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How ‘life planning’ founder George Kinder thinks you should manage money

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George Kinder

Kinder Institute

George Kinder wants everyone to be free.

At first blush, that concept of personal fulfillment or enlightenment may seem better suited to the realms of religion or spirituality than personal finance.

But Kinder, who’s recognized as the father of the “life planning” branch of financial advice, has preached the interconnection of finance and freedom for decades.

In fact, his new book — “The Three Domains of Freedom” — is a treatise on the topic.

“There are kinds of goals that are profoundly inspiring to clients,” Kinder, who founded the Kinder Institute of Life Planning in 2003 after three decades as a financial planner and tax advisor, said in an interview.

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He’s perhaps best known for his “three questions,” which aim to help people uncover the essence of their life goals.

“If you identify those and really paint the picture of what [someone’s] life would be like if they actually had that life, clients are on fire and they solve the financial problems pretty quickly and pretty easily,” Kinder said.

CNBC spoke with Kinder about life planning and why he thinks many people miss the point when it comes to managing their money. This interview has been edited and condensed for clarity.

‘You should be focused on your dream of freedom’

Greg Iacurci: What is the basic premise of the life planning movement?

George Kinder: The basic premise is that financial planning is about delivering a client into freedom. Every person has a dream of freedom, and they ought to be living it. And that goes for people who don’t have any money, people who are in debt, as well as people who have lots of money.

The focus shifts from money — where we have a lot of anxiety and there are a lot of tasks to do — to freedom. What does it actually look like, feel like, and what are the steps to get there?

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GI: What do you mean by freedom?

GK: I think each of us has our own feeling for it, and the way we get at it is through the three questions.

If people just focus on the money, they lose track of who it is they really want to be and what it is they want to do. And often they assume, “Maybe I can’t do that until retirement, or maybe I’ll never get there. So I don’t really want to face it. I’ll just try to be more efficient around [my] money.”

The premise of life planning is, no, you should be focused on your dream of freedom, and do some of these exercises to discover what it is. And then you’ll find that the money side of it goes much smoother, because it doesn’t feel like an onerous task.

‘People get lost in the daily stuff’

GI: You think people are blindly saving money or trying to amass wealth without really considering what it’s for?

GK: Everybody I’ve met does that. This is endemic across civilization. People get lost in the daily stuff of it, and they don’t have a structure. Without really having that dream of freedom, the [financial] tasks are tough to follow.

GI: The three questions help underline what is most important to people and what they want to do with their life — it gets them thinking about how they might apply their money to furthering those goals?

GK: Exactly. It puts your eyes on the prize. People don’t know what they’re aiming at, really. I think they end up aiming at things that they read in financial journals or The Wall Street Journal or personal finance blogs. They’re thinking that they’ve got to just fix their IRA and do more budgeting. They get lost in that rather than always keeping their eyes on, “OK, this has a reason, and the reason is that I want to live this kind of life, and if I do these things [then] I can get there, and get there in relatively short order.”

George Kinder

Kinder Institute

GI: But that’s not necessarily to say that the way that people are saving is wrong, right? You hear these rules of thumb, like you should be saving at least 15% of your income towards retirement. You’re just saying to question why you’re doing that?

GK: It’s not wrong. And moreover, if you read good advice columns, or if you’ve read books or you have an advisor, you’ve got a pretty good bead on how to save and how to invest and all of that. So it’s not wrong. But the focus is off, so that you’re lost.

You said, “saving 15% for retirement.” Well, why are we using the frame “retirement”? What I would argue is a much, much more potent and appropriate term for every human being is “freedom.” And freedom might happen in a year, it might happen in six years. It doesn’t necessarily have to time with what we normally think of as retirement.

GI: Basically, don’t necessarily put off your goals and ambitions until you retire.

GK: Exactly. When we look at these things, we look at, how can we make this happen very, very shortly. Usually by “very shortly” I mean sometimes it’s within a matter of months, and is almost always within a matter of three years, and is usually within a matter of about a year and a half.

It may mean that you’re not getting what it is that you want exactly, but you’re really on the road to it, and you feel a lot of freedom from it.

For instance, if your dream is to live in the country and you’re living in the city: Maybe you do a two-week vacation every once in a while off in the country [but now] maybe you’re doing four or six weeks. Maybe you’re doing more remote work. Maybe you’re already looking at where it is you want to stay, and figuring out how, in a year or two, you can spend three months there. So you’re moving actively toward the freedom as part of the program of financial planning, of your financial life.

