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How ‘life planning’ founder George Kinder thinks you should manage money

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George Kinder

Kinder Institute

George Kinder wants everyone to be free.

At first blush, that concept of personal fulfillment or enlightenment may seem better suited to the realms of religion or spirituality than personal finance.

But Kinder, who’s recognized as the father of the “life planning” branch of financial advice, has preached the interconnection of finance and freedom for decades.

In fact, his new book — “The Three Domains of Freedom” — is a treatise on the topic.

“There are kinds of goals that are profoundly inspiring to clients,” Kinder, who founded the Kinder Institute of Life Planning in 2003 after three decades as a financial planner and tax advisor, said in an interview.

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He’s perhaps best known for his “three questions,” which aim to help people uncover the essence of their life goals.

“If you identify those and really paint the picture of what [someone’s] life would be like if they actually had that life, clients are on fire and they solve the financial problems pretty quickly and pretty easily,” Kinder said.

CNBC spoke with Kinder about life planning and why he thinks many people miss the point when it comes to managing their money. This interview has been edited and condensed for clarity.

‘You should be focused on your dream of freedom’

Greg Iacurci: What is the basic premise of the life planning movement?

George Kinder: The basic premise is that financial planning is about delivering a client into freedom. Every person has a dream of freedom, and they ought to be living it. And that goes for people who don’t have any money, people who are in debt, as well as people who have lots of money.

The focus shifts from money — where we have a lot of anxiety and there are a lot of tasks to do — to freedom. What does it actually look like, feel like, and what are the steps to get there?

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GI: What do you mean by freedom?

GK: I think each of us has our own feeling for it, and the way we get at it is through the three questions.

If people just focus on the money, they lose track of who it is they really want to be and what it is they want to do. And often they assume, “Maybe I can’t do that until retirement, or maybe I’ll never get there. So I don’t really want to face it. I’ll just try to be more efficient around [my] money.”

The premise of life planning is, no, you should be focused on your dream of freedom, and do some of these exercises to discover what it is. And then you’ll find that the money side of it goes much smoother, because it doesn’t feel like an onerous task.

‘People get lost in the daily stuff’

GI: You think people are blindly saving money or trying to amass wealth without really considering what it’s for?

GK: Everybody I’ve met does that. This is endemic across civilization. People get lost in the daily stuff of it, and they don’t have a structure. Without really having that dream of freedom, the [financial] tasks are tough to follow.

GI: The three questions help underline what is most important to people and what they want to do with their life — it gets them thinking about how they might apply their money to furthering those goals?

GK: Exactly. It puts your eyes on the prize. People don’t know what they’re aiming at, really. I think they end up aiming at things that they read in financial journals or The Wall Street Journal or personal finance blogs. They’re thinking that they’ve got to just fix their IRA and do more budgeting. They get lost in that rather than always keeping their eyes on, “OK, this has a reason, and the reason is that I want to live this kind of life, and if I do these things [then] I can get there, and get there in relatively short order.”

George Kinder

Kinder Institute

GI: But that’s not necessarily to say that the way that people are saving is wrong, right? You hear these rules of thumb, like you should be saving at least 15% of your income towards retirement. You’re just saying to question why you’re doing that?

GK: It’s not wrong. And moreover, if you read good advice columns, or if you’ve read books or you have an advisor, you’ve got a pretty good bead on how to save and how to invest and all of that. So it’s not wrong. But the focus is off, so that you’re lost.

You said, “saving 15% for retirement.” Well, why are we using the frame “retirement”? What I would argue is a much, much more potent and appropriate term for every human being is “freedom.” And freedom might happen in a year, it might happen in six years. It doesn’t necessarily have to time with what we normally think of as retirement.

GI: Basically, don’t necessarily put off your goals and ambitions until you retire.

GK: Exactly. When we look at these things, we look at, how can we make this happen very, very shortly. Usually by “very shortly” I mean sometimes it’s within a matter of months, and is almost always within a matter of three years, and is usually within a matter of about a year and a half.

