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How accountants can stay ahead of AI

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For years, advisory services stood as a bulwark against the relentless march of automation, a place where accountants could seek refuge as software took over more and more of the routine, compliance-based processes that, until recently, defined much of their jobs. Sure, the conventional wisdom holds that computers can now easily crunch the numbers — but it still takes humans to interpret what those numbers mean and to communicate that meaning to the client. However, as artificial intelligence continues to evolve, this conventional wisdom is increasingly challenged.

The truth is that while advisory services still stand as that bulwark, AI has begun nibbling at their foundations as it moves past updating journal entries and into generating the same kinds of data-driven insights and analyses that, before, had only been offered by human advisors. For better or worse, advisory is no longer the safe haven it once was. In the face of these changes, it is no longer enough to simply shift to advisory, as certain areas are already being transformed by AI. Instead, accountants must be smart about which areas of advisory they choose.

A great example of an area where this transformation is nearly complete is financial planning and analysis, according to Joe Woodard, head of accounting and business coaching firm Woodard. While there may once have been a time when a firm could sustain itself on analytics alone, those days are long past, as even public AI models are now capable of analyzing mountains of data in mere minutes, and writing reports on their findings in mere seconds.

“AI can do FP&A, and it does it well. A lot of people were initially disillusioned with ChatGPT because it couldn’t manage attachments and would guess when it didn’t know an answer. But now, it no longer plays the guessing game — it can absorb documents and do so securely, especially in enterprise or team editions,” said Woodard.

As an example, Woodard asked ChatGPT-4o, “If I have a gross profit margin of 60% and annual revenue of $15 million, what’s the ideal headcount for accounting associates, partners and reviewers?” He said the AI broke the problem down in real time — assessing firm dynamics, considering average pay rates, benchmarking professional service models, and calculating a typical partner-to-staff ratio. It even separated associates from other billable staff, factored in administrative and support personnel (“which I didn’t even ask for,” Woodard noted), and ultimately estimated a headcount of 85 to 95. And after doing all that, it provided firm strategy recommendations — niche practice areas, geographic market considerations, outsourcing, automation, and technology investments — all in about 45 seconds.

“So yes, AI is extremely deep and powerful,” Woodard said.

Randy Johnston, executive vice president of accounting training and education firm K2 Enterprises, said that he has seen this as well. For a long time, the kind of work that FP&A advisors did required a great deal of effort and time, but technological advancements mean it’s become much easier and faster to analyze a financial situation.

“The amount of time it takes to get high-value advice for clients in an advisory capacity has been dramatically reduced. If you’re doing pure advisory work that involves strategic analysis, historically, a lot of that was done by manually researching and Googling around. Now, you can use AI to get far better summary results and reference materials. I actually think Microsoft’s Copilot 365 does a great job — it will write the summary and provide the links. Does it find everything? No. But does it generate quick insights? Yes,” he said.

(Read more: AI in advisory: What work is at risk?”)

Overall, the advisory services that are most at risk of disruption are — like compliance services — those that rely on relatively mechanical, step-by-step processes, which AI excels at. This also includes those that rely primarily on financial modeling, as Johnston says professionals no longer need to spend hours building custom models in Excel when they can now run those same figures through AI “and it does a much better job.”

“You still have to check the results, but it’s far faster than starting from scratch,” he said.

In contrast, Woodard said that operational finance roles, such as controllership, are relatively safe for now. He noted that many areas of corporate finance have been effectively automated away, but actual financial leadership positions, he believes, “will endure for the foreseeable future.”

While AI agents have made stunning advances in just a short time, even these semiautonomous bots are still unable to handle the vast number of responsibilities of a competent finance leader. A controller at a $2 million company, for example, needs to juggle financial oversight, operational problem-solving, team management, compliance enforcement and more, all of which requires dynamic, big-picture thinking that AI, for now, lacks.