‘We only experience freedom in the present moment’

GI: Do you think that this is something that everyone could put into practice, or do you think this is more a luxury that people with means are better suited for? Maybe they’re able to more easily achieve that freedom financially.

GK: When we frame it in terms of financial freedom, then yes, of course, the people who have more means are more capable of it.

But I grew up in a very poor part of the country. I was born in West Virginia and lived across the border in rural Ohio. I think what you realize when you grow up with people who are not well-to-do is you realize every single one of them has a dream of freedom. Every one of them wants to live a life that is extraordinary for them.

So, I would say absolutely this is available for everyone. And the primary reason is that when you arrive at the dream of freedom, if you do it well, you get extremely energized. You get vigorous around its accomplishment. So that’s why it’s not so much about money as it is about the building of passion of who it is you really want to be.

GI: How does your new book further your work on life planning?

GK: The centerpiece of the book is giving inspiration and tips on doing your own life plan, so that you’re living [it]. The second subtitle of “The Three Domains of Freedom” is “Your Life Is Yours.” That portion of the book is dedicated to inspiring the consumer to do it themselves, and if they can’t do it themselves, then to find a fiduciary who combines these things to help with it.

There are two other elements. They may seem far afield, but they’re not really.

Why are we using the frame ‘retirement’? What I would argue is a much, much more potent and appropriate term for every human being is ‘freedom.’

George Kinder

founder of the Kinder Institute of Life Planning

We only experience freedom in the present moment. It’s the only moment we ever experience. I dedicate a third of the book to how to get mastery of the present moment itself, and mindfulness plays a big role in that. In terms of personal finance, it helps because the more that you’re not twisted and torn in the present moment, the more that you’re not struggling or neurotic in some way, the more you’re at peace and the more accessible your decisions.

And then the final third [of the book] takes the notion of “fiduciary” and applies it. What if, in addition to being able to have financial advisors that are fiduciaries, what if every institution, every corporation, every nonprofit, every government, was a fiduciary to the truth, to democracy, to the planet, to humanity? What I’m doing is saying, let’s require them to be fiduciaries, ahead of their own self-interest. And if we did that, I think it would solve the craziness that we’re in.

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How 2024 presidential race may influence Social Security

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Former President Donald Trump and Vice President Kamala Harris are shown on screen during a debate watch party at the Cameo Art House Theatre in Fayetteville, North Carolina, Sept. 10, 2024.

Allison Joyce | Bloomberg | Getty Images

With the Social Security Administration facing a looming funding crisis over the next decade, it’s clear that the next U.S. president — either Democratic candidate Kamala Harris or Republican candidate Donald Trump — is poised to inherit a Social Security dilemma.

Almost 68 million Americans receive Social Security payments every month. The benefits support seniors in their retirement, disabled Americans and survivors of beneficiaries, but the future of the Social Security Administration has been in jeopardy for years.

More than 11,200 Americans are now turning 65 every day. As more retirees start to claim Social Security, there are not enough workers contributing to the program to make up for that increase in benefit payments.

When such a shortfall happens, Social Security turns to its trust funds — money that is set aside to help pay for benefits and other administrative costs.

But the trust fund Social Security relies on to pay retirement benefits is projected to be depleted in 2033. At that time, just 79% of benefits may be payable, according to the program’s trustees.

The average retired worker would see about a $403 cut to their current average monthly benefit of $1,920.

Most Americans rank Social Security as “one of the top” or a “very important” issue that will help determine how they vote in November, a recent CNBC poll found.

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Both presidential candidates — former president Trump and Vice President Harris — have vowed to protect Social Security benefits.

But restoring the program’s solvency will require changes — benefit cuts, tax increases or a combination of both. Yet some experts say the candidates’ discussions have thus far avoided specific details on how to address that shortfall.

“We’re not seeing anyone step up and say, ‘In nine years, our main retirement program is looking at the trust of being insolvent, and that could lead to roughly a 20% benefit cut across the board of everybody,” said Jason Fichtner, chief economist at the Bipartisan Policy Center and executive director of the Alliance for Lifetime Income’s Retirement Income Institute.

Trump promises no taxes on Social Security benefits

Republican presidential nominee and former U.S. President Donald Trump speaks during a rally in Coachella, California, U.S., October 12, 2024. 

Mike Blake | Reuters

On the campaign trail, Trump has touted an idea aimed at letting retirees keep more of their Social Security checks — ending taxes on benefits.

“Seniors should not pay tax on Social Security,” Trump wrote on July 31 in all capital letters on social media platform Truth Social.

A recent ABC News/Ipsos poll found 85% of voters support the idea.

