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Illinois CPAs meet to discuss major issues in profession

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Illinois CPA Society president and CEO Geoffrey Brown and chair Deborah Rood discussed some of the hot topics in the accounting profession during a recent ICPAS Summit.

“We can’t lose sight of the fact that there are a lot of hard trends that are impacting the profession, and they’re not going away anytime soon,” said Brown during a keynote address on Aug. 27. “We’re talking about our workforce issues, the impact of technology, an aging workforce, and we have to figure out how we’re going to confront and overcome them if we’re going to have that bright future that the profession deserves. We also have to take stock of the shifting landscape.”

One of the top challenges is the changing picture of the accounting profession. “We’re all confronted with an opportunity to transform the historic business model of public accounting and corporate finance so that we can become the employer of choice,” said Brown. “We can become the difference maker in business, the difference maker in capital markets, and really live into the future that we deserve. But we have to step back and think about how we’re going to lean into the opportunities that are on the horizon and really confront the challenges that are before us. I like to think that the only organizations and professionals that are going to get left behind in this dynamic are the ones that refuse to see the opportunity and to open themselves up to new skills and learning.”

Illinois CPA Society president and CEO Geoffrey Brown

Illinois CPA Society president and CEO Geoffrey Brown

He noted that the number of billion-dollar firms in the profession has doubled between 2020 and 2023, and much of their revenue is driven by consulting. U.S. CPA firms have actively acquired non-CPA lines of business. IT consulting and services led acquisition demand from 2019-2023, while business and management consulting services came in a close second.

“The thing that we really need to focus on is the impact of M&A and private equity investments,” said Brown. “Through the first six months of this year, deal flow has been pretty consistent with where it’s been the last couple of years, which points to a bright, thriving future for us. There’s a high volume, but it’s also going to mean that there’s new services that firms are trying to acquire. IT consulting services, and business and management consulting are the top two consulting services that they’re trying to add from a non-CPA service line. And that’s really exciting for us, because it means that there’s some things that are wrapping around that can really make you a difference maker in the lives of your clients.”

Attracting talent to the accounting profession continues to be a major issue. “Nobody should be surprised by the profession’s talent issues,” said Brown. “Luckily, there’s some change on the horizon, and we’re marshaling the resources to really focus on those, but finding and retaining staff, developing the next generation of leaders, compensation, rewards and utilization are all issues that are front and center, but they’re not insurmountable.”

Not as many young people are entering the accounting field. “We also know that we have an enrollment cliff,” said Brown. “High school graduation rates are set to peak around 2025, 2026. That means the college age population is going to shrink for the next 12 years, and there are fewer international students coming to the U.S. to matriculate.”

He also pointed to changes in parental preferences, with 46% of parents favoring something other than a four-year college degree for their children, according to a Gallup survey. “You’re probably thinking to yourself, well, the path to get to be a CPA includes a stop-off at a four-year college, so that means that there’s something else that we have to confront, accounting degrees,” said Brown. “The number of accounting graduates continues to decline, and then we have the number of job openings relative to the available workforce. These are all demographic challenges that are in front of us as we’re thinking about building the next generation of the workforce.”

He noted that only one in eight business majors graduates with a degree in accounting, and one of the main reasons they’re not pursuing accounting, cited by 70% of the respondents, is a lack of interest, followed by 61%, who cited a higher starting salary with other majors, and 61% who said the courses are too difficult and 60% who said they’re not good at math. 

He pointed to the work of the National Pipeline Advisory Group, which includes representatives from various accounting organizations like the American Institute of CPAs and the National Association of State Boards of Accountancy, in building the accounting pipeline. 

Brown also hopes to get more positive stories coming from CPAs communicated to young people. “We need more of you to be excited about talking about being a CPA, talking about the work that you do, talking about the difference that you make through your professional lives, the connections that you’ve created and what it’s meant for your family, things of that nature,” said Brown. “We don’t need anymore stories about that last busy season, how hard you work, the long hours, how many times you failed the exam. We need you to create stories that are more inviting and really help young people to understand that this is a right decision for them, that it can be a difference maker, that they do have an opportunity to do relevant work and to really make a difference. One of the things that we’re committed to as an organization is really helping to provide the resources for you all to do just that, whether it’s coaching or giving you materials to go into a high school. We just really need representatives of this profession to really tell young people what it’s like.”

