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How can CFOs build resilience while facing down challenges?

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As businesses navigate turbulent economic waters, CFOs face mounting challenges in their mission to manage costs, optimize resources and maintain financial resilience. These challenges are made even more urgent by a well-documented global shortage of talent across many industries, including an accounting talent shortage that’s been building for several years. These shortages, along with unpredictability in markets, are not only ratcheting up the challenges for CFOs, they’re also underscoring the importance of creating agile, resilient organizations. 

How much of a problem is talent scarcity?

Hiring and retention were the hardest challenges CFOs dealt with in 2022 and 2023, and it’s increasingly expensive for companies to hire in-house talent. A Gartner survey found that 58% of CFOs plan to raise average employee compensation by 4% to 9% this year. Another 13% of CFOs will implement average raises of 10% or more. The only other category where CFOs plan to increase spending is technology.

A shortage of qualified hires creates work backlogs that fall on existing employees, which can stress them to the point where they decide to change employers, further exacerbating the problem. What’s more is unfilled seats and overworked team members contribute to operational challenges: when the work doesn’t get done, or contains human errors, the results can be dissatisfied customers and clients, financial reporting errors, and costly noncompliance, especially in accounting and finance roles

How can CFOs maintain or build flexibility in their organizations?

When talent scarcity problems accumulate, it’s virtually impossible for a company to scale efficiently or to stay flexible and resilient in a changing economic environment. To avoid reaching this point — or to start resolving existing inflexibility — CFOs can invest more in hiring, training and retention, and explore their options for automation to reduce the number of tasks that employees need to perform. CFOs can also consider outsourcing as a way to introduce a scalable team solution.

Double down on hiring?

Committing more resources to hiring and retention is the traditional option, but in today’s market it may not be the most effective or cost-efficient strategy. According to Deloitte’s Q4 2023 CFO Signals report, 42% of CFOs say their companies will hire more people than they let go in 2024. However, building and maintaining a full talent pipeline may require resources, such as internal recruiting teams or external acquisition feeds, that could be better allocated elsewhere, such as implementing automation for standardized and repetitive tasks. In some cases, it may be next to impossible to keep the pipeline and in-house roles full because the talent simply isn’t available in-market. While it’s important to invest in internal hiring, that alone may not be enough to support flexibility and scale. 

Add automation

In 2023, more than half of CFOs (51%) began automating tasks that had been done by employees, according to a Q1 2024 survey by the Federal Reserve and Duke University’s Fuqua School of Business. The top three reasons for automation were cost savings, quality control and employee experience. Among CFOs who implemented automation, 59% said it allowed them to maintain hiring, while 29% said automation allowed them to slow hiring and 16% said it allowed them to leave roles unfilled. 

Expect to see more organizations adopting automation. 80% of CFOs surveyed by Deloitte expect to leverage more automation in 2024. Of those respondents, 81% are planning to use automation to take rote tasks off current employees’ to-do lists so they can work on activities that create more value (and also improve the employee experience).

However, automation is not a quick fix. It requires resources that organizations may not have yet, which is one reason that the Fed survey found that 75% of the CFOs who deployed automation in 2023 worked for large firms. Automation requires investment to get the company ready, such as data unification and standardization. It also requires integrations with the organization’s existing enterprise software, which can take time to accomplish. Nonetheless, mid-sized and even small companies are now laying the groundwork for automation in targeted use cases, which can help position them for future expansion.

Explore AI now for greater leverage later

AI holds a great deal of promise for automation and operational assistance. However, because the technology is new, there’s a lot that has to happen before AI can take over any tasks, especially within the finance and accounting function. 

Not quite a quarter of CFOs told Deloitte they expect their organizations to prioritize AI governance this year, and that governance is critical for implementing use cases that can scale. A solid governance program is also important for meeting regulatory requirements as they emerge. In the meantime, non-AI automation for basic tasks can help build out an automation program that’s more ready to scale when the time comes to apply AI.

Outsource some roles or responsibilities

Outsourcing is another option for maintaining flexibility and resilience, and 35% of CFOs surveyed by Deloitte said their organizations will outsource more operational activities in 2024. A recent survey found that enterprises that outsource business processes save an average of 15%. That savings can arise from lower talent costs and less spending on more challenging recruitment and training for in-house hires. 

