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Presidential election prompts some Americans to ‘doom spend,’ report finds

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Retail therapy is thinly coating voters’ anxieties from the presidential election — and their wallets know it.

About 27% of polled shoppers say they are “doom spending” — that is, spending cash despite concerns about the economy and foreign affairs — according to a new report by Intuit Credit Karma. The habit is more prevalent among younger generations, with 37% of Gen Zers and 39% of millennials saying they do it.

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More than half, or 60%, of Americans surveyed are concerned with the state of the world and economy, more than they were a year ago. The site polled 1,001 U.S. adults in late October.

Top worries among doom spenders include the cost of living (55%), inflation (43%), and the presidential election (28%), the report found.

More than a third, 36%, of respondents say they can’t rationalize saving money due to feelings of uncertainty about the world and economy, per Intuit Credit Karma. That jumps to 47% of Gen Z and 43% of millennials.

Shoppers want a ‘sense of control’

Shoppers might be looking for “a sense of control, especially in a time period where it feels like so much is out of your control,” said Courtney Alev, consumer financial advocate at Credit Karma. 

“Doom spending” affects young people the most as they happen to be “chronically online,” or spend a large amount of time on the internet and social media, Alev said.

To that point, 70% of Gen Zers and 52% of millennials consider themselves to be “chronically online,” Credit Karma found.

“If you’re already online reading all about the things happening in the world, it’s more likely that you’re going to really stress out and then look for those coping mechanisms,” Alev said.

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Shoppers who report making impulse purchases based on social media spent an average $754 over the course of a year, according to a 2023 Bankrate.com survey. 

In some ways, the urge was “born out of the pandemic,” said Ted Rossman, a senior industry analyst at Bankrate.

The trend is especially common among younger shoppers who may feel like “the deck is stacked against them,” he said. 

Young adults‘ finances may be dragged down by student loan balances, and they are finding it to be increasingly unaffordable to buy a home, let alone rent their own place, Rossman said.

‘It’s a tough cycle to break’

Doom spending can lead to bigger financial woes. Credit card balances reached $1.14 trillion in the second quarter of 2024, according to the Federal Reserve Bank of New York. 

As of June, 50% of cardholders carry a balance every month on their credit cards, a recent Bankrate survey found. 

“The share who pay in full now is actually the lowest in four years,” Rossman said.

Cardholders are also carrying the debt for longer. About six out of every 10 people who have credit card debt have had it for at least a year, Bankrate found.

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“It’s a tough cycle to break,” Rossman said, especially as interest rates remain fairly high for everyday cards.

The average annual percentage rate for credit cards is around 20.50%, down from a record high of 20.79% in August, according to Bankrate.com. The average APR for retail credit cards is 30.45%, a high, Bankrate found.

Election-related doom spending also comes just ahead of the busy holiday shopping season. About 20% of Americans plan to go into credit card debt this holiday season to pay for celebrations and obligations, according to Morning Consult.

Credit card balances can be very sticky. About 28% of 2023 holiday shoppers are still paying off debt they took on last year, NerdWallet found after polling 2,079 adults in September.

“Credit card debt is growing at the fastest rate among Gen Z and millennials,” Alev said. 

Credit card balances are up by 66% for Gen Zers and 52% for millennials since March 2022 when the Fed started to hike interest rates, Alev said, citing Credit Karma member data.

The more debt you put on, the harder it will be to save money, she said. 

“We are seeing these two things come together to really negatively affect the lives of many younger consumers,” Alev said.

‘Take the control back’

“Sometimes when people feel the most anxious is when they just don’t have any control,” said Rossman. “You can take the control back by putting a plan together.” 

If you know there’s going to be a temptation to spend money, make space in your budget to such purchases, Rossman said. 

“Set the money aside ahead of time,” he said, “Just take the impulse out of it.” 

Ideally set the money in a separate high yield savings account so you’re getting a better return, said Rossman.

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I bonds investments and Trump’s tariff policy: What to know

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As investors worry about future inflation amid President Donald Trump‘s tariff policy, some experts say assets like Series I bonds could help hedge against rising prices.  

Currently, newly purchased I bonds pay 3.98% annual interest through October 31, which is up from the 3.11% yield offered the previous six months. Tied to inflation, the I bond rate adjusts twice yearly in part based on the consumer price index.

Certified financial planner Nathan Sebesta, owner of Access Wealth Strategies in Artesia, New Mexico, said there’s been a “noticeable uptick” in client interest for assets like I bonds and Treasury inflation-protected securities

“While inflation has moderated, the memory of recent spikes is still fresh, and tariff talk reignites those concerns,” he said.

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I bonds can be a ‘sound strategy’

As of May 7, the top 1% average high-yield savings accounts currently pay 4.23%, while the best one-year CDs offer 4.78%, according to DepositAccounts. Meanwhile, Treasury bills still offer yields above 4%.

Of course, these could change, depending on future moves from the Federal Reserve.

If you’re worried about higher future inflation and considering I bonds, here are some key things to know.

How I bonds work

I bond rates combine a variable and fixed rate portion, which the Treasury adjusts every May and November.

The variable portion is based on inflation and stays the same for six months after your purchase date. By contrast, the fixed rate portion stays the same after buying. You can see the history of both parts here.

Currently, the variable portion is 2.86%, which could increase if future inflation rises. Meanwhile, the fixed portion is currently 1.10%, which could be “very attractive” for long-term investors, Ken Tumin, founder of DepositAccounts.com, recently told CNBC.