He brought out ICPAS chairperson Deborah Rood, who is a risk control consulting director at CNA, which provides insurance coverage to CPAs. She discussed how she was inspired to get into the accounting field. “I was destined to be a CPA,” she said. “My dad was an accountant, and then the banker he worked with a lot of time went to him and said you’ve got to become a CPA. I’m not going to be able to use your financial statements anymore without you being a CPA. So at the age of maybe 30 or 35, he went back to school — and he had three kids at the time — and he went back and got his CPA.”

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Illinois CPA Society president and CEO Geoffrey Brown and chairperson Deborah Rood at the ICPAS Summit

At first, she wanted to be a fighter pilot in the Air Force, but her eyesight wasn’t good enough, so she considered becoming a lawyer, but then found that she liked accounting better during a high school accounting class. 

“Much of what we do isn’t math,” said Rood. “It really isn’t math anymore. The computer does all the math. You’ve got to look at things and say, does it make sense? But it’s really communication. It’s really a people profession where you have to be able to take those numbers and convert it to something that your clients understand and can act upon. And when we start talking about it, telling our story as ours, and talk about how we help people in those discussions and our clients appreciate everything, I think that can make a big difference.”

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XcelLabs launches to help accountants use AI

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Jody Padar, an author and speaker known as “The Radical CPA,” and Katie Tolin, a growth strategist for CPAs, together launched a training and technology platform called XcelLabs.

XcelLabs provides solutions to help accountants use artificial technology fluently and strategically. The Pennsylvania Institute of CPAs and CPA Crossings joined with Padar and Tolin as strategic partners and investors.

“To reinvent the profession, we must start by training the professional who can then transform their firms,” Padar said in a statement. “By equipping people with data and insights that help them see things differently, they can provide better advice to their clients and firm.”

Padar-Jody- new 2019

Jody Padar

The platform includes XcelLabs Academy, a series of educational online courses on the basics of AI, being a better advisor, leadership and practice management; Navi, a proprietary tool that uses AI to help accountants turn unstructured data like emails, phone calls and meetings into insights; and training and consulting services. These offerings are currently in beta testing.

“Accountants know they need to be more advisory, but not everyone can figure out how to do it,” Tolin said in a statement. “Couple that with the fact that AI will be doing a lot of the lower-level work accountants do today, and we need to create that next level advisor now. By showing accountants how to unlock patterns in their actions and turn client conversations into emotionally intelligent advice, we can create the accounting professional of the future.”

Tolin-Katie-CPA Growth Guides

Katie Tolin

“AI is transforming how CPAs work, and XcelLabs is focused on helping the profession evolve with it,” PICPA CEO Jennifer Cryder said in a statement. “At PICPA, we’re proud to support a mission that aligns so closely with ours: empowering firms to use AI not just for efficiency, but to drive growth, value and long-term relevance.”

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Accounting is changing, and the world can’t wait until 2026

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The accountant the world urgently needs has evolved far beyond the traditional role we recognized just a few years ago. 

The transformation of the accounting profession is not merely an anticipated change; it is a pressing reality that is currently shaping business decisions, academic programs and the expected contributions of professionals. Yet, in many areas, accounting education stubbornly clings to outdated, overly technical models that fail to connect with the actual demands of the market. We must confront a critical question: If we continue to train accountants solely to file tax reports, are we truly equipping them for the challenges of today’s world? 

This shift in mindset extends beyond individual countries or educational systems; it is a global movement. The recent announcement of the CIMA/CGMA 2026 syllabus has made it unmistakably clear: merely knowing how to post journal entries is insufficient. Today’s accountants are required to interpret the landscape, anticipate risks and act with strategic awareness. Critical thinking, sustainable finance, technology and human behavior are not just supplementary topics; they are essential components in the education of any professional seeking to remain relevant. 

The CIMA/CGMA proposal for 2026 is not just a curriculum update; it is a powerful manifesto. This new program positions analytical thinking, strategic business partnering and technology application at the core of accounting education. It unequivocally highlights sustainability, aligning with IFRS S1 and S2, and expands the accountant’s responsibilities beyond mere numbers to encompass conscious leadership, environmental impact and corporate governance. 

The current changes in the accounting profession underscore an urgent shift in expectations from both educators and employers. Today, companies of all sizes and industries demand accountants who can do far more than interpret balance sheets. They expect professionals who grasp the deeper context behind the numbers, identify inconsistencies, anticipate potential issues before they escalate into losses, and act decisively as a bridge between data and decision making. 

