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How Savvy Ladies uses AI to help boost women’s financial literacy

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Most Americans consider money to be a private topic, and women are among those most reluctant to engage in financial conversations.

But not asking the questions they need help with can hold them back financially, experts say.

One women-focused nonprofit has launched a new way to help them get faster answers to their queries through the use of an online AI chatbot.

The organization, Savvy Ladies, was founded more than 20 years ago by Stacy Francis, a certified financial planner and president and CEO of Francis Financial in New York City.

After seeing her grandmother stay in an abusive situation because she lacked financial resources, Francis created the nonprofit with the goal of helping other women avoid similar situations.

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The new chatbot — provided through Microsoft Copilot — allows visitors to the Savvy Ladies website to type in their financial questions and receive immediate answers curated from the website’s content written by CFPs and other financial professionals.

“We want to make sure that we are able to help anyone, any woman who has a question,” said Francis, who is also a member of CNBC’s FA Council. “This is something that she can go on literally at 3 a.m. and be able to get her question answered.”

That first engagement always closes with a prompt via the Savvy Ladies’ helpline for a one-on-one conversation with a professional who can provide advice and guidance.

“We want everyone to learn and grow in their knowledge, but still feel that they’re they can come and ask their own individual question and get matched,” said Judy Herbst, executive director of Savvy Ladies.

AI tools can’t replace financial advice

Artificial intelligence language models may play an important and evolving role in financial literacy, said Michael Roberts, the William H. Lawrence professor of finance at the Wharton School of the University of Pennsylvania.

But today’s tools are still developing and are a complement to — rather than a replacement of — our own personal financial knowledge and decision making, he said.

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“To use these tools, you have to be able to engage with them; but to be able to engage with them, you have to be able to know what questions to ask, [and] how to ask them,” Roberts said. “And you have to be able to understand the responses coming back at you.”

Due to the fast rate of progress in this space, it’s hard to forecast where these tools will be even in another year or two, Roberts said.

Individual investors are already showing signs they are starting to embrace these tools.

Investors are more likely to trust advice from generative AI tools than from social media, according to a survey released last year from the CFP Board, a professional organization representing professional financial planners.

Yet they are more likely to be comfortable acting on that advice once it has been verified by a financial planner, the results found.

Technology experts who sit on Savvy Ladies’ board hope the new chatbot will help expand the nonprofit’s reach.

“We live in a world where you scroll TikTok or you scroll Instagram and you want an instant answer,” said Julia Rodgers, CEO of Hello Prenup and a Savvy Ladies board member.

“It’s very important for nonprofits like Savvy Ladies to keep up with that so that we can continue to deploy those services to those in need,” she said.

Since Savvy Ladies launched the tool, the chat bot has received questions regarding how to establish a monthly budget, build better credit and earn more money, according to Herbst.

The nonprofit is still refining the chatbot, she said. One goal is to make its voice match the organization’s mission.

“It’s a navigator, but we want it to be a soft-spoken female voice that comes through,” Herbst said.

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Recruiters weigh in if LinkedIn’s ‘open to work’ feature helps or hurts

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By now, you’ve probably seen the green badges splashed all over LinkedIn, advertising that person is #opentowork.

Whether unemployed and actively seeking a new position, or quiet quitting in their current role, more people are choosing to make their job-seeking status known on the career site.

Globally, more than 220 million people currently have turned on the “open to work” feature, either privately or publicly, according to LinkedIn. That’s a 35% increase from around the same time last year, the company said, which showcases the challenging job market.

Linkedin Open To Work badge

Source: Linkedin

LinkedIn rolled out its “open to work” option in 2020. People can decide if they want to more discreetly signal their status to recruiters only, or to everyone with a public green badge on their profile.

But is it always a smart move? Some recruiters are torn.

“There’s been such a massive debate on LinkedIn about the ‘open to work’ badge, with a mix of employers and recruiters firmly entrenched on both sides,” said Tatiana Becker, founder of NIAH Recruiting.

‘Avoid the green banner’

Debra Boggs, founder and CEO of D&S Executive Career Management, has concerns about the green “open to work” badge or banner for those who make their job seeking status available to all.

“You are bringing the focus to your employment status and away from your unique value in the market and qualifications for the role,” Boggs said.

Meanwhile, Boggs said, “many recruiters and hiring managers feel that it makes a job seeker look desperate, which is not an attractive quality when looking for a stand-out leader to run a function or a business.”

For entry-level and mid-level job seekers, she suggest they use the “open to work” option that only recruiters can see.

“That way, when recruiters are looking for qualified candidates, you are still signaling to them that you are actively searching, but it’s not considered a red flag,” Boggs said.

But for everyone, she said: “Avoid the green banner” that all can see.