It may mean that you’re not getting what it is that you want exactly, but you’re really on the road to it, and you feel a lot of freedom from it.

For instance, if your dream is to live in the country and you’re living in the city: Maybe you do a two-week vacation every once in a while off in the country [but now] maybe you’re doing four or six weeks. Maybe you’re doing more remote work. Maybe you’re already looking at where it is you want to stay, and figuring out how, in a year or two, you can spend three months there. So you’re moving actively toward the freedom as part of the program of financial planning, of your financial life.

‘We only experience freedom in the present moment’

GI: Do you think that this is something that everyone could put into practice, or do you think this is more a luxury that people with means are better suited for? Maybe they’re able to more easily achieve that freedom financially.

GK: When we frame it in terms of financial freedom, then yes, of course, the people who have more means are more capable of it.

But I grew up in a very poor part of the country. I was born in West Virginia and lived across the border in rural Ohio. I think what you realize when you grow up with people who are not well-to-do is you realize every single one of them has a dream of freedom. Every one of them wants to live a life that is extraordinary for them.

So, I would say absolutely this is available for everyone. And the primary reason is that when you arrive at the dream of freedom, if you do it well, you get extremely energized. You get vigorous around its accomplishment. So that’s why it’s not so much about money as it is about the building of passion of who it is you really want to be.

GI: How does your new book further your work on life planning?

GK: The centerpiece of the book is giving inspiration and tips on doing your own life plan, so that you’re living [it]. The second subtitle of “The Three Domains of Freedom” is “Your Life Is Yours.” That portion of the book is dedicated to inspiring the consumer to do it themselves, and if they can’t do it themselves, then to find a fiduciary who combines these things to help with it.

There are two other elements. They may seem far afield, but they’re not really.

Why are we using the frame ‘retirement’? What I would argue is a much, much more potent and appropriate term for every human being is ‘freedom.’

George Kinder

founder of the Kinder Institute of Life Planning

We only experience freedom in the present moment. It’s the only moment we ever experience. I dedicate a third of the book to how to get mastery of the present moment itself, and mindfulness plays a big role in that. In terms of personal finance, it helps because the more that you’re not twisted and torn in the present moment, the more that you’re not struggling or neurotic in some way, the more you’re at peace and the more accessible your decisions.

And then the final third [of the book] takes the notion of “fiduciary” and applies it. What if, in addition to being able to have financial advisors that are fiduciaries, what if every institution, every corporation, every nonprofit, every government, was a fiduciary to the truth, to democracy, to the planet, to humanity? What I’m doing is saying, let’s require them to be fiduciaries, ahead of their own self-interest. And if we did that, I think it would solve the craziness that we’re in.

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College hopefuls have a new ultimate dream school — it’s not Harvard

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Students on campus at Massachusetts Institute of Technology in Cambridge, Massachusetts.

Education Images | Universal Images Group | Getty Images

Harvard University is no longer the ultimate “dream” school, at least among current college applicants.

This year, Massachusetts Institute of Technology secured the top spot of most desirable colleges, according to a new survey of college-bound students by The Princeton Review.

Harvard fell from No. 1 after a prolonged period of controversy, marked by antisemitism on campus and the resignation of Harvard President Claudine Gay amid allegations of plagiarism.

Despite the reshuffling, there remains a common element at the top of the rankings, according to Robert Franek, The Princeton Review’s editor-in-chief. “Each of the schools are exceptional,” he said.

However, regardless of which institution they attend, for most students, the biggest problem remains how they will pay for their degree.

Cost is a major concern

A whopping 95% of families said financial aid would be necessary to pay for college and 77% said it was “extremely” or “very” necessary, The Princeton Review found. Its 2025 College Hopes and Worries Survey polled more than 9,300 college applicants between Jan. 17 and Feb. 24.

