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Practice Profile: Personal Finance 101 at SD Mayer

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Of all the deliverables Steve Mayer has presented in his long career in accounting, he singles out giving his books on personal finance to his kids’ friends as a highlight.

Mayer has written two books on the subject, and conducted more than 50 presentations on it over the past several years, and when he’s not involved in his day job as founder and managing director of Redwood City, California-based SD Mayer & Associates, his ongoing work in financial education is largely via the 5 Buckets Foundation.

The foundation was named after his first book, “5 Buckets, 4 Shovels, a Beach and a Map.” He shares that and his follow-up, “Adulting 101: A Guide to Personal Finance” with family and friends — it’s a firm-sponsored series based on his metaphorical framework for finances. The buckets represent five asset groups, the four shovels are different financial professionals, the beach is an individual’s life full of sand, which represents money, and the map is a guide to financial security.

After leaving the regional firm he co-founded to establish SD Mayer in early 2013, Mayer was “kicking around the idea of writing a book” based on this concept.

“No one was looking at the holistic approach,” he recalled. “Our company has a team of people in tax, investment, insurance, lawyers — they’re all there. That was the genesis of the book, and this is a great way to serve clients.”

After writing the second book, Mayer founded the nonprofit in 2019 and brought on Victoria Terheyden as president and CEO three years later. The 5 Buckets Foundation provides financial literacy education, mainly through an interactive introductory curriculum that covers the basics of personal finance.

SD Mayer and its wholly owned subsidiary wealth management practice, SDM Advisors, contribute well over 50% of the funding for 5 Buckets, along with resources and office space; as Mayer describes it, the firm and foundation are “separate, but joined at the hip.”

SD Mayer's 5 Buckets Foundation gives a financial literacy class

SD Mayer’s 5 Buckets Foundation gives a financial literacy class

“Most volunteers for the 5 Buckets Foundation come from the firm, and the 5 Buckets Foundation is housed in the offices,” he explained. “The firm provides office space and marketing support, but we are careful it’s a separate organization…. We’re not trying to make money off the foundation but have it as a legacy project of the firm.”

SD Mayer also functions as one of about 15 corporate partners of the foundation that provide support and funds, along with employees who are trained to be educators in the foundation’s workshops.

“It’s a unique opportunity for corporate partners, SD Mayer being one,” said Terheyden. “It’s a tool to help us grow and scale, having a lot of different partners and workshops in the Bay Area and nationally. We have a staff of two doing the teaching, and to broaden the reach, there’s a business opportunity to become a volunteer educator through our training program.”

The foundation has currently trained about 15 volunteers from SD Mayer, who reported an “overwhelming positive response to the experience,” according to Terheyden, who explained anyone is welcome as a volunteer, regardless of knowledge and experience — though typically, as employees of corporate partner CPA firms or banks, many have at least a baseline expertise.

“You sign up for a two-hour training session, and you go into the curriculum and do studying on your own, including strategies to become an effective educator,” Terheyden said. “You go observe workshops in person or online, and from there, you let us know if it’s something you want to do.”

SD Mayer’s participation thus far has been beneficial, according to Terheyden. “For SD Mayer, it’s been terrific, as an engagement tool for employees to give back their time, and develop other skills as well, teaching workshops to college groups, community organizations in the Bay Area or nationally, that they reach with Zoom.”

Workshops vary, though the most popular is a 75-minute course that covers the basics of personal finance. Roughly 80% of all workshop participants are in the 18-to-22-year age range who are beginning their personal finance journeys, though the foundation works with older groups as well.

Currently, Terheyden and her colleague conduct about 60% of the workshops, with the other 40% facilitated by volunteer educators; however, that “could grow to 100%,” she said. “We’re moving in the right direction. The goal is training other people. It’s a movement, not just in teaching, but the importance, hoping to see a movement in society toward that education.”

Movement and momentum

The 5 Buckets curriculum was created to provide the education studies say is lacking in young people, with the foundation’s website displaying key statistics: According to an American Psychological Association study, 92% of respondents say it’s important to learn about personal finance while in high school or college, but only 20% say they would know where to begin with their financial literacy education. And it’s not just young people: The survey found that 64% of U.S. adults feel anxious about money and say that it is a major source of stress.

This emotional aspect is addressed in the foundation’s workshops, Terheyden explained, which include “exploring one’s relationship with money, where that comes from — family, society. Money is a challenging topic so we are aware of the emotional states of a room. The curriculum covers all the basics: building and managing credit; buy now, pay later options, what those mean … budgeting, a tool needed in personal and business life … intro to investing, insurance.”

5 Buckets also focuses on underserved populations, with a couple of projects in the works that Terheyden is particularly enthusiastic about.

“One exciting thing over the last few weeks is a $50,000 grant to work with a current partner in Oakland to create a personal finance curriculum focused on first-generation college students,” she shared. “It’s the regular curriculum, but going deeper with groups that have different experiences. We’re also creating a curriculum for transitional-age foster youth — a population that’s had a tough hand in life and needs these skills more than ever.”