Outsourcing also opens up new markets of talent for organizations, and in the age of remote work, many business leaders are starting to see outsourcing as a natural extension of remote work. If an accounting team is working from home, the logic goes, it doesn’t necessarily matter where in the world that home is. One Stanford economist forecasts that “about 10% to 20% of U.S. service support jobs like software developers and human-resources professionals could move overseas in the next decade.” Exploring outsourcing now can give companies an advantage in controlling costs, filling roles, and maintaining operations for greater stability and flexibility, regardless of what the domestic labor market is doing.

Balancing the options for a stronger organization

Solutions for companies will vary, depending on their resources and stage of growth, and not every solution may fit or be attainable. At the same time, each of the solutions on its own is unlikely to achieve the CFO’s long-term growth and resilience strategies. By understanding how hiring, automation, AI and outsourcing contribute to operational efficiency, cost and quality, CFOs can identify the optimal combination of solutions to build resilience into their teams and meet the financial needs of their business now and over the long term.

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Accounting

XcelLabs launches to help accountants use AI

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Jody Padar, an author and speaker known as “The Radical CPA,” and Katie Tolin, a growth strategist for CPAs, together launched a training and technology platform called XcelLabs.

XcelLabs provides solutions to help accountants use artificial technology fluently and strategically. The Pennsylvania Institute of CPAs and CPA Crossings joined with Padar and Tolin as strategic partners and investors.

“To reinvent the profession, we must start by training the professional who can then transform their firms,” Padar said in a statement. “By equipping people with data and insights that help them see things differently, they can provide better advice to their clients and firm.”

Padar-Jody- new 2019

Jody Padar

The platform includes XcelLabs Academy, a series of educational online courses on the basics of AI, being a better advisor, leadership and practice management; Navi, a proprietary tool that uses AI to help accountants turn unstructured data like emails, phone calls and meetings into insights; and training and consulting services. These offerings are currently in beta testing.

“Accountants know they need to be more advisory, but not everyone can figure out how to do it,” Tolin said in a statement. “Couple that with the fact that AI will be doing a lot of the lower-level work accountants do today, and we need to create that next level advisor now. By showing accountants how to unlock patterns in their actions and turn client conversations into emotionally intelligent advice, we can create the accounting professional of the future.”

Tolin-Katie-CPA Growth Guides

Katie Tolin

“AI is transforming how CPAs work, and XcelLabs is focused on helping the profession evolve with it,” PICPA CEO Jennifer Cryder said in a statement. “At PICPA, we’re proud to support a mission that aligns so closely with ours: empowering firms to use AI not just for efficiency, but to drive growth, value and long-term relevance.”

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Accounting

Accounting is changing, and the world can’t wait until 2026

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The accountant the world urgently needs has evolved far beyond the traditional role we recognized just a few years ago. 

The transformation of the accounting profession is not merely an anticipated change; it is a pressing reality that is currently shaping business decisions, academic programs and the expected contributions of professionals. Yet, in many areas, accounting education stubbornly clings to outdated, overly technical models that fail to connect with the actual demands of the market. We must confront a critical question: If we continue to train accountants solely to file tax reports, are we truly equipping them for the challenges of today’s world? 

This shift in mindset extends beyond individual countries or educational systems; it is a global movement. The recent announcement of the CIMA/CGMA 2026 syllabus has made it unmistakably clear: merely knowing how to post journal entries is insufficient. Today’s accountants are required to interpret the landscape, anticipate risks and act with strategic awareness. Critical thinking, sustainable finance, technology and human behavior are not just supplementary topics; they are essential components in the education of any professional seeking to remain relevant. 

The CIMA/CGMA proposal for 2026 is not just a curriculum update; it is a powerful manifesto. This new program positions analytical thinking, strategic business partnering and technology application at the core of accounting education. It unequivocally highlights sustainability, aligning with IFRS S1 and S2, and expands the accountant’s responsibilities beyond mere numbers to encompass conscious leadership, environmental impact and corporate governance. 

The current changes in the accounting profession underscore an urgent shift in expectations from both educators and employers. Today, companies of all sizes and industries demand accountants who can do far more than interpret balance sheets. They expect professionals who grasp the deeper context behind the numbers, identify inconsistencies, anticipate potential issues before they escalate into losses, and act decisively as a bridge between data and decision making. 

