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Practice Profile: Innovation for all at Withum

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Withum’s innovation team, including chief innovation officer Molly Goins-Cox (fourth from left), at the annual State of the Firm event
NJ Corporate Photography – NJ Business Photography

Chris Lo Bue – Photography/Chris Lo Bue – Photography

Princeton, New Jersey-based Withum celebrates its employees’ ideas every month — both those that become operational, and the many that don’t.

Either way, staff members who submit their concepts through the Top 25 Firm’s Innovate Withum portal are recognized in a monthly celebration, and may even earn “Withum bucks” in increments of $50 depending on how far the idea progresses into implementation. These incentives have garnered Withum over 650 ideas in the 3 1/2 years since the initiative began, and many popular improvements to the firm’s systems and practices.

But it’s not just the promise of awards and money that entice Withum’s people to input their ideas into the firm’s database (which is open for submissions and accessible for all employees to track). It’s also a desire for improvement, according to chief innovation officer Molly Goins-Cox, who explained that before accessing the portal, employees receive training on the meaning of innovation and the process for submitting ideas and how the platform works.

The initial flood of submissions was high, most likely from pent-up demand, Goins-Cox said. “A lot of people got training and started submitting ideas. It was pretty cool, a lot of great ideas. One of the challenges is that we got a ton — in services, practice, operations. We average 30 to 40 a month. Some are quick wins — some submit and we just do it, we don’t have to have innovation involved. Some are more moderate, a little bit of technology and a business case on it. We can’t do them all; it’s prioritization.”

The firm also fields many redundant ideas, Goins-Cox explained, but projects Withum has completed include tax workpaper automations, a tax integration portal, and a compliance tracking tool. For the latter solution, “The platform was about to break; it wasn’t functional,” she shared. “We revamped the whole thing and used modern technology that made it significantly better. Clients in particular, they noticed — the response time was much more rapid … . We had many compliments on how we responded to client questions.”

Many of the successful ideas, in fact, have aligned with one of Withum’s overall strategic pillars, Goins-Cox explained: “Withum is very focused on continuing to understand client needs and where we can provide better solutions.”

Owning the ideas

To guide employees in meeting this goal, the firm encouraged all employees, from staff level 1 to seniors, to make their voices heard.

“When the individual submits an idea in the platform, there are the basic questions of what is the idea, what is it going to solve, what are the benefits,” explained Goins-Cox.

And while Withum’s training helped refine what team members input, the most crucial moments come in the next stages of the process, including what Goins-Cox identifies as the all-important ownership factor: “People submit an idea — some people are good at coming up with ideas, team members. But we make sure they have owners, someone who will own it so that it gets executed and used correctly.”

She advised other firms looking to enhance their innovation to make that step a priority.

“One of the things early on ­— so many ideas came in it was hard to process them fast enough,” she recalled. “We got ownership on it — the right project, the right time, to staff out appropriately. Change management is a big issue [so we added] ownership in the second year. We introduced innovation catalysts. In each of the service areas and project areas, we identify innovation catalysts that help us review ideas and determine if it’s an area we want to invest in or not.”

Ownership from the top is also critical, Goins-Cox continued: “It’s very much a part of the culture and leadership-supported.” It is also financially supported, including the firm budgeting $20,000 per year for the Withum bucks it awards for executed ideas.

The innovation catalysts are very involved in the life cycle of these ideas.

“They talk to the innovation owners and partners in those areas to determine funding and secure talent to do the work,” Goins-Cox explained. “Any idea is routed to an innovation owner and catalyst for the first line of review: Does it align with the area and strategy, and are we already doing it? The senior manager level is a good fit; they need to know and understand that business, service and department. If it’s in tax and technical, they need to understand that area well. Each partner is in their own area and identifies senior-level people that understand the area.”

Expanding the reach

Besides operational improvements, Withum’s innovation initiative has also reaped benefits in the professional development realm.

“One of the biggest things I’ve observed on the higher end, is to get to the partner level you have to be able to innovate, and sponsor projects to make sure they are delivered,” Goins-Cox shared. “In my short period of time, a lot of those innovation catalysts have been promoted to partner. It brings out leadership skills.”

Successful projects have also been transferable across departments, Goins-Cox noted. “We see an idea in one area, and look at other ways they can do the same thing … . We’ve started with one [idea] and we’re able to scale across other [departments].”

