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Accounting

Poor cash flow can sink any business

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Every business leader knows how critical revenue and profit are to a company’s long-term success. But there’s another factor that’s equally important to an organization’s day-to-day health: cash flow.

If a company runs out of money, it won’t be able to pay staff, pay for office space, pay vendors, pay interest, pay for inventory, or pay for anything. Money on hand is what keeps the lights on — literally.

That’s why managing cash flow is so important. The calculus is pretty simple: If an enterprise doesn’t accurately measure and manage cash flow effectively, it’s likely to suffer from business volatility and won’t be able to make sound financial decisions for the future. Furthermore, it may risk overtrading and ultimately going out of business. Sadly, too many companies go under not because they’re poorly managed or have a bad business model, but simply because they lack liquidity.

Managing cash flow is even trickier for organizations that sell services rather than just products. Accounting firms, consultancies and software companies typically offer a complex variety of billing arrangements that include fixed-price fees, time and materials, additional ad hoc charges, and milestone-based payments. In addition, many service companies have started to offer subscription-based services. These not only add greater complexity to invoicing, but also can make revenue recognition extremely complicated. 

A single source of truth

Many companies still have to rely on siloed, disconnected processes to manage cash flow, making it much more difficult to forecast accurately. Such companies may use a CRM system for managing sales, a different system for managing service delivery, and an old legacy system for managing invoices and handling the accounts. These archaic systems will typically be supplemented by a collection of spreadsheets, resulting in a mess of disparate tools all detached from one another. 

This disconnection causes confusion and process inefficiencies that inevitably lead to errors and delays. When there’s an inconsistency between what’s been sold and what’s been invoiced, customers won’t pay their dues — they’ll dispute their bills, they’ll hold off payment, and ask for discounts or even write-offs. In summary, if you give customers a reason not to pay their invoices, they won’t, especially in a tight economic environment, and this inevitably results in unacceptable levels of outstanding debt. 

Companies require a common source of truth that is enterprise-wide. One that provides a shared source of data for accounting, operations, billing, sales and all the other divisions that impact service delivery. Rather than having to comb through spreadsheets and fumble through disparate tools to find financial and billing information, companies need a system that gives all employees access to the same information and data in a single place.

If there’s not a common, shared view across all teams, precise cash forecasting will be impossible. Discussions around the boardroom table risk descending into a debate about whose information is correct, rather than agreeing on what decisions the business needs to take. 

Only when all of this accurate information is brought together can enterprises produce a truly precise cash flow forecast. Having a complete view of anticipated revenues, costs and incomes enables them to really understand their margin and to accurately predict cash flow for any given time. With these insights, organizations can make better near- and long-term decisions and avoid expenditures that could threaten their business. 

Ideally, organizations should be able to extend this transparency to the customer with portals that offer users access to all the same information — such as payment history and invoice details. As a result, customers will be able to view their own transactions and resolve their own inquiries, minimizing the likelihood of delayed payments, and improving customer satisfaction as well.

AI can help, but it has to be pragmatic

As with many other areas of business, artificial intelligence offers significant potential in helping solve these problems, but it needs to be practical and target common, current business problems rather than aspirational or flashy use cases. It needs to be pragmatic in application, gathering, processing and presenting data to produce measurable outcomes and a tangible return on investment.

Here’s an example of how AI can support cash flow management: A services company relies on its clients to pay their bills on time to maintain steady cash flow and manage its operations. Using AI, the company is able to analyze past payment patterns, client behavior, economic indicators and other relevant data to accurately predict the propensity for any customer to pay a particular invoice.

For instance, the AI might establish that if a customer has been spoken to in the past week, that they are more likely to pay their bill on time. Or it may highlight that any invoice over $100,000 requires an extra layer of approval, which routinely causes delays. 

The use of AI will enable enterprises to both generate more accurate cash flow forecasts for better business decisions and also to implement improvements in operating procedures and business practices that will improve the management of debt. 

Cash is king, so manage it accordingly

The old saying still rings true today: Revenue is vanity, profit is sanity, cash is king. It doesn’t matter if a business is booming or if it’s struggling — bad cash flow management can sink any company. To stay on top of cash flow and guide themselves wisely, as a starting point organizations have to bring their accounting, operations, billing and sales workflows and data together in one place. In addition, smart use of AI allows enterprises to do more than just forecast correctly, enabling them to uncover new ways to boost cash flow entirely.

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Accounting

COSO, NACD propose corporate governance framework

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The Committee of Sponsoring Organizations of the Treadway Commission and the National Association of Corporate Directors have released an exposure draft of their Corporate Governance Framework and are asking for public comments until July 11.

