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Only high earners can ‘easily afford’ holiday spending this year

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Betsie Van der Meer | Getty

Only one cohort of shoppers thinks they have enough financial runway to spend cash this holiday season without rolling into debt — and even so, many in that group anticipate struggling.

About half, or 52%, of shoppers with incomes of $100,000 or more believe they can “easily afford” holiday expenses in 2024, according to Morning Consult, a survey research firm.

That’s the highest share compared to other income groups.

To that point, 33% of those who earn $50,000 to $99,900 said they can afford holiday spending. Meanwhile, 18% of respondents who earn below $50,000 annually can sustain the costs, the report found.

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The survey polled 2,201 adults in the U.S. between August and September.

This lack of confidence stems from households still struggling with inflation, experts say.

“Inflation is like a regressive tax,” said Sofia Baig, economist at Morning Consult. “It hurts lower income people more than higher income people because it takes out a larger chunk of their wallet.”

Holiday debt can be a long-lasting problem

If spending cash on holiday purchases this year sounds like a stretch to your budget, you’re not alone. 

About 20% of surveyed Americans said they’ll have to go into debt to pay for holiday celebrations and obligations, according to Morning Consult.

Shoppers who plan to take on debt this holiday season need to keep in mind that credit card balances can be very sticky. About 28% of 2023 holiday shoppers are still paying off debt they incurred almost a year ago, according to NerdWallet, which polled 2,079 adults in September.

“Credit cards charge really high interest rates,” said Sara Rathner, a credit card expert at NerdWallet.

The average annual percentage rate for credit cards stands around 20.50%, down from a record high of 20.79% in August, according to Bankrate.com. To compare, the average APR for retail credit cards is 30.45%, a high, Bankrate found.

“If you’re only making minimum payments on that debt, it is very possible to remain in credit card debt for a long time,” she said.

High earners have ‘wiggle room’ in their budgets

As the world reopened from pandemic-era lockdowns, there was an “increased income equality” because the labor market was favorable for workers and people still had Covid-19 stimulus payments saved, said Baig.

U.S. households received more than 476 million payments totaling $814 billion in financial relief, according to government data.

But as inflation grew in a rapid spiral in recent years, excess savings from the pandemic quickly began to deplete, she said.

High-income households were less affected by inflation while lower income households paid more out of their pockets for goods and services, Baig said.

They’re not as nearly as budget conscious as people in lower wage earning brackets.

Stacy Francis

president and CEO of Francis Financial, a wealth management, financial planning and divorce financial planning firm in New York City.

“Higher-income consumers are not nearly as price sensitive,” said Stacy Francis, president and CEO of Francis Financial, a wealth management, financial planning and divorce financial planning firm in New York City.

“They’re not nearly as budget conscious as people in lower wage-earning brackets,” said Francis, a member of CNBC’s Financial Advisor Council.

Higher-income people are “more buffered from the pains of inflation” as they have more “wiggle room in their budget to save and to spend,” Baig said.

About 68% of respondents with earnings of $100,000 or more can cover three months or more of basic expenses without income, Morning Consult found in a separate report that polled 2,025 adults in October. That is an increase from 65% in 2023.

Their high savings balances on top of high income gives them the strength to spend on retail purchases and travel this holiday season, the report finds.

“The same thing can’t be said for low- and middle-income consumers,” said Baig.

Less than half, or 47%, of respondents with incomes between $50,000 and $99,000 have enough savings to cover three months of expenses, and the share is only 22% for those who learn less than $50,000 annually.

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As the price of bitcoin falls, you can leverage this tax loophole

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Jaque Silva/ | Nurphoto | Getty Images

With the price of bitcoin down from a record high in January, there’s a chance for some investors to score a tax break, experts say.  

Following a post-election rally, the flagship digital currency touched $109,000 on inauguration day before falling in February. As of midday Friday, the price was around $84,000, after dipping below $80,000 overnight, according to Coin Metrics.

The latest selloff presents a tax planning opportunity, including a “loophole” that could go away amid Congressional tax negotiations, according to Andrew Gordon, a tax attorney, certified public accountant and president of Gordon Law Group.

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The strategy, known as “tax-loss harvesting,” allows you to offset profitable investments by selling declining assets in a brokerage or other taxable account. Once your losses exceed gains, you can subtract up to $3,000 per year from regular income and carry excess losses into future years. 

Some investors wait until December for tax-loss harvesting, which can be a mistake because asset volatility, particularly for digital currency, happens throughout the year, experts say. 

“You should look for these opportunities continually and take advantage of them as they occur,” Gordon said.  

You should look for these opportunities continually and take advantage of them as they occur.

Andrew Gordon

President of Gordon Law Group

The crypto wash sale ‘loophole’ 

When selling investments, there’s a wash sale rule, which blocks you from claiming a loss if you repurchase a “substantially identical” asset within a 30-day window before or after the sale.

But currently, the wash sale rule doesn’t apply to cryptocurrency, which can be beneficial for long-term digital currency investors, experts say.

“If you sell, for instance, bitcoin at a loss today and then buy it back tomorrow, you still have your loss on the books,” Gordon said. “This is an extremely effective strategy for crypto investors because they don’t have to exit their position.”

However, the strategy could disappear in the future as Congressional Republicans seek ways to fund President Donald Trump‘s tax agenda.