The latter program will specifically address California’s Extended Foster Care Law (AB 12), which allows eligible youth to remain in foster care beyond age 18 up to age 21, with additional requirements and financial implications, like a monthly stipend that the foundation’s course can help advise on.

In addition to expanding to more demographics, 5 Buckets hopes to broaden its overall reach, according to Mayer: “Our goal is to teach 10,000 to 20,000 kids a year.”

Terheyden registers an impressive reach so far.

“We survey all learners and participants in the end on metrics of what they have learned and measure by demand for our workshops,” she explained. “[They say] ‘We were never approached at school, we’ve never done this in a way that’s effective.’ Young people tell it like it is — that they were not taught, are in huge student debt, feel ill-prepared to start life. In college they are given a free T-shirt and hat to sign up for a credit card. All of these concepts need more deep diving. We are making an impact and continue to grow. I hope down the line this is taught robustly in schools and families. But that’s a long time away.”

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SEC subpoenas CSX over years of accounting errors

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A CSX locomotive

CSX Corp. received a subpoena from the U.S. Securities and Exchange Commission focused on previously disclosed accounting errors and certain non-financial performance metrics. 

The subpoena asked the railroad company to produce documents about accounting mistakes CSX disclosed in its previous quarterly report, according to a regulatory filing on Thursday. The company received the subpoena this month and is cooperating with the probe, CSX said in the filing.

“While the company believes its reporting complied with applicable requirements in all material respects, the company cannot anticipate the timing, scope, outcome or possible impact of the investigation, financial or otherwise,” CSX said. 

The filing didn’t include details about the non-financial performance metrics the SEC was scrutinizing. The Jacksonville, Florida-based company didn’t immediately respond to requests for comment. 

CSX in August disclosed that it had to correct accounting errors for several prior periods tied to engineering scrap and engineering support labor. Miscoding of engineering materials and labor resulted in the company understating purchased services and labor and overstating properties, the company said at the time.

The mistakes weren’t deemed material enough by CSX to trigger a formal restatement of previously published financial statements. It fixed the errors via revision, a correction that companies quietly tuck into their regulatory filings without the fanfare of a special SEC filing.

The concern extended as far back as 2021, and the revisions spilled over into how CSX made pension-related adjustments to other comprehensive income. They also required the company to reclassify certain balance sheet items, according to the August filing.

While the mistakes weren’t material to prior periods, CSX said they would have been significant to 2024’s full-year results if they were repeated in this year’s second quarter.

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Accounting

Tax Fraud Blotter: Party’s over

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Unaltered behavior; playing chicken; out on a rail; and other highlights of recent tax cases.

West Palm Beach, Florida: A federal district court has issued a permanent injunction against tax preparer Gregory Salgado, both individually and d.b.a. GMJ Real Investments Inc. and Cuba Salgado Tax & Real Estate.

Salgado is barred from preparing returns, working for or having any ownership stake in a tax prep business, assisting others to prepare returns or set up business as a preparer, and transferring or assigning customer lists to any other person or entity. The court also ordered him to pay $85,000 in gains from his tax prep business. Salgado agreed to both the injunction and the order to pay.

The complaint alleged that Salgado pleaded guilty in 2012 to filing a false personal return and filing a false return for another taxpayer and that the IRS assessed more than $500,000 in civil penalties against him for willfully underreporting tax on returns he prepared for clients.

According to the complaint, neither Salgado’s conviction, 33-month incarceration nor civil penalties altered his behavior. After his release from prison in 2015, Salgado continued to prepare thousands of returns for clients that either reduced their tax liability or inflated their refund claims. He did this largely by falsifying or overstating itemized deductions, fabricating or overstating business income and expenses and falsifying filing statuses and dependents.

Salgado must send notice of the recent injunction to each person for whom he or his business prepared federal returns, amended returns or claims for refund between Jan. 1, 2019, to the present. The court also ordered him to post a copy of the injunction at all locations where he conducts business and on his business’s website.

Cincinnati: Restaurateur Richard Bhoolai, 65, has been convicted of failing to pay taxes he withheld from employees’ wages.

He owned and operated Richie’s Fast Food Restaurants Inc., an S corp used to operate three area fried chicken restaurants since 1991. Bhoolai employed 22 to 34 employees between at least 2017 and 2018 and during that time withheld taxes from employees’ wages but did not pay them over to the IRS. Prior to that period, Bhoolai had not paid over such taxes from earlier years and the IRS had assessed a penalty against him.

Bhoolai instead used money from the businesses for his personal benefit, including gambling.

He faces up to five years in prison for each count of failure to pay taxes.

Bakersfield, California: Miguel Martinez, a Mexican national, has been sentenced to six years in prison for leading a $25 million fraud against the IRS.