“Bookkeepers who report to controllers will see their roles largely automated. Reviewers who check books for controllers will also be replaced by AI-driven analytics. FP&A professionals — who primarily compile financial reports — are at high risk. But controllers and CFOs will remain essential. The controller must operate within the company’s day-to-day reality, and the CFO must engage in high-level strategy, investment negotiations, and executive decision-making. These are operational, relationship-based roles that AI cannot replicate,” said Woodard.

Staying relevant

Woodard cautioned, though, that it’s not so much about the advisory areas themselves but, rather, how accounting firms perform them.

He said the biggest mistake he sees firms make is equating advisory with analytics, saying that if their definition of advisory is just building dashboards and explaining financial reports, then they are ripe for AI disruption. On the other hand, if their definition of advisory remains human-driven and client-centric in a way that allows the professional to understand the full context of their client’s situation, ideally based on a years-long relationship, to guide actionable financial decisions, then even FP&A can be fruitful.

“Financial analytics itself — the science of it — is easily and already being displaced by AI. For a human advisor to stay relevant, they must contextualize knowledge within a relationship with the client, understand operational complexities, and inject wisdom. AI cannot be wise; it can only be analytical … If you’re building a practice around delivering financial insights — essentially just interpreting numbers — AI will disrupt that,” he said.

Establishing such relationships and demonstrating credibility is a process that can take a long time, but Johnston said it can be helped through specializing in particular industries. For example, if a firm specializes in utilities and has its own internal data (perhaps indexed by AI) to give meaning and context to events within that sector, “that’s a real game-changer” as many models rely on public data that is not easily accessible to AIs.

“If you have expertise in any industry — utilities, for example — and you have legacy documents that can be indexed, that data is far more valuable than almost any public data available. Public data is useful, but having private data that has already undergone expert analysis is far more powerful,” said Johnston.

However, there is also the matter of educating clients as to why a human professional is still valuable. While accountants know that AI cannot do their entire job, media hype and technology misconceptions can sometimes lead people to believe that it can.

Even among those who already have an accountant, Woodard said that he has seen clients using AI as their first point of contact and only contacting their human professional for a second opinion. (See sidebar, page 8.)

“This is how AI is undercutting the value proposition of accountants. CPAs are increasingly becoming a second opinion rather than the first source of expertise,” said Woodard.

Relationships are the key to avoiding this. Accountants not only should be working on establishing and maintaining longstanding client relationships, they should be acting proactively to keep them informed of new developments that might affect them — so, rather than waiting for the client to call them, whether as the first or second opinion, the accountant should call the client.

Johnston, though, said that another somewhat unintuitive response might be to lean even further into these routine transactional services by leveraging AI to automate these tasks at a large scale, while still offering high-value advisory. However, one way or another, he said it ultimately comes down to keeping the client at the center.

“The key is staying client-centric. The accountants who remain first points of contact for clients — rather than second opinions after AI — will thrive. AI will become embedded in tools accountants already use, making it more invisible over time. But the accountants who don’t leverage AI will be replaced by those who do — especially offshore professionals using AI more aggressively,” he said.

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When accounting judgments may lead to legal liability

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At first glance, accounting judgments may appropriately be viewed as routine accounting practices done in the normal course of business: estimates required due to business uncertainty, and assumptions necessary to complete financial reporting obligations. But when such judgments are overly optimistic, unsupported or poorly documented, they can tip into the territory of accounting errors or fraud, leading to restatements, public scrutiny and even regulatory enforcement. And in the current U.S. enforcement climate, the stakes remain as high as ever.

While the Securities and Exchange Commission has, under the new administration, indicated publicly that it may reduce its enforcement focus in areas of ESG and crypto disclosures, its scrutiny of accounting and auditing practices will remain robust. In 2024 alone, the SEC brought more than 45 enforcement actions involving financial misreporting. This pattern suggests that, even amid a broader shift toward deregulation, financial reporting integrity is still very much in the crosshairs, primarily due to concerns that inaccurate financial reporting erodes investor confidence and the market as a whole.