Sens. Cynthia Lummis, R-Wyo. and Kirsten Gillibrand, D-N.Y., in 2023 reintroduced a regulatory framework for cryptocurrency, which included closing the crypto wash sale loophole. Former President Joe Biden‘s fiscal year 2025 budget also included the proposal.

In the meantime, “the IRS gives us this loophole. We may as well take it,” Adam Markowitz, an enrolled agent at Luminary Tax Advisors in Windermere, Florida, previously told CNBC.

Of course, you should always consider your investing goals and timeline before implementing the tax strategy.

Tax Tip: Crypto Assets

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Americans are suffering from ‘sticker shock’ — here’s how to adjust

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A worker stocks eggs at a grocery store in Washington, D.C., on Feb. 12, 2025.

Tom Williams | CQ-Roll Call, Inc. | Getty Images

Whether it’s a dozen eggs or a new car, Americans are having a hard time adjusting to current prices.

Nearly all Americans report experiencing some form of “sticker shock,” regardless of income, according to a recent report by Wells Fargo.

In fact, 90% of adults said they are still surprised by the cost of some goods, such as a bottle of water, a tank of gas, dinner out or concert tickets, and said that the actual costs are between 55% and 200% higher than what they expected depending on the item.

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Many Americans are still cutting back on spending, making financial choices and delaying some life plans, the Wells Fargo report also found. The firm polled more than 3,600 consumers in the fall.

“The value of the dollar and what it is providing may not be as predictable anymore,” said Michael Liersch, head of advice and planning at Wells Fargo. As a result, “consumer behaviors are shifting.”

Still, adjusting to a new normal takes time, he added: “Habit formation does take a while. Next year what you can imagine seeing is consumers being a little less surprised or shocked by prices and adapting to the current situation to create that goals-based plan.”

Some change is already apparent. Although credit card debt recently notched a fresh high, the rate of growth slowed, which indicates that shoppers are starting to lean less on credit cards to make ends meet in a typical month, according to Charlie Wise, TransUnion’s senior vice president of global research and consulting.

“After years of very high inflation, they are kind of figuring it out,” Wise said. “They’ve adjusted their baseline for what things cost right now.”

But with President Donald Trump‘s proposed 25% tariffs on imports from Canada and Mexico set to take effect in March, there is also the possibility that prices will rise even further in the months ahead.

Consumers fear inflation will pick up

Mexico and Canada tariffs could put pressure on some consumer staples, experts say. That includes already high grocery prices, which are up 28% over the last five years, according to the Bureau of Labor Statistics.

The prospect of tariffs and renewed inflation is weighing heavily on many consumers

The Conference Board’s consumer confidence index sank in February, notching the largest monthly drop since August 2021. The University of Michigan’s consumer sentiment index similarly found that Americans largely fear that inflation will flare up again.

A recent CreditCards.com survey found that 23% of Americans expect to worsen or go into credit card debt this year, in part because they are making more purchases ahead of higher tariffs.

How to battle sticker shock

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Personal Finance

There’s still time to lower your 2024 taxes or boost your refund

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Pra-chid | Istock | Getty Images

With tax season well underway, you may be eager for strategies to reduce your 2024 taxes or boost your refund. However, there are limited options, especially for so-called “W-2 employees” who earn wages, experts say.

After Dec. 31, there are “very few” tax moves left for the previous year, according to Boston-area certified financial planner and enrolled agent Catherine Valega, founder of Green Bee Advisory.

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Once the calendar year ends, it’s too late to claim a tax break by boosting 401(k) plan deferrals, donating to charity or tax-loss harvesting.

But there are a few opportunities left before the April 15 tax deadline, experts say. Here are three options for taxpayers to consider. 

1. Contribute to your health savings account

If you haven’t maxed out your health savings account for 2024, you have until April 15 to deposit money and score a tax break, experts say.

For 2024, the HSA contribution limit is $4,150 for individual coverage or $8,300 for family plans. However, you must have an eligible high-deductible health insurance plan to qualify for contributions.  

“The HSA is easy,” said CFP Thomas Scanlon at Raymond James in Manchester, Connecticut. “If you are eligible, fund it and take the deduction.” 

Tax Tip: IRA Deadline

2. Make a pre-tax IRA deposit

The April 15 deadline also applies to individual retirement account contributions for 2024. You can save up to $7,000, plus an extra $1,000 for investors age 50 and older.

You can claim a deduction for pre-tax IRA contributions, depending on your earnings and workplace retirement plan.

The strategy lowers your adjusted gross income for 2024, but the account is subject to regular income taxes and required withdrawals later, said CFP Andrew Herzog, associate wealth manager at The Watchman Group in Plano, Texas.

“A traditional IRA simply delays taxation,” he added.

A traditional IRA simply delays taxation.

Andrew Herzog

Associate wealth manager at The Watchman Group

3. Leverage a spousal IRA

If you’re a married couple filing jointly, there’s also a lesser-known option, known as a spousal IRA, which is a separate Roth or traditional IRA for nonworking spouses.  

Married couples can max out a pre-tax IRA for both spouses, assuming the working spouse has at least that much income. It’s possible to claim a deduction for both deposits.

But whether you’re making a single pre-tax IRA contribution or one for each spouse, it’s important to weigh long-term financial and tax planning goals, experts say.

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