The broad implementation and ownership of innovation has been paramount for Goins-Cox since she was hired to lead that function for the firm four years ago.

“For it to be successful, there has to be a strategic focus and leadership has to be completely bought in for it as a priority, having a dedicated department, which includes team members,” she advised. “One of the things I asked before I was hired is, ‘What’s the budget? How much are you investing for me, year over year?’ And the third piece is to design it so everyone can innovate. That’s very important.”

In addition to the Innovate Withum portal, another forum for democratizing this kind of brainstorming are the ideation sessions Withum hosts about twice a year.

“We do sessions where we go in with no ideas of the table,” she explained. “We introduce them to things Withum has done previously, but people in that session brainstorm. And we end up with a couple hundred ideas in those 90 minutes.”

The products of those meetings have included some generative artificial intelligence and data extraction projects that answer the questions, “How do we work smarter and make it easier for everyone?”

Speaking of AI, that’s an area Withum has been focused on and will remain so in the near future, according to Goins-Cox.

“You have to be engaged in the new technology coming out,” she said. “I took a pretty forward position when generative AI came out, to embrace it and establish a strategy, from a level 1 day-to-day use to all team members. We are experts in tax, audit and advisory … . We use generative AI to be better advisors. My philosophy is we’ve got to embrace it. You are not going to be replaced by AI, but replaced by someone who knows AI better than you.”

In the meantime, Goins-Cox ensures that innovation permeates the firm and is always top of mind.

“Innovation catalysts talk in their own staff meetings, and at our State of the Firm meetings I talk about innovation, and in different meetings throughout the year. All the messaging — the monthly celebration day, we celebrate and [employees] get to see it. In the emails we show titles, the person’s picture and what the idea is or was. And throughout that are tidbits on innovation, and we share success stories.”

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Accounting

Global ESG Reporting Standards and Double Materiality Compliance

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Corporate accounting departments face expanding reporting expectations as international sustainability disclosure standards achieve regulatory enforcement across major global jurisdictions. Chief Accounting Officers (CAOs) and corporate controllers are establishing rigorous internal accounting controls to treat Environmental, Social, and Governance (ESG) metrics with the same data precision, auditability, and governance as traditional financial statements.

Regulatory Harmonization Under Global Sustainability Frameworks
The implementation of standardized sustainability reporting frameworks—notably rules established by international sustainability accounting boards—has created unified expectations for public and large private enterprises. Corporations must report standardized metrics covering greenhouse gas emissions (Scope 1, 2, and material Scope 3), energy utilization, workforce demographics, and supply chain governance.

In Europe and other participating international jurisdictions, double materiality principles are mandatory. Under double materiality, organizations must report both how external sustainability risks impact corporate financial performance, and how internal corporate operations affect surrounding environmental and social structures.

Integrating Sustainability Metrics into Core ERP Systems
To provide auditable non-financial data, enterprise organizations are integrating specialized carbon accounting and ESG management platforms directly into core ERP systems. Automated data collectors capture energy utility invoices, logistics fuel consumption metrics, and vendor compliance records in real time.

Establishing automated, traceable data pipelines ensures that non-financial reporting is supported by clear audit trails. This structured approach allows external financial auditors to provide reasonable assurance on sustainability disclosures during annual corporate reporting cycles.

Financial Impacts and Capital Market Disclosure
Accurate ESG reporting directly influences corporate cost of capital and institutional credit ratings. Commercial lenders and institutional asset managers systematically incorporate sustainability metrics into risk pricing models. Companies that demonstrate transparent, verifiable progress in operational energy efficiency and climate risk mitigation benefit from expanded access to green bond markets and lower debt pricing.

Action Steps for Accounting Leadership
1. Implement Double Materiality Frameworks: Conduct comprehensive assessments to identify material financial and operational sustainability metrics.
2. Build Auditable Non-Financial Data Pipelines: Automate ESG data collection within core accounting software to ensure data integrity.
3. Align Sustainability with Annual Financial Filings: Prepare non-financial disclosures concurrently with financial statements to satisfy regulatory audit expectations.

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Accounting

Modernizing Internal Controls: Machine Learning and Continuous Monitoring in Auditing

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Internal audit departments and corporate risk managers are modernizing internal control frameworks by shifting from periodic sampling techniques to continuous monitoring and machine learning analytics. As operational data volumes increase across enterprise organizations, automated control testing ensures financial integrity, prevents corporate fraud, and streamlines annual audit engagements.