Given the significance of accounting estimates in financial reporting, it’s no surprise that many enforcement actions cite a registrant’s failure to appropriately consider all relevant facts and circumstances that could materially impact key assumptions that form the basis of accounting estimates, or intentionally ignore them. A prime example: In late 2024, United Parcel Service was fined $45 million by the SEC for materially misrepresenting its earnings. The company relied on an external valuation of one of its business units but withheld key information from the consultant. As a result, the unit was grossly overvalued, and UPS avoided recording a goodwill impairment. This case illustrates how selective disclosure, even without overt intent to deceive, can result in significant enforcement and reputational damage.

The judgment-fraud continuum

Management accounting judgments are not inherently problematic — after all, no standard can prescribe treatment for every unique transaction. But it’s when those judgments lack a sound basis, are inconsistently applied from one reporting period to the next, ignore contradictory evidence, or aren’t clearly documented that problems arise.

Case in point 1: Percentage of completion accounting

Consider revenue recognition in long-term contracts, a recurring hotspot in SEC enforcement. U.S. GAAP and IFRS both permit revenue to be recognized based on progress toward completion. This requires assumptions about future costs, contract modifications and the likelihood of contingent income. These assumptions should be reasonable and evidence-based — but our investigations often reveal overly optimistic revenue forecasts or misreporting of costs that can artificially boost profits.

A recent example relates to the AI-enabled robotic company Symbotic Inc., which reported errors related to its revenue recognition practices in 2024 due to material weaknesses in its internal controls that prematurely recognized expenses related to goods and services it was providing to customers under milestone achievements. In addition, the company failed to recognize cost overruns that could not be recovered and should have therefore been written off. Due to Symbotic recognizing revenue under a percentage of completion basis, the recognition of expenses prior to the satisfaction of key milestones resulted in the early recognition of revenue. Symbotic was sued for securities fraud in a class-action lawsuit, following a more than 35% decline in its share price and has announced an ongoing investigation by the SEC. 

This issue also crosses industries and geographies. U.K. oilfield services and engineering company Wood Group plc experienced an over 68% decrease in its share price since it announced in November 2024 that it had identified “inappropriate management pressure and override to maintain previously reported positions” leading to information being withheld from internal auditors. Reports have suggested the company engaged in over-optimistic accounting judgment and a lack of evidence to support assumptions made and positions taken.

Case in point 2: Straightforward accounting estimates

While fraud may be easier to conceal in complex areas of accounting, it can also manifest itself in more straightforward recurring practices. At the end of each reporting period, companies are required to estimate and record accruals for expenses that have been incurred but for which an invoice has not yet been received. Macy’s reported that a single employee had made unsupported or unjustified adjustments to the retailer’s accrual entries to conceal $151 million of small-package delivery expenses over a two-year period from Q4 2022 through Q3 2024. While the SEC has not announced a formal investigation, a securities class action was filed against the company, and the company announced it had initiated a $600,000-plus clawback in executive bonuses.

A company’s response: Getting ahead of the risk

The key takeaway? Judgment-related risks aren’t going away — and neither is regulatory scrutiny. U.S. enforcement bodies may be shifting their focus, but accounting misstatements remain a primary concern. And with the SEC’s emphasis on financial transparency and accurate reporting, businesses can no longer afford to treat accounting judgments as mere technicalities.

Key areas that a company can consider to address the risk of inaccurate or unsupported accounting estimates include:

