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Election mentions jump on company conference calls as Nov. 5 approaches

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Voters walk to cast their ballots during early voting in the presidential election at a polling station at the C. Blythe Andrews, Jr. Public Library in Tampa, Florida, U.S., November 1, 2024. 

Octavio Jones | Reuters

Executives at America’s largest companies are talking publicly with investors about the presidential election more so than in recent cycles.

The word “election” came up on 100 earnings calls of S&P 500-listed firms between Sept. 15 and Oct. 31, according to FactSet. That’s the highest number of companies in the broad index mentioning the word during that timeframe, according to CNBC screens of the same period going back to 2004.

The economy is on the minds of everyday Americans as they head to the polls for what’s shaping up to be a neck-and-neck race between Kamala Harris and Donald Trump. At the same time, white-collar leaders are considering potential policy impacts on their businesses, while lamenting a general uncertainty tied to the political season.

Because of election uncertainty and a variety of other things, you can feel a little bit of caution out there,” Dover CEO Richard Tobin told analysts on the specialty manufacturer’s earnings call in late October.

FactSet senior earnings analyst John Butters first pointed out the volume of companies discussing elections in recent weeks. Notably, his data found that very few executives of S&P 500 companies mentioned Harris or Trump by name, talking about the race more broadly.

‘Prudent’ clients

Multiple companies cited a feeling of unpredictability tied to the presidential race among consumers and business clients.

At Tractor Supply, CEO Harry Lawton said its customer was expected to remain “prudent” like past election years. That comes after the farm-focused retailer reported a bump in emergency response sales to start the quarter following Hurricanes Helene and Milton.

Southwest Airlines, meanwhile, expects a “trough” in air travel around Election Day, according to operations chief Andrew Watterson. But when it comes to booking trends, Royal Caribbean CEO Michael Bayley said there has historically been no long-term impact from presidential elections, though the cruise line may see some volatility the week of the contest.

Southwest Airlines airplanes are serviced at their gates at Fort Lauderdale-Hollywood International Airport on May 18, 2024, in Fort Lauderdale, Florida.

Gary Hershorn | Corbis News | Getty Images

In addition to Election Day, market participants and business leaders are also closely monitoring the Federal Reserve’s monetary policy meeting next week. Tool maker Stanley Black & Decker CEO Donald Allan listed both the election and interest rates as reasons to anticipate “choppy markets” into the first half of 2025.

Fed funds futures are pricing in a roughly 96% chance of a decrease to the borrowing cost at the November meeting, according to the CME Group’s FedWatch tool as of Friday evening. That comes after the central bank in September issued its first rate cut since 2020.

Stanley Black & Decker’s Allan also pointed out Trump’s policy on taxing imports, noting that America would be “likely in a new tariff regime.” The Republican nominee has said he plans to impose a 20% tax on imports, with an extra high rate of 60% on those coming from China.

William Grogan, CFO of water infrastructure company Xylem, said the election is one factor creating a “little bit of a pause” in the industrial market for big projects. Republic Services CEO Jon Vander Ark said the waste disposal company sees “a little bit of paralysis in an election year,” but he’s optimistic heading into the end of 2024 and start of 2025.

Watching the economy

More broadly, Eric Ashleman CEO of Idex, which makes components for everything from air bags to DNA testing equipment, said the race hasn’t helped the economic backdrop recently.

Nonfarm payrolls grew by the smallest number of jobs in October going back to late 2020 due to hurricanes and the Boeing strike. In this vein, Equifax said it saw softness in background screening volumes as executives consider what the outcome can mean for their businesses.

“Coming into the election, it feels like companies are being a little more prudent about the new hiring,” Equifax CEO Mark Begor said.

To be sure, some of the “election” mentions this year were tied to unrelated events like enrollment periods for health care. Other firms ranging from software company Tyler Technologies to credit card giant American Express said they haven’t felt impacts from the election on the business.

“This company has been around a long time,” American Express CEO Stephen Squeri told analysts last month. “I mean, obviously, we didn’t have cards 174 years ago. But we’ve been around for lots of different elections; lots of different configurations of the House, the Senate and so forth.”

Equity Residential CEO Mark Parrell, meanwhile, said state and local government is considered more important to the business than which party is victorious on the top of the ticket. Indeed, the company is a real estate investment trust that invests in apartments.

Moving forward

Still, this cycle has appeared to engage a uniquely high number of leaders within corporate America’s largest firms. The 2024 mentions count equates to the word “election” during that timeframe coming up on calls of around one in every five companies within the S&P 500. It’s also more than triple the number of references during the same period in 2008.

D.R. Horton is seeing buyers “stay on the sidelines” given the expectation for lower mortgage rates in 2025 and the stress tied to the election, according to CEO Paul Romanowski. The homebuilder is attempting to boost demand by offering mortgage buydowns and focusing on building houses with smaller floor plans, he said.

