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How can CFOs build resilience while facing down challenges?

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As businesses navigate turbulent economic waters, CFOs face mounting challenges in their mission to manage costs, optimize resources and maintain financial resilience. These challenges are made even more urgent by a well-documented global shortage of talent across many industries, including an accounting talent shortage that’s been building for several years. These shortages, along with unpredictability in markets, are not only ratcheting up the challenges for CFOs, they’re also underscoring the importance of creating agile, resilient organizations. 

How much of a problem is talent scarcity?

Hiring and retention were the hardest challenges CFOs dealt with in 2022 and 2023, and it’s increasingly expensive for companies to hire in-house talent. A Gartner survey found that 58% of CFOs plan to raise average employee compensation by 4% to 9% this year. Another 13% of CFOs will implement average raises of 10% or more. The only other category where CFOs plan to increase spending is technology.

A shortage of qualified hires creates work backlogs that fall on existing employees, which can stress them to the point where they decide to change employers, further exacerbating the problem. What’s more is unfilled seats and overworked team members contribute to operational challenges: when the work doesn’t get done, or contains human errors, the results can be dissatisfied customers and clients, financial reporting errors, and costly noncompliance, especially in accounting and finance roles

How can CFOs maintain or build flexibility in their organizations?

When talent scarcity problems accumulate, it’s virtually impossible for a company to scale efficiently or to stay flexible and resilient in a changing economic environment. To avoid reaching this point — or to start resolving existing inflexibility — CFOs can invest more in hiring, training and retention, and explore their options for automation to reduce the number of tasks that employees need to perform. CFOs can also consider outsourcing as a way to introduce a scalable team solution.

Double down on hiring?

Committing more resources to hiring and retention is the traditional option, but in today’s market it may not be the most effective or cost-efficient strategy. According to Deloitte’s Q4 2023 CFO Signals report, 42% of CFOs say their companies will hire more people than they let go in 2024. However, building and maintaining a full talent pipeline may require resources, such as internal recruiting teams or external acquisition feeds, that could be better allocated elsewhere, such as implementing automation for standardized and repetitive tasks. In some cases, it may be next to impossible to keep the pipeline and in-house roles full because the talent simply isn’t available in-market. While it’s important to invest in internal hiring, that alone may not be enough to support flexibility and scale. 

Add automation

In 2023, more than half of CFOs (51%) began automating tasks that had been done by employees, according to a Q1 2024 survey by the Federal Reserve and Duke University’s Fuqua School of Business. The top three reasons for automation were cost savings, quality control and employee experience. Among CFOs who implemented automation, 59% said it allowed them to maintain hiring, while 29% said automation allowed them to slow hiring and 16% said it allowed them to leave roles unfilled. 

Expect to see more organizations adopting automation. 80% of CFOs surveyed by Deloitte expect to leverage more automation in 2024. Of those respondents, 81% are planning to use automation to take rote tasks off current employees’ to-do lists so they can work on activities that create more value (and also improve the employee experience).

However, automation is not a quick fix. It requires resources that organizations may not have yet, which is one reason that the Fed survey found that 75% of the CFOs who deployed automation in 2023 worked for large firms. Automation requires investment to get the company ready, such as data unification and standardization. It also requires integrations with the organization’s existing enterprise software, which can take time to accomplish. Nonetheless, mid-sized and even small companies are now laying the groundwork for automation in targeted use cases, which can help position them for future expansion.

Explore AI now for greater leverage later

AI holds a great deal of promise for automation and operational assistance. However, because the technology is new, there’s a lot that has to happen before AI can take over any tasks, especially within the finance and accounting function. 

Not quite a quarter of CFOs told Deloitte they expect their organizations to prioritize AI governance this year, and that governance is critical for implementing use cases that can scale. A solid governance program is also important for meeting regulatory requirements as they emerge. In the meantime, non-AI automation for basic tasks can help build out an automation program that’s more ready to scale when the time comes to apply AI.

Outsource some roles or responsibilities

Outsourcing is another option for maintaining flexibility and resilience, and 35% of CFOs surveyed by Deloitte said their organizations will outsource more operational activities in 2024. A recent survey found that enterprises that outsource business processes save an average of 15%. That savings can arise from lower talent costs and less spending on more challenging recruitment and training for in-house hires. 

Outsourcing also opens up new markets of talent for organizations, and in the age of remote work, many business leaders are starting to see outsourcing as a natural extension of remote work. If an accounting team is working from home, the logic goes, it doesn’t necessarily matter where in the world that home is. One Stanford economist forecasts that “about 10% to 20% of U.S. service support jobs like software developers and human-resources professionals could move overseas in the next decade.” Exploring outsourcing now can give companies an advantage in controlling costs, filling roles, and maintaining operations for greater stability and flexibility, regardless of what the domestic labor market is doing.