Often, which college those students will choose hinges on the amount of financial aid offered and the breakdown across grants, scholarships, work-study opportunities and student loans.

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MIT is one of the hardest schools to get into, with an acceptance rate of 4.5%. It’s also among the nation’s priciest institutions — tuition and fees, room and board and other student expenses came to more than $85,000 this year.

But MIT also offers generous aid packages for those who qualify. Among the Class of 2024, 87% graduated debt-free, according to the school.

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Top colleges are seeking exceptional students from all different backgrounds, according to James Lewis, co-founder of the National Society of High School Scholars, an academic honor society.

To that end, many institutions will provide scholarships or discounted tuition, in addition to other sources of merit-based aid, he said.

For qualified applicants, “if they can go after those institutions, don’t self-select out,” Lewis said.

The return on investment: a good job

In part due to the high cost of college, students are also putting more emphasis on career placement, according to Christopher Rim, president and CEO of college consulting firm Command Education.

At MIT, for example, 2024 graduates earn a starting salary of $126,438, according to the latest student surveynearly twice the national average. The percentage of MIT graduates employed in the months immediately after graduation has edged lower in recent years, while the share enrolling in graduate school has trended higher.

“Because it’s getting harder to find a job, students are more focused on what they are going to do after college,” he said. “That’s a big thing for them.”

When asked what they consider the greatest benefit of earning a college degree, most students said it was a “potentially better job and income,” The Princeton Review found.

Fewer said it was “exposure to new ideas, places and people.”

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Homebuyers are struggling to make bigger down payments

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Alvarez | E+ | Getty Images

Home prices have been rising, and so have down payments.

The median down payment among homebuyers in December was $63,188, according to a recent report by Redfin. That’s up 7.5%, or about $4,000, from a year prior.

“That is mostly reflecting the fact that home prices have increased,” said Chen Zhao, an economist at Redfin.

On top of high home prices, other issues homebuyers face include high inflation, volatile mortgage rates and limited savings balances.

The typical homebuyer down payment was equal to about 16.3% of the purchase price in December, when the median home-sale price was $428,000, per Redfin data. 

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While homebuyers are putting down more cash for their home purchases, down payments continue to be a major hurdle.

A new report by Bankrate found that 81% of would-be buyers say that down payment and closing costs are obstacles toward owning a home some day. For 52%, the hurdle is “very significant” while for 29% it’s “somewhat significant.”

The survey conducted by YouGov Plc polled 2,703 U.S. adults in mid January.

What to know about low-, no-down-payment loans

There are low- and no-down-payment mortgage options across federal agencies like the Fair Housing Association, the Department of Veteran Affairs and U.S. Department of Agriculture.

The Department of Veterans Affairs offers VA loan programs, and those who qualify can put down as little as 0%. Mortgages from the U.S. Department of Agriculture, referred to as USDA loans, aim to help buyers purchase homes in rural areas and also offer 0% down payment options.

Federal Housing Administration loans, or FHA loans, can require as little as 3.5% down for qualifying borrowers, which include first-time buyers, low- and moderate-income buyers and buyers from minority groups.

You don’t get anything for free.

Melissa Cohn

regional vice president at William Raveis Mortgage

Recently, more people are using mortgage options sponsored by the government. About 15% of mortgaged home sales used an FHA loan in December, up from mid-2022’s decade-low of roughly 10%, Redfin found. The share of those who used a VA loan rose to 6.7%, from 6.2% a year earlier.

The increase could be a sign of buyers having an upper hand in the market, said Redfin’s Zhao. Typically, sellers prefer to avoid FHA loans because they can involve a longer processing time, she said. For this reason, buying with an FHA loan can be less advantageous in a highly competitive housing market.

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While low-down payment mortgages can help someone achieve homeownership, there may be additional costs involved.

With less cash upfront, you will need to borrow more, making your monthly mortgage payment much higher, experts say. And you could also face higher mortgage rates.