  • Identify those accounting estimates that are most significant to the business from both a qualitative and quantitative perspective: what estimates and key assumptions have a) the most significant impact on reported results, and/or b) have the greatest element of uncertainty and, therefore, highest probability of being incorrect.
  • Understand the methodology for developing accounting estimates including the availability and reliability of data sources, how such sources are generated, whether there have been adjustments to how the data is compiled from period to period, and whether there are alternative or supplementary sources that can better inform the facts.
  • Stress-test the estimates by assessing the impact of applying alternative assumptions or weightings of information sources. Similarly, conduct regular retrospective testing of historical assumptions relative to actual results to identify how accurate prior estimates were, what factors or assumptions contributed to the accuracy and inaccuracy of prior estimates, and identify amendments and modifications to future estimation processes.
  • Ensure all significant judgments are clearly documented and evidence-based. Regulators and litigation plaintiffs use hindsight to “re-audit” or “recreate” accounting estimates so it’s critical that companies document a complete account of the information available to them at the time, and the assumptions, thoughts and alternatives that were considered when generating accounting estimates. Estimates project future events and will inevitably be incorrect. However, a well documented record that demonstrates the company made a balanced, thorough and good-faith approach to developing its estimates provides a strong mechanism to defend against any scrutiny that may be levied in the future.
  • Ensure that estimates, the processes followed and assumptions made are done in a clear and transparent manner with the company being open to the thoughts, ideas and comments from others within the business, including those outside the accounting function.

Ultimately, sound accounting judgment is not just a matter of technical compliance — it’s central to maintaining stakeholder trust and avoiding costly regulatory action.

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Accounting

GOP to pay for Trump tax cuts with sales of public land

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House Republicans have added a plan to raise billions of dollars to help pay for President Donald Trump’s massive tax cuts through the sale of thousands of acres of federal land — a politically charged idea that has drawn opposition from some in their own party. 

The plan, a late-night addition to a legislative package approved early Wednesday by the House Natural Resources Committee, mandates the sale of dozens of parcels totaling more than 11,000 acres (4,450 hectares) of federal land in Utah and Nevada.  

In all, the committee’s legislative package would raise more than $18 billion through increasing federal oil, gas and coal lease sales as well as timber sales and other means. House Republicans are aiming for $2 trillion in spending reductions paired with $4.5 trillion in reduced revenue from tax cuts.

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SALT Republicans have to accept ‘unhappy’ deal, GOP chair warns

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The chairman of the House tax committee warned lawmakers from high-tax states demanding relief from a $10,000 cap on the state and local deduction that they will have to settle for an “unhappy” compromise.

House Ways and Means Committee Chairman Jason Smith said Tuesday in a Bloomberg Television interview that he will strike a balance between those who want no limit on the SALT deduction and those who want no write-off at all.  

“The number we’ll find will probably make everyone unhappy,” Smith, a Missouri Republican, said. “And so that means it’s probably the right number.”

Smith said there will be an increase from the current $10,000 cap in the bill. While he did not reveal his preferred solution, lawmakers have been discussing at least doubling the cap for joint filers and indexing it to inflation. 

Lawmakers from high-tax states including New York, New Jersey and California are fighting for much bigger increases including $40,000 for individuals and $80,000 for joint filers.  

Such a change could cost more than $800 billion over ten years however, limiting the ability of Congress to pass other tax priorities, such as eliminating taxes on overtime and tips.

“We don’t have money sitting in a jar somewhere,” House Majority Leader Steve Scalise told reporters on Tuesday.

Those pushing a large SALT cap increase say they are not backing down. 

Representative Nick LaLota, a New York Republican, said five GOP lawmakers from five high-tax suburban districts are resolved to not back down on their unstated bottom line on a new SALT cap.

House Republican leaders cannot afford to lose support from more than three Republican lawmakers, unless they make concessions to Democrats — which the GOP leaders have said they would not do.

“Our strength is in numbers,” Lalota said. He told reporters that the SALT talks are far apart, on the 25-yard line with 75 yards to go. 

Smith said despite a postponement of a Ways and Means Committee vote on the tax package this week, Congress is still on track to enact the giant tax cut package by July 4. 

Ways and Means Committee member Kevin Hern of Oklahoma said that the committee would try to iron out its provisions behind closed doors by Friday in order to hold votes on them next week. 

In a separate Bloomberg Television interview, House Budget Committee Chairman Jodey Arrington said the biggest challenge to passing the bill will be ensuring the Senate agrees to trillions in spending cuts that the House wants in the package. The Senate outline for the bill only requires $4 billion in cuts while the House is aiming for $2 trillion. 

“That’s the scary piece for budget hawks like us,” he said.

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