“It’s not necessarily because the consumer doesn’t love the brand, sometimes it just makes more financial sense to buy the dupes,” said Sara Walker, a Los Angeles-based influencer and fashion industry expert.
Unlike illegal counterfeit goods, which tend to carry an unauthorized trademark or logo of a patented brand, these dupes are cheaper, typically legal alternatives to premium or luxury consumer products, and in some cases preferred to their pricier counterpart.
“It’s not a direct knockoff, it’s kind of revising something that’s very chic from a designer world into a more accessible product,” Walker said.
Brand imitators have found “this narrow little aisle to operate in that satisfies consumer demand” and keeps them safe from actual legal action from the companies they are duping, according to Ellyn Briggs, brands analyst at Morning Consult.
Even when consumers can get the real thing, nearly 33% of adults intentionally purchased a dupe of a premium product at some point, according to a report by Morning Consult. The business intelligence company polled more than 2,000 adults in early October.
TikTok is ‘ground zero’ for dupes
“The online culture of dupe shopping, accelerated by TikTok … has flipped the script,” according to Briggs.
“TikTok is ground zero for where all this is happening,” she said.
TikTok Shop, especially, “has become the storefront for dupes,” Briggs said.
Younger generations use TikTok Shop, which launched as an e-commerce platform within the short-form video app in September of last year, more than older cohorts: About 40% of Gen Zers between the ages of 18 and 26 have made at least one purchase. Similarly, 37% of millennials have bought at least one item on TikTok Shop, according to a Morning Consult poll conducted in December.
But designer look-alikes can also be found at retail giants such as Amazon and Walmart, as well as Costco, home to the viral floor mirror dupe of an Anthropologie mirror.
“Dupes are everywhere now. That’s just how it is,” Walker said.
Dupes are a sign of the times
Often, shopping for dupes is a way to participate in a trend without breaking the bank — especially at a time when styles cycle through faster and faster, according to Walker, who said she has tried dupe leggings, dupe perfume and dupe sunglasses.
“It’s not always financially responsible to buy the original,” Walker said.
Briggs said that in some ways, dupe shopping is a form of bargain hunting, which has been “repackaged” into a new subset of online shopping — just as other viral trends on TikTok are repackaging longstanding or pre-existing behaviors.
The quality may vary, however. In other words, you get what you pay for.
“Trends come and go and if you are constantly updating your wardrobe based on the trends, that can get expensive,” Carolyn McClanahan, a certified financial planner and founder of Life Planning Partners in Jacksonville, Florida, told CNBC earlier this year, speaking about the “mob wife” fashion trend.
As consumers continue to stretch to cover rising rent, increased food prices and higher borrowing costs, there is less disposable income left for discretionary spending, according to Brett House, economics professor at Columbia Business School. That has helped open the door to dupes.
“Sustaining recent consumption patterns is making people potentially susceptible to the promise that a dupe offers,” House said.
The “sustained interest” for dupes also reflects how increasingly cautious consumers are about making big purchases in this economy, said Briggs.
In the end, price is “the No. 1 factor for purchase decisions,” she added, whether a shopper is cash-strapped or not.
The latest selloff presents a tax planning opportunity, including a “loophole” that could go away amid Congressional tax negotiations, according to Andrew Gordon, a tax attorney, certified public accountant and president of Gordon Law Group.
The strategy, known as “tax-loss harvesting,” allows you to offset profitable investments by selling declining assets in a brokerage or other taxable account. Once your losses exceed gains, you can subtract up to $3,000 per year from regular income and carry excess losses into future years.
Some investors wait until December for tax-loss harvesting, which can be a mistake because asset volatility, particularly for digital currency, happens throughout the year, experts say.
“You should look for these opportunities continually and take advantage of them as they occur,” Gordon said.
You should look for these opportunities continually and take advantage of them as they occur.
Andrew Gordon
President of Gordon Law Group
The crypto wash sale ‘loophole’
When selling investments, there’s a wash sale rule, which blocks you from claiming a loss if you repurchase a “substantially identical” asset within a 30-day window before or after the sale.
But currently, the wash sale rule doesn’t apply to cryptocurrency, which can be beneficial for long-term digital currency investors, experts say.
“If you sell, for instance, bitcoin at a loss today and then buy it back tomorrow, you still have your loss on the books,” Gordon said. “This is an extremely effective strategy for crypto investors because they don’t have to exit their position.”
However, the strategy could disappear in the future as Congressional Republicans seek ways to fund President Donald Trump‘s tax agenda.
In the meantime, “the IRS gives us this loophole. We may as well take it,” Adam Markowitz, an enrolled agent at Luminary Tax Advisors in Windermere, Florida, previously told CNBC.
Of course, you should always consider your investing goals and timeline before implementing the tax strategy.
A worker stocks eggs at a grocery store in Washington, D.C., on Feb. 12, 2025.