Another member of D.R. Horton’s C-suite spoke about the election more bluntly.

“I think everybody would be happy the election is over,” chief operating officer Michael Murray told analysts on the company’s earnings call. “I think that will help buyer sentiment and the ability to move forward with their life decision.”

Economics

Germany’s election will usher in new leadership — but might not change its economy

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Production at the VW plant in Emden.

Sina Schuldt | Picture Alliance | Getty Images

The struggling German economy has been a major talking point among critics of Chancellor Olaf Scholz’ government during the latest election campaign — but analysts warn a new leadership might not turn these tides.

As voters prepare to head to the polls, it is now all but certain that Germany will soon have a new chancellor. The Christian Democratic Union’s Friedrich Merz is the firm favorite.

Merz has not shied away from blasting Scholz’s economic policies and from linking them to the lackluster state of Europe’s largest economy. He argues that a government under his leadership would give the economy the boost it needs.

Experts speaking to CNBC were less sure.

“There is a high risk that Germany will get a refurbished economic model after the elections, but not a brand new model that makes the competition jealous,” Carsten Brzeski, global head of macro at ING, told CNBC.

The CDU/CSU economic agenda

The CDU, which on a federal level ties up with regional sister party the Christian Social Union, is running on a “typical economic conservative program,” Brzeski said.

It includes income and corporate tax cuts, fewer subsidies and less bureaucracy, changes to social benefits, deregulation, support for innovation, start-ups and artificial intelligence and boosting investment among other policies, according to CDU/CSU campaigners.

“The weak parts of the positions are that the CDU/CSU is not very precise on how it wants to increase investments in infrastructure, digitalization and education. The intention is there, but the details are not,” Brzeski said, noting that the union appears to be aiming to revive Germany’s economic model without fully overhauling it.

“It is still a reform program which pretends that change can happen without pain,” he said.

Geraldine Dany-Knedlik, head of forecasting at research institute DIW Berlin, noted that the CDU is also looking to reach gross domestic product growth of around 2% again through its fiscal and economic program called “Agenda 2030.”

But reaching such levels of economic expansion in Germany “seems unrealistic,” not just temporarily, but also in the long run, she told CNBC.

Germany’s GDP declined in both 2023 and 2024. Recent quarterly growth readings have also been teetering on the verge of a technical recession, which has so far been narrowly avoided. The German economy shrank by 0.2% in the fourth quarter, compared with the previous three-month stretch, according to the latest reading.

Europe’s largest economy faces pressure in key industries like the auto sector, issues with infrastructure like the country’s rail network and a housebuilding crisis.

Dany-Knedlik also flagged the so-called debt brake, a long-standing fiscal rule that is enshrined in Germany’s constitution, which limits the size of the structural budget deficit and how much debt the government can take on.

Whether or not the clause should be overhauled has been a big part of the fiscal debate ahead of the election. While the CDU ideally does not want to change the debt brake, Merz has said that he may be open to some reform.

“To increase growth prospects substantially without increasing debt also seems rather unlikely,” DIW’s Dany-Knedlik said, adding that, if public investments were to rise within the limits of the debt brake, significant tax increases would be unavoidable.

“Taking into account that a 2 Percent growth target is to be reached within a 4 year legislation period, the Agenda 2030 in combination with conservatives attitude towards the debt break to me reads more of a wish list than a straight forward economic growth program,” she said.

Change in German government will deliver economic success, says CEO of German employers association

Franziska Palmas, senior Europe economist at Capital Economics, sees some benefits to the plans of the CDU-CSU union, saying they would likely “be positive” for the economy, but warning that the resulting boost would be small.

“Tax cuts would support consumer spending and private investment, but weak sentiment means consumers may save a significant share of their additional after-tax income and firms may be reluctant to invest,” she told CNBC.  

Palmas nevertheless pointed out that not everyone would come away a winner from the new policies. Income tax cuts would benefit middle- and higher-income households more than those with a lower income, who would also be affected by potential reductions of social benefits.

Coalition talks ahead

Following the Sunday election, the CDU/CSU will almost certainly be left to find a coalition partner to form a majority government, with the Social Democratic Party or the Green party emerging as the likeliest candidates.

The parties will need to broker a coalition agreement outlining their joint goals, including on the economy — which could prove to be a difficult undertaking, Capital Economics’ Palmas said.

“The CDU and the SPD and Greens have significantly different economic policy positions,” she said, pointing to discrepancies over taxes and regulation. While the CDU/CSU want to reduce both items, the SPD and Greens seek to raise taxes and oppose deregulation in at least some areas, Palmas explained.

The group is nevertheless likely to hold the power in any potential negotiations as it will likely have their choice between partnering with the SPD or Greens.

“Accordingly, we suspect that the coalition agreement will include most of the CDU’s main economic proposals,” she said.

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