Before November 2023, I bonds hadn’t offered a fixed rate above 1% since November 2007, according to Treasury data.

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The downsides of I bonds

Despite the higher fixed rate and inflation protection, there are I bond downsides to consider, experts say.

You can’t access the money for at least one year after purchase, and there’s a three-month interest penalty if you tap the funds within five years. 

There are also purchase limits. You can buy I bonds online through TreasuryDirect, with a $10,000 per calendar year limit for individuals. However, there are ways to purchase more.

“There’s also the tax consequences,” Tsantes said.

I bond interest is subject to regular federal income taxes. You can defer taxes until redemption or report interest yearly.

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Key ways consumer loans are affected

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CNBC Fed Survey: Respondents confident Fed will cut interest rates this year

When the Fed hiked rates in 2022 and 2023, the interest rates on most consumer loans quickly followed suit. Even though the central bank lowered its benchmark rate three times in 2024, those consumer rates are still elevated, and are mostly staying high, for now.

Five ways the Fed affects your wallet

1. Credit cards

Many credit cards have a variable rate, so there’s a direct connection to the Fed’s benchmark.

With a rate cut likely postponed until July, the average credit card annual percentage rate has stayed just over 20% this year, according to Bankrate — not far from 2024’s all-time high. Last year, banks raised credit card interest rates to record levels and some issuers said they are keeping those higher rates in place.

At the same time, “more people are carrying debt because of higher prices,” said Ted Rossman, senior industry analyst at Bankrate. Total credit card debt and average balances are also at record highs.

2. Mortgages

Prospective home buyers leave a property for sale during an Open House in a neighborhood in Clarksburg, Maryland.

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Mortgage rates don’t directly track the Fed, but are largely tied to Treasury yields and the economy. As a result, uncertainty over tariffs and worries about a possible recession are dragging those rates down slightly.

The average rate for a 30-year, fixed-rate mortgage is 6.91% as of May 6, while the 15-year, fixed-rate is 6.22%, according to Mortgage News Daily. 

Mortgage rates “are showing signs of life after a slow couple of years,” said Michele Raneri, vice president and head of U.S. research and consulting at TransUnion. 

But for potential home buyers, that’s not enough of a decline to give the housing market a boost. “Many borrowers are reluctant to take on a loan at today’s rates, particularly if they currently have a loan at a significantly lower rate,” Raneri said.

3. Auto loans

Auto loan rates are tied to several factors, but the Fed is one of the most significant.

With the Fed’s benchmark holding steady, the average rate on a five-year new car loan was 7.1% in April, while the average auto loan rate for used cars is 10.9%, according to Edmunds. At the end of 2024, those rates were 6.6% and 10.8%, respectively.

With interest rates near historic highs and car prices rising — along with pressure from Trump’s 25% tariffs on imported vehicles — new-car shoppers are facing bigger monthly payments and an affordability crunch, according to Joseph Yoon, Edmunds’ consumer insights analyst.

“Consumers continue to face a challenging market, now with added uncertainty of the tariff impact on their next vehicle purchase,” Yoon said. “Prices and interest rates remain elevated, and there’s no fast or easy answer as to how the tariffs will affect inventory levels — and therefore pricing — as buyers try to make sense of an increasingly complex shopping journey.” 

4. Student loans

Federal student loan rates are fixed for the life of the loan, so most borrowers are somewhat shielded from Fed moves and recent economic turmoil.

Interest rates for the upcoming school year will be based in part on the May auction of the 10-year Treasury note, and are expected to drop slightly, according to higher education expert Mark Kantrowitz. Undergraduate students who took out direct federal student loans for the 2024-25 academic year are paying 6.53%, up from 5.50% in 2023-24.

Borrowers with existing federal student debt balances won’t see their rates change, adding to the other headwinds some now face along with fewer federal loan forgiveness options.

5. Savings

While the central bank has no direct influence on deposit rates, the yields tend to be correlated to changes in the target federal funds rate.

“Continued high interest rates are discouraging for those with debt but awesome for savers,” said Matt Schulz, chief credit analyst at LendingTree. 

Yields for CDs and high-yield savings accounts may not be as high as they were a year ago, but the Fed’s rate cut pause has left them well above the annual rate of inflation, Schulz said. Top-yielding online savings accounts currently pay 4.5%, on average, according to Bankrate.

“With all of the uncertainty in the economy right now, it makes sense for people to act now to lock in CD rates and take advantage of current high-yield savings account returns while they still can,” Schulz said.

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Student loan interest rates for 2025-26: Expert estimate

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Expected student loan interest rates for 2025-2026

The interest rate on federal direct undergraduate loans could be 6.39% in the 2025-2026 academic year, estimates Kantrowitz. The undergraduate rate for the 2024-2025 year is 6.53%.

At those new undergraduate rates, every $10,000 a family borrowed would lead to a $113 monthly student loan payment after graduation, assuming the student enrolled in a standard 10-year repayment plan. With interest, the borrower would repay $13,559.87 over that decade.

For graduate students, loans will likely come with an 7.94% interest rate, compared with the current 8.08%, Kantrowitz finds.

PLUS loans for graduate students and parents may have a 8.94% interest rate, a decrease from 9.08% now.

The government sets interest rates on its education loans once a year. The rates, which run from July 1 to June 30 of the following year, are based in part on the May auction of the 10-year Treasury note.

Kantrowitz based his calculations on the Treasury Department’s announced high yield rate on Tuesday of 4.34%.

Which borrowers face lower rates 

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