The Limitation of Periodic Audit Sampling
Historically, internal and external auditors evaluated internal controls by reviewing random samples of financial transactions—often analyzing less than five percent of total ledger entries. In complex enterprise environments, periodic sampling methods carry inherent risks of overlooking localized financial misstatements, unauthorized disbursements, or operational control breakdowns.

In 2026, progressive internal audit functions are utilizing automated continuous monitoring platforms that evaluate one hundred percent of financial transactions in real time. Continuous control auditing systems continuously monitor general ledger entries, procurement approvals, and expense reimbursements across all operating subsidiaries.

AI-Powered Fraud Detection and Anomaly Identification
Machine learning models trained on historical corporate financial data excel at identifying subtle transactional anomalies that indicate potential fraud or operational error. Automated systems instantly flag duplicate invoice payments, unapproved vendor creation, unusual journal entry timing, and unauthorized override of authority thresholds.

When an anomaly is detected, the automated auditing platform generates an instant risk alert, allowing internal audit teams to investigate root causes immediately. Early detection prevents minor operational errors from escalating into material weaknesses in financial reporting.

Streamlining External Audit Preparation
Continuous internal control monitoring delivers significant benefits during annual external financial audits. External audit firms can review continuous audit logs and automated control testing documentation, reducing the time required for manual field testing.

This integrated approach lowers overall audit compliance fees, reduces administrative burdens on corporate accounting staff, and provides senior management and audit committees with real-time visibility into the organization’s overall risk profile.

Core Implementation Guidelines
1. Transition to 100% Data Testing: Replace legacy sampling methods with automated continuous audit monitoring systems.
2. Deploy Anomaly Detection Algorithms: Implement machine learning models to identify unauthorized transactions and operational control overrides.
3. Align Internal and External Audit Workflows: Coordinate continuous control testing protocols with external auditors to optimize annual compliance cycles.

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Accounting

Automated Tax Compliance and Global Regulatory Harmonization in 2026

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Corporate tax accounting departments are navigating an era of unprecedented regulatory complexity as global tax harmonization frameworks take full effect alongside real-time digital tax reporting mandates. Tax directors and accounting teams are adopting cloud-based tax compliance automation tools to manage multi-jurisdictional tax liabilities and satisfy stringent reporting rules across international jurisdictions.

Implementation of Global Minimum Tax Provisions
The implementation of international tax reform agreements—notably the Pillar Two global minimum tax framework—has reshaped multinational corporate tax planning. Multinational enterprises with consolidated revenues exceeding established thresholds must ensure an effective tax rate of at least 15% across every jurisdiction in which they operate.

Accounting teams are implementing specialized tax calculation modules integrated directly into enterprise resource planning (ERP) platforms. These automated tools calculate effective tax rates per country, identify top-up tax liabilities, and generate standardized compliance documentation required by national tax authorities.

Real-Time Digital Invoicing and E-Reporting Mandates
Tax authorities across Europe, Latin America, and Asia-Pacific have enacted mandatory electronic invoicing (e-invoicing) and continuous transaction controls (CTC). Under these systems, corporate transaction data must be submitted electronically to government portals in real time at the point of sale or invoice issuance.

This shift toward continuous digital tax reporting eliminates traditional annual tax audits in favor of ongoing automated compliance monitoring. Accounting departments are upgrading invoicing software to ensure seamless XML data formatting, digital signature authentication, and real-time validation against tax authority databases.

Automation and Data Analytics in Corporate Tax Strategy
To keep pace with dynamic tax legislation, tax departments are transitioning from reactive compliance teams to proactive strategic advisors. Machine learning algorithms analyze corporate transactional data to identify tax credits, research and development (R&D) incentives, and cross-border transfer pricing adjustments.

By automating routine tax return filings and calculations, corporate tax directors can focus on long-term capital structuring, evaluating the tax implications of corporate mergers, and optimizing international supply chain networks.

Strategic Priorities for Tax Executives
1. ERP System Upgrades: Ensure enterprise software is capable of generating real-time, granular tax data required for global minimum tax compliance.
2. E-Invoicing Integration: Implement scalable e-invoicing platforms to satisfy regional continuous transaction control regulations.
3. Strategic Tax Analytics: Utilize predictive tax modeling tools to evaluate structural changes in corporate operations and cross-border trade.

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