating others rather than directly selling yourself or your services. Thought leadership is built on trust and goodwill, so serve your audience first. Success often follows people presenting new ideas and insights.
  • Using the right platforms: Choose platforms that your audience is actively engaged with and support it with the kind of content you like to create. For B2B (and many accountants), LinkedIn is king. Not only can you easily find most decision-makers on there, it supports all types of content from video to written to photo content. However, don’t forget to consider other platforms, such as podcasting for in-depth discussions, or TikTok if you can bring value in quick, digestible bites.
  • Focus on high-value metrics: Prioritize inbound leads, engagement from your ideal customers, and qualitative feedback like direct messages from your audience. Vanity metrics and even platform metrics often don’t reveal true impact. Unless you’re asking people directly how they found you, you won’t see the full picture. For example, someone might listen to your podcast and then search for your site on Google, which Google Analytics would credit this lead to, but in reality it was your podcast that created the demand—your website simply captured it.

Katie says that anyone can become a thought leader. But it requires them to have leading thoughts, a desire to become well known and to work at making it happen. Start by defining your unique point of view, your targeted audience and how you’d start spreading them. 

Do not hesitate to contact me at [email protected] with your practice management questions or about engagements you might not be able to perform.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Accounting

FASB asks for feedback on financial KPIs

Published

on

The Financial Accounting Standards Board issued an invitation to comment Thursday requesting input on financial key performance indicators such as EBITDA and free cash flow and how they should be treated.

FASB is defining a financial KPI as a financial measure that is calculated or derived from the financial statements and/or underlying accounting records that is not presented in the GAAP financial statements. That includes measures that come from amounts presented in the financial statements, measures derived from adjusting amounts presented in the financial statements, and measures derived from or calculations based on other information included in the financial statements or other financial records. 

Some examples of financial KPIs include earnings before interest, taxes, depreciation and amortization (EBITDA); free cash flow (FCF); organic sales growth; and adjusted net income.

Financial Accounting Standards Board offices with new FASB logo sign.jpg
FASB offices

Patrick Dorsman/Financial Accounting Foundation

Accounting Today asked FASB chair Richard Jones during a press conference Tuesday at Financial Executives International’s Current Financial Reporting Insights conference about whether the KPI project would address the concerns that the Securities and Exchange Commission has raised about the use of non-GAAP measures in financial reporting.

“Whether they’re concerned about them and which ones they are and aren’t, I’ll leave to them,” said Jones. “We have heard from some stakeholders that we should be considering whether there are certain financial KPIs that should be brought into the financial statements. Now, what does that mean? For some that might mean, are there some financial KPIs that could benefit with a standardized definition, say a single definition of EBITDA, and what goes into that? For others, it may simply mean, what industries does it make sense to provide a KPI in the financial statements? Alternatively, some look at it and say, ‘Well, maybe there are KPIs that the company’s already using. Is there a way under a management type approach to bring them into the financial statements, or should potentially, they not be included in the financials?’ So it’s really us getting input on all those issues. Depending on what we hear from that ITC, we’ll bring that back to our board, and our board will be able to make decisions on [whether] there’s a need for standard-setting in this area.”.

FASB is issuing the invitation to comment as part of a research project on financial key performance indicators for business entities. An ITC is a staff document prepared at the direction of the FASB chair in which the board does not express any preliminary views. Responses to the questions in the ITC will help inform FASB as it considers whether to add a project on financial KPIs to its technical agenda and, if it’s added, to determine the objective and scope of the project.

During previous outreach, including a 2021 agenda consultation, FASB heard feedback from constituents that a project on financial KPIs should be considered. But they expressed different views about the nature and extent of the perceived issues, whether the board should add a project to its technical agenda, and, if a project is actually added, what the objective of the project should be.

FASB staff issued the ITC to hear more feedback on potential standard setting for financial KPIs, including whether financial KPIs should be standardized and, if so, which ones? Another question is :Should financial KPIs be required or permitted to be disclosed in an entity’s GAAP financial statements and, if so, when and for what types of entities?

FASB is asking for comments on the ITC by April 30, 2025.

Continue Reading

Accounting

Tax Fraud Blotter: No risk

Published

on

Everything must go; have con, will travel; gold rush; and other highlights of recent tax cases.

Deltona, Florida: Business owner David Albert Fletcher has pleaded guilty to evading payment of more than $1.7 million he owed for tax years 2004 through 2014.

Fletcher owned and operated several furniture liquidation businesses and for 2004 through 2013 did not timely file his federal income tax returns or pay taxes. After an audit, the IRS assessed $1.7 million in taxes, interest and penalties.

To evade collection, Fletcher concealed his income and assets from the IRS, including by using nominees to hide his purchases of luxury vehicles. He also filed returns that understated his income, and when interviewed by an IRS special agent lied about how much he earned.

Fletcher faces up to five years in prison.

Chatham, New Jersey: John Goggins, former senior vice president and general counsel for a large public corporation, has been sentenced to eight months in prison for willfully failing to file federal income tax returns.

