Illinois CPA Society president and CEO Geoffrey Brown and chair Deborah Rood discussed some of the hot topics in the accounting profession during a recent ICPAS Summit.
“We can’t lose sight of the fact that there are a lot of hard trends that are impacting the profession, and they’re not going away anytime soon,” said Brown during a keynote address on Aug. 27. “We’re talking about our workforce issues, the impact of technology, an aging workforce, and we have to figure out how we’re going to confront and overcome them if we’re going to have that bright future that the profession deserves. We also have to take stock of the shifting landscape.”
One of the top challenges is the changing picture of the accounting profession. “We’re all confronted with an opportunity to transform the historic business model of public accounting and corporate finance so that we can become the employer of choice,” said Brown. “We can become the difference maker in business, the difference maker in capital markets, and really live into the future that we deserve. But we have to step back and think about how we’re going to lean into the opportunities that are on the horizon and really confront the challenges that are before us. I like to think that the only organizations and professionals that are going to get left behind in this dynamic are the ones that refuse to see the opportunity and to open themselves up to new skills and learning.”
He noted that the number of billion-dollar firms in the profession has doubled between 2020 and 2023, and much of their revenue is driven by consulting. U.S. CPA firms have actively acquired non-CPA lines of business. IT consulting and services led acquisition demand from 2019-2023, while business and management consulting services came in a close second.
“The thing that we really need to focus on is the impact of M&A and private equity investments,” said Brown. “Through the first six months of this year, deal flow has been pretty consistent with where it’s been the last couple of years, which points to a bright, thriving future for us. There’s a high volume, but it’s also going to mean that there’s new services that firms are trying to acquire. IT consulting services, and business and management consulting are the top two consulting services that they’re trying to add from a non-CPA service line. And that’s really exciting for us, because it means that there’s some things that are wrapping around that can really make you a difference maker in the lives of your clients.”
Attracting talent to the accounting profession continues to be a major issue. “Nobody should be surprised by the profession’s talent issues,” said Brown. “Luckily, there’s some change on the horizon, and we’re marshaling the resources to really focus on those, but finding and retaining staff, developing the next generation of leaders, compensation, rewards and utilization are all issues that are front and center, but they’re not insurmountable.”
Not as many young people are entering the accounting field. “We also know that we have an enrollment cliff,” said Brown. “High school graduation rates are set to peak around 2025, 2026. That means the college age population is going to shrink for the next 12 years, and there are fewer international students coming to the U.S. to matriculate.”
He also pointed to changes in parental preferences, with 46% of parents favoring something other than a four-year college degree for their children, according to a Gallup survey. “You’re probably thinking to yourself, well, the path to get to be a CPA includes a stop-off at a four-year college, so that means that there’s something else that we have to confront, accounting degrees,” said Brown. “The number of accounting graduates continues to decline, and then we have the number of job openings relative to the available workforce. These are all demographic challenges that are in front of us as we’re thinking about building the next generation of the workforce.”
He noted that only one in eight business majors graduates with a degree in accounting, and one of the main reasons they’re not pursuing accounting, cited by 70% of the respondents, is a lack of interest, followed by 61%, who cited a higher starting salary with other majors, and 61% who said the courses are too difficult and 60% who said they’re not good at math.
Brown also hopes to get more positive stories coming from CPAs communicated to young people. “We need more of you to be excited about talking about being a CPA, talking about the work that you do, talking about the difference that you make through your professional lives, the connections that you’ve created and what it’s meant for your family, things of that nature,” said Brown. “We don’t need anymore stories about that last busy season, how hard you work, the long hours, how many times you failed the exam. We need you to create stories that are more inviting and really help young people to understand that this is a right decision for them, that it can be a difference maker, that they do have an opportunity to do relevant work and to really make a difference. One of the things that we’re committed to as an organization is really helping to provide the resources for you all to do just that, whether it’s coaching or giving you materials to go into a high school. We just really need representatives of this profession to really tell young people what it’s like.”
He brought out ICPAS chairperson Deborah Rood, who is a risk control consulting director at CNA, which provides insurance coverage to CPAs. She discussed how she was inspired to get into the accounting field. “I was destined to be a CPA,” she said. “My dad was an accountant, and then the banker he worked with a lot of time went to him and said you’ve got to become a CPA. I’m not going to be able to use your financial statements anymore without you being a CPA. So at the age of maybe 30 or 35, he went back to school — and he had three kids at the time — and he went back and got his CPA.”
At first, she wanted to be a fighter pilot in the Air Force, but her eyesight wasn’t good enough, so she considered becoming a lawyer, but then found that she liked accounting better during a high school accounting class.
“Much of what we do isn’t math,” said Rood. “It really isn’t math anymore. The computer does all the math. You’ve got to look at things and say, does it make sense? But it’s really communication. It’s really a people profession where you have to be able to take those numbers and convert it to something that your clients understand and can act upon. And when we start talking about it, telling our story as ours, and talk about how we help people in those discussions and our clients appreciate everything, I think that can make a big difference.”
The Financial Accounting Standards Board issued a proposed accounting standards update Tuesday to establish authoritative guidance on the accounting for government grants received by business entities.
U.S. GAAP currently doesn’t provide specific authoritative guidance about the recognition, measurement, and presentation of a grant received by a business entity from a government. Instead, many businesses currently apply the International Financial Reporting Standards Foundation’s International Accounting Standard 20, Accounting for Government Grants and Disclosure of Government Assistance, by analogy, at least in part, to account for government grants.