To meet these expectations, a radical mindset shift is essential. There are firms still operating on autopilot, mindlessly repeating tasks with minimal critical analysis. Likewise, many academic programs continue to treat accounting as purely a technical discipline, disregarding the vital elements of reflection, strategy and behavioral insight. This outdated approach creates a significant mismatch. While the world forges ahead, parts of the accounting profession remain stuck in the past. 

The consequences of this shift are already becoming evident. The demand for compliance, transparency and sustainability now applies not only to large corporations but also to small and mid-sized businesses. Many of these organizations rely on professionals ill-equipped to drive the necessary changes, putting both business performance and the reputation of the profession at risk. 

The positive news is that accountants who are ready to thrive in this new era do not necessarily need additional degrees. What they truly need is a commitment to awareness, a dedication to continuous learning, and the courage to step beyond their comfort zones. The future of accounting is here, and it is firmly rooted in analytical, strategic and human-oriented perspectives. The 2026 curriculum is a clear indication of the changes underway. Those who fail to think critically and holistically will be left behind. 

In contrast, accountants who see the big picture, understand the ripple effects of their decisions, and actively contribute to the financial and ethical health of organizations will undeniably remain indispensable, anywhere in the world.

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Accounting

Republicans push Musk aside as Trump tax bill barrels forward

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Congressional Republicans are siding with Donald Trump in the messy divorce between the president and Elon Musk, an optimistic sign for eventual passage of a tax cut bill at the root of the two billionaires’ public feud.

Lawmakers are largely taking their cues from Trump and sticking by the $3 trillion bill at the center of the White House’s economic agenda. Musk, the biggest political donor of the 2024 cycle, has threatened to help primary anyone who votes for the legislation, but lawmakers are betting that staying in the president’s good graces is the safer path to political survival.

“The tax bill is not in jeopardy. We are going to deliver on that,” House Speaker Mike Johnson told reporters on Friday.

“I’ll tell you what — do not doubt, don’t second guess and do not challenge the President of the United States Donald Trump,” he added. “He is the leader of the party. He’s the most consequential political figure of our time.”

A fight between Trump and Musk exploded into public view this week. The sparring started with the tech titan calling the president’s tax bill a “disgusting abomination,” but quickly escalated to more personal attacks and Trump threatening to cancel all federal contracts and subsidies to Musk’s companies, such as Tesla Inc. and SpaceX which have benefitted from government ties.

Republicans on Capitol Hill, who had —  until recently — publicly embraced Musk, said they weren’t swayed by the billionaire’s criticism that the bill cost too much. Lawmakers have refuted official estimates of the package, saying that the tax cuts for households, small businesses and politically important groups — including hospitality and hourly workers — will generate enough economic growth to offset the price tag.

“I don’t tell my friend Elon, I don’t argue with him about how to build rockets, and I wish he wouldn’t argue with me about how to craft legislation and pass it,” Johnson told CNBC earlier Friday.

House Budget Committee Chair Jodey Arrington told reporters that House lawmakers are focused on working with the Senate as it revises the bill to make sure the legislation has the political support in both chambers to make it to Trump’s desk for his signature. 

“We move past the drama and we get the substance of what is needed to make the modest improvements that can be made,” he said.

House fiscal hawks said that they hadn’t changed their prior positions on the legislation based on Musk’s statements. They also said they agree with GOP leaders that there will be other chances to make further spending cuts outside the tax bill. 

Representative Tom McClintock, a fiscal conservative, said “the bill will pass because it has to pass,” adding that both Musk and Trump needed to calm down. “They both need to take a nap,” he said.

Even some of the House bill’s most vociferous critics appeared resigned to its passage. Kentucky Representative Thomas Massie, who voted against the House version, predicted that despite Musk’s objections, the Senate will make only small changes.

“The speaker is right about one thing. This barely passed the House. If they muck with it too much in the Senate, it may not pass the House again,” he said.

Trump is pressuring lawmakers to move at breakneck speed to pass the tax-cut bill, demanding they vote on the bill before the July 4 holiday. The president has been quick to blast critics of the bill — including calling Senator Rand Paul “crazy” for objecting to the inclusion of a debt ceiling increase in the package.

As the legislation worked its way through the House last month, Trump took to social media to criticize holdouts and invited undecided members to the White House to compel them to support the package. It passed by one vote.

Senate Majority Leader John Thune — who is planning to unveil his chamber’s version of the bill as soon as next week — said his timeline is unmoved by Musk. 

“We are already pretty far down the trail,” he said.

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