To meet these expectations, a radical mindset shift is essential. There are firms still operating on autopilot, mindlessly repeating tasks with minimal critical analysis. Likewise, many academic programs continue to treat accounting as purely a technical discipline, disregarding the vital elements of reflection, strategy and behavioral insight. This outdated approach creates a significant mismatch. While the world forges ahead, parts of the accounting profession remain stuck in the past. 

The consequences of this shift are already becoming evident. The demand for compliance, transparency and sustainability now applies not only to large corporations but also to small and mid-sized businesses. Many of these organizations rely on professionals ill-equipped to drive the necessary changes, putting both business performance and the reputation of the profession at risk. 

The positive news is that accountants who are ready to thrive in this new era do not necessarily need additional degrees. What they truly need is a commitment to awareness, a dedication to continuous learning, and the courage to step beyond their comfort zones. The future of accounting is here, and it is firmly rooted in analytical, strategic and human-oriented perspectives. The 2026 curriculum is a clear indication of the changes underway. Those who fail to think critically and holistically will be left behind. 

In contrast, accountants who see the big picture, understand the ripple effects of their decisions, and actively contribute to the financial and ethical health of organizations will undeniably remain indispensable, anywhere in the world.

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Republicans push Musk aside as Trump tax bill barrels forward

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Congressional Republicans are siding with Donald Trump in the messy divorce between the president and Elon Musk, an optimistic sign for eventual passage of a tax cut bill at the root of the two billionaires’ public feud.

Lawmakers are largely taking their cues from Trump and sticking by the $3 trillion bill at the center of the White House’s economic agenda. Musk, the biggest political donor of the 2024 cycle, has threatened to help primary anyone who votes for the legislation, but lawmakers are betting that staying in the president’s good graces is the safer path to political survival.

“The tax bill is not in jeopardy. We are going to deliver on that,” House Speaker Mike Johnson told reporters on Friday.

“I’ll tell you what — do not doubt, don’t second guess and do not challenge the President of the United States Donald Trump,” he added. “He is the leader of the party. He’s the most consequential political figure of our time.”

A fight between Trump and Musk exploded into public view this week. The sparring started with the tech titan calling the president’s tax bill a “disgusting abomination,” but quickly escalated to more personal attacks and Trump threatening to cancel all federal contracts and subsidies to Musk’s companies, such as Tesla Inc. and SpaceX which have benefitted from government ties.

Republicans on Capitol Hill, who had —  until recently — publicly embraced Musk, said they weren’t swayed by the billionaire’s criticism that the bill cost too much. Lawmakers have refuted official estimates of the package, saying that the tax cuts for households, small businesses and politically important groups — including hospitality and hourly workers — will generate enough economic growth to offset the price tag.

“I don’t tell my friend Elon, I don’t argue with him about how to build rockets, and I wish he wouldn’t argue with me about how to craft legislation and pass it,” Johnson told CNBC earlier Friday.

House Budget Committee Chair Jodey Arrington told reporters that House lawmakers are focused on working with the Senate as it revises the bill to make sure the legislation has the political support in both chambers to make it to Trump’s desk for his signature. 

“We move past the drama and we get the substance of what is needed to make the modest improvements that can be made,” he said.

House fiscal hawks said that they hadn’t changed their prior positions on the legislation based on Musk’s statements. They also said they agree with GOP leaders that there will be other chances to make further spending cuts outside the tax bill. 

Representative Tom McClintock, a fiscal conservative, said “the bill will pass because it has to pass,” adding that both Musk and Trump needed to calm down. “They both need to take a nap,” he said.

Even some of the House bill’s most vociferous critics appeared resigned to its passage. Kentucky Representative Thomas Massie, who voted against the House version, predicted that despite Musk’s objections, the Senate will make only small changes.

“The speaker is right about one thing. This barely passed the House. If they muck with it too much in the Senate, it may not pass the House again,” he said.

Trump is pressuring lawmakers to move at breakneck speed to pass the tax-cut bill, demanding they vote on the bill before the July 4 holiday. The president has been quick to blast critics of the bill — including calling Senator Rand Paul “crazy” for objecting to the inclusion of a debt ceiling increase in the package.

As the legislation worked its way through the House last month, Trump took to social media to criticize holdouts and invited undecided members to the White House to compel them to support the package. It passed by one vote.

Senate Majority Leader John Thune — who is planning to unveil his chamber’s version of the bill as soon as next week — said his timeline is unmoved by Musk. 

“We are already pretty far down the trail,” he said.

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