“The best priced loans are going to do a larger down payment, so the less you put down, the higher the rate is, the greater the risk,” said Melissa Cohn, regional vice president at William Raveis Mortgage.

With a down payment of less than 20%, you may be subject to private mortgage insurance, or PMI, which is added to the monthly mortgage payment.  

Meanwhile, mortgage lenders tend to offer better loan terms to borrowers who put more cash up front, or make 20% down payments. Benefits can include lower interest rates, reduced fees and favorable repayment terms. While a 20% down payment can be daunting, it’s certainly not a requirement. You can buy a house with much less up front. Here’s what to know.

PMI can cost anywhere from 0.5% to 1.5% of the loan amount per year, depending on factors such as your credit score and your total down payment, according to The Mortgage Reports. For example, on a loan for $300,000, mortgage insurance premiums could cost from $1,500 to $4,500 a year, or $125 to $375 a month, the site found.

“You don’t get anything for free,” said Cohn. 

‘Time isn’t a nemesis’

While you’re building your down payment, look for other programs that can help you get there faster.

Aside from federally backed low-down-payment mortgage options, consider state or local assistance down payment assistance programs, which can offer aid to those who qualify, experts say. Such programs can offer grants and loans to help cover part or all of a homebuyer’s down payment and closing costs, per The Mortgage Reports.

“The good news is the federal government isn’t the only game in town,” Hamrick said. “It’s really about trying to be aware and take advantage of any potential applicable program.”

Browse online through the state agency and see if you meet the qualifications for any assistance programs or grants available in your state or area, Cohn said.

“For people who don’t have the luxury or haven’t been able to save enough, that’s a good option,” she said.

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The levies push limits of presidential authority

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U.S. President Donald Trump addresses the Conservative Political Action Conference (CPAC) annual meeting in National Harbor, Maryland, U.S., February 22, 2025. 

Brian Snyder | Reuters

U.S. importers and their customers are about to experience the full force of President Donald Trump’s unprecedented use of emergency economic powers.

To that point, 25% tariffs on imports from America’s top two trading partners, Canada and Mexico, went into effect at midnight Tuesday, as did an additional 10% tariff on Chinese imports. Canadian energy will be tariffed at a lower rate of 10%, also as of midnight Tuesday.

It’s difficult to overstate how far-reaching the impact of these tariffs will be, or how quickly they will be felt.

U.S. trade with Mexico, Canada and China last year accounted for around 40% of America’s total commerce in goods around the world.

And unlike traditional trade policy, these tariffs are designed to deliver a financial sting right away, trade experts told CNBC.

“From a technical standpoint, the imposition of the tariffs is basically a light switch. They’re on or they’re off,” said Daniel Anthony, the president of Trade Partnership Worldwide, a policy research firm.

Literally overnight, the cost of importing, for example, $100,000 worth of limes from Mexico increased by $25,000 Tuesday. This is money that the importer will need to pay directly to U.S. Customs and Border Protection when the limes cross the border.

Target CEO Brian Cornell told investors Tuesday that shoppers could see produce prices rise within days, the result of tariffs on Mexican fruits and vegetables.

Even if a glitch prevented tariffs from being collected starting at exactly 12:01am Eastern Time Tuesday, they would still be tallied, and importers could expect to receive a tax bill retroactively, said Nicole Bivens Collinson, a Washington trade lobbyist and managing principal at Sandler, Travis & Rosenberg.

“It’s like when you get an Uber bill and you forgot to tip, and add it on later,” she said.

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Along with the two new North American tariff rates, Trump also signed an order Monday doubling his earlier 10% tariff on imports from China, for a total 20% additional tariff rate on the nation.

Taken together, Canada, China and Mexico accounted for $2.2 trillion worth of U.S. overseas trade in 2024, according to federal census data. About $840 billion of that came from trade with Mexico, $762 billion from Canadian imports and exports and $582 billion from China.