Old-fashioned to see the green badge ‘as a red flag’

Yet Becker sees no shame in signaling your job status to the world. “I say: Put the badge on,” she said.

In the past, being a job hopper was “looked down upon,” Becker said. But that changed when millions of people lost their employment during the Covid pandemic through no fault of their own, and later, with the waves of layoffs that followed the over-hiring boom, she said.

“It’s old fashioned and biased to see the ‘open to work’ badge as a red flag,” Becker said.

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Plus, Becker said, why turn down the help? The badge lets companies and recruiters more easily identify who is looking for a job, she said.

Indeed, using the “open to work feature” doubles someone’s chances of getting a recruiter to message them, according to LinkedIn. Those who flash the green badge under the public option can up that likelihood by 40%, the company said.

“I think there are far more desperate practices on LinkedIn,” said Tiffany Dyba, a recruitment consultant.

So where does all this leave you?

“Do what you feel is best for you,” Dyba said. “It sounds trite, but I really don’t think there is a right or wrong to the ‘open to work.'”

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How to know if a rental listing is a scam, fraud experts say

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It’s exciting to find a new place to rent in your neighborhood or in a new city. That is, of course, unless you get duped.

In so-called rental listing scams, scammers will make up listings that aren’t available for rent or simply do not exist in order to fraudulently take your money, according to the Federal Trade Commission. Scammers will often ask for payments like an application fee, a security deposit, the first month’s rent or a mix of such charges.

“Once the payment is sent, the [so-called] landlord or listing person … disappears,” said John Breyault, vice president of public policy, telecommunications and fraud at the National Consumers League, a consumer advocacy group.

Potential tenants lose cash to rental scams

It’s not uncommon for individuals to fall victim to fraudulent rental listings, experts say.

About 9,521 real estate fraud complaints were filed in 2023, resulting in more than $145 million in losses, according to the latest Internet Crime Report by the Federal Bureau of Investigation. Those figures are down from 11,727 victims and more than $396 million in losses in 2022. 

The agency defined real estate fraud as a loss of funds from a real estate investment or fraud involving a rental or timeshare property.

While it’s convenient to look for a new rental online, experts urge future renters to be cautious, as you may lose hundreds to thousands of dollars if not careful.

For example: Let’s say you fall for a scam that asked for a security deposit — which is often the equivalent to a month’s rent — the first month’s rent upfront, or both. Nationwide, the median monthly rent was $1,373 in December, according to Apartment List.

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A separate report by Rently, a leasing automation platform, found that 62% of respondents who experienced a rental scam lost more than $500, with 48% losing more than $1,000. A smaller share, 8%, were duped out of more than $5,000, according to the report.

The survey polled 500 U.S. adults in November who have rented an apartment, condo or house over the past five years and have either experienced or are aware of rental scams and fraud.

If you need a new place to rent this year, here are some things to watch for to determine if a rental listing is a scam and what to do, according to experts.

4 red flags to watch out for

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Experts say if you’re contacted via text message or a phone call for a rental listing, look at the phone number’s area code. If it’s outside your area, be careful.

If you get an email, take a look at the sender’s address. Does the address contain multiple characters like a mix of letters, numbers and varied punctuation marks or symbols? Or is it coming from a personal account like a Gmail or Yahoo, but poses as a company email? If the answer to either is “yes,” delete it right away, Kitten Goldberg said.

2. Unusual forms of payment required

If the so-called landlord or listing agent requests you to pay an application fee or the first month’s rent through a wire transfer, a gift card or through cryptocurrency, that is “a huge red flag,” Breyault said.

Also be wary if they request a payment through payment apps like Apple Pay, CashApp, PayPal and Zelle, per the Federal Trade Commission.

“What all of those payment methods have in common is that the money goes from you to the recipient nearly instantaneously,” Breyault said. The transactions are often irreversible, even if you determine that it was a fraudulent payment.

Federal laws regarding compensation under fraudulent losses often don’t apply to such transactions, he said. Therefore, if you’re met with these payment options from the so-called listing agent or landlord, stop the application process in its tracks.

3. Refusing to meet or show the property in person

“You should always meet these people face-to-face before you fill out any kind of paperwork,” Kitten Goldberg said, as well as tour the property.

If a landlord or listing agent makes up excuses about why they can’t meet you in person or why you can’t see the rental property in person, that alone should be a red flag, Breyault said.

If you’re out of town or moving to a new city and do not have the ability to vet the apartment yourself, request a virtual tour of the space, experts say. If possible, ask a friend or relative to visit the property for you. 

“That’s really the litmus test to find out if an apartment is for real or not,” Breyault said.

4. Unusually low asking price

If a rental listing is “priced unusually low” compared to similar properties in an area, be careful, Breyault said.

“The reason scammers put listings like that up is because they know that it will attract a lot of eyeballs and potential victims,” he said.