In 2022 FASB issued an Invitation to Comment, Accounting for Government Grants by Business Entities—Potential Incorporation of IAS 20, Accounting for Government Grants and Disclosure of Government Assistance, into GAAP. In response, most of FASB’s stakeholders supported leveraging the guidance in IAS 20 to develop accounting guidance for government grants in GAAP, believing it would reduce diversity in practice because entities would apply the guidance instead of analogizing to it or other guidance, thus narrowing the variability in accounting for government grants.
The proposed ASU would leverage the guidance in IAS 20 with targeted improvements to establish guidance on how to recognize, measure, and present a government grant including (1) a grant related to an asset and (2) a grant related to income. It also would require, consistent with current disclosure requirements, disclosure about the nature of the government grant received, the accounting policies used to account for the grant, and significant terms and conditions of the grant, among others.
FASB is asking for comments on the proposed ASU by March 31, 2025.
“It will not be a cut and paste of IAS 20,” said FASB technical director Jackson Day during a session at Financial Executives International’s Current Financial Reporting Insights conference last week. “First of all, the scope is going to be a little bit different, probably a little bit more narrow. Second of all, the threshold of recognizing a government grant will be based on ‘probable,’ and ‘probable’ as we think of it in U.S. GAAP terms. We’re also going to do some work to make clarifications, etc. There is a little bit different thinking around the government grants for assets. There will be a deferred income approach or a cost accumulation approach that you can pick. And finally, there will be different disclosures because the disclosures will be based on what the board had previously issued, but it does leverage IAS 20. A few other things it does as far as reducing diversity. Most people analogized IAS 20. That was our anecdotal findings. But what does that mean? How exactly do they do that? This will set forth the specifics. It will also eliminate from the population those that were analogizing to ASC 450 or 958, because there were a few of those too. So it will go a long way in reducing diversity. It will also head down a model that will be generally internationally converged, which we still think about. We still collaborate with the staff [of the International Accounting Standards Board]. We don’t have any joint projects, but we still do our best when it makes sense to align on projects.”
Mauled Again (http://mauledagain.blogspot.com/): Not long ago, about a dozen states would seize property for failure to pay property taxes and, instead of simply taking their share of unpaid taxes, interest, and penalties and returning the excess to the property owner, they would pocket the entire proceeds of the sales. Did high court intervention stem this practice? Not so much.
Current Federal Tax Developments (https://www.currentfederaltaxdevelopments.com/): In Surk LLC v. Commissioner, the Tax Court was presented with the question of basis computations related to an interest in a partnership. The taxpayer mistakenly deducted losses that exceeded the limitation in IRC Sec. 704(d), raising the question: Should the taxpayer reduce its basis in subsequent years by the amount of those disallowed losses or compute the basis by treating those losses as if they were never deducted?
Parametric (https://www.parametricportfolio.com/blog): If your clients are using more traditional commingled products for their passive exposures, they may not know how much tax money they’re leaving on the table. A look at possible advantages of a separately managed account.
Turbotax (https://blog.turbotax.intuit.com): Whether they’re talking diversification, gainful hobby or income stream, what to remind them about the tax benefits of investing in real estate.
The National Association of Tax Professionals (https://blog.natptax.com/): Q&A from a recent webinar on day cares’ unique income and expense categories.
Boyum & Barenscheer (https://www.myboyum.com/blog/): For larger manufacturers, compliance under IRC 263A is essential. And for all manufacturers, effective inventory management goes beyond balancing stock levels. Key factors affecting inventory accounting for large and small manufacturing businesses.
Withum (https://www.withum.com/resources/): A look at the recent IRS Memorandum 2024-36010 that denied the application of IRC Sec. 245A to dividends received by a controlled foreign corporation.
PwC made a $1.5 million investment to Bryant University, in Smithfield, Rhode Island, to fund the launch of the PwC AI in Accounting Fellowship.
The experiential learning program allows undergraduate students to explore AI’s impact in accounting by way of engaging in research with faculty, corporate-sponsored projects and professional development that blends traditional accounting principles with AI-driven tools and platforms.
The first cohort of PwC AI in Accounting Fellows will be awarded to members of the Bryant Honors Program planning to study accounting. The fellowship funds can be applied to various educational resources, including conference fees, specialized data sheets, software and travel.
“Aligned with our Vision 2030 strategic plan and our commitment to experiential learning and academic excellence, the fellowship also builds upon PwC’s longstanding relationship with Bryant University,” Bryant University president Ross Gittell said in a statement. “This strong partnership supports institutional objectives and includes the annual PwC Accounting Careers Leadership Institute for rising high school seniors, the PwC Endowed Scholarship Fund, the PwC Book Fund, and the PwC Center for Diversity and Inclusion.”
Bob Calabro, a PwC US partner and 1988 Bryant University alumnus and trustee, helped lead the development of the program.
“We are excited to introduce students to the many opportunities available to them in the accounting field and to prepare them to make the most of those opportunities, This program further illustrates the strong relationship between PwC and Bryant University, where so many of our partners and staff began their career journey in accounting” Calabro said in a statement.
“Bryant’s Accounting faculty are excited to work with our PwC AI in Accounting Fellows to help them develop impactful research projects and create important experiential learning opportunities,” professor Daniel Ames, chair of Bryant’s accounting department, said in a statement. “This program provides an invaluable opportunity for students to apply AI concepts to real-world accounting, shaping their educational journey in significant ways.”