Currently, retirees pay federal income taxes on up to 85% of their benefits, depending on their incomes.

Just how much taxes retirees pay on benefits is based on a formula called combined income, the sum of adjusted gross income, nontaxable interest and half of Social Security benefits.

Married couples may pay taxes on up to 50% of their benefits if their combined incomes are between $32,000 and $44,000. If their incomes are over $44,000, up to 85% of their benefits may be taxable.

Individuals may be liable for taxes on up to 50% of their benefits if their incomes are between $25,000 and $34,000. If they have more than $34,000 in income, up to 85% of their benefits are taxable.

Because those thresholds do not change from year to year, more beneficiaries are paying taxes on their benefit income over time.

Ending taxes on Social Security benefits would move the insolvency date of Social Security’s trust fund closer by over one year, according to the Committee for a Responsible Federal Budget.

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And it may not make a big difference in retirees’ budgets, according to Howard Gleckman, senior fellow at the Urban-Brookings Tax Policy Center.

The median household income for retirees is about $50,000, so the “vast majority” pay very little or nothing in taxes on their Social Security benefits, Gleckman said.

Exempting taxes on benefits would mostly help those with incomes between $63,000 and $200,000, the Urban-Brookings Tax Policy Center’s research found.

But while the top 20% of households would see an average tax cut of about $1,400 after the elimination of the taxes on Social Security benefits, Gleckman explained, they would see an average tax increase of $6,500 with Trump’s plans to impose tariffs on imports.

“The net effect of what Trump is trying to do, if you look at everything including the tariffs, is probably increased taxes on retirees, even if they do get some benefit from repealing the tax on Social Security benefits,” Gleckman said.

The Trump campaign did not respond to a request for comment by press time.

Harris wants ‘wealthiest Americans’ to ‘pay their fair share’

Democratic presidential nominee U.S. Vice President Kamala Harris looks on as she participates a “town hall” with radio host Charlamagne Tha God, in Detroit, Michigan, U.S., October 15, 2024.

Kevin Lamarque | Reuters

The Harris campaign’s economic plan promises to “shore up Social Security and Medicare so that these essential programs will stay solvent in the long run by making corporations and the wealthiest Americans pay their fair share in taxes.”

In budget proposals and during the State of the Union, President Joe Biden has likewise called for having high earners pay more into the program.

More specific details on how Democratic candidate Harris would restore solvency to the program as president were not available by press time.

Employers and employees each pay 6.2% of wages to Social Security up to a taxable maximum (self-employed individuals pay 12.4%). In 2024, the limit on earnings that are subject to the Social Security payroll tax is $168,600. Top earners with $1 million in gross annual wage income stopped paying into the program as of March 2, according to the Center for Economic and Policy Research.

Washington Democrats have proposed reapplying those taxes for earnings over $400,000 or $250,000 in separate proposals, while also potentially raising taxes on investment income. Those tax increases would improve the program’s solvency, while also making certain benefit increases possible, per the proposals.

If Harris holds to the $400,000 threshold set by the Biden administration, her Social Security proposal would have “no impact on the vast majority of households,” according to Gleckman, since around 95% to 98% of households make that amount or less.  

“Vice President Harris and Governor Walz are fighting to lower costs and will always protect and strengthen Social Security and Medicare,” campaign spokeswoman Mia Ehrenberg said in a statement.

Older Americans may feel effects of reform

As Social Security’s depletion dates get closer, any reform changes would need to phase in more quickly.

And people ages 55 and over — who are typically left out of Social Security reform proposals such as raising the retirement age — may also feel the effects of any changes, according to Fichtner.

“You don’t have a lot of time to change your retirement trajectory once you hit 55,” Fichtner said. “But now that we’re getting so close to trust fund depletion … and the magnitude is so large, I’m not sure we can actually afford from a financial standpoint to hold them harmless.”

Regardless of who is elected, it remains to be seen how much a new president can accomplish on Social Security.

With 60 votes required in the Senate to pass Social Security reform, both parties would have to agree.

Experts say it is possible lawmakers may wait until the last minute to address the issue.

“As you get closer and closer to the insolvency date, it means the benefit reductions have to be steeper and quicker, and it means the tax increases have to be more significant and faster,” Gleckman said. “So it makes it even harder.”

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Here’s how to know if active ETFs are right for your portfolio

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Izusek | E+ | Getty Images

Exchange-traded funds are generally known for passive strategies. But there has been a surge in actively managed ETFs as investors seek lower costs and more precision, experts say.

Active ETFs represented just more than 2% of the U.S. ETF market at the beginning of 2019. But these funds have since grown more than 20% each year, rising to a market share of more than 7% in 2024, according to Morningstar.