Make sure to compare the listing price to others in your city or area of interest, and be wary of offer that may be too good to be true, Breyault said.

“Do bargains exist? Absolutely, but so do a lot of scams,” Breyault said.

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Vanguard’s $106 million TDF settlement offers a key lesson about taxes

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There’s an important lesson for investors in Vanguard Group’s recent $106 million settlement with the Securities and Exchange Commission over its target-date funds: Being mindful of your investment account type can save you from a big tax bill in certain cases.

Vanguard, the largest target-date fund manager, agreed to pay the sum for alleged “misleading statements” over the tax consequences of reducing the asset minimum for a low-cost version of its Target Retirement Funds.

Lowering the asset minimum for its lower-cost Institutional share class — to $5 million from $100 million — triggered an exodus of investors to these funds, according to the SEC. That created “historically larger capital gains distributions and tax liabilities” for many investors who remained in the more-expensive Investor share class, the agency said.

Here’s where the lesson applies: Those taxes were only borne by investors who held the TDFs in taxable brokerage accounts, not retirement accounts.

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Investors who hold investments — whether a TDF or otherwise — in a tax-advantaged account like a 401(k) plan or individual retirement accounts don’t receive annual tax bills for capital gains or income distributions.

Those who hold “tax inefficient” assets — like many bond funds, actively managed funds and target-date funds — in a taxable account may get hit with a big unwelcome tax bill in any given year, experts said.

Placing such assets in retirement accounts can make a big difference when it comes to boosting net investment returns after taxes, especially for high earners, experts said.

“By having to pull money out of your coffers to pay the tax bill, it leaves less in your portfolio to compound and grow,” said Christine Benz, director of personal finance and retirement planning at Morningstar.

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Vanguard neither admitted nor denied wrongdoing in its settlement agreement with the SEC.

“Vanguard is committed to supporting the more than 50 million everyday investors and retirement savers who entrust us with their savings,” a company spokesperson wrote in an e-mailed statement. “We’re pleased to have reached this settlement and look forward to continuing to serve our investors with world-class investment options.”

Vanguard held about $1.3 trillion of assets in target-date funds at the end of 2023, according to Morningstar.

What’s best in a retirement account

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The concept of strategically holding stocks, bonds and other assets in certain account types to boost after-tax returns is known as “asset location.”

It’s a “key consideration” for high earners, Benz said.

Such investors are more likely to reach annual contribution limits for tax-sheltered retirement accounts, and therefore need to also save in taxable accounts, she said. They’re more likely to be in a higher tax bracket, too.

While most middle-class savers predominantly invest in retirement accounts, in which tax efficiency is a “non-issue,” there are certain non-retirement goals — perhaps saving for a down payment on a house a few years down the road — for which taxable accounts make more sense, Benz said.

Using an asset location strategy can raise annual after-tax returns by 0.14 to 0.41 percentage points for conservative investors (who invest more in bonds) in the mid to high income tax brackets, according to recent research by Charles Schwab.

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“A retired couple with a $2 million portfolio [$1 million in a taxable account and $1 million in a tax advantaged account] could potentially see a reduction in tax drag that equates to an additional $2,800 to $8,200 per year depending on their tax bracket,” Hayden Adams, a certified public accountant, certified financial planner, and director of tax and wealth management at the Schwab Center for Financial Research, wrote of the findings.

Tax inefficient assets — which are better suited to retirement accounts — are ones that “generate regular taxable events,” Adams wrote.

Here are some examples, according to experts:

  • Bonds and bond funds. Bond income is generally taxed at ordinary income tax rates, instead of preferential capital-gains rates. (There are exceptions, like municipal bonds.)
  • Actively managed investment funds. These generally have higher turnover due to frequent buying and selling of securities within the fund. They therefore tend to generate more taxable distributions than index funds, and those distributions are shared among all fund shareholders.
  • Real estate investment trusts. REITs must distribute at least 90% of their income to shareholders, Adams wrote.
  • Short-term holdings. The profit on investments held for a year or less are taxed at short-term capital gains rates, for which the preferential tax rates for “long term” capital gains don’t apply.
  • Target-date funds. These and other funds that aim for a target asset allocation are a “bad bet” for taxable accounts, Benz said. They often hold tax inefficient assets like bonds and may need to sell appreciated securities to maintain their target allocation, she said.

About 90% of the potential additional after-tax return from asset location comes from two moves: switching to municipal bonds (instead of taxable bonds) in taxable accounts, and switching to index stock funds in taxable accounts and active stock funds in tax-advantaged accounts, Adams wrote.

Investors with municipal bonds or municipal money market funds avoid federal income tax on their distributions.

Exchange-traded funds also distribute capital gains to investors much less often than mutual funds, and may therefore make sense in taxable accounts, experts said.

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