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Intuit to open 20 brick-and-mortar TurboTax stores+offices

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Intuit is opening 20 brick and mortar TurboTax stores in major cities across the U.S. as well as 200 additional TurboTax Expert Offices for a total of 600 nationwide.

The new physical locations build on the company’s recent efforts to develop more of a physical footprint for its customers, according to Mark Notarainni, general manager of Intuit’s Consumer Group. In an interview last night he said that TurboTax Live launched in 2020 as a purely virtual experience. From there, the first in-person TurboTax Expert Offices opened in late 2023; then, over 2024, Intuit opened many more such offices across the country, bringing its current total to 400 locations. 

The TurboTax stores and TurboTax Expert Offices are two different things. The 20 TurboTax stores generally will be open to the public and will primarily be for walk-ins (although people will also be able to make appointments); the 600 TurboTax Expert Offices primarily will be for appointments (though people will still be able to walk in for help (though people will still be able to walk in.) 

TTStore1

“The difference is for the retail, the 20, if I’m walking down the street around here, and I see there’s a TurboTax store, I can just walk in and then we will engage with you and get you started on your taxes. For our offices, you’ll [Google us] and you can schedule a time or call right away. But it’s not designed for drop-ins. We will do it, but that’s not what it’s designed for,” he said. 

20 TurboTax stores

Asked for an analogy, Notarainni said the new retail locations are not meant to be tax prep centers like H&R Block, nor are they meant to be something akin to a local CPA firm. He felt the best comparison would instead be the Apple store, where people would go for guided service and support. He noted that when Apple first launched its stores, people felt it was counterintuitive given Apple’s identity as a tech company. But he said that, through careful scaling in the right markets (“they didn’t have 6,000 storefronts to worry about”), they became very successful. Intuit will be taking a similar approach. 

“Think about that in terms of tax and personal finance. We don’t have 10,000 stores, and we’re leading with technology. The platform capabilities that we have in TurboTax and Credit Karma allow us to serve customers in a very unique and different way, just like Apple was when you went into a retail store. It was not like a normal retail store, so that’s the analog,” he said. 

Walk-ins will be greeted by concierges as soon as they enter, who act more as customer service and support staff, helping people set up their TurboTax account or log into their current account. From there, the customer will meet with an Intuit tax pro who will be a licensed accounting professional (either a CPA or an EA), and they’ll discuss the tax situation at hand, either right there in the storefront or in a private room for more discretion. The tax pros are employed directly by Intuit, drawn from its pool of roughly 13,000 professionals. 

Notarainni stressed that the digital and in-person experiences are 100% integrated. Someone could start their taxes online and only go to the store if they have a problem, or they could start at the store and finish online at home. 

“What’s beautiful about the experience is that mostly everyone comes in with a mobile device, and downloading our app gets you access to the storefront as well and then keeps you connected with your tax return. … We can get you started. You can download your information, you can connect to your account, you can get as far as you could possibly get, and then you have the app on your phone, and you go about your day. And then we now stay in contact between that pro in the store and the customer,” he said. 

Locations will be owned and operated by Intuit, instead of being franchised. They’re intended to be permanent, not seasonal. And the prices will be largely the same. 

“We will have pricing that’s very similar across the board, generally, based on your tax situation,” he said. 

While right now the retail locations focus solely on tax, he said Intuit intends to eventually expand into other service offerings. 

“It’s designed for service first, and our initial deployment is all about taxes. But you can see we have so many more capabilities with credit card and advisory services and our small businesses that have specific questions and needs, we will be expanding into those services as well,” he said. 

600 TurboTax Expert offices

The TurboTax Expert offices are intended to be more local, as opposed to the retail stores that are concentrated in major metro areas, which is why Intuit has already established 400 such offices and plans to open 200 more. Unlike the retail locations, people will generally call and make an appointment with the tax expert in their area to discuss a specific problem they are having with their taxes that needs some professional guidance. 

The establishment of the 600 expert offices is meant to provide local experiences for customers no matter where they are. Notarainni said Intuit’s research found that people are five times more likely to engage with Intuit experts when they are within a 50-mile radius. This informed Intuit’s strategy for where to place these offices. Ideally, Intuit wants any given customer to be no more than 50 miles from an expert office. This is in contrast to how it chose to place the 20 retail locations: for these, the company tried to get the biggest coverage for its major markets, which is why they’ll be located in large metro areas. 

