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Recommerce, secondhand shopping may cushion the blow

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With tariffs ramping up, the prices on some everyday items will rise as well. That is weighing heavily on American consumers

A recent consumer survey found that 86% of Americans expect price hikes from higher tariffs; and many already have a strategy to cushion the blow.

Faced with higher costs, 67% plan to change their shopping habits, according to the report by Bid-on-Equipment. Among the top changes respondents plan to adopt, 46% say they will shop at thrift or secondhand stores. Other saving strategies include comparison shopping or buying fewer imported goods. The survey polled more than 1,000 adults in January.

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In another survey by shopping app Smarty, 50% of respondents said with tariffs, they’re more likely to consider secondhand goods or local alternatives.

“Initially there’s quite a bit of uncertainty, and we expect that to grow while the timetable for these tariffs start to become people’s reality,” said Vipin Porwal, Smarty’s founder. “Savvy consumers will look to ramp up savings and rewards opportunities any way they can.”

Some Americans reconsider thrifting

A separate report by ThredUp, an online consignment and thrift store, reflects a similar finding: More than half, 55%, of surveyed consumers say if the economy doesn’t improve, they’ll spend a higher share of their apparel budget on secondhand items. 

“You can see this only amplifying” in a world with tariffs and inflation, said James Reinhart, CEO of ThredUp.

In fact, for 60% of respondents, thrifted clothes gives them the most “bang for their buck,” the report found. The report is based on research by GlobalData, as well as a December 2023 survey of more than 3,600 adults. 

‘Tariffs are a tax’

“The tariffs are a tax on the consumer,” said Shawn Grain Carter, an associate professor at the Fashion Institute of Technology, part of the State University of New York.

Some popular brands like Shein and Temu imported from China could face an immediate impact and will likely funnel those extra costs to customers in the way of higher prices. 

Trump tariffs are coming. How U.S. businesses are avoiding them

As part of the new tariffs on China, President Donald Trump revoked a popular tax loophole known as de minimis. The exemption allowed many e-commerce companies to send goods worth less than $800 into the U.S. duty-free.

“This is a major change,” Ann Cantrell, associate professor of fashion business management at the FIT, said of the new rule. 

Recommerce is taking off

Buying from secondhand stores to get a discount is not a new trend. In 2023, 85% of respondents said “saving money” was the top reason they shop in thrift stores, according to a 2024 report by Capital One. 

What’s more, thrifters save on average $1,760 a year by purchasing secondhand, the bank found. 

Shoppers continue to embrace so-called recommerce, driven by a pursuit of value and a desire to shop in more sustainable ways. Reports show the stigma around buying secondhand is now largely gone.

Over the next five years, the recommerce market is projected to grow 55% by 2029, reaching $291.6 billion and outpacing the overall retail market, according to a 2024 recommerce report by OfferUp, an online marketplace for buying and selling new and used items.

While the industry has been dominated by clothing resale, 76% of recommerce transactions now involve non-clothing items like electronics, furniture, home goods, sports equipment and car parts, OfferUp found. 

Still, secondhand shopping cannot replace all of the conveniences that consumers have become accustomed to, according to Steven Conners, founder and president of Conners Wealth Management in Scottsdale, Arizona.

“We are in a convenience economy, we are programmed by the likes of Amazon,” Conners said. “I would be reluctant to say secondhand items are going to be all the rage six months from now.”

What to know before you shop secondhand

Whether you’re scrolling online for a secondhand item or stepping into a brick-and-mortar thrift store, you should prioritize the quality and the construction of your products, experts say.

Consumer savings expert Andrea Woroch recommends shopping local listing sites like Facebook Marketplace and NextDoor to find deals for large household items and sporting goods, such as furniture, bikes and even light fixtures like chandeliers, which are often imported and tend to cost a lot to ship.

However, “avoid large household appliances which could not function properly if you’re buying directly from another person,” Woroch said. “Your best bet with large and small kitchen appliances is to look for certified refurbished models from reputable retailers like Amazon Renewed or open-box items or floor models from The Home Depot or Best Buy.”

When it comes to clothing, there is no shortage of stores and sites for secondhand apparel and accessories. Those savings may not be as significant, Woroch cautioned.

“Sometimes the prices for gently used clothing are similar to what you can find on sale for new items at the end of the season from regular retailers or through discount shopping stores like Nordstrom Rack, Ross and TJMaxx,” she said.

However, there may still be a “better value proposition” through secondhand and resale stores, FIT’s Grain Carter said.

But “to get the best value for your money” consider the four C’s, Grain Carter said: cut, construction, craftsmanship and condition.

For instance, look at the fibers and materials used to make the clothing item: cotton, silk, linen, flax and wool are natural fibers that will last longer. Engineered or “man-made” fibers like spandex will decompose and have a “shorter shelf life,” according to Grain Carter.

“When you start paying attention to those things, you’ll know this is a garment that has stood the test of time,” she said — and better yet, “it will continue to stand the test of time.”