Balancing the options for a stronger organization

Solutions for companies will vary, depending on their resources and stage of growth, and not every solution may fit or be attainable. At the same time, each of the solutions on its own is unlikely to achieve the CFO’s long-term growth and resilience strategies. By understanding how hiring, automation, AI and outsourcing contribute to operational efficiency, cost and quality, CFOs can identify the optimal combination of solutions to build resilience into their teams and meet the financial needs of their business now and over the long term.

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Accounting

The tax outlook for president-elect Trump and the GOP

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President-elect Donald Trump and his Republican party clarified one aspect of the uncertainty surrounding taxes with a resounding victory in the election.

That means that the many expiring provisions of the Tax Cuts and Jobs Act of 2017 — which Trump signed into law in his first term — are much more likely to remain in force after their potential sunset date at the end of next year. Financial advisors and tax professionals can act without worrying that the rules will shift underneath them to favor much higher income duties.  

However, the result also presents Trump and incoming Senate Majority Leader John Thune of South Dakota and House Speaker Mike Johnson of Louisiana with a series of thorny tax policy questions that have tricky, time-sensitive implications, according to Anna Taylor, the deputy leader, and Jonathan Traub, the leader, of Deloitte Tax’s Tax Policy Group. Once again, industry professionals and their clients will be learning the minutiae of House and Senate procedures. Taylor and Traub spoke on a panel last week, following Trump’s victory and their release of a report detailing the many tax policy questions facing the incoming administration.

READ MORE: Donald Trump will shape these 9 areas of wealth management 

Considering the fact that the objections of former Sen. Bob Corker of Tennessee “slowed down that process for a number of weeks in 2017” before Republicans “landed” on a deficit increase of $1.5 trillion in the legislation, Taylor pointed out how the looming debate on the precise numbers and Senate budget reconciliation rules will affect the writing of any extensions bill.

“They’re going to have to pick their budget number on the front end,” Taylor said. “They’re going to have to pick that number and put it in the budget resolution, and then they’ll kind of back into their policy so that their policies will fit within their budget constraints. And once you get into that process, you can do a lot in the tax base, but there are still limits. I mean, you can’t do anything that affects the Social Security program. So they won’t be able to do the president’s proposal on getting rid of taxes on Social Security benefits.”

Individual House GOP members will exercise their strength in the negotiations as well, and the current limit on the deduction for state and local taxes represents a key bellwether on how the talks are proceeding, Traub noted. 

The president-elect and his Congressional allies will have to find the balance amid the “real tension” between members from New York and California and those from low-tax states such as Florida or Texas who will view any increases to the limit as “too much of a giveaway for the wealthy New Yorkers and Californians,” he said.   

“You will need almost perfect unity — more so in the House than the Senate,” Traub said. “This really gives a lot of power, I think, to any small group of House members who decide that they will lie down on the train tracks to block a bill they don’t like or to enforce the inclusion of a provision that they really want. I think the place we’ll watch the most closely at the get-go is over the SALT cap.”

READ MORE: Republican election sweep emboldens Trump’s tax cut dreams

Estimates of a price tag for extending the expiring provisions begin at $4.6 trillion — without even taking into account the cost of President-elect Trump’s campaign proposals to prohibit taxes on tips and overtime pay and deductions and credits for caregiving and buying American-made cars, Taylor pointed out. In addition, the current debt limit will run out on Jan. 1. 

The Treasury Department could “use their extraordinary measures to get them through a few more months before they actually have to deal with the limit,” she said. 

“But they’re going to have to make a decision,” Taylor continued. “Are they going to try to do the debt limit first, maybe roll it into some sort of appropriations deal early in the year? Or are they going to try to do the debt limit with taxes, and then that’s going to really force them to move really quickly on taxes? So, I don’t know. I don’t know that they have an answer to that yet. I’ll be really interested to see what they say in terms of how they’re going to move that limit, because they’re going to have to do that at some point — rather soon, too.”

Looking further into the future at the end of next year with the deadline on the expiring provisions, Republicans’ trifecta control of the White House and both houses of Congress makes them much more likely to exercise that mandate through a big tax bill rather than a temporary patch to give them a few more months to resolve differences, Traub said.

READ MORE: 26 tips on expiring Tax Cuts and Jobs Act provisions to review before 2026 

Both parties have used reconciliation in the wake of the last two presidential elections. A continuing resolution-style patch on a temporary basis would have been more likely with divided government, he said.

“Had that been what the voters called for last Tuesday, I think that the odds of a short-term extension into 2025 would have been a lot higher,” Traub said. “I don’t think that anybody in the GOP majority right now is thinking about a short-term extension. They are thinking about, ‘We have an unusual ability now to use reconciliation to affect major policy changes.'”