Last May, COSO and the NACD selected PwC to be the lead author to develop a comprehensive corporate governance framework offering principles-based guidance for organizations to establish and strengthen their governance practices, beginning in the boardroom and spreading throughout the organization. Last December, COSO released a governance framework for internal controls over robotic process automation.

The Corporate Governance Framework is designed to complement and align with COSO’s longstanding Internal Control and Enterprise Risk Management frameworks. It includes practices to help organizations improve their governance effectiveness, manage risks proactively and create long-term value. COSO is jointly sponsored by the American Accounting Association, the American Institute of CPAs, Financial Executives International, the Institute of Management Accountants and the Institute of Internal Auditors.  

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Lucia Wind

“Resilient and well-structured corporate governance is the foundation of trust in capital markets, ethical business practices, and sustainable financial performance,” said COSO executive director and chair Lucia Wind in a statement Tuesday. “This framework provides organizations with a structured yet flexible approach to governance, ensuring they can navigate today’s complex regulatory and risk landscape with confidence, enable organizational effectiveness, while building long term value for its shareholders.”

Public comments will be accepted until July 11, 2025. The COSO website provides additional submission information.

COSO and the NACD are encouraging a holistic approach to defining corporate governance, extending beyond the boardroom to encompass the practices, information channels, and processes that govern how an entity is being directed, managed and controlled.  

“Strong corporate governance creates a competitive advantage for organizations of all sizes, stages of maturity, and growth strategies,” said NACD president and CEO Peter Gleason in a statement. “This framework will help boards and management align on the importance and scope of governance in a time of tremendous complexity and disruption. When adapted to fit an organization’s specific needs, the framework will help drive better business outcomes and higher-quality board and management performance.”

COSO and the NACD see corporate governance as involving the oversight and processes by which an informed board and management team steers an entity toward executing its strategies and goals while maximizing long-term shareholder value in an ethical manner and within the relevant legal and regulatory environment.   

“By providing a common language and practical guidance, it empowers boards, management, and employees to work together in building resilient, accountable organizations that can adapt, compete, and deliver long-term value to shareholders and other key stakeholders,” said Lillian Borsa and Brian Schwartz, PwC US principals and co-leads of the COSO Corporate Governance Framework, in a joint statement.

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Accounting

Musk says he’s ‘disappointed’ that Trump tax bill raises deficit

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Elon Musk expressed dissatisfaction with President Donald Trump’s giant tax bill, saying it undercut his efforts to slash government spending. 

Musk, who has announced he’s stepping back from his Department of Government Efficiency — a body that quickly became an exponent of the second Trump administration’s vision — told CBS News in an interview that he was “disappointed to see the massive spending bill, frankly, which increases the budget deficit, not just decreases it, and undermines the work that the DOGE team is doing.” 

The legislation, which Trump calls his “big, beautiful bill” and includes an array of tax cuts, will go to the Senate after it narrowly passed the House last week. Musk, the billionaire chief executive officer of Tesla Inc. and SpaceX, seemed to echo the concerns of some Republicans in the House and Senate who believe the legislation costs too much and demand more spending reductions. 

“We are so far away from an acceptable bill, it’s hard to say,” said Senator Ron Johnson, a Wisconsin Republican, when asked when his chamber could complete its work.

Other Republicans, however, not only oppose further cuts, but object to provisions already in the House version, such as restricting Medicaid benefits and the swift elimination of clean-energy tax incentives.

“I think a bill can be big or it can be beautiful,” Musk said in an excerpt of the interview released on Tuesday night before its broadcast on CBS Sunday Morning this weekend. “But I don’t know if it can be both. My personal opinion.”

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Accounting

Is private equity bringing accounting down or lifting it up?

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A recent article about private equity in the medical field raises important questions about the evolving landscape of the accounting industry, particularly concerning consolidation and private equity. 

While the questions about maintaining quality and client focus should be asked, the article paints an oversimplified picture of the challenges driving this shift and misses important nuances and context vital to the conversation. 

As someone who grew up in my family’s boutique accounting firm and has seen firsthand the value these local firms provide to clients and communities, I think it’s important to talk through these questions with facts, data and a true pulse on the industry, as opposed to fear or nebulous concerns that may not align with reality. 