Some 328 active ETFs have launched in 2024 through September, compared to 352 in 2023, which has been “kind of remarkable,” said Stephen Welch, a senior manager research analyst for Morningstar, referring to the growth of ETFs this year.

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Here’s a look at other stories offering insight on ETFs for investors.

There are a few reasons for the active ETF growth, experts say.

In 2019, the U.S. Securities and Exchange Commission issued the “ETF rule,” which “streamlined the approval process” and made it easier for portfolio managers to create new ETFs, Welch said.

Meanwhile, investors and advisors have increasingly shifted toward lower-cost funds. Plus, there has been a trend of mutual fund providers converting funds to ETFs.

Still, only a fraction of issuers have been successful in the active ETF market. The top 10 issuers controlled 74% of assets, as of March 31, according to Morningstar. As of October, only 40% of active stock ETFs had more than $100 million in assets.

The “biggest thing” to focus on is the health of an active ETF, explained Welch, warning investors to “stay away from ones that don’t have a lot of assets.”

Active ETFs allow ‘tactical adjustments’

While passive ETFs replicate an index, such as the S&P 500, active managers aim to outperform a specific benchmark. Like passive ETFs, the active version is typically more tax-friendly that similar mutual funds.

“Active ETFs allow managers to make tactical adjustments, which may help navigate market volatility more smoothly than a passive index,” said certified financial planner Jon Ulin, managing principal of Ulin & Co. Wealth Management in Boca Raton, Florida.

These funds can also provide “more unique strategies” compared to the traditional index space, he said.  

The average active ETF fee is 0.65%, which is 36% cheaper than the average mutual fund, according to a Morningstar report released in April. But the asset-weighted average expense ratio for passive funds was 0.11% in 2023.

However, there is the potential for underperformance, as many active managers fail to beat their benchmarks, Ulin said. Plus, some active ETFs are newer, with less performance data to review their performance.

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Ahead of U.S. election, financial advisors say public debt is top concern

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Voters work on their ballot at a polling station at the Elena Bozeman Government Center in Arlington, Virginia, on September 20, 2024.

– | Afp | Getty Images

Many investors worry about how the outcome of the presidential election will impact their investments.

But there’s another risk financial advisors are focused on — public debt, according to a new survey from Natixis Investment Managers.

Most U.S. advisors — 68% — rank public debt as the top economic risk, while 64% of advisors worldwide said the same, according to the survey of 2,700 respondents in 20 countries, including 300 in the U.S.

“No matter who wins the election, they’re convinced public debt is going to continue to go up,” said Dave Goodsell, executive director of the Natixis Center for Investor Insight.

The term public debt is used interchangeably by the U.S. Treasury with national debt and federal debt.

The government has borrowed to pay expenses over time, comparable to how an individual might use a credit card and not pay off the full balance each month. The U.S. national debt is now more than $35 trillion and growing.

The next U.S. president and Congress will inherit that government spending dilemma, as well as looming trust fund depletion dates for Social Security and Medicare.

More individuals now believe they are on their own when it comes to funding their retirements, the Natixis survey have shown, according to Goodsell.

Experts say there are certain moves individual investors can make to limit the financial exposure they have to those broader risks.

“You cannot control what Congress is doing, but you can control how you plan, how you save, invest and react to the news,” said Marguerita Cheng, a certified financial planner and CEO of Blue Ocean Global Wealth in Gaithersburg, Maryland. Cheng is also a member of the CNBC FA Council.

Diversify your portfolio

50% of Americans believe election outcome will directly impact their personal finances, survey finds

Adjust your tax exposure

Higher national debt means taxes may also likely go up.

“We can’t forecast what tax rates will be in the future,” Cheng said.

Having money in a mix of tax-deferred, tax free and taxable accounts can be helpful, because it gives investors flexibility to limit their taxable withdrawals.

Roth individual retirement accounts and 401(k) plans allow savers invest post-tax money toward retirement. Taking advantage of other kinds of accounts — 529 college savings plans or health savings accounts for medical expenses — may provide tax advantages for money spent on qualified expenses.

Pare back personal debts

While the U.S. national debt is high, consumer debts have also been climbing.

“The sheer amount of debt that is outstanding that is charging more than 10% per year is shocking,” Glassman said.

To help keep those balances in check, and how much they cost, it helps to have good credit, Cheng said.

Consumers can help reduce the cost of their debts by paying their bills on time, which then lets them borrow money at better interest rates on everything from cars to homes, and can even help to reduce car insurance costs, she said.

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