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Accounting

M&A roundup: Aprio and Opsahl Dawson expand

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Aprio, a Top 25 Firm based in Atlanta, is expanding to Southern California by acquiring Kirsch Kohn Bridge, a firm based in Woodland Hills, effective Nov. 1.

The deal will grow Aprio’s geographic footprint while enabling it to expand into new local markets and industries. Financial terms were not disclosed. Aprio ranked No. 25 on Accounting Today’s 2024 list of the Top 100 Firms, with $420.79 million in annual revenue, 210 partners and 1,851 professionals. The deal will add five partners and 31 professionals to Aprio. 

In July, Aprio received a private equity investment from Charlesbank Capital Partners. 

KKB has been operating for six decades offering accounting, tax, and business advisory services to industries including construction, real estate, professional services, retail, and manufacturing. “There is tremendous synergy between Aprio and KKB, which enables us to further elevate our tax, accounting and advisory capabilities and deepen our roots across California,” said Aprio CEO Richard Kopelman in a statement. “Continuing to build out our presence across the West Coast is an important part of our growth strategy and KKB  is the right partner to launch our first location in Southern California. Together, we will bring even more robust insights, perspectives and solutions to our clients to help them propel forward.”

The Woodland Hills office will become Aprio’s third in California, in addition to its locations further north in San Francisco and Walnut Creek. Joe Tarasco of Accountants Advisory served as the advisor to Aprio on the transaction. 

“We are thrilled to become part of Aprio’s vision for the future,” said KKB managing partner Carisa Ferrer in a statement. “Over the past 60 years, KKB has grown from the ground up to suit the unique and complex challenges of our clients. As we move forward with our combined knowledge, we will accelerate our ability to leverage innovative talent, business processes, cutting-edge technologies, and advanced solutions to help our clients with even greater precision and care.”

Aprio has completed over 20 mergers and acquisitions since 2017, adding Ridout Barrett & Co. CPAs & Advisors last December, and before that, Antares Group, Culotta, Scroggins, Hendricks & Gillespie, Aronson, Salver & Cook, Gomerdinger & Associates, Tobin & Collins, Squire + Lemkin, LBA Haynes Strand, Leaf Saltzman, RINA and Tarlow and Co.

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Accounting

Johnson says Congress will ‘do the math’ on key Trump tax pledge

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House Speaker Mike Johnson said Donald Trump’s plan to end income tax on tips would have to be paid for, injecting a note of caution into one of the president-elect’s key campaign pledges.

“This is one of the promises that he wants to deliver on,” Johnson said Sunday on CNN’s State of the Union. “We’re going to try to make that happen in the Congress. You’ve got to do the math.”

Johnson paired his comment with pledges to swiftly advance Trump’s economic agenda once the newly elected Congress is in place with Republican majorities in the House and Senate. The former president rolled out a series of tax-cut proposals during his successful bid to return to the White House, including rescinding taxes on overtime, Social Security checks and tips.

House Speaker Mike Johnson
Mike Johnson

Tierney L. Cross/Bloomberg

“You have got to make sure that these new savings for the American people can be paid for and make sure the economy is a pro-growth economy,” said Johnson, who was among allies accompanying Trump to an Ultimate Fighting Championship event at New York’s Madison Square Garden on Saturday night.

Congress faces a tax marathon next year as many of the provisions from the Republicans’ 2017 tax bill expire at the end of 2025. Trump’s declared goal is to extend all of the personal income tax cuts and further reduce the corporate tax rate.

A more immediate challenge may be ahead as Trump seeks to install loyalists as cabinet members for his second term starting in January, including former Representative Matt Gaetz as Attorney General, Robert F. Kennedy Jr. as secretary of health and human services and former Representative Tulsi Gabbard for Director of National Intelligence. 

Gaetz was under investigation by the House Ethics Committee for alleged sexual misconduct and illicit drug use, which he has denied. RFK Jr. is a vaccine skeptic and has endorsed misleading messages about vaccine safety.

Donald Trump Jr., the president-elect’s son who has been a key player in the cabinet picks, said he expects many of the choices will face pushback.    

“Some of them are going to be controversial,” Trump Jr. said on Fox News’ Sunday Morning Futures. “They’re controversial because they’ll actually get things done.”

‘Because of my father’

Trump Jr. suggested the transition team has options if any candidate fails to pass Senate muster.

“We’re showing him lists of 10 or 12 people for every position,” he said. “So we do have backup plans, but I think we’re obviously going with the strongest candidates first.”

Trump Jr. said incoming Senate Majority leader John Thune owes his post to the president-elect.

“I think we have control of the Senate because of my father,” he said. “John Thune’s able to be the majority leader because of my father, because he got a bunch of other people over the line.”

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