Tom Williams | CQ-Roll Call, Inc. | Getty Images
Whether it’s a dozen eggs or a new car, Americans are having a hard time adjusting to current prices.
Nearly all Americans report experiencing some form of “sticker shock,” regardless of income, according to a recent report by Wells Fargo.
In fact, 90% of adults said they are still surprised by the cost of some goods, such as a bottle of water, a tank of gas, dinner out or concert tickets, and said that the actual costs are between 55% and 200% higher than what they expected depending on the item.
Many Americans are still cutting back on spending, making financial choices and delaying some life plans, the Wells Fargo report also found. The firm polled more than 3,600 consumers in the fall.
“The value of the dollar and what it is providing may not be as predictable anymore,” said Michael Liersch, head of advice and planning at Wells Fargo. As a result, “consumer behaviors are shifting.”
Still, adjusting to a new normal takes time, he added: “Habit formation does take a while. Next year what you can imagine seeing is consumers being a little less surprised or shocked by prices and adapting to the current situation to create that goals-based plan.”
Some change is already apparent. Although credit card debt recently notched a fresh high, the rate of growth slowed, which indicates that shoppers are starting to lean less on credit cards to make ends meet in a typical month, according to Charlie Wise, TransUnion’s senior vice president of global research and consulting.
“After years of very high inflation, they are kind of figuring it out,” Wise said. “They’ve adjusted their baseline for what things cost right now.”
But with President Donald Trump‘s proposed 25% tariffs on imports from Canada and Mexico set to take effect in March, there is also the possibility that prices will rise even further in the months ahead.
Consumers fear inflation will pick up
Mexico and Canada tariffs could put pressure on some consumer staples, experts say. That includes already high grocery prices, which are up 28% over the last five years, according to the Bureau of Labor Statistics.
The Conference Board’s consumer confidence index sank in February, notching the largest monthly drop since August 2021. The University of Michigan’s consumer sentiment index similarly found that Americans largely fear that inflation will flare up again.
A recent CreditCards.com survey found that 23% of Americans expect to worsen or go into credit card debt this year, in part because they are making more purchases ahead of higher tariffs.
How to battle sticker shock
Consumer savings expert Andrea Woroch recommends setting a spending plan and tracking expenses. That helps you pinpoint wasteful purchases and those where prices are accelerating and take steps to save.
“Write out all your expenses currently from those essentials and the wants, figuring out an average monthly spend for fluctuating categories,” she said. “Once you have it all listed out, you can begin hacking away at unnecessary purchases or at least set goals for reducing in those nonessential categories.”
Identify triggers that lead to impulse purchases to help dodge them in the future, Woroch also said. “If you can’t resist a sale, then unsubscribe from store newsletters and turn off push notifications in deal apps.”
Ultimately, being more in control of your spending will “reduce the stress that comes with worry about how you’re going to afford higher prices,” Woroch said.
With tax season well underway, you may be eager for strategies to reduce your 2024 taxes or boost your refund. However, there are limited options, especially for so-called “W-2 employees” who earn wages, experts say.
After Dec. 31, there are “very few” tax moves left for the previous year, according to Boston-area certified financial planner and enrolled agent Catherine Valega, founder of Green Bee Advisory.
But there are a few opportunities left before the April 15 tax deadline, experts say. Here are three options for taxpayers to consider.
1. Contribute to your health savings account
If you haven’t maxed out your health savings account for 2024, you have until April 15 to deposit money and score a tax break, experts say.
For 2024, the HSA contribution limit is $4,150 for individual coverage or $8,300 for family plans. However, you must have an eligible high-deductible health insurance plan to qualify for contributions.
“The HSA is easy,” said CFP Thomas Scanlon at Raymond James in Manchester, Connecticut. “If you are eligible, fund it and take the deduction.”
2. Make a pre-tax IRA deposit
The April 15 deadline also applies to individual retirement account contributions for 2024. You can save up to $7,000, plus an extra $1,000 for investors age 50 and older.
You can claim a deduction for pre-tax IRA contributions, depending on your earnings and workplace retirement plan.
The strategy lowers your adjusted gross income for 2024, but the account is subject to regular income taxes and required withdrawals later, said CFP Andrew Herzog, associate wealth manager at The Watchman Group in Plano, Texas.
“A traditional IRA simply delays taxation,” he added.
A traditional IRA simply delays taxation.
Andrew Herzog
Associate wealth manager at The Watchman Group
3. Leverage a spousal IRA
If you’re a married couple filing jointly, there’s also a lesser-known option, known as a spousal IRA, which is a separate Roth or traditional IRA for nonworking spouses.
Married couples can max out a pre-tax IRA for both spouses, assuming the working spouse has at least that much income. It’s possible to claim a deduction for both deposits.
But whether you’re making a single pre-tax IRA contribution or one for each spouse, it’s important to weigh long-term financial and tax planning goals, experts say.