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Personal Finance

Maximizing Returns in High Rate Climate and market uncertainty

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Maximizing Returns in High-Rate Climate

In the macroeconomic environment of late July 2026, personal cash management requires an active, structured approach to wealth preservation. With central bank benchmark rates remaining elevated to ensure long-term disinflation, conservative yield-bearing vehicles—such as short-term U.S. Treasury bills, money market funds, and high-yield savings accounts (HYSAs)—continue to offer reliable nominal returns between 4% and 5%. For individual investors, maximizing net returns requires moving beyond passive checking accounts and executing a disciplined cash laddering strategy.

Leaving substantial liquid capital in traditional bank deposits creates an invisible drag on personal net worth due to ongoing inflation. By implementing a tiered liquidity framework, individuals can split emergency cash reserves and short-term capital allocations across rolling maturities. Allocating cash into 4-week, 8-week, and 13-week Treasury bills creates a continuous cycle of maturing liquidity, allowing investors to continuously reinvest capital at prevailing market yields while maintaining immediate access to emergency funds.

Tax efficiency represents a critical dimension of high-yield cash optimization. For high-earning individuals residing in states with substantial local income taxes, direct holdings in short-term U.S. Treasury instruments often deliver superior net post-tax yields compared to standard commercial bank HYSAs. Because interest earned on federal Treasury bills is strictly exempt from state and local taxation, investors can retain a larger portion of their compounding interest gains without taking on additional credit or market risk.

Ultimately, personal wealth accumulation in mid-2026 relies on intentional capital deployment. Cash should be managed as a productive asset class that generates consistent, risk-free returns. Regularly auditing account yield terms, automating recurring transfers, and leveraging tax-advantaged fixed-income instruments ensures that personal liquidity remains fully optimized against macroeconomic fluctuations.

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Personal Finance

Algorithmic Wealth Management: Balancing Automated Financial Planning with Human Oversight

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Balancing Automated Financial Planning with Human Oversight

The personal finance industry in July 2026 is experiencing a technological evolution, driven by the wide deployment of next-generation algorithmic wealth management tools. Modern digital financial platforms have expanded far beyond basic automated index investing; today’s robo-advisors utilize real-time tax-loss harvesting, dynamic portfolio rebalancing, and hyper-personalized spending analysis to optimize retail investor outcomes. However, as these digital solutions become ubiquitous, investors face the crucial challenge of balancing automated execution with human strategic judgment.

The core advantage of automated financial planning platforms lies in their ability to remove emotional bias from investment execution. During periods of market volatility or localized sector realignments, automated algorithms systematically rebalance portfolios back to target asset allocations without falling victim to panic selling or speculative enthusiasm. Furthermore, integrated cash-flow monitoring algorithms analyze individual spending patterns in real time, automatically sweeping surplus income into designated retirement or debt-liquidation accounts to accelerate net worth accumulation.

Despite these operational advantages, algorithmic tools have inherent structural limitations when addressing complex, highly personalized financial life events. Decisions involving multi-generational estate planning, highly complex tax strategies, small business exits, or nuanced real estate transactions require contextual human judgment that software models cannot replicate. Relying solely on automated models without periodic human professional review can result in misaligned risk profiles or overlooked tax liabilities during major life transitions.

The optimal approach for personal financial planning in late 2026 is a hybrid advisory model. Individuals should utilize automated platforms for routine asset allocation, continuous tax optimization, and low-cost passive index tracking, while engaging qualified human financial advisors for periodic strategic planning, estate structuring, and qualitative risk evaluations. This dual approach ensures maximum cost efficiency and disciplined execution while retaining essential strategic guidance.

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Personal Finance

High-Yield Optimization: Structuring Personal Cash Reserves in a Sustained Rate Environment

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Structuring Personal Cash Reserves in a Sustained Rate Environment

In the financial environment of mid-2026, personal cash management has re-emerged as a vital component of holistic wealth building. With central bank policy rates holding firm to maintain long-term price stability, yield-bearing instruments such as money market funds, high-yield savings accounts (HYSAs), and short-term Treasury bills continue to offer compounding returns around 4% to 5%. For individual investors, effectively structuring cash reserves requires shifting away from passive bank deposits toward active yield optimization.

A frequent pitfall in personal asset management is leaving substantial liquid capital in traditional checking or low-yield savings accounts, where real returns are continuously eroded by baseline inflation. By implementing a disciplined ‘cash ladder’ strategy—allocating liquid funds across tiered maturities using ultra-short Treasury instruments and FDIC-insured high-yield accounts—individuals can secure maximal yields while retaining immediate liquidity for emergency expenses or tactical investment opportunities.

Simultaneously, investors must evaluate the tax efficiency of their cash holdings based on their tax bracket and geographic location. For high earners situated in states with high local income taxes, direct holdings in short-term U.S. Treasury bills often yield a higher net post-tax return than standard high-yield savings accounts, as Treasury interest is strictly exempt from state and local taxation. Understanding these nuanced tax distinctions allows individuals to capture significant incremental gains without taking on additional market risk.

Ultimately, personal financial health in late 2026 hinges on intentional liquidity management. Cash reserves should not be viewed merely as static emergency funds, but as a dynamic asset class that contributes positively to net worth growth. Regularly auditing yield terms, automating cash transfers, and optimizing for post-tax efficiency ensures that personal capital remains fully productive across all economic conditions.

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