In both cases, though, Notarainni said Intuit put a great deal of thought into where it would site its in-person locations. 

“It was a lot of math, a lot of analytics, a lot of mapping, and a lot of sweat equity, especially on the storefronts, because it’s a lot to build,” he said, 

Customers drove demand

Notarainni said the decision to open retail locations and expand Intuit’s expert offices was driven by customer demand. While most businesses are going in the opposite direction, from physical locations to purely online, Intuit found there was still a significant group of taxpayers who craved an in-person experience.

“Now we’re going to meet them where they are. Local presence matters to people as they’re filing their taxes because you need to know state laws, county laws, everything associated with that locality, so there’s a high customer demand. That’s what really was driving it for us,” he said. 

The locations are not envisioned as direct revenue generators that will produce an entirely new income stream for the company. However, he said Intuit believes the retail stores and expert offices will indirectly drive revenue through a “halo effect,” effectively generating more TurboTax customers and helping retain the current ones through better support and service. 

He conceded that the physical locations represent a new mode of thinking for Intuit, which historically has emphasized the online experience, but said the team has learned quickly and is already seeing results. 

“It’s very hard because it’s very different, but [we] love it,” said Notarainni. “The team that’s actually been building this out has thrived because they’re learning a whole bunch of new things, and we’re seeing the results [from] running experiments and pilots and all the way up through October peak. And they just keep seeing and iterating and learning. It’s definitely intense, because the tax season doesn’t move, so we have a very, very strict deadline, but it’s been an environment that is super dynamic, super fast paced, and it’s an infusion of people that have been at TurboTax for a long time, and new folks, and that’s a cool environment to be in.”

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Accounting

Continuous Auditing Transforms Corporate ERPs

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continuous auditing transforms corporate erps

As corporate accounting departments cross the threshold into late July 2026, the adoption of continuous, automated auditing systems has reached a definitive turning point. Driven by advances in artificial intelligence and deep integration with modern Enterprise Resource Planning (ERP) platforms, leading finance organizations are moving away from traditional, periodic post-hoc audits in favor of real-time, 100% transactional verification. This technological transition is redefining internal control environments, reducing compliance costs, and eliminating the structural delays inherent in legacy quarterly closing processes.

Unlike traditional auditing frameworks that rely on statistical sampling—a process that inevitably leaves operational blind spots—continuous auditing software monitors operational data feeds continuously. Every purchase order, electronic invoice, payroll disbursement, and cross-border wire transfer is automatically cross-referenced against established corporate governance parameters, regulatory tax schedules, and anti-fraud algorithms in real time. Anomalies or unauthorized ledger entries are flagged instantly, allowing internal audit teams to investigate and remediate compliance gaps immediately rather than months after the close of a financial period.

The implications for executive financial management are far-reaching. By embedding continuous verification directly into daily transaction workflows, chief financial officers gain uninterrupted visibility into the organization’s true financial standing. Real-time balance sheet auditing eliminates the severe operational bottlenecks associated with month-end and quarter-end financial reconciliations, freeing accounting professionals to focus on strategic financial modeling, tax planning, and capital allocation rather than manual data entry and spreadsheet consolidation.

However, implementing continuous auditing requires accounting leadership to invest heavily in data governance and technical upskilling. Internal audit teams must evolve from manual ledger reviewers into system architects capable of auditing complex algorithms and validating automated data pipelines. Accounting firms and corporate controllers that master continuous auditing will establish a resilient compliance framework capable of meeting stringent international regulatory standards with total transparency.

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Accounting

U.S. Imposes New 50% Tariffs on Canadian Imports Under Rare Legal Provision

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U.S. Imposes New 50% Tariffs on Canadian Imports Under Rare Legal Provision

WASHINGTON — In a major escalation of cross-border trade friction, U.S. President Donald Trump has signed executive orders imposing new 50% tariffs on a wide selection of Canadian exports, citing discriminatory practices by Ottawa targeting American auto, dairy, and beverage industries.

The new duties, announced Monday, will take effect in 30 days. They target a broad spectrum of consumer and industrial goods—ranging from wine, liquor, and milk products to commercial cement, furniture, clothing, and hockey equipment.