Goggins, who previously pleaded guilty to a four-count information charging him with willfully failing to file federal income tax returns for 2018 through 2021, earned total gross income in those years of $54 million from wages, restricted stock awards, the exercise of annual nonqualified stock options, interest, dividends and gains from stock sales.

Goggins was also sentenced to a year of supervised release and was ordered to pay $3.11 million in restitution to the IRS (which has already been paid) and was fined $40,000.

Indianapolis: A U.S. district court has permanently enjoined tax preparer Juan Santiago and his company from preparing federal returns for others and from owning or operating tax prep businesses in the future.

Santiago failed to respond to the civil complaint filed against him, so the court entered the permanent injunction by default.

Santiago resides in Lakeland, Florida, but travels to Indianapolis for tax season to operate Madison Solutions LLC. The complaint alleges that he and Madison Solutions used a variety of schemes to improperly reduce clients’ tax liabilities or to obtain undeserved refunds, including by repeatedly placing false or incorrect items, deductions, exemptions or statuses on clients’ returns without their knowledge.

For example, the complaint alleges that Santiago routinely elected head of household status and Child Tax Credits for clients when they were otherwise not qualified for such status or credits. The complaint also alleges that Santiago reported fictitious businesses on returns and fabricated business expenses and income to fraudulently reduce taxable income.

Wilmington, Delaware: Business owner Robert Higgins, of West Chester, Pennsylvania, has been convicted on charges of mail, wire and tax fraud.

He owned and operated First State Depository, a precious metals depository that held more than $100 million in customer assets, primarily in the form of gold and silver bars and coins. Higgins diverted customer assets to pay debts and finance his personal life, including two timeshares in Hawaii and luxury vacations. First State’s records indicated that at least $58 million worth of customer assets had been misappropriated; industry sources generally agree that this is the largest theft from a precious metals depository in U.S. history.

Higgins faces up to 20 years on the wire and mail fraud charges and five years on each tax fraud charge.

Hands-in-jail-Blotter

Ft. Worth, Texas: John Anthony Castro, 40, owner of the virtual tax prep business Castro & Co. who falsely inflated dozens of client returns, has been sentenced to more than 15 years (188 months) in prison for tax fraud.

Castro — who had graduated law school but repeatedly failed the bar exam — held himself out as an “international tax expert” and “federal practitioner” and falsely claimed to be a graduate of West Point.

He successfully marketed to clients around the world, claiming to be an expert on certain tax issues related to Australian expats, among other things. Between 2017 and 2019, he filed more than 1,900 returns on behalf of individuals worldwide. Castro promised his clients a significantly higher refund than they would receive from other preparers, claiming he knew how to identify and claim deductions that others did not. He added that there was no risk, as he split the additional refund amount with clients for his fee.

He did not share the return with clients before filing but instead informed them of the amount of the anticipated refund. On many occasions, Castro filed returns on behalf of clients without their permission or knowledge.

In other instances, he claimed deductions that had no basis in fact. Castro claimed deductions based on extreme and unsupported legal theories, including saying that deductions for any expense related to preventing an illness qualified as an “impairment related work expense;” expenses related to commuting to and from work; and the full value of one’s mortgage and utilities as long as the taxpayer had some Schedule C business to claim, among others.

When the victim-taxpayers learned what Castro had done, many demanded copies of their returns. Castro refused to engage in conversation and even delayed providing returns for months; he often acted in a highly vindictive manner when questioned or challenged by clients or others, berating individuals in emails, threatening legal actions or by filing amended returns, without clients’ permission or knowledge, that removed all deductions. Many of the victims have since been audited or filed amended returns.

Castro was also ordered to pay $277,243 in restitution.

Thornton, Colorado: Tax preparer Lance McCuistion, 56, has been sentenced to 52 months in prison after pleading guilty to preparing false returns for clients.

In July 2014, McCuistion pleaded guilty to preparing false returns in a prior investigation and was sentenced to probation. As a result of that offense, McCuistion was unable to obtain a PTIN. From around April 2018 through April 2022, McCuistion used PTINs in the names of three associates to prepare returns for clients.

These returns claimed items for which McCuistion knew the taxpayers were not eligible, with the aim of increasing refunds or reducing taxes.

Independence, Missouri: Business owner Richard Dean Schiele Jr., 51, has pleaded guilty to filing a false claim as part of a scheme to fraudulently receive nearly $1.4 million in federal COVID-19 relief money.

Schiele admitted he filed nine employer’s quarterly returns with the IRS on April 22, 2023, for a company he formed the same month called Schiele Family Own Distribution. The returns made a total of $1,392,716 in claims for pandemic-era credits against the company’s ostensible employment taxes. Schiele later admitted that the company had no employees in 2020 through 2022.

The IRS issued checks totaling $478,890 to Schiele; the Treasury recovered $348,764.91 from Schiele’s bank account.