From November 2019 through June 2023, Martinez, who previously pleaded guilty, led a scheme to file hundreds of fraudulent returns that claimed millions of dollars in refunds. He used stolen IDs to create fake businesses and report phony wage and withholding information for the businesses to the IRS. He then submitted hundreds of individual federal income tax returns in the names of still other individuals whose identities he had also stolen, claiming that those individuals worked for the fake businesses and were owed refunds based on the phony wage and withholding information.

Martinez used several people to allegedly help carry out the scheme, including a local tax preparer and a former IRS tax examiner who advised Martinez. In exchange, Martinez paid them thousands of dollars and took them out to lavish dinners.

The IRS paid out $2.3 million in refunds. When federal agents arrested Martinez and searched his three homes, he was found with $750,000 in fraudulent refund checks, ID cards for more than 200 individuals and multiple firearms that he could not lawfully possess due to his illegal status in the United States.

He also lied to government agents in the beginning of the investigation, initially saying that he had no knowledge of or involvement in tax prep for others and that he just sold gold and ran a party rental business. He also said that he did not know others who were involved in the scheme and had no relevant evidence.

Hands-in-jail-Blotter

Kansas City, Missouri: Tax preparer Ebens Louis-Loradin has been sentenced to 20 months in prison and ordered to pay $722,121 in restitution for a fraud in which he filed clients’ federal income tax returns that contained false information.

Louis-Loradin, a tax preparer since 2012 and who pleaded guilty earlier this year, prepared and filed 154 fraudulent returns that inflated his clients’ refunds by a total of nearly $1 million and boosted the fees he charged them.

He admitted that he engaged in the scheme from 2013 to 2020. Phony claims on the returns included dependents, inflated withholding amounts, credits for child and dependent care expenses, American Opportunity Credits and the Earned Income Tax Credit, itemized deductions and business losses.

The fraud caused a total federal tax loss of $953,873. Many of his clients, who told investigators they weren’t aware of the false items he placed on their tax returns, have been paying back the IRS for the refund overpayments.

Louis-Loradin also failed to file personal federal income tax returns for 2016 to 2018 and fraudulently used multiple IDs, including those of children, in his scheme.

Springbrook, Wisconsin: Gregory Vreeland, who owns and operates Wisconsin Great Northern Railroad of Spooner, Wisconsin, which provides recreational train rides and rail car storage and rail switching services, has been sentenced to a year and a day in prison for failure to pay employment taxes.

Vreeland, who previously pleaded guilty and who also co-owned and operated the Country House Motel and RV Park, was Great Northern’s president and the motel’s managing partner and was responsible for the companies’ financial matters, including the filing of employment returns. He failed to file employment tax forms for Great Northern from the end of 2017 through all of 2021 and failed to pay over the associated employee withholdings for that same period. Vreeland also failed to file employment tax forms for the motel from the third quarter of 2015 through the third quarter of 2020 and failed to pay over the associated employee withholdings for that same time. He used the withholdings to instead expand Great Northern’s operations and to buy a personal residence.

Vreeland received civil notices from the IRS for non-payment, which he initially ignored and made no attempt to cooperate with the service until it began levying his bank accounts.

Raleigh, North Carolina: Tax preparer Fwala Serge Muyamuna, 55, of Wake Forest, North Carolina, has pleaded guilty to 24 counts of aiding or assisting in the preparation of fraudulent returns and one felony count of obstructing justice.

Muyamuna was sentenced to 16 to 29 months in prison; the sentence was suspended and Muyamuna was placed on supervised probation for two years. Muyamuna was also ordered to serve four days in custody, pay $34,257.10 in restitution, perform 150 hours of community service and no longer prepare North Carolina tax returns.

Muyamuna, the manager, operator and tax preparer of Tax Experts/D & V Taxes and Accounting/DV Taxes, aided or assisted in the preparation of 24 false North Carolina individual income tax returns for clients for 2018 to 2021. Muyamuna also told a client to not cooperate with the investigation or speak with IRS agents.

Hanson, Massachusetts: Business owner Kenneth Marston has pleaded guilty to failing to pay employment taxes.

From 2015 through 2018, Marston owned and operated Bowmar Steel Industries, which engaged in steel fabrication, and Teleconstructors Inc., which provided installation services on cellular phone towers. During that time, Marston falsely treated his employees as independent contractors and failed to withhold employment taxes on more than $3.8 million in combined wages. Marston avoided reporting and paying $1 million in employment taxes owed to the IRS.

Failure to pay over taxes provides for up to five years in prison, three years of supervised release and a fine of $250,000 or twice the gross gain or loss, whichever is greater. Sentencing is Jan. 3.

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Accounting

Key business tax moves to consider, whoever wins on Nov. 5

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With the November election mere weeks away, there is still time for tax pros to ponder the strategies available to meet the proposals of each candidate.

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