Untested Legal Mechanism

To enact the sweeping measures, the administration invoked Section 338 of the Tariff Act of 1930—a rarely used legal provision allowing the executive branch to levy additional tariffs of up to 50% on foreign nations deemed to discriminate against U.S. commerce.

White House officials noted that Section 338 addresses trade discrimination rather than national security or economic emergencies. The move comes months after prior global emergency tariffs faced legal challenges in domestic courts, signaling Washington’s pivot toward alternate statutory authorities to maintain import duties.

Senior administration officials briefed reporters that the measure directly responds to Canadian provincial bans on U.S. alcohol, restrictions on American vehicle exports, and import quota disparities affecting U.S. dairy and cheese producers relative to third-party trading partners.

“While the administration continues to secure reciprocal trade agreements globally, Canada retaliated against efforts to protect domestic industry,” U.S. Trade Representative Jamieson Greer stated.

USMCA Impact and Carve-Outs

Significantly, the newly ordered 50% duties will apply to designated items even if they otherwise comply with the United States-Mexico-Canada Agreement (USMCA).

However, the administration confirmed key targeted exemptions:

  • Energy products (including oil and natural gas)
  • Potash and critical minerals
  • Fish and seafood
  • Goods already governed by sector-specific duties (such as existing steel and aluminum tariffs)

Administration representatives emphasized that the tariffs do not stem from recent disputes concerning drifting Canadian wildfire smoke, noting that policy options regarding environmental spillover remain under separate review.

Canadian Response and Market Reaction

Following the White House announcement, the Canadian dollar experienced a sharp decline against the U.S. dollar, falling approximately 0.4% during evening trading.

Canadian Prime Minister Mark Carney issued a statement emphasizing that Canada’s earlier counter-duties had merely matched previous U.S. trade actions. “Canada stands ready to engage intensively to address outstanding issues with the U.S. to the mutual benefit of our citizens,” Carney stated, pointing to detailed proposals Ottawa submitted to modernize the USMCA framework.

Ontario Premier Doug Ford took a firmer stance, urging a “dollar-for-dollar” reciprocal response if the measures go into effect on August 19.

With a 30-day implementation window before the duties officially lock in, industry associations and trade groups on both sides of the border are calling for urgent bilateral negotiations to avert further supply chain disruption across North America.

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Accounting

Automated Continuous Auditing: Transforming Compliance and Real-Time Financial Oversight

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Transforming Compliance and Real-Time Financial Oversight

The traditional accounting paradigm—defined by periodic monthly closures and post-hoc annual audits—is rapidly giving way to continuous, automated financial oversight. As of July 2026, forward-thinking accounting practices and multinational corporate finance departments are leveraging continuous auditing systems powered by advanced machine learning models. These systems monitor operational transactions in real time, shifting audit methodologies from sample-based post-analysis to absolute, 100% transaction-level verification.

The operational advantages of continuous auditing are transformative. Standard auditing procedures historically relied on statistical sampling, which, despite rigorous methodology, inherently left gaps where anomalies or fraudulent transactions could go undetected for months. Modern continuous auditing platforms integrate directly with enterprise resource planning (ERP) databases, instantly cross-referencing purchase orders, invoices, bank feeds, and tax records. Any deviation from established control parameters or unusual transaction behavior triggers immediate flags for internal audit teams, dramatically reducing detection lag from quarters to seconds.

Beyond fraud prevention, continuous auditing fundamentally alters internal reporting and decision-making. Executive leadership no longer has to wait weeks after the close of a quarter to evaluate precise financial standing; real-time verified ledger data provides an uninterrupted view of operating margins, tax liabilities, and cash flow dynamics. This real-time visibility enables corporate controllers to adjust capital allocation strategies dynamically, mitigating liquidity constraints and capitalizing on emerging commercial opportunities far more efficiently than competitors bound to legacy reporting cycles.

However, implementing continuous auditing requires accounting professionals to acquire new analytical capabilities. The role of the auditor is evolving from manual data reconciliation toward system validation, algorithmic model governance, and strategic risk interpretation. Accounting firms and corporate finance departments must invest in continuous technical education, ensuring that audit staff possess the data engineering skills necessary to design, maintain, and evaluate complex automated compliance systems.

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