He must pay $130,125 in restitution to the IRS.

Continue Reading

Accounting

PCAOB amends rules on audit firms no longer being registered

Published

on

The Public Company Accounting Oversight Board adopted a rule amendment Thursday that enables the PCAOB to address situations in which a registered firm has ceased to exist, is nonoperational or no longer wishes to remain registered.

It would apply when firms fail to file annual reports on PCAOB Form 2 and pay annual fees for at least two consecutive reporting years. Via Form 2, registered auditing firms give the PCAOB important information such as each audit client for which that firm issued any audit reports during a reporting period. 

“Firm registration is a cornerstone of the PCAOB’s operations,” said PCAOB chair Erica Williams in a statement at the PCAOB’s meeting Thursday. “Firms are required by the Sarbanes-Oxley Act to register with the PCAOB in order to perform audits of publicly traded companies and SEC-registered broker-dealers or to play a substantial role in those audits.  In addition to registering, filing an annual report through what’s called Form 2, allows the PCAOB to keep track of the firms who are eligible to perform those audits and to understand which audits, if any, they are performing. In turn, the PCAOB then uses that information for many purposes, including planning its inspections program, which inspects over 800 issuer audits in more than 30 jurisdictions around the world each year.”

PCAOB chair Erica Williams speaking at the 2024 International Institute on Audit Regulation, in Washington, D.C.

PCAOB chair Erica Williams speaking at the 2024 International Institute on Audit Regulation, in Washington, D.C.

The PCAOB noted that as of Aug. 31, 2024, 80 registered firms have not filed annual reports and have not paid annual fees for both the 2022 and 2023 reporting years.

“These firms include, for example, sole proprietorships that remain registered even though the sole proprietor has died; firms that registered with the board years ago but now appear to be defunct; and small firms, often in foreign countries, that cannot be reached through the primary contact person designated by the firm,” said Williams.

Those delinquencies obstruct the PCAOB’s ability to maintain an accurate list of registered firms that wish to maintain their registrations; ensure that Form 2 information is being reported to the public; collect mandatory annual fees; and use PCAOB staff time and resources efficiently.

“The amendment adopted today will not only make registration information more useful for investors, audit committees and other stakeholders, it will also improve the efficiency and effectiveness of our organization,” Williams stated. 

The rule amendment would treat a PCAOB-registered firm’s failures both to file annual reports with the PCAOB and to pay annual fees to the PCAOB for at least two consecutive reporting years as a constructive request for leave to withdraw from PCAOB registration; and deem the firm’s registration withdrawn.

After the PCAOB issued the proposal in February of this year that included the amendment, the board received feedback from various commenters. While those commenters were generally supportive of the proposed amendment, the PCAOB also made changes to address stakeholder feedback. For example, the February proposal originally included a 30-day period for firms to send an email to the PCAOB’s Registration staff to stop the withdrawal process. In response to stakeholder input, the 30-day period was extended to 60 days. The February proposal also included a proposed new Rule 2400 regarding false or misleading statements concerning PCAOB registration and oversight. The PCAOB said it’s continuing to consider next steps regarding proposed Rule 2400.

PCAOB board member Christina Ho said during the meeting she had originally supported the proposal, but now has reservations about the timing. 

‘Notwithstanding my support today for this ‘good housekeeping’ rule, I am deeply concerned about the possibility of the PCAOB adopting in the weeks ahead a series of ‘midnight regulations’ that could overwhelm the institutional review process, both here and at the Securities and Exchange Commission, that helps ensure that regulations have been carefully considered, are based on sound evidence, and can justify their costs,” she stated. “Moreover, correspondence from at least one member of a relevant committee of Congress has called on the federal financial regulatory agencies to suspend the proposal or promulgation of any regulations before the end of the current Administration. Modernizing our standards and rules is important, but if we rush to get things done before any changes in the composition of the Commission, we could end up wasting taxpayer dollars by adopting ill-considered rules and running our professional staff ragged while at the same time undermining the democratic process.”

Another PCAOB board member, George Botic, expressed his support for the rule amendment. “One area of focus for me over the past year has been the need for increased transparency,” he stated. “I believe that improved transparency and accessibility of PCAOB oversight activities on our website, in particular registration and inspection information, will help to better inform and equip investors, audit committee members, academics, and other stakeholders to not only understand our work but also to make better informed decisions. While I am hopeful for more efforts in this regard, I have been pleased with our work to date. Hand in hand with promoting transparency comes the responsibility to do our best to ensure that the information on the PCAOB’s website is not only accurate, but also useful and informative to a wide variety of stakeholders.”

The amendment is subject to approval by the Securities and Exchange Commission. If it’s approved by the SEC, the amended rule will take effect initially for annual reports and annual fees that are due in 2025, so a registered firm that doesn’t file an annual report and doesn’t pay an annual fee for both the 2025 and 2026 reporting years could be deemed withdrawn from registration under Rule 2107(h) starting in the fall of 2026.

Continue Reading

Trending