Extraordinary power

Container at the Port of Vancouver in Vancouver, British Columbia, Canada, on Feb. 28, 2025.

Ethan Cairns/Bloomberg via Getty Images

Part of the reason Trump could do this so quickly is because the White House is invoking a sweeping national security law to justify the new levies.

Until now, the International Emergency Economic Powers Act, IEEPA, had been used mainly to impose emergency sanctions on foreign dictators or suspected terrorist groups.

But the Trump administration argues that the illicit global fentanyl trade and immigrants at the Mexican border both qualify as “unusual and extraordinary” foreign threats to American national security, justifying Trump’s use of emergency powers under IEEPA.

Trump is using the law in a broader way than any president has before, Trade Partnership Worldwide’s Anthony explained.

Trump is also inviting legal challenges, he said, by pushing the boundaries of presidential authority.

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For now, consumers will bear the brunt of the tariffs in higher prices, experts say. The Tax Policy Center estimates that Trump’s Mexico and Canada tariffs alone will cost the average household an additional $930 a year by 2026.

The imposition of massive new tariffs on U.S. imports from Canada, China and Mexico are a sharp reminder of how much power Trump wields over global commerce.

But they also hint at the limitations of this power.

In the case of so-called de-minimis shipments, the Trump administration imposed new levies on millions of shipments entering the United States, before the federal government had the means to actually collect the fees.

The de minimis mess

Oscar Wong | Moment | Getty Images

So-called “de minimis” imports are international shipments valued at $800 or less. Historically, these low-value, person-to-person imports have been exempt from U.S. tariffs.

Several of the world’s biggest e-commerce companies take advantage of the de-minimis loophole by shipping their products directly to consumers from overseas.

Fast fashion sites, like Temu and Shein, ship goods directly from China to American consumers. They have helped fuel an explosion in U.S.-bound de-minimis shipments in recent years.

But collecting tariffs on de-minimis goods is harder than it looks.

“There’s a whole infrastructure system set up for normal shipments that come in to the country,” said Collinson, who previously served as a U.S. trade negotiator. But this system doesn’t exist for de-minimis imports, she added.

Last year alone, the U.S. accepted more than 1.3 billion overseas shipments that qualified for de-minimis tariff exemptions, according to federal data.

To process that many new shipments, the federal government will need to hire more customs agents, experts said.

Nonetheless, in early February Trump announced that the United States would begin collecting tariffs on low-value shipments from overseas.

Trump’s order gave the U.S. Postal Service mere days to implement a system to begin collecting tariffs on millions of small packages every day.

It also sowed chaos throughout the international postal system, culminating on Feb. 4 with an announcement that USPS had suspended all parcel delivery services from China and Hong Kong “until further notice.”

A day later, the postal service reversed course and resumed processing the de-minimis parcels. But it did not collect any tariffs on them.

Soon after, the Trump administration issued an amendment to the China order, formally delaying any effort to collect tariffs on de-minimis imports until “adequate systems are in place to fully and expediently process and collect tariff revenue” on them.

The U.S. Postal Service didn’t immediately respond to a request for comment.

A month later, the White House put similar de-minimis waivers in place Sunday for Canada and Mexico, ahead of imposing the new 25% tariffs.

It’s unclear when a de-minimis tariff collection system might be up and running.

A U.S. Customs and Border Protection spokeswoman told CNBC, “The dynamic nature of our mission, along with evolving threats and challenges, requires CBP to remain flexible and adapt quickly while ensuring seamless operations and mission resilience.”

But Anthony noted that the delay for China was “open ended.”

“Part of the challenge is [federal] personnel and bandwidth,” he said. Customs and Border Protection may not have the staff or resources available to handle the new volume of shipments and packages, he said.

Officials must also determine how the levy will be assessed and paid, and how customs officials will process tens of millions of new data points furnished by shippers for each individual package, the experts said.

“Anyone can develop a good policy, but whether that policy can actually be effectuated is critical,” Collinson said.

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