The accounting industry has been struggling

The accounting industry has faced a confluence of pressures that have necessitated change for a long time:

  • Talent shortage: A significant decline in accounting graduates and increased competition for talent from other sectors are creating an acute shortage of qualified professionals. This shortage strains capacity and impacts service delivery, especially for smaller firms, who don’t have dedicated recruiting resources or processes to source, keep and develop talent. 
  • Leadership development: Similar to the talent shortage, and in part because of it, most non-national firms are limited in their ability to provide management development training. Firms’ capacity has been redlining for more than a decade, resulting in limited capital resources and time dedicated to developing the next generation of leaders, which has had significant implications that we see playing out today. 
  • Technological disruption: The rapid advancement of technology, including AI, automation and data analytics, requires substantial investment. Many firms, especially smaller ones, lack the time, expertise and resources to implement these technologies effectively, hindering their ability to compete and provide modern services.
  • Increasing complexity: The regulatory environment and the complexity of business operations are constantly increasing. Clients demand a wider range of specialized, collaborative services, which smaller firms often struggle to provide.
  • Succession planning: Many accounting firms are facing a wave of partner retirements, with insufficient plans in place to ensure a smooth transition of leadership and client relationships. This threatens the continuity of many small firms. 

How consolidation helps address these issues

Consolidation, when done with intentionality and expertise, offers a powerful mechanism to address these critical challenges:

  • Talent shortage: Larger, consolidated entities can offer more competitive compensation and benefits packages, enhanced and expanded career development opportunities, flexibility, access to offshore talent, and modern work environments with enormous opportunities for growth and networking. They can also offer much more robust recruiting functions. 
  • Leadership development: Consolidators can put in the significant upfront time and lend expertise supporting firms organizing in a way that diffuses information, rewards and relationships more broadly than the traditional pyramid-shaped partner model, with more systematization. When executed well, consolidation not only provides the next generation of leaders more opportunity, but also the firm itself with shared best practices, stronger insights and data analytics, and centralized operations support. Additionally, consolidation means bringing together experts from other industries that can bring innovation, operational expertise and management strength that support and enhance firm models and provide a “platform” on which the next generation of leadership can stand.
  • Technological disruption: Consolidated firms have greater financial resources to invest in and implement advanced technologies. This investment enables them to automate routine tasks, improve efficiency, enhance data analytics capabilities and give them valuable time back to focus on clients. They also have dedicated integration and change management professionals to push new adoption forward without being overly disruptive or “breaking things:  
  • Comprehensive service portfolio: Consolidation allows for the creation of specialized teams and service lines, enabling firms to offer a broader range of expertise that can deepen the client relationship by better serving the increasingly complex needs of clients. Collaboration across services improves efficiency and makes for a better work product for clients. 
  • Succession planning: With fewer junior people eager to run firms, many partners don’t have a great exit strategy. Consolidators can offer them a strong deal and succession plan that allows them to have a capstone experience to their storied career and phase out as needed, while helping create continuity and stability for their employees and clients for the long term. 

But not all consolidation is created equal

I want to be clear: Consolidation can lead to lessened quality or client care, and it’s a valid concern. The first thing to note is that private equity is not a ubiquitous term. There are many forms of private capital in the market, and behind that capital are varying philosophies on how to build a good business. If consolidators or private equity come into a category like accounting focused solely on maximizing short-term profits to support the quick “flip” to the next buyer, or don’t understand the intricacies and value these firms bring, everyone loses. But the resources and collaboration that come with joining a larger group can have enormous benefits for everyone.

We don’t think we need to “fix” boutique accounting, but it does need to evolve in the face of the aforementioned challenges. We also believe we need to support the evolution in a way that preserves what has made it special. 

Here’s what matters when it comes to consolidating accounting firms:

  • Long-term vision: The focus should be on building a platform that supports the growth, connection and development of accounting professionals while delivering exceptional client service. That means investing for the long haul, prioritizing sustainable growth, data-driven processes and operations, and collecting data to help firms operate more efficiently and effectively. 
  • Investing in technology: We have spent a decade getting to a fully vetted, bespoke technology stack that we have seen improve efficiency, enhance service delivery and free up our professionals to focus on higher-value client interactions, and positions us to continually implement new and adaptive tools. 
  • Preserving culture: We understand the importance of preserving the unique culture and client relationships of our firms. Part of what makes boutique accounting great is the read they have on their local communities, and the relationships they’ve established over decades of service. This is in our DNA, and we believe we are here to support these unique cultures and preserve them even as partners transition and the next generation takes the reins. 
  • Focus on quality: We believe that by providing firms with the resources and support they need, they can focus on what they do best: serving their clients. For example, prior to joining a group, local firms don’t have the resources for internal quality control teams, risk committees, training and development programming, incident response teams and the list goes on. 

A new model can mean accounting clients are better taken care of than ever

Consolidation, when done right and with clients and people at the forefront, is not about sacrificing quality for profit. It’s about creating economies of scale, expanding service offerings, providing growth opportunities and ensuring business continuity. 

The accounting industry is at a critical juncture. Private equity is now a mainstay, and we can either vilify it and consolidation, or we can, with intentionality and a discerning eye, embrace a new model that has the potential to address the challenges we face and position us for future success.

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